Public Pages Research Articles

МУЗЫКАЛЬНАЯ КУЛЬТУРА НОВОКУЗНЕЦКА НА СТРАНИЦАХ НАУЧНЫХ И ПУБЛИЦИСТИЧЕСКИХ ИЗДАНИЙ

Статья представляет собой библиографический обзор публицистических и научных изданий, посвящённых музыкальной жизни Новокузнецка, опубликованных с 1930-х годов до настоящего времени. В работе представлены как газетные материалы, так и публикации в журналах, сборниках, монографиях и интернет- сайтах. К тексту приложен список литературы, достаточно полно отражающий тему. The article is a bibliographic review of journalistic and scientific publications devoted to the musical life of Novokuznetsk, published from the 1930s to the present. The paper presents both newspaper materials and publications in magazines, collections, monographs and Internet sites. A list of references is attached to the text, which fully reflects the topic.

Civilia: Utopia in the Age of Photomechanical Reproduction. Architectural (Photo)copy as (Re)invention

In June 1971, The Architectural Review featured the culmination of Townscape, a campaign that the issue’s author, as well as the magazine’s editor and owner, Hubert de Cronin Hastings, promoted for decades. Civilia, The End of Suburban Man was a monograph that described a fictional English New Town, illustrated through an extensive collection of views of its urban scene made from hundreds of photographs of buildings, many of which had appeared in the pages of the different publications of the Architectural Press in the preceding decades. Civilia did not manage to provoke the debate that Hastings desired, remaining a mere curiosity wrapped in a spectacular visual apparatus that has hardly been analyzed. However, the striking vedute of Civilia hide an elaborate exercise in the generation of architectural form. Its collages include an extensive catalog of architectural strategies and forms in which buildings are appropriated through their photographic images, to engender a series of distorted copies, new architectural personae which simultaneously alter our perception of the originals by either enveloping them in new narratives or revealing their hidden qualities.

P050 Sleep, Eat, Comment, Repeat: Understanding the influence of sleep on the eating behaviours of shiftworkers through comments on Facebook

Abstract Introduction Shiftworkers experience altered sleeping patterns and eating habits compared to dayworkers. This leads to long-term negative health outcomes. While characteristics of shiftwork, such as work hours and food availability, impact eating habits, the impact of altered sleeping on the eating behaviour of shiftworkers is unknown. The aim of this study was to explore how sleep patterns impact the eating behaviour of shiftworkers through the analysis of Facebook comments. Methods The Facebook search function was used to identify posts relating to shiftwork, sleep, and food on public pages. Comments were collected if they were posted by self-identified shiftworkers, relatives of shiftworkers, or partners of shiftworkers. Thematic analysis was conducted on all comments to identify themes relating to sleeping and eating. Results 144 comments were collected and analysed. Comments reported feelings of sleepiness as motivating the choice for unhealthy foods and the choice to eat large quantities of food. Multiple comments also discussed how unhealthy food on shift contributed to poor sleep post-shift. Discussion Given that, in a naturalistic environment like Facebook, shiftworkers display an understanding of an influence of sleepiness on food choice, interventions can move past making shiftworkers aware of poor sleeping and eating patterns and move to strategies that optimise the timing of these behaviours. Such strategies should consider the relationship between sleep and eating to inform strategies to promote healthy eating patterns together with healthy sleep, with the goal of improving shiftworker health and safety.

Sharqzadegi, or how Iran’s 1979 Islamic Revolution became Islamic

Iran’s 1979 Revolution was accomplished with the participation of a wide range of actors and social groups, with a wide range of motivations and visions for the future. How did the revolution become an ‘Islamic’ revolution? This article revisits the Islamic Republican Party’s print publications in the formative period of the Islamic Republic (1979-81) to explore one element of this process: the ideological framing of Marxist competitors. In the pages of Jumhuri Islami and other semi-official publications, they framed the Feda’in and Mojahedin as ‘ sharqzade ’ (‘eastoxicated’) counterparts to the Shah’s ‘ gharbzade ’ (‘westoxicated’) regime. Authors used two main discursive strategies: painting Marxist groups as possessing an eclectic, materialist ideology at odds with Iranian culture, and as modern counterparts to the ‘hypocrites’ ( monafeqin ) who opportunistically turned against the Prophet Mohammad in Medina. Revolutions are processes, with social groups forming and mobilizing resources to shape their outcomes. Historicizing the ‘Islamic’ nature of the revolution as part of the revolutionary process remains critical for debates over its meanings and legacies more than forty years later.

Проблема пределов правового регулирования в отечественной юридической науке

The study of any scientific problem involves the analysis and comprehension of the results of scientific activity of previous generations of scientists. Despite the fact that in domestic legal science the limits of legal regulation as a significant scientific problem have not received comprehensive coverage, the pages of various legal publications have expressed provisions that are of conceptual importance and serve as the foundation for its further research. The purpose of the study: to comprehend the results of the study of the limits of legal regulation in domestic legal science, highlighting the key ideas and provisions that contribute to the further study of the scientific problem posed. Research methods: general scientific methods and techniques of cognition (analysis, synthesis, induction, deduction, abstraction, generalization, comparison) and particular scientific (formal-legal, structural-functional). Results: the study of the limits of legal regulation in domestic legal science made it possible to form a serious foundation for its further study. The main results include: comprehension of the basic concepts of «the scope of legal regulation» and «limits of legal regulation»; the emergence of different approaches to the problem of establishing criteria for the limits of legal regulation; formation of a classification of the limits of legal regulation; designation of the main directions in understanding the factors of establishing the limits of legal regulation.

Orthodox Transfer on the Eastern Outskirts of the Empire: a Brief Historical Review of the Newspaper Diocesan Gazette

The article examines the history of the creation and activity of the Orthodox press of Eastern Siberia in the second half of the XIXth century, defines its goals and objectives, and provides a brief comparative analysis of the newspaper Diocesan Gazette of the Irkutsk, Yenisei, Yakut and Trans-Baikal dioceses. We note that despite the widespread involvement of the materials of the diocesan press by modern humanities as a multifunctional historical source and an element of scientific tools, one of the gaps seems to be the study of the intellectual component of the diocesan press in the life of East Siberian society, which necessitated the appeal to the stated topic. The purpose of the study is the process of formation and evolution of the newspaper Diocesan Gazette. We determine that despite the regulated algorithm, a variety of historical and ethnographic material was published on the pages of Orthodox publications, including translations in the languages of local ethnic groups. The potential of the provincial clergy of Eastern Siberia provided opportunities for staffing the editorial body and author collectives, and the elite of the clergy of the dioceses was represented as part of the editors-in-chief: theologians, writers, local historians. We draw a conclusion that Orthodox publications, namely the East Siberian newspaper Diocesan Gazette was a center of enlightenment, a platform for polemics and discussions on topical issues of public thought. An appeal to the composition and content of the issues provides extensive research opportunities for reconstructing the everyday life of the East Siberian province of the second half of the XIXth – early XXth centuries.

Moral expressions, sources, and frames: Examining COVID-19 vaccination posts by facebook public pages

Taking advantage of 3 million English-language posts by Facebook public pages, this study answers the following questions: How did the amount of COVID-19 vaccine-related messages evolve? How did the moral expressions in the messages differ among sources? How did both the sources and the five moral foundations in posts influence the number of likes to posts, after controlling for the public page's features (e.g., age, followers)? Our research findings suggest that moral expression is prevalent in the COVID-19 vaccination posts, surpassing nonmoral content. Media sources, despite the high volume of posts, on average elicited fewer likes than all other sources. Although care and fairness were the two most used moral foundations, they were negatively related to likes. In contrast, the least used two moral values of authority and sanctity were positively related to likes. We conclude with a discussion of theoretical contributions and a recommendation of possible interventions.

Publishing "Northanger Abbey": Jane Austen and the Writing Profession by Margie Burns

Reviewed by: Publishing "Northanger Abbey": Jane Austen and the Writing Profession by Margie Burns Claire Grogan PUBLISHING "NORTHANGER ABBEY": JANE AUSTEN AND THE WRITING PROFESSION, by Margie Burns. Vernon Press: Wilmington, 2021. 251 pp. $60.00 hardback; $52.00 paperback; $96.00 ebook. Publishing "Northanger Abbey": Jane Austen and the Writing Profession provides illuminating and suggestive ways to understand the curious publishing history of Jane Austen's novel Northanger Abbey (1818), which has been the subject of much scholarly speculation. Austen sold her manuscript novel "Susan" to the Crosby Publishing House in 1803, but they never published it. In 1809, she wrote to Crosby inquiring as to its planned publication date, and Richard Crosby insisted "there was not any time stipulated [for its publication,] neither are we bound to publish it" (p. 129). It was not until 1816 that Austen sent Crosby the requisite ten pounds to buy back "Susan." Although she worked to revise the novel and wrote an advertisement to preface it, it was not published until December 1817, after her death. Margie Burns's work challenges the idea that what many have called Austen's "unpublished years" from 1803-1811 were a fallow period and suggests Austen's active engagement with and understanding of the publishing world around her (p. 3). Burns sets three goals for her study: to recognize the strength and perseverance of Austen as a writer when she was so quickly picked up by Crosby but then never published by them; to shed further light on Austen's writing process; and to inform today's readers about the publishing world around Austen. A great strength of this study is how it draws upon new digitized sources (such as newspapers and magazines) to provide information that fleshes out our understanding of the supposed "unpublished years" of Austen. Access to and scrutiny of innumerable digitized sources helps provide new material and insights into the publishing world and business. Burns offers careful and extensive reading of advertisements, including those for "Susan," in newspapers, magazines, and end pages of other publications. The information she uncovers about the publishing world, and specifically the changing ownership and direction of Crosby Publishing, adds to our understanding of their purchase of "Susan" and then the refusal to publish it. Burns argues that this sequence of events was most likely attributable to a complex mixture of issues and unfortunate timing on Austen's part. [End Page 348] For example, Burns suggests that the connections between Crosby and two editors he worked with, Frances Prevost and Francis Blagdon, led to him change his mind about publishing "Susan." While purchasing Austen's manuscript aligned with Crosby's mission to provide suitable reading material for "improvement" amongst an "educated audience," it ran counter to Prevost's and Blagdon's growing interest in and support of compilations (p. 32). Indeed, Burns shows how both editors had particularly praised The Spectator in their "Flowers of Literature," which put them at odds with Austen's critique in the "only a novel" passage of her manuscript (p. 24). Burns offers an excellent discussion of why Austen chose Crosby as her publisher in chapter three, "Choosing her First Publisher," making some fascinating connections between Crosby and the Leigh-Perrot trial in which Austen's maternal aunt was accused of shop lifting twenty shillings worth of lace while in Bath. Burns argues that Austen was drawn to Crosby not only because he published books and authors opposed to slavery but also because he personally had not produced an account of or work about the Leigh-Perrot trial, saving her aunt from further public distress. Chapter five, "1809: A Different Susan," is particularly rich in providing new material and a compelling argument that the publication of another work entitled "Susan" prompted Austen to approach Crosby about her own manuscript, which had been languishing with them for six years. Burns then traces the timeline of advertisements for this other "Susan" alongside Austen family correspondence to make her case as to why Austen finally acted to resolve the delay in publishing her work. The appendix of newspaper advertisements is particularly helpful to navigate and order the sequence of events. Burns clearly capitalizes on many of...

How coordinated link sharing behavior and partisans’ narrative framing fan the spread of COVID-19 misinformation and conspiracy theories

This study examines the presence and role of Coordinated Link Sharing Behavior (CLSB) on Facebook around the “America’s Frontline Doctors” press conference, and the promotion of several unproven conspiracy theories including the false assertion that hydroxychloroquine is a “cure” for COVID-19 by Dr. Stella Immanuel, one of the doctors who took part in the press conference. We collected 7,737 public Facebook posts mentioning Stella Immanuel using CrowdTangle and then applied the specialized program CooRnet to detect CLSB among Facebook public pages, groups and verified profiles. Finally, we used a mixed-method approach consisting of both network and content analysis to examine the nature and scope of the detected CLSB. Our analysis shows how Facebook accounts engaged in CLSB to fuel the spread of misinformation. We identified a coalition of Facebook accounts that engaged in CLSB to promote COVID-19 related misinformation. This coalition included US-based pro-Trump, QAnon, and anti-vaccination accounts. In addition, we identified Facebook accounts that engaged in CLSB in other countries, such as Brazil and France, that primarily promoted hydroxychloroquine, and some accounts in African countries that criticized the government's pandemic response in their countries.

Topics and Sentiments Influence Likes: A Study of Facebook Public Pages' Posts About COVID-19 Vaccination.

In this study, we analyzed >200,000 posts collected from Facebook public pages that were published in December 2020 during the rollout of the first dose of the Pfizer-BioNTech vaccine to the American public. We ran both topic modeling and sentiment analysis of the posts and found that first Facebook posts talked about not only treatment effectiveness such as trial results and testing approaches but also other issues that surround vaccines such as approval and distribution. Second, although the general sentiment during this period was positive and anticipation was the highest emotion, Facebook posts expressed a salient amount of fear and sadness, especially when discussing emergency approval and trial results. Finally, we found that both topics and sentiments have a significant influence on user likes. Using the topic of vaccine distribution as a baseline, posts that discuss related aspects of vaccines (e.g., effectiveness, shipment, and testing), call for actions (e.g., use of masks) and indicate care to vulnerable groups (e.g., health care workers and seniors) received more likes. Posts with bad news (e.g., new cases and deaths) and doubts over the usefulness of vaccines received fewer likes. Regardless of their valences, approach emotions lead to more likes whereas withdrawal emotions lead to fewer likes. Our study suggests that to facilitate actions, using certain topics and approach emotions in the posts could be helpful.

Il dibattito degli esperti sul Covid-19: sintomi di decivilizzazione

In this study we use the Covid-19 pandemic as a revealing case of some emerging dynamics in techno-scientific controversies, opening a dialogue between the STS tradition and Norbert Elias’ theoretical reflection, in particular on the processes of “civilization” and “decivilization”. Our theoretical model is empirically examined by means of a CATA (Computer-Assisted Text Analysis), carried out from data generated by public pages and active users on Facebook Italy in the period January 2020-July 2021 (texts N > 5.5 million) and, to a lesser extent, other media sources (transcripts of TV debates, newspaper interviews, Instagram and Twitter).The analysis shows, first of all, that it is precisely at moments of greatest media interest and on topics where confrontation becomes more acute that the representation of ‘expert’ knowledge reaches the highest peaks of popularity on Facebook. In addition, most of the episodes examined take the form of interdisciplinary conflict, i.e. they function as a rhetorical device operated by members of boundary-pushing scientific disciplines who are in conflict with each other. The competition is not without personal attacks and fallacies of argumentation, even when the debaters are representatives of so-called ‘official’ science. With regard to the effects on the public, traces of hate speech were found in almost a quarter of the comments generated by users: these are accompanied by polarized positions around the pandemic and the ‘experts’, as well as conspiratorial readings of the events. A small but not unnoticeable proportion of the texts manifest cognitive discomfort due to the information overload generated by the personalization of experts who attack and deny each other.We call for more research to understand whether the observed dynamics will consolidate, over time, into a lasting process of decivilization.

Identifying Spam Activity on Public Facebook Pages

Since their emergence, online social networks (OSNs) keep gaining popularity. However, many related problems have also arisen, such as the use of fake accounts for malicious activities. In this paper, we focus on identifying spammers among users that are active on public Facebook pages. We are specifically interested in identifying groups of spammers sharing similar URLs. For this purpose, we built an initial dataset based on all the content that has been posted upon feed posts on a set of public Facebook pages with high numbers of subscribers. We assumed that such public pages, with hundreds of thousands of subscribers and revolving around a common attractive topic, make an ideal ground for spamming activity. Our first contribution in this paper is a reliable methodology that helps in identifying potential spammer and non-spammer accounts that are likely to be tagged as, respectively, spammers/non-spammers upon manual verification. For that aim, we used a set of features characterizing spam activity with a coring method. This methodology, combined with manual human validation, successfully allowed us to build a dataset of spammers and non-spammers. Our second contribution is the analysis of the identified spammer accounts. We found that these accounts do not display any community-like behavior as they rarely interact with each other, and are slightly more active than non-spammers during late-night hours, while slightly less active during daytime hours. Finally, our third contribution is the proposal of a clustering approach that successfully detected 16 groups of spammers in the form of clusters of spam accounts sharing similar URLs.

A Web Portal For Automatic Performance Evaluation Of Lagrangian Particle Tracking And Data Assimilation Algorithms

We introduce a web portal dedicated to benchmarking Lagrangian Particle Tracking (LPT) and Data Assimilation (DA) processing algorithms. LPT is here understood in a wide sense, as we consider acquisition situations ranging from only two illuminations (i.e. Particle Tracking Velocimetry - PTV) to a large number of images. The website, https://www.onera.fr/en/flow-benchmarks allows not only to download datasets, but also to upload results and automatically obtain their performance evaluation; in its principle, it is thus similar to a number of already existing benchmark websites in the computer vision community, while none existed so far in the community of optical metrology for fluid mechanics. On the basis of the obtained performance, a user has the choice to publish their results or not on the public page of the dataset. The present work presents the website structure, its rules for participation, and a description of the first dataset available at opening, namely the two-pulse (PTV) case of the First LPT and DA Challenge dataset (Sciacchitano et al. 2021).

Use of English neologisms in social media

This study examines a linguistic phenomenon, which is using English neologisms by Iraqi Kurdish Facebook users on their Facebook platforms. Nowadays, hundreds of newly established English lexical units such as blogger, tweet, Facebook, WhatsApp, share, etc.… flow into English lexicon daily due to the innovative technology, internet websites, and all sorts of social media; hence, some of these new words find their way into world language’s vocabulary through the netzines communications. The paper aims to (1) explore the extent of using English neologisms by Iraqi Kurd Facebook users on Facebook, (2) determine the morphological classes of these words (3) reveal the most prominent reasons and factors behind using such English neologisms, and (4) pinpoint their significance in Kurdish lexicon. To achieve the aims of the study, data are obtained in two ways; first, compiling a list of 500 English neologisms through a thorough observation from numerous Kurdish public page posts and updates and comments of a reliable number of personal FB accounts of Iraqi Kurd FB users. Second, ask 56 active FB users, who are all BA, MA and PhD holders with good English background to tick the English neologisms from the list above.

Суицидальное поведение в молодежной среде: иррациональность восприятия

The article analyzes the quantitative and qualitative research of youth suicidal behavior. The irrational foundations of the development of suicidal behavior are revealed. Six factors in the development of suicidal behavior among young people are identified, and the information content of the key lexemes of public pages on social networks, where direct and indirect propaganda of suicidal behavior is located, is analyzed.

Dynamics of Students’ Opinions in the Context of the Transition to Online Learning Based on Social Network Data

The article presents the results of the analysis of users’ sentiment in social networks, performed using big data tools. The research was aimed at developing the methodology, which enables to analyze the content of social networks, assess students’ attitude to the transition to online learning in conditions of COVID-19 pandemic, identify dynamics and main trends in student satisfaction with the quality of educational process. We explored about 2 million posts and comments posted in university social networks (more than 1000 university public pages) for the period from Sept 2020 to July 2021. Special attention was paid to the problems of communication between students and teachers, strategies to solve them, an emotional reaction. PolyAnalyst software was applied for data precleaning. It has been found that the main problem affecting the quality of education is a change in the mechanisms of interaction between students and teachers. Based on student publications in social networks, we have identified the strategies for adapting students to online learning. We came to a conclusion that teachers’ support of students is crucial in preventing and solving social and academic problems in conditions of online learning. One of the ways to improve interaction between students and teachers, raise students’ involvement is using discussion forums, chats in messengers for academic purposes, and providing teachers’ methodical support.

Abstract 5039: Visualization and analysis of cancer genomics data using UCSC Xena

Abstract UCSC Xena (http://xena.ucsc.edu/) is a web-based visual integration and exploration tool for multi-omic data and associated clinical and phenotypic annotations. Researchers can easily view and explore public data, their own private data, or both using the Xena Browser. Private data are kept on the researcher's computer and are never uploaded to our public servers. The toll supports Mac, Windows, and Linux. Questions Xena can help you answer: 1) Is overexpression of this gene associated with lower/higher survival? 2) What genes are differentially expressed between these two groups of samples? 3) What is the relationship between mutation, copy number, expression, etc for this gene? Xena showcases seminal cancer genomics datasets from TCGA, the Pan-Cancer Atlas, GDC, PCAWG, ICGC, and more; a total of more than 1500 datasets across 50 cancer types. We support virtually any type of functional genomics data: SNPs, INDELs, copy number variation, gene expression, ATAC-seq, DNA methylation, exon-, transcript-, miRNA-, lncRNA-expression, and structural variants. We also support clinical data such as phenotype information, subtype classifications and biomarkers. All of our data is available for download via python or R APIs, or using our URL links. Our signature Visual Spreadsheet view shows multiple data types side-by-side enabling discovery of correlations across and within genes and genomic regions. We also have dynamic Kaplan-Meier survival analysis, powerful filtering and subgrouping, differential gene expression analysis, charts, statistical analyses, genomic signatures, and the ability to generate URLs to live views. We link out to the UCSC Genome Browser as well as MuPIT/CRAVAT and TumorMap. New features include: - Genome-wide differential gene expression analysis - New interface for filtering samples and creating subgroups - New interface to create charts and graphs - Violin plots on any numerical data - Loading of Microsoft Excel files - A new Publication Page showcasing publications and authors that use UCSC Xena Our beta prototype for visualizing single-cell data delivers million-cell-scale multi-omics data for interactive visualization in a web browser. Citation Format: Mary Goldman, Brian Craft, Jingchun Zhu, David Haussler. Visualization and analysis of cancer genomics data using UCSC Xena [abstract]. In: Proceedings of the American Association for Cancer Research Annual Meeting 2022; 2022 Apr 8-13. Philadelphia (PA): AACR; Cancer Res 2022;82(12_Suppl):Abstract nr 5039.

Etymological compendium of cycad names

The meanings of some cycad names are self-explanatory, but many others are not. This compendium provides the etymological derivations of the names of all currently accepted cycad genera, species, and infraspecific taxa, with their authorities and dates and pages of publication. It is meant to complement the World List of Cycads, and as such, it will be periodically updated following changes in taxonomy and nomenclature.

Introduction

When future scholars come to assess the humanities in our time, they will probably call it the age of buzzwords. Whereas previous generations of academics pledged allegiance to their intellectual heroes—Marx! Foucault!—that fervor seems to have shifted to catchy conceptual slogans. Anthropocene! Spatial Turn! New Materialism! Buzzwords dot conference papers and grant proposals, they ooze cognitive certainty, and those who chronicle our academic trajectory a few decades from now will surely wonder whether we really had a clear idea of what we were talking about. (Message to posterity: we were wondering about that, too.)Against this background, the guiding question of this roundtable is anything but tongue-in-cheek. The New Materialism is no longer a nascent intellectual current that has yet to reach conceptual maturity. We have a multitude of publications from a diverse and multidisciplinary group of scholars, and that provides us with fodder for a first assessment from the viewpoint of an empirically minded discipline. What are the approaches that matter for the historian's craft, and specifically for those who engage with the history of agriculture in one way or another? How does the New Materialism frame our understanding of topics, narratives, and intellectual goals? And what do we need to change in established readings, if anything? After all, agricultural history has never been nonmaterial because it's hard to imagine a nonmaterial agriculture—though a former Monsanto CEO once tried his best to suggest otherwise.The following interventions explore these questions with different case studies in mind and with different types of intellectual ambitions. Some scale the philosophical heights of the literature while others feel more comfortable with their feet on the ground (or, on a personal note, with their intellectual existence at sea). They engage with straw, ontology, and Robert Frost, among other things, and there is no obvious hierarchy. There is something unsettled and unrefined at the heart of the New Materialism debate, something that defies categorization and intellectual order. It is a bit like dealing with a monster that we thought was dormant for a long time—though monsters provide a poor metaphor owing to their inherent anthropomorphism. It would seem that, in engaging with the inherent power of the material, we are truly at the mercy of the elements.Going through these contributions and the literature that they survey, it seems that there is no obvious template for writing new materialist histories. There are a few paths that have been explored, there are recurring themes and challenges, but those who seek a checklist for their graduate seminars will come away disappointed. But maybe that is the entire point of engaging with the New Materialism? If matter really matters, we are reckoning with forces beyond our control, that lack a sense of human decency, and were around before the word. It is no small challenge to come to terms with forces of this kind. But if the following comments prove anything, it is that we need to try.This roundtable grew out of a session at the Agricultural History Society meeting in June 2021. Albert Way encouraged us to publish our views in the pages of Agricultural History and assured quick publication, though speed is a mixed blessing in academic endeavors and material flows alike. As you will see below, I had second thoughts about the circle of invitees when I penned my own comment. But even within the set boundaries, the following conversation may be inspiring and inconclusive in equal measure, and I trust that readers will find that an important insight in its own right. When it comes to the material, we are wrestling with a subversive force that will keep us on edge for the foreseeable future.

Online reach and engagement of a child nutrition peer-education program (PICNIC): insights from social media and web analytics

BackgroundParents frequently seek parental advice online and on social media; thus, these channels should be better utilized in child health interventions. The Parents in Child Nutrition Informing Community (PICNIC) program aims to facilitate peer-to-peer sharing of evidence-based child feeding information and support parents within their social networks. The present study aimed to explore web and social media analytics to evaluate reach and user engagement with the PICNIC online components.MethodsOnline user activity data from the PICNIC Facebook closed group and public Page were collected through Facebook Insights, and program-specific website traffic data through Google Analytics. Analytics data from Nov-2019 to April-2021 was evaluated through visualisation and summary statistics to obtain insights into program growth and current reach in Australia, compare demographics of audience reached through the online channels, and explore parents’ use and engagement in PICNIC content.ResultsResults showed steady program growth in the 18 months of recruitment; participant numbers grew from 102 to 261 peer educators while the Facebook Page audience increased threefold, totalling 1615 followers. Intervention posts shared on Facebook (4–5 posts/week) typically reached only a portion of PICNIC Page followers each week, but also reached a wider audience through their friends. Throughout the evaluated period, Facebook users actively engaged in PICNIC posts, although the level of engagement varied considerably from post to post. Furthermore, results from this study suggest the strategy of directing potentially interested parents from social media to the website for program sign-up was successful. Finally, the explored data gave insights into users’ availability, demographics and engagement, which will be used to inform refinement of the PICNIC website and social media strategies.ConclusionsOur findings confirm the benefits of using a peer education approach and existing social network channels to disseminate evidence-based child feeding information to parents. This study also demonstrates the usefulness of web and social media analytics to be used as part of a continuous evaluation for gaining insight to inform further development and improvement of program strategies.Trial registrationThe PICNIC project was retrospectively submitted for registration with the Australian New Zealand Clinical Trials Registry (ANZCTR), ACTRN12622000230752 (09/02/2022).