Abstract A small medium enterprise is developing a new marketable ginger product differentiation. The proposed product will be made in the form of ginger candy. The ginger candy design was developed in order to find Products need to be made of suitable packaging and packaging labels so that the product can be marketed. This project aims to produce packaging designs that have the ability to protect products from producer to consumers. The method used is engineering design approach which includes the stages of exploration, problem verification, ideation, prototipe development, and prototipe validation. The new ginger product produced is in the form of soft ginger candy, namely ginger leather candy. The results of the design applied to the ginger leather candy product are using PP plastic material which is sealed with an impulse sealer tool as primary packaging, with secondary packaging pouch with zip-lock aluminum foil. On the front of the secondary packaging is affixed with a label displaying product information in accordance with the BPOM label rules.