Page Views Research Articles

Developing a knowledge translation program for health practitioners: Allied Health Translating Research into Practice.

Front-line health practitioners lack confidence in knowledge translation, yet they are often required to undertake projects to bridge the knowledge-practice gap. There are few initiatives focused on building the capacity of the health practitioner workforce to undertake knowledge translation, with most programs focusing on developing the skills of researchers. This paper reports the development and evaluation of a knowledge translation capacity building program for allied health practitioners located over geographically dispersed locations in Queensland, Australia. Allied Health Translating Research into Practice (AH-TRIP) was developed over five years with consideration of theory, research evidence and local needs assessment. AH-TRIP includes five components: training and education; support and networks (including champions and mentoring); showcase and recognition; TRIP projects and implementation; evaluation. The RE-AIM framework (Reach, Effectiveness, Adoption, Implementation Maintenance) guided the evaluation plan, with this paper reporting on the reach (number, discipline, geographical location), adoption by health services, and participant satisfaction between 2019 and 2021. A total of 986 allied health practitioners participated in at least one component of AH-TRIP, with a quarter of participants located in regional areas of Queensland. Online training materials received an average of 944 unique page views each month. A total of 148 allied health practitioners have received mentoring to undertake their project, including a range of allied health disciplines and clinical areas. Very high satisfaction was reported by those receiving mentoring and attending the annual showcase event. Nine of sixteen public hospital and health service districts have adopted AH-TRIP. AH-TRIP is a low-cost knowledge translation capacity building initiative which can be delivered at scale to support allied health practitioners across geographically dispersed locations. Higher adoption in metropolitan areas suggests that further investment and targeted strategies are needed to reach health practitioners working in regional areas. Future evaluation should focus on exploring the impact on individual participants and the health service.

Rancang Bangun Aplikasi Media Pembelajaran IPA Berbasis Macromedia Flash untuk Siswa Sekolah Dasar

This study aims to produce science learning media for grade 5 of elementary school based on Macromedia Flash. This research was conducted using the R&D (Research and Development) method and the staged model of this research used the Waterfall model or what is often referred to as the waterfall model. The results of this study is Desktop-Based Science Learning Media Application for grade 5 elementary. This Application is consisting of main menus such as KI and KD menus, objectives menu, material menu, quiz menu, about menu and profile menu. This application has been tested using the Black Box method and tested by multimedia expert lecturers. It can be concluded that all button page views have functioned properly so that this learning media application is feasible to use.

The version effect of apps and operating systems in mobile commerce

Different versions of mobile operating systems or shopping apps enable different functionalities and information flows, thus creating various mobile shopping environments. In general, up‐to‐date versions provide better information flows and richer functionalities. However, mobile operating systems and shopping apps affect consumer behavior through different mechanisms. An up‐to‐date mobile operating system reduces the system response time, while an up‐to‐date shopping app improves algorithms for better search accuracy. The former encourages consumer explore and search, whereas the latter improves consumer search efficiency and reduces chances for consumers to discover more products. Using a unique large‐scale clickstream data set from a mobile commerce retailer, we examine the effect of mobile operating system and app versions on consumer search and impulse purchase behaviors in mobile commerce. Our results show that consumers with an up‐to‐date mobile operating system or a previous version of a shopping app conduct more searches in terms of increased product page views and time spent on product pages, which results in a higher probability of consumer impulse purchase. However, consumers' search for individual products is not affected by versions. Surprisingly, though more page views or time spent may boost purchases, we find that consumer search affects impulse purchases nonlinearly in that page views and time spent have a decreasing rate of impact. Our computations show that using an up‐to‐date operating system increases consumer search activities by 60.45 product pages or 521.30 seconds spent browsing compared to using a previous version of an operation system. Using an up‐to‐date app decreases consumer search activities by 129.34 product pages or 1446.48 seconds spent browsing compared to using a previous version of a mobile app.

Abstract WMP24: Developing Interactive Maps To Visualize Wisconsin’S Regional Stroke Systems Of Care

Background and Purpose: Many rural patients experiencing complex strokes are transferred from small hospitals with limited stroke-specific resources (spoke) to larger hospitals (hub). The Wisconsin (WI) Coverdell Stroke Program (Coverdell) utilized the Get with the Guidelines®-Stroke registry to determine the frequency of this spoke-to-hub transfer occurrence in WI in 2020, which was found to be 24.6%. This suggested a need for interactive maps to visualize stroke systems of care (SSoC) linkages between hubs and spoke hospitals across Wisconsin. Methods: In 2021, Coverdell partnered with eight Stroke Coordinators across five WI public health regions. Stroke Coordinators identified hospital transfer connections in their region where transfers occurred 25% or more of the time. With this data, Coverdell developed maps to visualize transfer lines between hospitals with estimated driving distances and transport times via ambulance. User testing, promotion, and publishing to the WI Department of Health Services Chronic Disease website was completed in April 2022. Findings: As of July 1, 2022, our maps have had 389 page views and 272 unique page views. These counts exclude DHS Internet Protocol traffic. Our interactive maps visualize transfers across WI and allow users to select individual hospitals to investigate relationships. We discovered a paucity of certified hospitals and stroke transfers in rural and northern WI. Conclusion: These maps can assist hospitals and Emergency Medical Service providers to visually identify where stroke patients are transported to. In addition, they can help state stroke programs and partners to recognize gaps in SSoC. The maps are a resource for those working with high-risk stroke populations to understand resources available in their communities and wider geographic areas. They also provide a visual representation for policy makers of locations where stroke services may be inadequate.

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Editorial

Dear Readers, I would like to wish you all the best for the new year! It is with great pleasure that I welcome you to our first regular issue in 2023, which contains 4 highly relevant and novel articles on various topics in computer science. Looking back at the past year, we successfully increased our visibility and improved the J.UCS platform by featuring the most frequently accessed articles each month on Pensoft Publishers Ltd.’s ARPHA Publishing Platform. Thanks to the combined efforts of the Pensoft team and the J.UCS publishing team, we are listed and indexed in more than 40 indexing services worldwide, including DOAJ, Web of Science, and Scopus. The increased visibility and social media presence has also led to a further increase in page views and article downloads, with around 45000 unique views, as well as an increasing number of submitted articles and special issue proposals. We are also very pleased to report that the journal's Impact Factor has continued to improve with a Web of Science Impact Factor of 1.056 and a Scopus Science Score of 2.7. We are proud to look back on a total of 12 issues with 56 articles by 172 authors from 33 countries on new aspects of various topics in computer science; more precisely, the articles were published in two special issues and ten regular issues. These great achievements were only possible because of the commitment and interest of the community, the valuable support of the Editorial Board, and the support of the members of the J.UCS Consortium. In 2022, we welcomed 12 new Editorial Board members, reaching a total of 189 Editorial Board members. We also gratefully acknowledge the support of 56 guest reviewers during the past year. In particular, I would like to thank Dr. Ulrike Krießmann from the Library of the Graz University of Technology, Prof. Klaus Tochtermann from the ZBW, Prof. Christian Eckhardt from California Polytechnic State University, and Prof. Krzysztof Pietroszek from the American University in Washington DC for their generous support in offering an open content journal without charging the authors for their articles. I would also like to thank the J.UCS team, Johanna Zeisberg for taking care of the publication process, Aleksandar Bobic for his social media support, and Alexander Nussbaumer for his technical support, as well as Pensoft Publishers Ltd. for hosting our journal. I look forward to continuing to work with our editors, editorial team and technical support to maintain the success of J.UCS. I would be very grateful for suggestions and feedback on how we can make J.UCS even better and evolve in the future. We also greatly appreciate the generous support of the J.UCS community, especially in promoting the journal and citing relevant articles in their research papers. In this regular issue, I am very pleased to present 4 accepted articles from 16 authors from 6 different countries. Purvaja Balaji, Helena Merker and Amar Gupta from MIT in the USA introduce in their article an automated, three-step pipeline to solve the challenge of text classification, specifically to automate the labeling of each sentence in an input document consisting of section titles and section text. In a research collaboration between Colombia and Belguim, Oscar I. Caldas, Mauricio Mauledoux, Oscar F. Aviles and Carlos Rodriguez-Guerrero conducted a study to measure objective indicators of engagement while study subjects played an immersive virtual game with DDA to find evidence of dynamic response similar to game performance. Robert Ehrensperger, Clemens Sauerwein und Ruth Breu from University of Innsbruck in Austria present in their article a maturity model for comparing and assessing Digital Business Ecosystems (DBE), which was developed based on the Design Science methodology, the review of 22 scientific publications and the interviews of 28 senior experts. In their joint research between Chile, Japan and Colombia, Matias Salinas, Paul Leger, Hiroaki Fukuda, Nicolas Cardozo, Vannessa Duarte and Ismael Figueroa outline their integrated programming environment Incre-IDLE, specifically designed for first-year students, and an evaluation revealed that it is easier to use for the target group compared to professional IDEs. Enjoy Reading

Using Google Trends and Wikipedia to Investigate the Global Public's Interest in the Pancreatic Cancer Diagnosis of a Celebrity.

A cross-sectional study was designed to assess the impact of a celebrity's announcement of having been diagnosed with pancreatic cancer on the volume of cancer-related research on the Internet. Global searches were carried out on Google Trends (GT) for the period from 1 January 2004 to 20 November 2022 (since data prior to 2004 were not available) using the search words Tumore del Pancreas (pancreatic cancer), Tumore neuroendocrino (neuroendocrine tumor), and Fedez (the name of a popular Italian rapper). The frequency of specific page views for Fedez, Tumore del pancreas, and Tumore neuroendocrino was collected via Wikipedia Trends data. Statistical analyses were carried out using the Pearson correlation coefficient (r). The GT data revealed a strong correlation (r = 0.83) while the Wikipedia Trends data indicated a moderate correlation (r = 0.37) for Tumore neuroendocrino and Tumore del pancreas. The search peaks for the GT and Wikipedia pages occur during the same time period. An association was found between the celebrity's announcement of his pancreatic cancer diagnosis and the volume of pancreatic-cancer-related online searches. Our findings demonstrate that media events and media coverage of health-related news can raise people's curiosity and desire for health information.

Preliminary Implementation Outcomes of a Free Online Toolkit to Support Exposure Therapy Implementation for Youth.

Exposure therapy ("exposure") for youth anxiety is highly underutilized in clinical practice. Asynchronous, online implementation strategies such as online toolkits hold promise as pragmatic approaches for extending the sustainability of evidence-based interventions, but their long-term usage, perceived utility, and impact are rarely studied. This study presents three-year preliminary implementation outcomes for a free, online toolkit to support exposure therapy use with youth: the Resource for Exposure for Anxiety Disordered Youth (READY; www.bravepracticeforkids.com). Implementation outcomes of interest included READY usage statistics, adoption, perceived utility, and clinician exposure use. Web analytics characterized usage patterns. A survey of READY users (N = 49; M age = 34.2, 82.9% female, 71% White) assessed adoption, perceived utility, clinician exposure use, and persistent barriers to exposure use. In its first three years, READY had 13,543 page views across 1,731 unique users; 442 (25.6%) registered as a site user to access specialized content. Survey data suggested variability in usage and perceived utility across toolkit components. Qualitative analyses highlighted persistent exposure barriers that pointed to potential READY refinements. Overall, READY has been accessed by hundreds of clinicians, but its impact was limited by low return to the site. This study highlights strengths and limitations of standalone online implementation supports and identifies additional steps needed to optimally support clinicians to deliver exposure to youth in need.

Public Use of the "Your COVID Recovery" Website Designed to Help Individuals Manage Their COVID-19 Recovery: Observational Study.

At the start of the COVID-19 pandemic, unprecedented pressure was placed on health care services globally. An opportunity to alleviate this pressure was to introduce a digital health platform that provided COVID-19-related advice and helped individuals understand and manage their COVID-19 symptoms. Therefore, in July 2020, the Your COVID Recovery website was launched by the National Health Service of England with the aim of creating a practical tool that provides advice and support to individuals recovering from COVID-19. The website includes information on many of the key COVID-19 symptoms. To date, public use of the Your COVID Recovery website and user behavior remain unknown. However, this information is likely to afford insight into the impact of the website and most commonly experienced COVID-19 symptoms. This study aimed to evaluate public use of the Your COVID Recovery website, a digital health platform that provides support to individuals recovering from COVID-19, and determine user behavior during its first year of operation. Google Analytics software that was integrated into the Your COVID Recovery website was used to assess website use and user behavior between July 31, 2020, and July 31, 2021. Variables that were tracked included the number of users, user country of residence, traffic source, number of page views, number of session views, and mean session duration. User data were compared to COVID-19 case data downloaded from the UK government's website. During the study period, 2,062,394 users accessed the Your COVID Recovery website. The majority of users were located in the United Kingdom (1,265,061/2,062,394, 61.30%) and accessed the website via a search engine (1,443,057/2,062,394, 69.97%). The number of daily website users (n=15,298) peaked on January 18, 2021, during the second wave of COVID-19 in the United Kingdom. The most frequently visited pages after the home page were for the following COVID-19 symptoms: Cough (n=550,190, 12.17%), Fatigue (n=432,421, 9.56%), Musculoskeletal pain (n=406,859, 9.00%), Taste and smell (n=270,599, 5.98%), and Breathlessness (n=203,136, 4.49%). The average session duration was 1 minute 13 seconds. A large cohort of individuals actively sought help with their COVID-19 recovery from the website, championing the potential of this tool to target an unmet health care need. User behavior demonstrated that individuals were primarily seeking advice on how to relieve and manage COVID-19 symptoms, especially symptoms of cough, fatigue, and musculoskeletal pain. COVID-19 rehabilitation programs should use the results of this study to ensure that the program content meets the needs of the post-COVID-19 population.

Proxies to the monthly active user number of Geo AR Mobile games - online search volume as a proposal.

Mobile game metrics have received attention since the emergence of big data technology and data-based decision-making. Among different metrics, the monthly active user number is usually significant because it shows the level of players' engagement and the profit of this game as a business. Therefore, the monthly active user number is valuable for researchers, analysts, and decision-makers interested in the mobile game industry. However, the actual monthly active user number data typically have the accuracy, accessibility, granularity, and cost problems. Therefore, a proxy to the monthly active user number would be helpful to facilitate the decision-making process. This paper proposes to capture user activity through the searches on the Internet from an information-seeking perspective. And the online search volume, wiki page view, social media posts and views are proposed as potential proxies. This paper proposes that the online search volume is an acceptable proxy for the monthly active user number in the context of Geo Augmented Reality (AR) mobile games through data analysis.

Multisensory reading promotion in academic libraries.

To confront college students' new reading patterns and the continuous decline in academic library borrowing rates, we conducted empirical research on promoting multisensory reading as a way to attract students' attention, and to stimulate interest in, and promote the practice of, reading through a library program called "Reading Today Listening Everyday" (RTLE) on a library's WeChat public account. The program involved 48 librarians and 105 students who were recruited into different groups to co-create, edit and release multisensory tweets every workday. Multisensory contents including text-based content, audio-based content and emotional resonance were presented to evoke readers' visual, audio, and emotional senses to induce more reading practice. Using the Context, Input, Process and Product (CIPP) evaluation method, the multisensory presentation in RTLE program was proven to be effective in promoting library reading with a high number of tweeted page views and an increased borrowing rate for recommended books. In 2020, 269 issues accompanied by 269 audio frequencies garnered 80,268 page views, depending on the caliber of the reading promoter out of the 48 librarians and 52 student anchors behind it. The 484 RTLE-recommended books were borrowed 113 times in 2020, which was a rate 1.46 times higher than in 2019 (77 times). The analysis of the relationship between tweet views and borrowing rates for recommended books indicates that more page views indicate greater reader interest, leading to increased borrowing. From readers' feedback and comments, the gain afforded by multisensory reading can improve higher-level reading trends such as the number of reading interests, enjoyment, engagement, etc.

Implementation and Process Evaluation of Alcohol Free for 40: Community-Based Programming to Reduce Alcohol Consumption.

Alcohol consumption is known to increase risk for chronic diseases and other negative health outcomes. Abstinence, even temporary, from alcohol consumption can have positive health impacts. In this article, we describe implementation and process evaluation of Ochsner Eat Fit's Alcohol Free for 40 (AFF40), an annual, 40-day voluntary alcohol abstinence challenge that takes place in six regions of Louisiana. Participants are challenged to abstain from alcohol consumption for 40 days to promote behavior change. To support participants' success, staff conduct pre and post metrics (physical and laboratory) and host community-based events to encourage replacement behaviors. Process evaluation included measures of reach, recruitment, dose, and fidelity through tracking of participant registrations, an exit survey, media analytics, and program activity logs. In 2021, 493 participants enrolled in AFF40, with 347 completing laboratory metrics and 298 completing physical metrics. Majority of exit survey respondents (74.5%) reported no alcohol consumption during the 40-day challenge and that they planned to participate in AFF40 2022 (90.9%). The Eat Fit team documented moderate engagement (48.7% of enrolled participants) in program events. Social and digital impressions and page views recorded 23,591 hits while print media resulted in over 750,000 impressions. AFF40 has shown to be highly engaging for participants and effective in supporting temporary abstinence from alcohol. Incorporating stronger methods and evaluation will enhance future program implementation and community impact. Lessons learned and implications for practice are transferable to other community-based efforts to reduce alcohol consumption.

Branding a Plastic Surgery Group Practice: A Case Study.

You only get one opportunity to make a first impression. In today's era, that first impression is frequently a digital one. The authors' old digital brand "face" was stale and not a true representation of how they view themselves as a practice. In an evolving arena of competition and surgical scope, the authors felt compelled to engage in rebranding their practice. This article details the steps the authors took to launch a new website, generate collateral branded material, and execute a social media marketing plan. The authors attempt to keep the outline general enough to be applicable to the range of practice types of the Journal 's readership, and present relevant results of the process. Samples of "creative" products are shown. Quantifiable outcomes were direct website traffic (91% increase), website sessions (82% increase), unique users (55% increase), page views (118% increase), and time spent browsing (100% increase). The authors experienced a 21% increase in new patient volume and a similar increase in total cases performed. This article outlines steps the authors took to rebrand their practice in the face of current challenges in the plastic surgery landscape and how prospective patients seek surgeons. Benchmarking the steps of a successful branding process is crucial and informative to developing and executing a plan. Although there are many potential contributors to the growth of a practice, the impact of our branding appears to be a significant factor.

Anesthesiology 2023: Ch-ch-ch-ch-changes.

Anesthesiology 2023: Ch-ch-ch-ch-changes.

The Role of POSCO’s Communication Division: Serving as an Authentic Messenger to Promote Business Activities and Consistent Messaging

Objectives: The importance of communication in promoting a company’s management philosophy and business outcomes to both internal and external stakeholders is growing. The purpose of this case report is to introduce how a company managed to shed its 50-year-old organizational culture by embracing a new management philosophy that helped to enable the transition. Methods: This paper introduces global Korean steelmaker POSCO’s new management philosophy, “Corporate Citizenship,” which applies a systematic and strategic approach to communication, defined at both cultural and organizational levels, in media channel operations and content creation. Results: POSCO’s efforts demonstrated a successful communication alignment of management philosophy with organizational structure and departmental functions. Their corporate public relations organization comprises three departments: Public Relations (PR) Planning, PR, and Communication Content. In particular, integrated marketing communication efforts were adopted by rolling out a strategic portfolio of new media channels. As a result of POSCO’s multi-modal communication efforts, performance statistics such as page views, subscribers, and interactions increased significantly. Conclusions: Academic literature suggests that once an organizational culture has been established, it cannot be easily changed. However, by generating consensus and building understanding from a broad base of stakeholders, combined with strategic communication programs that contain authentic messaging, a significant impact can be created both inside and outside an organization.

Pediatric allergy and immunology for patients and parents: challenges of developing website and social network during COVID-19 pandemic in Brazil.

To describe the development of a website and the creation of a social network account about pediatric allergy/immunology with reliable information, to promote education and have a channel for patient-doctor contact. This is a descriptive study. A survey was conducted with 93 patients (12 years and older) and caregivers of a Pediatric Allergy/Immunology outpatient clinic, to assess internet usage patterns of potential users. A webpage in Portuguese and an Instagram® account were launched in which it was created an area for patient-doctor communication in the pandemic context. Among 93 participants, 77% were female, 82% caregivers. Median age was 33.2 years, family income 403 dollars/month. The internet was accessed via smartphone by 81,7% of the participants; 76% reported using internet to access health information but 72% did not trust on the information from the internet, and 96% believed that an institutional site could provide meaningful information. From the website release in November 6, 2018 to January 20, 2022, it was counted 10,062 page views by 4,896 users; 55% were 18-34 years old, 70.2% female. Instagram® account gathered 882 followers. Website went through a period of instability during which access were not counted. Due to social isolation during COVID-19 pandemic, the website served as a tool for first response to help patients and doctors. Patients and caregivers of the Pediatric Allergy/Immunology service, consulted about digital tools, considered the information supported by a teaching/research institution timely and relevant. The website and Instagram® account have both performed well and shown good return in relation to hits, and results are continuously being evaluated. During COVID-19 pandemic, the website has been connecting patients/families and doctors.

Assessment of a COVID-induced shift in the evolution of a beef cattle production course.

This study investigated student (n = 272) exam grades and group project peer evaluations in a senior-level beef cattle management course during semesters of COVID-imposed transitional instructional delivery methods across the Fall 2019 to Spring 2021 semesters. Each semester identical format exams were administered, and students were assigned to groups of 4 or 5 balanced for previous cattle experience to work on a semester-long on a scenario-based ranch management project. Prior to COVID, exams were administered as closed-note with 1-h time limit, but were made open-note with 12 to 14 h time limit beginning in March 2020. Similar exam grades existed (P > 0.05) across these five semesters with the exception that Exam 3 deviated 3.7% (P = 0.020) from lowest to highest mean score; similar relative variation in exam scores based on CV and SD were seen across these semesters. For the group project, students scored all group members on a 0 (inferior) to 10 (superior) scale at the end of each semester that weighted the project grade by 20%. Remote vs. face-to-face (F2F) status did not influence (P > 0.05) group peer evaluation scores regarding "Overall level of participation" or "Willingness to work for success of your group" when group number or individual student was included in models. Fall 2020 and Spring 2021 semesters had both remote and F2F students and were investigated for online page view and engagement. Across these two semesters, students (n = 125) were 72% females, 36.8% rated themselves as having no or little previous cattle experience, and 34.4% rated themselves as experienced or very experienced with cattle. No metric for online activity was correlated with exam grades, except the number of page views and Exam 3 scores (r = 0.28, P = 0.002). Neither gender (P > 0.05) nor previous cattle experience (P > 0.05) affected online activity metrics, peer evaluation points received on group projects, or exam grades. However, strong correlations (r = 0.33 to 0.45, P < 0.001) were seen between student peer points received and all four exam grades. Additionally, project group accounted for 28% to 37% of the differences in exam grades. Overall, no differences in exam grades (P < 0.05 except Exam 3) or group peer evaluations (P < 0.05) were detected when the course had different delivery styles. These results indicate that attributes of individual students are a major driver of successful course outcomes in this class, no matter what course delivery method is utilized.

Teaching of Web Design and Programming as a Role-Playing Team Building Game

The paper examines a form of training whose aim is to teach technologies for designing and styling responsive web page views and implementing web site events by students in an academic environment. In this form of training a role-play, taken by the practice of a software company is simulated. Data collection and evaluation of the results was carried out through qualitative methods of participant observation, survey, interview, and quantitative comparative analysis. The article analyzes in details the role-playing games, training content, stages of implementation and other aspects of the organization of experimental form of training in Web Design and Web Programming. Teaching, as a simulated role-playing game, is performed during six school hours, in two consecutive weeks and consists of four stages. In the role play, students apply knowledge and teamwork skills in HTML, CSS, JavaScript, jQuery etc. Each team is made up of five students with roles of manager, web designer, graphics designer, web stylist and web developer. The teams’ organization is based on work products adaptation of the Rational Unified Process Methodology. The end product of the role-playing game is the development of a website by the team, while its final result for the learning process is the knowledge and skills acquired during formal training by the teacher, and the informal training that took place between the students during their teamwork.

모바일, SNS, MCN 미디어 시대에 데이터 어낼리틱스 기반 미디어 시너지 제고 방안: ‘미디어 소비단위’별 연결망 분석을 통한 접근

This study calculated an analysis index to measure the synergy value of advertising media for each media consumption unit by data analytics methodology, away from the framework of defining the advertising media value of terrestrial TV based on ratings (listening rate, subscription rate, page view), which is a quantitative indicator of total delivery. Specifically, in the media consumption network in the era of mobile, SNS, and MCN, the betweeness centrality plays a role in finding the media consumption unit ('platform-time zone') that has the greatest control over communication or information flow.&#x0D; The value of the 'platform-time zone' node with a high betweeness centrality as an advertising medium is to increase the advertising value by linking word of mouth effects or comments of consumers. In addition, practical guidelines on how to operate multi-platform media mix that optimizes overall media synergy using these analysis indicators in the context of SNS and MCN media consumption through mobile were proposed. In this process, it has practical implications in that it proposed the optimal media mix between potential competitive brands and the media mix required to find potential advertisers suitable for a given media consumption unit based on the buyer-graphics of a specific product group.

Unhealthy food and beverage marketing to children on digital platforms in Aotearoa, New Zealand

BackgroundChildren’s exposure to unhealthy food and beverage marketing has a direct impact on their dietary preference for, and consumption of, unhealthy food and drinks. Most children spend time online, yet marketing restrictions for this medium have had slow uptake globally. A voluntary Children’s and Young People’s Advertising (CYPA) Code was implemented in Aotearoa, New Zealand (NZ) in 2017. This study explores the Code’s limitations in protecting children from harmful food and beverage marketing practices on digital platforms accessible to children.MethodsA cross-sectional content analysis of company websites (n = 64), Facebook pages (n = 32), and YouTube channels (n = 15) of the most popular food and beverage brands was conducted between 2019 and 2021 in NZ. Brands were selected based on market share, web traffic analysis and consumer engagement (Facebook page ‘Likes’ and YouTube page views). Analysis focused on volume and type of food posts/videos, level of consumer interaction, nutritional quality of foods pictured (based on two different nutrient profile models), and use of specific persuasive marketing techniques.ResultsEighty-one percent of websites (n = 52) featured marketing of unhealthy food and beverages. Thirty-five percent of websites featuring unhealthy food and beverages used promotional strategies positioning their products as ‘for kids’; a further 13% used ‘family-oriented’ messaging. Several websites featuring unhealthy products also had designated sections for children, ‘advergaming,’ or direct messaging to children. Eighty-five percent of all food and drink company Facebook posts and YouTube videos were classified as unhealthy. Twenty-eight percent of Facebook posts for unhealthy products featured persuasive promotional strategies, and 39% premium offers. Nearly 30% of YouTube videos for unhealthy food and beverages featured promotional strategies, and 13% premium offers. Ten percent of Facebook posts and 13% of YouTube videos of unhealthy food and beverages used marketing techniques specifically targeting children and young people.ConclusionsThe voluntary CYPA Code has been in effect since 2017, but the inherent limitations and loopholes in the Code mean companies continue to market unhealthy food and beverages in ways that appeal to children even if they have committed to the Code. Comprehensive and mandatory regulation would help protect children from exposure to harmful marketing.