Package Tour Research Articles

The benefits and costs of all-inclusive system from hoteliers’ point of view: a supply-side perspective

PurposeAll-inclusive (AI) packages and meal plans have been an essential component of leisure tourism and received a corresponding attention from the literature, particularly in the case of package tours. However, the existing body of research focuses on the motivations, attitudes and behaviors of tourists, thereby neglecting the supply-side perspective. Therefore, the purpose of this study is to explore the benefits and costs of AI systems from the perspective of hoteliers.Design/methodology/approachData were collected through 27 semi-structured interviews with lodging professionals through purposive sampling. This study adopted a qualitative research design and used thematic content analysis to explore the benefits and costs of AI system.FindingsThe thematic content analysis produced two main themes as facility-related factors and destination-related factors, which further classified as benefits and costs for the hotels and destinations.Originality/valueThis study extends current knowledge by providing a more comprehensive understanding of the benefits and costs of AI systems based on the hoteliers’ point of view, which reflects the supply-side perspective. The findings also offer valuable implications for industry practitioners and destinations to assess and manage the benefits and costs of the system.

PELATIHAN PENGEMBANGAN AGRO EDU WISATA MENUJU SMART VILLAGE YANG BERKELANJUTAN PADA KELOMPOK MILENIAL

Agro edu-tourism is an alternative to community economic development, especially in rural areas, which can increase the income and welfare of local residents through the tourism and agriculture sectors. Sindulang Village is one of the villages that has great potential in the agricultural and tourism sectors. With this great potential, the Sangga Buana University Community Service team together with partners from local millennial groups aim to make the agricultural land area in Sindulang Village an Agro Edu Tourism object towards a sustainable Smart Village. One of the important factors to achieve the realization of the objectives of this activity is by improving the quality of human resources of partners. Several problems were found that became obstacles to the realization of agro edu tourism development in terms of knowledge about the agricultural production process, digital marketing-based marketing, and Tourism Awareness Groups. The method of implementation in this activity is by conducting training, demonstrations, and discussions with service partner participants. The results of the implementation of the training increased understanding and knowledge of the material raised from the obstacles experienced. So that after the training is carried out, agro edu tourism planning towards a smart village which is the goal of this activity can be continued by looking at various other factors, guidance on utilizing digital marketing, keeping financial records, photography, managing the development of tourism packages, and handling tourism risk management.

The impact of green knowledge and sustainability on green travel intentions through the lens of theory of reasoned goal pursuit

Purpose The purpose of this study is to investigate the factors influencing green travel intentions within the tourism sector. By examining the moderating effect of green knowledge within the theory of reasoned goal pursuit (TRGP) framework, the research aims to enhance understanding of green travel decision-making and contribute to the development of strategies that promote sustainable travel practices in Vietnam and beyond. Design/methodology/approach Drawing upon the TRGP, a conceptual framework is developed to understand the relationships among active procurement goals, active approval goals, attitudes toward green travel, subject norms, green travel motivation, perceived behavioral control and green travel intention. The study adopts a quantitative research design and collects data from a sample of 544 Vietnamese tourists through a survey instrument. Findings The relationships between TRGP variables are discovered and confirmed in the context of ecotourism. Furthermore, the moderating roles of green knowledge are also investigated, directly contributing to sustainable tourism through the lens of TRGP. Research limitations/implications The study's exploration of green travel intention and the role of green knowledge contributes to theoretical frameworks and underscores the significance of environmental education in fostering sustainable travel behaviors. Stakeholders in the Vietnamese tourism sector can benefit from practical insights by focusing on eco-friendly accommodations and responsible tour packages. Leveraging social influence and educational campaigns may further encourage sustainable travel practices among Vietnamese tourists, enhancing their inclination toward environmentally conscious behaviors. Originality/value The research underscores the importance of interventions that target goal-oriented factors, positive attitudes, social norms, perceived control and green knowledge in molding sustainable travel behaviors. These insights provide a foundation for tourism stakeholders to tailor strategies such as environmental education programs and supportive policies to promote sustainable tourism practices among Vietnamese tourists effectively.

Preservation of arts and culture through edutourism village of Mentaraman in Malang East Java

There are many kinds of community efforts in preserving their local culture, one of which is to carry out routine activities that are integrated with the village celebration agenda so that they become a medium for demonstrating the performance of their local cultural arts potential. This Community Service (PkM) activity aims to package cultural preservation efforts through the formation of an educational tourism village (eduwisata). The location is in the village of Mentaraman, Pagelaran Village, Malang Regency, East Java. The stages used were identification of potential and problems, Focus Group Discussions (FGDs), program preparation, socialisation, and trial visits. Analysis of the results used the 6P simultaneous stage. The results of the community service programme are in the form of a tourism package document supported by an increase in skills and a variety of performing arts as well as the involvement of local communities in management. Recommendations include the need to increase the capacity of local tour guides, the participation of artists, and the use of information technology to support digital-based promotions.

Assessing Tourists' Willingness to Pay for Community-Based Ecotourism: Enhancing Sustainability and Local Involvement

Malaysia’s captivating attractions are increasingly promoted through community-based ecotourism (CBE) initiatives. These efforts aim to empower local communities, conserve nature, and generate income by involving locals in managing ecotourism resources and activities, ensuring both economic benefits and sustainability of protected environments. CBE highlights diverse customs and cultures, enhancing ecotourism experiences through local resources. Understanding tourists' attitudes and preferences is crucial for developing sustainable cultural tourism packages. Key inquiries involve measuring local community participation, artistic elements, and tourism offerings in CBE management around protected parks. Evaluating tourism preferences and willingness to pay (WTP) for attributes provided by local businesses is essential for effective CBE management strategies in rural areas. This study employs the Choice Experiment model to analyze tourists' preferences for CBE activities and their marginal willingness to pay (MWTP) for management attributes at Min House Camp (MHC) in Kubang Kerian, Kelantan. The attributes examined include local community involvement, activity packages, accommodation facilities, and information provided. The study found 'super' package activity, increased local participation and employment, excellent accommodation, and adequate information to be the most important attributes. The study suggests that business owners and local managers adopt the CBE concept and focus on the key qualities that have been identified. Local communities and stakeholders should implement new tour packages at MHC, combining desirable features to meet market demand. Future studies could use a mixed logit model to account for multiple attributes of community ecotourism tours in protected parks.

Gandasari Gandawangi Dance: The Transformation of Legendary Form Into Tourism Arts in Jalawastu Brebes

This article traces the transformation process of the legend of the characters Gandasari and Gandawangi into Gandasari Gandawangi Dance, created as a tourism performing art in Jalawastu Traditional Village, Brebes, Central Java. The legend narrates the story of a civil war among prominent figures embracing Islam in that region. From this narrative, a dance and music performance with an innovative tourism package highlighting Jalawastu Traditional Village's local wisdom was realized. The research methodology employed in this study is qualitative with an ethnographic approach. Data collection techniques encompassed interviews, documentary studies, and field observations. Observations were conducted to gather data, which was subsequently analyzed to formulate the transformation process and understand the significance of the Gandasari Gandawangi Dance. This article concludes that Gandasari Gandawangi Dance is adapted from the legend and further developed with creative dance movements, thereby serving as a tourism performing art that is expected to enhance the tourism potential of Jalawastu Traditional Village.

THE ATTRACTIONS OF GUAR KEPAH ARCHAEOLOGICAL SITE, PENANG, MALAYSIA AS AN ARCHAEOLOGICAL HERITAGE TOURISM SITE

The Guar Kepah archaeological site in Penang, Malaysia, has been the focus of archaeological re search since 1860, revealing important insights into the prehistoric maritime community that inhabited the area approximately 5,000 years ago. Excavations at the site have revealed human skeletons, teeth, stone tools, and pottery, providing evidence of the community's burial traditions and material culture. The primary data collected from these excavations has facilitated the development of the site's tourism sector, with plans underway to establish the Guar Kepah Archaeological Center (GKAC). This study emphasises the importance of utilising primary data to create compelling narratives that contribute to the development of archaeological heritage tour packages. The Guar Kepah site serves as a case study for the development of archaeotourism, highlighting the need for a balance between site preservation and providing authentic experience to cultural tourists. The findings from this site have the potential to shed light on human relations with aquatic habitats, the importance of the mari ne environment in human evolution and ecology, island colonisation, and the establishment of maritime trade networks. The development of the Guar Kepah site as an archaeological heritage tourism location in northern Peninsular Malaysia demonstrates the commitment of the government and stakeholders to promoting sustainable heritage tourism in the region.

Strengthening Local Economies through the Implementation of Digital Promotion in Tourism Villages and Its Implications for Marine Tourism

This research examines the development of Botolempangan Karst Palace Tourism Village through digitalization and digital marketing approaches. The study combined analysis of existing tourism village management with digital technology-based development strategies. Through an internship and training program, researchers developed tour packages and digital promotional materials, including flyers and profile videos. The study also adopted the AIDDA model (Attention, Interest, Desire, Decision, Action) to optimize the digital marketing strategy. The results showed that the management of Botolempangan Karst Palace Tourism Village still faces challenges, especially in terms of promotion and utilization of digital technology. The training provided includes creating promotional content, utilizing social media, and developing digital marketing skills. This research produced recommendations to improve the quality of human resources of managers, optimize the use of digital media for promotion, and develop a digital application-based management model. The application of digital promotion in tourism villages has opened up new opportunities in the development of marine tourism in Indonesia. By utilizing various digital platforms, coastal tourism villages can introduce the uniqueness of local culture and underwater natural wealth, which is expected to increase marine tourism visits in Indonesia.

Enhancing the Capacity of Tourism Awareness Groups in Climate Change Adaptation and Mitigation at the Tanjung Batu Mangrove Ecotourism, Sekotong Tengah Village, West Lombok Regency

Mangrove Ecotourism in Tanjung Batu is one of the unique tourist attractions on Lombok Island, featuring a scenic 11-hectare mangrove area with dense vegetation coverage. The site is equipped with several facilities, including a 417-meter wooden bridge, several gazebos, selfie spots, a homestay, and a café. The ecotourism management is handled by the Tourism Awareness Group (Pokdarwis) of Sekotong Tengah Village. This destination is quite popular, with no fewer than 300 tourists visiting each month. However, this area is prone to climate-related disaster risks such as tidal floods, strong winds, high waves, floods, and droughts. Additionally, the ecotourism management has mainly focused on physical aspects and lacks sufficient managerial skills for implementing a sustainable governance system. The proposed solution is to strengthen the Pokdarwis management to improve ecotourism governance, optimizing its potential to deliver greater social, economic, and environmental value while contributing to climate change adaptation and mitigation efforts. The conclusion from the community service activity is that to address these challenges, the community is committed to preserving the mangrove ecosystem, preventing disturbances from both internal and external factors, and managing ecotourism in a way that benefits the surrounding community by reducing climate-related disaster risks. Priority activities include mangrove rehabilitation and enrichment, beach cleanup, monthly management meetings, semi-annual evaluations, and promptly developing plans to strengthen the fishermen's economy through involvement in marine tourism packages

‘Feedbackpacking’: mapping the journey towards independent L2 student feedback literacy

Generally, there are two kinds of travellers: package tourists and independent backpackers. The journey towards second language (L2) student feedback literacy shares many features with independent backpacker travel, and there are benefits to viewing student feedback literacy this way. Despite feedback playing a fundamental role in higher education learners’ development, students and teachers are currently dissatisfied with feedback. This research uses the metaphor of independent backpacker travel to explore how L2 learners can become more effective users of feedback through feedbackpacking. Specifically, seven Chinese undergraduate English for Academic Purposes students at a Sino-foreign joint venture university were interviewed. Data were analysed thematically to highlight salient features of students’ journeys towards L2 student feedback literacy and to demonstrate that for such learners, this journey is perhaps more complex than current understandings assume. By linking students’ self-reported feedback practices to the concept of independent backpacker travel, the practical insights reported will benefit higher education practitioners across disciplines who wish to develop their L2 learners’ feedback literacy. The results emphasize the importance of context, culture, and language for effective feedback, highlighting the benefits for L2 learners to adopt a mindset of feedbackpacking in order achieve L2 feedback literacy.

Follow me for fun: A cross-level perspective on constructing a model of tour leader playfulness and tour member delight

This study investigated the effect of tour leader playfulness on the quality of interactions between tour members and leaders, tour leader attachment, and tour member delight. The study employed a cross-level approach by considering the perspectives of both tour leaders and tour members participating in group package tours. A questionnaire survey was conducted to obtain insights from both perspectives. A total of 54 sets of samples (including 54 tour leaders and 520 tour members) were collected. The results demonstrated that tour leader playfulness had a positive effect on tour member delight, interaction quality, and tour leader attachment. Furthermore, the study validated the mediating effects of interaction quality and tour leader attachment. By integrating social exchange theory with dramaturgy theory, group dynamics, and attachment theory, this study extends the theoretical gap in research on tour guide playfulness. Practical suggestions for tourism operators and managers are also provided.

Increasing Tourism Potential through Natural Resource Management and Development of Tourism Packages in Building Independence and Productivity of the Ngulungwetan Village Community

PPK ORMAWA is one of the MBKM activities held by the government to support student education so that it can be directly conveyed to the Indonesian people through students. The ORMAWA PPK activity is an activity that has 3 program aspects, one of which is Promotional Media, Services, and Tourism Village Product Requirements. Ngulungwetan Village is a tourist village where this village is also one of the villages where the average community has a low level of awareness of the potential of tourist villages. So with the tourist attraction of beach camping as a tourism village product in Ngulungwetan Village, now the community and pokdarwis (tourism awareness groups) can manage tourism well. Camping tourism uses Minister of Tourism and Creative Economy Regulation Number 7 of 2021, the KBLI group is included in the low-scale business category which must have a business permit in the form of a business registration number (NIB) (KEMENPAREKRAF, 2021). This service aims to increase the attractiveness of local and foreign tourists because there are tourist destinations in Ngulungwetan Village. The results obtained are that the ORMAWA PPK Team has created this program. With this program, it is hoped that it can increase the attractiveness of the community in Ngulungwetan Village in the world of tourism. So, with this program, it can improve the management of the tourist attraction of Kebo Beach, Ngulungwetan tourist village, especially beach camping as a superior product of the tourist village.

Development of Ecotourism Packages in Karang Sidemen Tourism Village, Central Lombok

Abstract Introduction: The Karang Sidemen tourist village has an ecotourism package called Begerusuk Adventure, but in this tour package there are still not enough ecotourism activities on offer, therefore, an ecotourism package is being developed that will later add ecotourism activities. This research aims to find out the actual conditions of the Karang Sidemen tourist village, which is devoted to aspect 5A (Accessibility, Accommodation, Amenities, Attraction, and Activity), to find out the actual conditions of ecotourism packages, and to find out recommendations for ecotourism packages in the Karang Sidemen Tourism Village. Methodology: The research method used in this study is qualitative. This research covers attractions, accessibility, accommodation, amenities, activities, and conditions of ecotourism packages by involving 5 informants, namely, the Deputy Chair of the Karang Sidemen Tourism Village Pokdarwis, the owner of Datu Craft MSMEs, the owner of Andewi Homestay, and tourists. Findings: There is already a previous tour package, namely the Begerusuk Adventure package, which still lacks ecotourism activities on offer, therefore there is a recommendation for an ecotourism package that will later add ecotourism activities such as making eco prints, visiting MSMEs, and planting tree seedlings. Conclusion: Based on the identification of ecotourism potential and the actual condition of the existing ecotourism packages in Karang Sidemen Tourism Village, it is concluded that they are good but need further development. The development proposed by the researcher includes adding activities such as creating eco prints, visiting local MSMEs, and planting tree seedlings. Keywords: Development, Ecotourism, Tourism Packages, Tourism Village

Analisis partisipasi masyarakat dalam pengembangan usaha wisata berbasis industri kreatif di Kampung Wisata Kreatif Cigadung

Background: This research is based on the development system in KWK Cigadung which has not yet run optimally and the phenomenon of economic disparity that occurs among business actors who still stand individually. Findings: The aim of this research is to analyze the forms of community participation in the development of creative tourism businesses in the Creative Tourism Village of Cigadung. Methods: A qualitative descriptive approach was used in this study with data triangulation techniques through observation, documentation, and interviews conducted with related community communities. The theory of community participation and the theory of business development) served as the basis for analyzing community participation and identifying the potential and obstacles of participation in business development. Conclusion: The results of the study indicate that the dominant form of participation is demonstrated by business actors through their skill potential in creative product diversification, skill training, and batik workshops as well as cultural performances. The participation provided contributes significantly to the increase in income and product quality for several business actors. However, the main obstacle found is the lack of participation from human resources in supporting development and a poorly coordinated management system, limited management in compiling tourism packages causing disparities among business actors, and suboptimal marketing strategies. Recommendations from this research include evaluation and improvement of community meetings for program development, development of structured tourism packages through community collaboration in combining diverse attractions, and enhancement of digital marketing strategies through collaboration with stakeholders.

중국 Z세대 여성 개별관광객의 특성

The impact of COVID-19 has led to shifts in the tourism patterns of Chinese visitors to Jeju. Traditional group tours, commonly associated with package tourism, are rapidly giving way to individual or small-group tourism involving solo travelers, friends, or families. Notably, there is a relatively higher proportion of young female tourists compared to males. This study aims to comprehensively grasp the tourism preferences and behaviors of individual female tourists from China's Generation Z through extensive Indepth interviews. The goal is to draw implications for Jeju's tourism infrastructure to adapt to the increasing demand from Chinese individual young female travelers. Participants in the study are individual female tourists in their twenties from China, and their psychological and behavioral characteristics related to tourism preferences are thoroughly analyzed. The subjects of the in-depth interviews were individual Chinese female tourists in their twenties. The study meticulously described their psychological characteristics and behavioural traits related to tourism demand. It is hoped that the results of this research will serve as useful foundational data for developing marketing strategies aimed at attracting more individual Chinese female tourists to Jeju Island in the future.

Outbound Training Based on Local Wisdom and Art Attractions in Gamplong Tourism Village

The purpose of this community service activity is to develop tourist attractions based on local wisdom so that they can be used as one of the tourist attractions. The obstacles faced by Pokdarwis are the limitations in developing outbound training materials based on local wisdom and cultural potential in the form of dance arts that have not been explored as tour packages that can be offered to visitors. The program implemented is Outbound Training based on local wisdom aimed at outbound guides and modern-traditional creative dance training. The activity method is delivered through counseling and training where partners and the community participate directly in the activity. The results of the activity are increased knowledge and skills of partners in packaging outbound materials and games based on local wisdom.

Upaya Meningkatkan Kunjungan Wisatawan Melalui Strategi Packaging And Programming Paket Wisata Di Taman Kakao Cokelat Desa Banjaroya

Banjaroya Village, Kulon Progo Regency has many tourism potentials, one of which is the Chocolate Cocoa Park. As an educational tourist attraction based on agrotourism, the Chocolate Cocoa Park serves several activities offered to tourists related to the cultivation of Cocoa plants and Chocolate production. However, in this case, the Chocolate Cocoa Park has not packaged and programmed the activity services well. The results of the study show that there are several things that need to be fixed in packaging and providing educational package programs at the Chocolate Cocoa Park. The thing that needs to be fixed is the way to package the tour package, it needs to display an itinerary so that tourists feel easy and can manage their time to participate in the activity. Then the programming is by grouping the activities offered according to the focus of each activity so that tourists can choose what focus activities they want to participate in.

Examining the Characteristics of Outgoing Package Tours from Türkiye to Azerbaijan

Over the past two decades, Azerbaijan's tourism has achieved significant growth and development. The country is promoting its rich history, cultural heritage, natural beauty, and modern infrastructure to attract tourists worldwide. During this process, the impact of Turkish tourists on Azerbaijani tourism is quite evident. Due to the historical and cultural ties between Azerbaijan and Türkiye, Azerbaijan is a desirable travel destination for Turkish tourists. Package tours organized from Türkiye not only contribute to the revival and economic stability of Azerbaijani tourism but also allow Turkish tourists to have different experiences without language barriers. This study aimed to ascertain the general characteristics of package tours originating from Türkiye. First, a web search was conducted to locate package tour programs. This search identified 47 tour programs which were then subjected to content analysis. The analysis results reveal that most of the identified tours to Azerbaijan are single-destination, non-strictly structured, cultural-oriented hybrid city tours. Furthermore, it was determined that most tours depart with transit air transport to Baku from major cities in Türkiye, where touristic demand is intense. Alley of Martyrs, Ateshgah, Gobustan, Walled City (Icherisheher), and the Flame Towers were found to be the most frequently included cultural attractions.

Impact of Tourist Experiences in Tour Packages on Intention to Repeat

This study quantitatively examines to identify the relationship between the overall tour package experience and repeat visitation and to analyse how specific components of a tour package influence tourists’ intentions to revisit. Data were collected via a structured questionnaire from 653 tourists who had previously travelled with tour packages, focusing on experience, perceived value, and overall experience. Statistical analyses, including correlation, regression, and factor analysis, revealed a significant relationship between tour package experience and intention to revisit. Key predictors of repeat visitation included the quality of accommodation, various activities, customer service, and perceived value. Correlation analysis showed that educational level, aesthetic appreciation, and prior experiences significantly influence repeat visit intentions. The regression model highlighted the positive impact of education (β = .339, p < .000), aesthetics (β = .434, p < .000), and repeat experiences (β = .114, p < .002) on the overall tour package experience, whereas entertainment and escapism had a negative impact. Factor analysis indicated that the tourist experience is multifaceted, with educational, aesthetic, and experiential factors contributing uniquely to overall satisfaction and repeat visitation. Tour operators and destination managers should enhance their packages’ educational and aesthetic aspects while ensuring high customer service and value for money to foster customer loyalty and encourage repeat visitation. This research provides valuable insights into the critical components of tour packages that drive repeat visitation and underscores the significance of comprehensive packages in promoting sustainable tourism development. Future research could explore the impact of digital and personalised tour packages on repeat visitation.

GEOWISATA DAN WISATA EDUKASI: MERANCANG PAKET WISATA UNTUK KAWASAN RAWAN BENCANA

The government is currently focused on creating sustainable tourism destinations in disaster areas, with special attention given to developing geotourism as a form of educational tourism. This research aims to design educational tour packages with a geotourism theme specifically for disaster-prone areas. The study was conducted in the Tangkubanparahu Volcano disaster-prone area of North Bandung, using a combination of observations, interviews, and library documents. The data obtained was analyzed through descriptive and map analysis. The results of the research showed that geotourism has great potential as a theme for educational tourism packages in the Tangkubanparahu Volcano disaster-prone area. The 10 km route includes natural, cultural, and man-made tourist attractions which are supported by the availability of tour guides