Package Price Research Articles

Internet Service Provision in Tanzania: An Examination of User Satisfaction, Package Pricing, and Service Challenges

This study examines the dynamics connected to the provision of internet service in Tanzania. Specifically, the study seeks to systematically analyse user perceptions service quality across different ISPs and identify the factors influencing their preferences and choice of ISPs. Two theoretical models, the Service Quality Theory (SERVQUAL) and the Expectancy Disconfirmation Theory (EDT) were applied to guide the study. A qualitative single case study design was used, with more than 800 user-generated comments extracted from a celebrity’s Instagram post. Data were analysed using sentiment analysis, qualitative and quantitative techniques. Our results show that while users acknowledge improvements in reliability of network, still inconsistencies remain, particularly in specific zones of Dar es Salaam and rural areas. T-CONNECT is perceived as having the most reliable network compared to other ISPs. Speed consistency remains a critical issue for all ISPs, with T-CONNECT seen as the most stable, whereas SKT-TZ and TZ-NET struggle, especially during peak hours. SKY-TZ, TZ-NET and TZ-LINK face coverage challenges, especially in rural areas due to infrastructure constraints. Moreover, the study highlights a high demand for reliable service, a push for fiber-optic infrastructure, and a cautious but optimistic outlook on 5G. Generally, the findings reveal that customers’ perceptions of internet service quality are influenced by network quality, and customer service and technical support. Challenges such as connectivity and network issues, pricing transparency and service plans, and customer support significantly affect user satisfaction and ISPs competitiveness. The contribution of this paper stems from its use of advanced NLP methods to examine user sentiments toward Tanzania’s ISPs from Instagram data, to provide insights and comprehensive understanding to industry practitioners and policymakers in promoting a more sustainable future for the industry.

The Influence of Promotion and Wedding Package Prices on Sales Volume at Happy Bali Wedding

The Influence of Promotion and Wedding Package Prices on Sales Volume at Happy Bali Wedding

How consumers value sustainable packaging: an experimental test combining packaging material, claim and price

PurposeThis study investigates the combined impact of two packaging cues (i.e. packaging material, recycled content claim) and a price premium on young consumers’ product perceptions and choices.Design/methodology/approachExperimental data were collected online via a questionnaire and a hypothetical choice task completed by 221 young consumers (i.e. 19–25 years). We manipulated two packaging cues for a liquid food product: the packaging material (glass vs plastic) and the presence (vs absence) of a recycled content claim (i.e. 100% recycled). We also manipulated whether a price premium was attached to these packaging variations.FindingsThe packaging material and the claim both had a significant influence on young consumers’ sustainability perceptions, and these perceptions extended to perceptions of various product attributes (e.g. healthiness, quality). When all products cost the same, participants were more likely to choose a glass bottle (i.e. 81%) than a plastic bottle, and a bottle with the recycled content claim (i.e. 79%) than a bottle without this claim. However, these preferences dropped significantly when a price premium was attached to these packaging variations.Originality/valueWhile most studies have relied on surveys and qualitative methods to investigate consumers’ reactions to sustainable packaging, our research uses an experimental method to assess how packaging impacts young consumers’ perceptions and choices. Additionally, by manipulating the presence of a price premium, this study uniquely investigates the impact of such a premium on young consumers' willingness to choose sustainable packaging.

Analysis Of E-Servqual Dimensions Influencing E-Customer Satisfaction Of My First Media Application Users

The internet's growth in Indonesia has reshaped lifestyles and opened new avenues for businesses. This study examines the impact of e-service quality dimensions on e-customer satisfaction among users of the myFirstMedia application—an innovative digital service ensuring 24/7 customer connectivity. However, there is a noticeable gap between service quality and user expectations. The research, utilizing a quantitative method, combines primary data from Google Forms surveys with secondary data from news articles and previous research. Employing non-probability purposive sampling, the study involves 385 respondents and applies Structural Equation Modeling (SEM) using SmartPLS 4.0 software. Statistical tests reveal that (1) the reliability dimension significantly influences e-customer satisfaction, (2) the responsiveness dimension positively impacts e-customer satisfaction, (3) the security/privacy dimension has a significant positive effect on e-customer satisfaction, (4) the fulfillment dimension significantly contributes to e-customer satisfaction, and (5) the efficiency dimension positively affects e-customer satisfaction. The R-Square coefficient of determination indicates a 52.6% influence of electronic service quality dimensions on e-customer satisfaction. Statistical analysis results confirm the impact of the reliability dimension on e-customer satisfaction. Descriptive analysis highlights that the fulfillment dimension exhibits the lowest percentage value, particularly concerning information on package prices, promotions, and other content within the My First Media application.

The Impact of Brand Awareness, and Product Attributes to Increase Purchase Intention (Study Case: Transvision)

In the dynamic landscape of the Indonesian television industry, the rise of over-the-top (OTT) services poses a major challenge to traditional pay-TV providers such as Transvision. Intense competition from emerging OTT providers in Indonesia requires innovative strategies to secure customer acquisition. Indonesia is one of the fastest growing pay-TV markets, with a predicted CAGR of 5% and revenue projections of $633 million by 2025. The demographic differences between OTT and pay TV users, highlight the need for a customized marketing approach. In detail, Transvision, which offers pay TV services through Android TV box devices, faces hurdles in terms of market penetration and brand recognition. This study aims to propose an effective transvision marketing strategy while considering the complex dynamics of the evolving television landscape in Indonesia. Using a quantitative approach, the research conducted an examination of customers and hypothesis testing, administering surveys to android TV box users in the Jabodetabek area. The data, processed through SEM-PLS, indicated that social media marketing and electronic word of mouth positively impact brand awareness. Furthermore, significant product attributes, including variety of content and additional features, subscription package price, and payment method options, were found to influence purchase intention. The study concludes that both brand awareness and product attributes play pivotal roles in shaping purchase intention.

Consumer Preferences of Accommodation Facilities’ Promotional Tool in Solano, Nueva Vizcaya

At various levels, the Philippine government has considered tourism one of its top development priorities to ensure its economic sustainability. Tourism industries are composed of restaurants, hotels, hospitality, any related to travel, tourist destinations, and transportation industries, and much of it revolves around keeping tourists happy and satisfied with their tourism activities. This research emphasizes consumer preferences for accommodation facilities and promotional tools in first-class municipalities. The study determined the effectiveness of the accommodation establishment’s promotional material among tourists through a quantitative analysis. The data was ga there dusing survey questionnaires, which included 60 respondents who stayed in the two selected accommodation facilities. The findings revealed that there is an equal number of male and female respondents in the two selected accommodation facilities in Solano, Nueva Vizcaya, most of whom earn a salary of Php.10,000-20,000 a month, single, frequent hotel guests coming from outside the province, and checking in for vacation. The findings also revealed that the respondents prefer price, packages desired, differentiation, and timing of packages offered to accessibility and something new. The study recommends that accommodation facilities differentiate their offerings by focusing on complimentary meals & loyalty programs.

FOWLP and Flip Chip Cost Comparison: Impact of the Supply Chain Crunch

The impact of the pandemic on the semiconductor and electronics packaging supply chains has been in the news for over a year now. Current projections suggest the supply chain crunch could impact various industries through 2022 and 2023. While there are many ramifications of this shortage, one is certainly the impact on cost. Pricing for packages built with more mature technologies, such as wire bond and flip chip, has changed dramatically. Both of these mature technologies have typically been seen as lower cost options than newer technologies, such as fan-out wafer level packaging (FOWLP). Due to the recent shortages, the cost comparison is no longer as straight-forward as it was before. This paper will analyze the cost of building various packages using flip chip, wire bond, and FOWLP technologies. Factory overhead, indirect costs, and profit margins will be taken into account to turn this into a price comparison, rather than just a comparison of direct costs. The analyses will include the price of a package built using FOWLP technology, the price of flip chip and wire bond packages built before recent supply chain disruptions, and the new expected prices of flip chip and wire bond packages. Activity based cost modeling will be used for this analysis. This is a bottom-up, detailed approach to cost that accounts for the many cost components associated with every step of the process flow, such as material, labor, and capital depreciation. The goal of this analysis is to understand how supply chain disruptions have changed the cost parity points of wire bond, flip chip, and FOWLP packages.

Analisis Kualitas Kemasan, Persepsi Harga Dan Citra Merek Terhadap Loyalitas Konsumen Pada Biskuit Oreo

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.

Reliability service-based strategies for improving electricity retailer competitiveness using a novel heuristic algorithm

Liberalizing China's electricity sales market has led to fierce competition among electricity retailers. Providing customized electricity sales services is beneficial for electricity retailers to capture market share and gain a competitive edge. Therefore, a reliability service-based strategy is proposed to improve the electricity retailer competitiveness, which attracts industrial users by providing a continuous electricity supply. Specifically, the electricity retailer designs an electricity price package based on supply service reliability and a compensation model to cope with supply interruptions, considering the incremental cost approach and industrial users' different reliability needs. In addition, a user power shift model is constructed to evaluate user satisfaction, including electricity consumption, electricity cost, and reliability satisfaction. Furthermore, a decision-making optimization model for electricity retailers is formulated to maximize competitiveness and solved by the Growth Optimizer (GO). Experiments based on power grid company show that the proposed model can effectively improve the competitiveness of electricity retailers. Comparison with other heuristic algorithms also proves the superiority of the GO algorithm in terms of solution speed and quality.

Pelatihan Manajemen Pemasaran untuk Peningkatan Kualitas Pelayanan dan Promosi pada Usaha Mikro Kecil dan Menengah

The aim of holding marketing management training through improving the quality of service and promotion for Micro, Small and Medium Enterprises (MSMEs) in Bojongnangka Village is expected to provide new insights to stimulate motivation and creativity in marketing MSME products in Bojongnangkan Village through improving service quality and appropriate promotions. A good understanding of marketing management, apart from enabling MSME business actors to increase sales volume, can also expand their business so that they can absorb more workers and reduce the unemployment rate in Bojongnangka. Some of the problems faced by partners are that they do not understand marketing management and still have little understanding of promotions, resulting in limited products being marketed. The method applied is starting with a pre-test, then material presentation, question and answer discussion and evaluation with a post-test. This PkM activity was attended by 20 participants from MSMEs in Bojongnangka. Training material regarding Marketing management through improving service quality and targeted promotions with the aim of ensuring that the goods being marketed can be widely distributed and reach more consumers. Promotions in various media, providing free testers, giving coupons, cash back and attractive price packages. The result of this community service activity is that participants' insight increases and stimulates motivation to always think innovatively and creatively, so that sales turnover can be significantly increased, driven by appropriate promotions and improved service quality that encourages customer loyalty compared to before attending the training. It is hoped that activities like this will not stop here, but can be continued in the next period with various similar activities, in order to increase knowledge and expertise by attending other activities such as seminars, webinars, training and coaching regarding marketing management to stimulate creativity and motivation. and innovation, also increase the capabilities of MSME business actors so that they can increase income and expand their business networks.

Charcoal Trade in Niger—Product Flows and Business Models

Charcoal is used in Africa for household energy, and the sector involves different actors with specific business strategies. Based on theories on sustainable business models and livelihoods, charcoal traders in five cities in Niger were surveyed about supply chains and strategies. Most charcoal is imported from Nigeria, and smaller quantities come from Benin and Burkina Faso or domestically. Men dominate the trade. Customers value charcoal quality, tree species, packaging, and low prices. Three groups of traders and their business models were identified: small-scale retailers, large-scale retailers, and wholesalers. The charcoal trade is typically combined with trade in other products and is frequently conducted with family members or friends; laborers are employed for loading and unloading. The charcoal business provides a complementary income for the traders’ livelihoods. Most respondents believed that trade would increase in the future; wholesalers expected promising future business opportunities. This study concludes that improvements should focus on quality, better marketing skills, and more sustainable charcoal sourcing. Charcoal use in the Sahel region of Africa should also be studied further to enable the development of effective policies in the West African bioenergy sector. The cross-border charcoal trade creates a need for coordinated policies for a sustainable charcoal sector in the Sahel region.

The Effectiveness of Pricing Strategy on Purchasing Decisions for Bookkeeping and Chasiers Paccounting Applications by Panemu

This research was conducted to determine whether there is an effectiveness of pricing strategy on purchasing decisions for bookkeeping applications and cashier PAccounting by PT Panemu Solusi Industri. This study used a descriptive qualitative approach with direct observation methods and interviews by companies. The conclusion in this study is that companies apply several different Paccounting pricing strategies, including discount pricing strategies, freemium pricing strategies, premium pricing strategies, and psychological pricing strategies. Each strategy used has a different purpose, where the discount pricing strategy is expected to make consumers choose the highest price package, then the freemium pricing strategy focuses on attracting potential users with a trial period at no cost, while the premium pricing strategy offers consumers with a full-featured application, and the psychological pricing strategy aims to make potential customers think that the product is not expensive. The results showed that the four strategies had a positive impact on consumer interest seen from the increase in sales for 3 years.

Drivers of Customers Advocacy in Support of Subscription-based Digital Entertainment Services (NETFLIX)

Subscription business models are increasingly gaining attention in recent year, especially entertainment services such as music subscription, streaming TV/movies and video games. One of the service platform that comes to mind is Netflix, a subscription-based video streaming service. Video on demand streaming service currently competing each other quite aggresively where these provider competing by providing different series that exclusively only available on their services or with different versatile pricing package in hope to attract new subscribers while retaining it’s existing subscribers. This call for new strategy for Netflix to maintain it’s position in competition. This research examines the relationship between customer empowerment values and customer advocacy in relation to a digital platform subscription-based consumption. A quantitative approach was employed by conducting a survey of 110 user of Netflix in Indonesia. Data collected was subsequently analyzed using partial least squares structural equation modeling (PLS-SEM) in order to test the formulated hypothesis. The research resulted in an understanding that value-for-choice, value-for-knowledge and value-for-involvement are significant predictors of customer advocacy of the platform. The findings suggest that Customer advocacy is primarily influenced by the level of product choice and convenience also reliable information and privacy security also constitute important elements for providers to deliver in order to promote advocacy behavior from customers using the platform.

Reducing Bonding Temperature and Energy Consumption in Electronic Packaging Using Flash Electro-Thermal Carbon Fiber Heating Elements.

Semiconductor packaging based on an epoxy molding compound (EMC) currently has several disadvantages including warpage, limited processing area, and variability that all negatively affect cost and production yield. We propose a facile EMC molding process method using a flash electro-thermal carbon fiber heating (FE-CH) device based on carbon fiber-based papers to manufacture an EMC molded to a copper substrate (EMC/Cu bi-layer package) via Joule heating, and using this device, a modified cure cycle that combines the conventional cure cycle (CCC) with rapid cooling was performed using FE-CH to reduce the curvature of the EMC/Cu bi-layer package. Compared to the conventional hot press process, which uses 3.17 MW of power, the FE-CH process only uses 32.87 kW, resulting in a power consumption reduction of over 100 times when following the CCC. Furthermore, the FE-CH-cured EMC/Cu bi-layer package exhibits mechanical properties equivalent to those of a hot press-cured specimen, including the degree of cure, elastic modulus, curvature, bonding temperature, residual strain, and peel strength. The modified cure cycle using the FE-CH results in a 31% reduction in residual strain, a 32% reduction in curvature, and a 47% increase in peel strength compared to the CCC, indicating that this new process method is very promising for reducing a semiconductor package's price by reducing the process cost and warpage.

Designing mobile operator’s tariff package pricing scheme based on user’s internet behavior

Given the rapid growth of the mobile internet market, high-priced telecom packages are limiting the growth of mobile internet use. Telecom operators and internet companies are working together to offer free-flow packages. This paper proposes a complete content selection and package pricing scheme (CSPPS) based on data provided by a telecom provider. This paper first conducts a feasibility analysis on the free traffic package scheme. By analyzing users’ usage detailed records (UDRs), this paper identified a model for user internet behavior. A scheme for content selection was developed based on this model. To discover users’ online timing characteristics, we developed a tensor decomposition factor model. To complete the package pricing process, a two-sided market model and SoftMax algorithm were combined. Performance evaluations were conducted using real data from China Unicom. According to our experimental results, our package selection scheme is effective for different scenarios.

Consumers' preference for downsizing over package price increases

AbstractIn this paper, I study how and why consumers react differently to package downsizing and package price increases that result in the same degree of unit price increases. Utilizing differential responses of South Korean milk manufacturers to the production cost rise in 2018, I first show that consumers strongly prefer downsizing to package price increases, and this tendency does not diminish over time. Then, I develop a theoretical model whose prediction is consistent with the empirical findings, providing a simple but novel explanation of why fully informed consumers would be less sensitive to downsizing than package price increases.

Anchoring Effect in Life

This article examines how human consumption behavior is influenced by three applications of the anchoring effect, including packaging influence, evaluation influence, and price influence. At the same time, it puts forward how to reduce the impact of anchoring effects in life from the perspective of psychology.

LITERATURE REVIEW THE EXISTENCE OF MARKETING PRODUCTS

Marketing is part of management science that studies the activities of marketing products or services starting from planning, managing, implementing, controlling, to evaluating processes to meet the needs of the objectives of a particular company organization. One of them is the 4P marketing concept, namely Product, Pricing, Promotion, and Place. Product is one of the marketing concepts, something goods or services that can be bought and sold. Something that is complex, visible or invisible, in which there are price packages, company prestige and company services received by buyers to satisfy their wants and needs. In this study the aim was to find out the literature review of product existence from various journals and then synthesize it with a qualitative literature study. The results of the study show that a prolonged product existence is needed to retain customers both with innovation and technology; legality, strategy, and product factors; differentiation and branding; standardization; as well as marketing strategy.

Why do Japanese people visit hot springs during a pandemic? A psychographic segmentation analysis

An increasing number of tourism studies are focusing on travel anxiety, fear, and worry, especially in light of the COVID-19 pandemic. This study explored the impact of worry on individuals' intentions to visit Japanese hot springs (onsen) during the COVID-19 pandemic. A market survey (N = 1042) was conducted in Tokyo. Psychographic segmentation based on exploratory factor analysis was used to group Japanese respondents. Three separate segments emerged as a result: Concerned Visitors, Carefree Visitors, and Trusting Visitors; these segments were based on perceived threat intensity, perceived infectability, response efficacy, self-efficacy, and crowded perception and attitude. These segments were then profiled using factors based on demographic information and visit intention under three criteria: a) without external travel incentives, b) with an attractive travel package, or c) discounts provided by the national Go to Travel campaign. Both attractive package prices and discounts provided by Go to Travel had a small effect on boosting visit intention. Notably, a carefree attitude toward COVID-19 did not increase visit intention and should not be considered a factor that may increase the number of people visiting onsen. Meanwhile, marital status and household composition significantly impacted intention to visit. The segments differed significantly by age, marital status, and family composition, but not gender. A better understanding of market segments is critical for hot spring destinations. Trusting visitors can be motivated to visit through external incentives. Although visiting onsen is not the main travel motive of Carefree Visitors, they might be encouraged to visit if campaigns contain vouchers for visits at their selected travel destination. The risk perceptions of Concerned Visitors might be lowered by the limiting visitor numbers, providing discounts during off-peak hours, or to onsen towns in remote locations are encouraged. Promotional material can highlight if rooms offer private pools or tubs. The motivation of visiting onsen for social activities has been lost significantly among all respondents, and offering group discounts is discouraged.

Cost-benefit analysis of reusable takeaway food containers usage: a case on campus in China.

Promoting the use of reusable takeaway food container (RTFC) in takeaway industry is an effective way to reduce the negative environmental impacts caused by single-use plastic containers. This study intended to figure out the barriers to the new business model deployment through evaluating the economic costs and benefits of RTFC from a stakeholder's perspective. Taking the pilot RTFC project at a university in Guangdong province as a case, we established a holistic cost and benefit analysis framework from a stakeholder's perspective. Both the costs and benefits with and without a market price of each stakeholder were evaluated using market price method and contingent valuation method. The analysis result shows that while shifting to reusable takeaway food container, the costs and benefits of all the main stakeholders changed. The net benefit of consumers is positive about 360 thousand yuan during 2020-2025, while the platform company, the university and the restaurants gain negative net benefits ranging from - 20 to - 470 thousand yuan under current operation situation, which may hinder the sustainable development of this new business model. However, the sensitivity analysis shows that all the stakeholders could gain a positive net benefit by adjusting the rental price, cleaning price and packaging price, as well as optimizing the location of recycling cabinets.