Packaging Color Research Articles

한식 소스 패키지 색채 분석 연구

The purpose of this study is that as the demand for sauces increases, various types of sauce products that meet the needs of consumers are being released. Packages with designs that mislead consumers are also being introduced in various ways. Therefore, the purpose of this study is to analyze the color of Sampyo's 'Sammine Kitchen' product package, and through this, it is intended to provide primary data necessary to propose colors that can effectively express its products to consumers in product packages or advertisements and to help establish marketing strategies. A Korean sauce package posted on the company's website was analyzed as a research method. As a result of the study, first, most of the colors of the casting color and the logo were the same, and the color difference appeared only in the illustration. Second, all 17 packages use colors that are reminiscent of raw materials. Third, most of the package's colors are distributed in the YR series. This study found that the food package's color was most related to the primary material, and the symbolic color of the company that manufactures the product also occupied a part. Through this, the color of the food package can significantly contribute to promoting consumers' willingness to purchase and corporate marketing, and we hope that it will be recognized and appropriately utilized as a sales promotion role and marketing value.

Influence of food packaging color and foods type on consumer purchase intention: the mediating role of perceived fluency.

Packaging color entices and influences consumer perceptions and significantly affects the identification of products. Marketers manipulate the exterior packaging to influence consumer expectations, experiences, and behaviors. Building upon psychological literature on colors and emotions, we explored the influence of food packaging color and food type on consumers' purchase intentions. Study 1 explored the interaction effects between food packaging color (warm vs. cold) and food type (vice foods vs. virtue foods) on consumers' purchase intentions. Study 2 examined whether perceived fluency mediates the interaction effect of food packaging color and food type on consumers' purchase intentions. The results showed that for vice foods, characterized by tastiness but unhealthiness, the utilization of warm-colored food packaging enhances consumer purchase intent. In contrast, for virtue foods that are healthful but lack gustatory appeal, the use of cold food packaging colors will lead to higher consumer purchase intent. Perceived fluency mediates the interaction effect of food packaging color and food type on consumers' purchase intentions. This study will assist marketers to exploring a range of possibilities for packing color, impacting both the physiological and cognitive dimensions of consumer behavior related to food products, and offering practical implications for market managers.

Acute effects of charcoal filters and package color on cigarette perceptions and use behaviors: Results from a randomized pilot study examining Natural American Spirit “Sky”

IntroductionCharcoal-filtered cigarettes have been available for decades but have never held a major share of the U.S. cigarette market. This pilot study gathered initial behavioral data characterizing how “Sky”—a recently introduced charcoal-filtered cigarette variety that uses potentially misleading marketing features—is used and what impact its packaging color has on consumer perceptions. MethodsForty adult daily non-menthol cigarettes users (52.5% male, 75.0% White, mean age = 46.1, 14.3 mean cigarettes/day) completed a single-session deception study utilizing a 2 ×2 mixed factorial design to manipulate cigarette filter condition (charcoal vs. non-charcoal) and pack color (light vs. dark). Participants smoked two cigarettes identical in appearance and packaging but differing in filter type (blinded and order counterbalanced) and completed pre- and post-cigarette CO samples and post-cigarette questionnaires. ResultsParticipants endorsed more favorable subjective ratings, puffed less of, held more correct beliefs about risks, and expressed greater intentions to use the charcoal (vs. non-charcoal)-filtered cigarette (p’s <0.05). Pack color had few effects on outcomes; however, cigarettes in light vs. dark colored packs were rated as cleaner tasting (p <0.01). Neither filter condition nor pack color affected CO boost. There were no interaction effects on any outcomes. ConclusionsUnder blinded conditions, Sky charcoal-filtered cigarettes are initially appealing independent of their packaging color. Findings warrant further study of these effects on perceptions, behavior, and harm exposure after longer, open-label use periods. Findings may inform regulatory decisions regarding cigarette packaging and filter composition.

Research on the Application of Augmented Reality Technology in Agricultural Product Packaging Design

Abstract In this study, we employ 3D modeling technology for the virtual prototyping of agricultural products. Utilizing Unity3D, we integrate data from both virtual and natural environments. This integration allows the 3D models to be visualized within a virtual setting. Additionally, leveraging Kinect somatosensory tracking technology, we have developed a gesture recognition interaction method. This enables packaging designers and users to modify packaging forms, colors, and structures in real-time within the virtual environment. The results of the survey show that consumers prefer multi-sensory, human-centered, and other types of packaging design when choosing packaging. The interaction effect of applying augmented reality agricultural packaging type and market type (R2= 0.079, p=0.001) affects consumer purchase intention. User experience (B=0.334, T=3.385***) was significantly and positively related to applying augmented reality packaging design type. The sense of experience of applying augmented reality to produce packaging use is overall sound, with a mean score of about 4.4. Except for the sense of texture, the mean values of the other nine indicators are all greater than 3, and the evaluations are all in favor of being more satisfied. The use of augmented reality technology in agricultural packaging design is enhanced by the method of this paper.

Contrast enhancement method for product packaging colour images based on machine vision

Contrast enhancement method for product packaging colour images based on machine vision

A Study on DNN-Based Practical Model for Predicting Spot Color

The color of product packaging plays an important role in brand awareness and consistency. Given the importance of consistent color reproduction, the use of standardized spot colors is essential. However, the reproduction of specific spot colors in offset packaging printing involves additional processes and costs. This study presents an efficient approach to predict the color result of spot color inks in the packaging printing industry, using only the amount of ink involved in the mixing process as an input. Using a neural network-based model, our approach uses the CIEDE2000 color difference formula as a loss function to accurately estimate the final color. This method provides a simplified alternative to traditional color mixing techniques, which often involve subjective judgment and can be resource-intensive. Particularly beneficial for smaller companies, our approach reduces the complexity and cost associated with achieving accurate spot colors. The significance of this work lies in its practical application, providing a simpler, more objective and cost-effective solution for consistent color reproduction in packaging printing.

Research on the Application of Chinese Cultural Elements in Product Packaging Design under the Background of Big Data

Abstract The K-means color extraction method based on clustering is used to extract Chinese cultural color elements in this paper, and they are intelligently laid out to design product packaging colors. In the processing of graphic elements, a SIFT-based algorithm is used to match the feature points, and the Chinese cultural graphic elements are aligned to design the graphics of product packaging. To investigate the extraction and application effects of color elements and graphic elements, a validation test was conducted on this basis. The results show that the overall effect value of traditional packaging color design is between [0.6, 0.7], the overall effect value of intelligent packaging design based on Chinese cultural elements is between [0.88,0.96], and the overall effect of the application of graphic elements of Chinese culture to product packaging design is high, with a difference of about 0.1 from the expected effect. Based on this study is able to apply the elements of Chinese culture to product packaging design.

Reducing sweetness expectation in milk tea by crossmodal visuo-auditory interaction

In the realm of healthy dietary choices about reducing sweetness perception, the exploration of crossmodal effects stands as a frequently employed approach. Both music and color can independently influence flavor evaluation and gustatory experience by eliciting emotions. However, less research has been done on the effects of audio-visual crossmodal interactions on sweetness expectations and perceptions. The present study conducted two experiments delving into the crossmodal effect on sweetness expectation and perception of milk tea by manipulating the emotional valence of music and packaging color. The results showed that positive (vs. negative) music led to higher sweetness expectations and perceptions for milk teas with neutral packaging color. Irrespective of music, participants had higher sweetness expectations for milk tea with positive or neutral (vs. negative) packaging colors. The congruence of valence between music and packaging color influenced sweetness perception. Positive (vs. negative) music correlated with a sweeter perception when the packaging color was positive. Exposed to negative music, subjects showed a higher sweetness perception with negative (vs. positive) packaging colors. In conclusion, the results suggest that the valence of music and packaging color crossmodally influence consumers’ evaluation of milk tea, and it differs depending on whether it was tasted. Thus, this study has demonstrated the crossmodal influence of music and packaging color, providing valuable implications for healthy eating and marketing applications.

Effects of cigarette package colors and warning labels on marlboro smokers’ risk beliefs, product appraisals, and smoking behavior: a randomized trial

ObjectivePlain packaging and graphic warning labels are two regulatory strategies that may impact cigarette risk beliefs and reduce consumption, but data are needed to better understand how smokers respond to such regulations.MethodsAdult, daily, Marlboro non-menthol smokers (Red [n = 141] or Gold [n = 43]) completed a mixed factorial randomized trial. Participants smoked their usual cigarettes during baseline (5-days) and were randomized to receive cigarette packs with a warning label manipulation (graphic vs. text-only). Within each warning label condition, participants completed three within-subjects pack color manipulations (red, gold, plain), each lasting 15 days. Participants were blinded to the fact that all packs contained their usual cigarettes. Mixed-effects models examined between- and within-subject differences on risk beliefs, product perceptions, and smoking behavior.ResultsWarning type and package color did not impact cigarette consumption or subjective ratings. However, use increased in all conditions (2.59–3.59 cigarettes per day) relative to baseline. While smokers largely held correct risk beliefs at baseline (Mean = 6.02, SE = 0.17, Range:0–8), the cumulative number of incorrect or uncertain cigarette risk beliefs increased from baseline in all pack color manipulations in the text (IRR range = 1.70–2.16) and graphic (IRR range = 1.31–1.70) warning conditions. Across all pack color periods, those in the graphic (vs. text) warning condition had reduced odds of reporting their study cigarettes as ‘safer’ than regular cigarettes (OR range = 0.22–0.32).ConclusionsPack color modification may increase uncertainty about several key cigarette risk beliefs, though graphic warnings may attenuate these effects. Regulatory agencies could consider supporting policy changes with information campaigns to maximize public knowledge.Trial registrationNovember 25, 2014; Registration number: NCT02301351.

The Influence of Packaging Color on Consumer Perceptions of Healthfulness: A Systematic Review and Theoretical Framework.

When consumers evaluate a new product, packaging design plays a critical role. In particular, packaging color is a dominant design cue that influences consumer perception of a product. Several studies have investigated the influence of color on taste. However, there is limited research on the influence of packaging color on consumer health perception. As healthy eating is a focus for many consumers and public decision-makers, more knowledge is needed. The aim of this review is to provide an overview of empirical studies that have investigated the influence of packaging color on consumers' health perceptions and to provide a psychological explanation for the observed effects. The systematic review includes 20 empirical studies across different product groups. The results show that packaging color influences consumers' health perceptions. We argue that the influence of packaging color on consumer health perceptions can be explained by the following mechanisms, which are not mutually exclusive: (1) consumers rely on a color as an explicit signal for health; (2) colors are associated with beliefs that indirectly influence health assessments; and (3) colors trigger mental simulations that influence health assessments. In addition, we provide suggestions for further research that will contribute to a better understanding of when and how packaging color can help consumers make healthier food choices.

Cultivating Consumer Choices: Exploring the Impact of Product Packaging Design on Purchasing Behavior in the Food Processing Industry of Metro Baguio (MBLISTTDA)

This study investigates the influence of product packaging design on consumer purchasing behavior within the food processing industry of Metro Baguio, comprising Baguio City and its contiguous municipalities. The research aims to identify the specific packaging elements that significantly impact consumer purchasing decisions and examine the effects of various packaging attributes on consumers' choices in this region. The study encompasses packaging color, typography, visuals and mascots, and packaging format as key elements of interest. The significance of this study lies in its potential to elevate consumer perceived value of products through innovative packaging design and technology adoption within Metro Baguio's food processing sector. By embracing contemporary packaging practices, local food entrepreneurs can enhance their products' marketability and consumer impact. Using a descriptive research design and quantitative analysis, data was collected through a structured visual questionnaire. The findings highlight the preference for visually engaging packaging designs, particularly those incorporating mascots and emotive visuals. Positive responses to packaging colors emphasize their role in creating favorable impressions. The study also underscores the importance of transparent and accurate product information and visuals' influence on purchase intent. To optimize packaging's impact, local food processing businesses are encouraged to collaborate with young designers to create emotionally resonant packaging designs. Modern designs that resonate with the current generation can enhance emotional engagement, leading to stronger brand-consumer relationships, increased product desirability, and higher sales. Additionally, market research should inform packaging color choices to align with consumer emotions and cultural associations. Providing transparent and accurate information on packaging fosters trust while visually engaging images to enhance visibility and purchase intent. Prioritizing safe and eco-friendly packaging materials reflects consumer values and enhances brand perception and sustainability efforts.

A Study on Female Consumers’ Perceptions of the Health Value of Visual Elements of Weight Loss Health Product Packaging

The obesity epidemic has evolved into a significant problem globally and poses a serious threat to the health of society. Despite increasing international research on obesity food packaging, the health value of visual elements in weight loss supplement packaging varies according to regional cultures and consumer groups. The scope of this study is the health perceptions of obese urban Chinese women regarding the design of visual elements of weight loss health product packaging. This study constructed a visual element index system for weight loss health product packaging in order to design a related questionnaire. The research team administered the online questionnaire to 305 obese women (aged 18–45+) in urban China from 22 June to 2 July 2022. The factors influencing the perceived health value of weight loss supplement packaging in the female obese group were examined using SPSS 26.0. A t-test analysis was conducted to derive the difference in the correlation between purchase status and brand identity. Linear regression analysis showed that age groups differed in package color and package shape, respectively. The study concluded that, first, there were differences in the perceptions of weight loss health product packaging among respondents with different purchase statuses; second, the older the respondents were, the more they perceived white packaging as having health value (p &lt; 0.05); third, the health marker’s shape had little or no statistical significance on the individuals (p &gt; 0.05); fourth, respondents who were older were more likely to think a cylindrical design has a benefit for their health than a square box shape (p &lt; 0.05) and an anthropomorphic shape was more likely to produce a healthy weight loss effect than cylindrical packaging (p &lt; 0.05); and younger people thought that an anthropomorphic shape was more likely to make them recognize the health effect than square box-shaped packaging (p &lt; 0.05).

The Effects of Packaging Design on the Marketability of ‘Made in Ghana’ Products

The marketing ability of Made-in-Ghana products is often on the low side as compared to similar products that are imported. This, due to poor packaging design, does not enhance the product's visual appeal when displayed on the shelf. In view of this, the study delved into finding the causes of the poor performance of the Made-in-Ghana products in both the local Ghanaian and international markets and outlined the possibility of improving the quality of the packaging of Made-in-Ghana products. The study adopted qualitative research using the descriptive method to explain the phenomenon in their natural setting. Surveys and interviews were employed as tools to collect information on the buying behaviour of consumers, especially at marketplaces, retail shops, supermarkets, and shopping malls. The study revealed that consumers are mostly attracted to colourful and well-designed packages in terms of their structural designs, which are the physical forms of the package, and the graphic design comprising the colorful outlook of the package and its labelling. The respondents emphasized that even though most Ghanaian products are good in terms of quality, they are not motivated by the nature of their packaging, which is characterized by improper use of packaging materials, colour, fonts, and print quality.

Pengaruh Desain Kemasan terhadap Keputusan Pembelian Produk Biskuit dan Makanan Ringan PT Siantar Top Tbk Pada Siswa Siswi SMA Santa Lusia Bekasi

This study aims to obtain empirical evidence regarding the effect of packaging products with indicators packaging brand, packaging images, packaging shapes and packaging colors on the buyer's decision of PT Siantar Top Tbk products on students of SMA Santa Lusia Bekasi. The data used are primary data and the student population of SMA Santa Lusia Bekasi. The sample selection method used is the probability sampling method. The total population in this study was 101 high school students from Santa Lusia Bekasi and the sample used was 50 students from SMA Santa Lusia Bekasi. Buyer's decision as the dependent variable, while the packaging brand, packaging image, packaging shape and packaging color are used as independent variables. The method used is multiple regression analysis using the SPSS program. The results of the research that have been carried out show that the packaging brand variable has a significant number of 0.030, the shape of the packaging has a significant number of 0.025 and the color of the packaging has a significant number of 0.000 which means that it partially affects the buyer's decision because it gets a number below 0.05, while the variable the packaging image has a significant number of 0.108 which means that it partially has no effect on purchasing decisions because it gets a number above 0.05, and the sour brand variable, packaging image, packaging shape and packaging color have a significant number of0.000 which means it has a simultaneous effect on the decision. buyers for getting numbers below 0.05.

Influential Cosmetic Packaging Attributes Toward Customer Purchase Intention

The global skincare industry is experiencing rapid growth, with Indonesia's skincare market expected to be the fastest-growing in the Asia-Pacific region, mainly contributed by the middle-class population. This phenomenon leads to a highly saturated market, requiring brands to differentiate themselves through packaging, increasing companies' investment in packaging. Generational preferences influence packaging design, as Generation Z favors simple and sustainable packaging. This study aims to identify the cosmetic packaging attributes significantly impacting Generation Z's purchase intention. This research identifies visual packaging attributes such as packaging material, closure types, shape, color tone, and graphics as significant factors in customer purchase intention. The study uses a quantitative approach where a questionnaire is distributed to Generation Z residing in Jabodetabek and Bandung. Regression and conjoint analyses are employed to analyze the influence of the independent variable. The regression results indicate that packaging material, shape, and color tone significantly impact customer purchase intention. Conjoint analysis reveals that packaging material is the most important variable, followed by packaging shape, closure, and color tone. The most preferred packaging profile combination comprises glass material, dispensing closure, bottle shape, and tertiary Color. Even though both method results provide different rank significance results, the conjoint analysis provides more relevant results as it depicts packaging as a whole similar to real situations. The findings of this study can be utilized to determine which important packaging attributes need to be focused on during the designing process.

Packaging journey from retail to home: how the meaning of sustainability for colour transforms

Purpose Research has largely disregarded consumer–packaging interaction in contexts other than retail. Focusing on the powerful cue of colour and consumers’ pleas for sustainability and drawing on the customer journey and moments of consumption, this study investigates how packaging colour meanings are redefined from retail to home and how the meaning of sustainability for colour transforms.Design/methodology/approach A qualitative methodology was employed with 27 informants, who were interviewed in pairs or in small groups of three.Findings First, colour meanings emerge outside the retail context, confirming the idea of the packaging journey. Colours are dynamic, as meanings are redefined throughout the voyage. In retail, colour conveys brand, product, environmental and origin-related meanings, while at home it conveys product, food- and health-related meanings. At the end of the journey, colour communicates disposal, environmental, health and origin-related meanings. Second, the meaning of sustainability for colour transforms during the voyage from being conveyed by a colour hue to being perceived as a material and, therefore, as a waste and recycling concern.Originality/value The study adds insight into the role of colour in the packaging life cycle, wherein colour transforms from a visual packaging cue to an issue of materiality. The recyclability of colours is a prevailing sustainability issue that deserves attention within the packaging industry. The study argues that although the consumer–packaging interaction in the retail context is essential, managers should recognise that the interaction continues with colours from in-store purchase decisions to consumers’ homes (use and recycling).

Color and abundance: Influencing children's food choices

Packaging color and product availability are factors influencing consumer preferences. However, their impact on children’s choices is scarce. The current research examines whether the size of the set of items and the packaging color might shape children's choices. In three experiments (N = 887), we investigated the effect of these two variables on children's choices of food items in a laboratory setting. The results showed that food items provided in larger piles of identical products were preferred to those provided in smaller piles of identical products, even though children could only choose one item to take away, showing evidence of an “abundance bias”. In addition, food products packaged in red were preferred to those packaged in green. A moderation effect was also observed whereby children preferred red-packaged items more when offered within a larger group of identical items (abundance) and less when offered within a smaller group of identical items. The findings provide insight into the psychology of color and abundance as choice attractors in children's consumer preferences for food products.

Primenenie psihologii cveta v upakovke pishchevyh produktov

This article discusses the relationship between packaging color symbols and food packaging from the perspective of color psychology, in order to maximize the potential of color, fully understand the various functions of color in food packaging and give products greater value.

Design of Safe and Quality Potato Chips Product Packaging Using Quality Function Deployment Method

Packaging serves as a food storage system that protects food and goods from natural processes and facilitates ease of transportation. This study aimed to address the problems related to cassava chip packaging, such as inappropriate sizes and packages that are prone to breaking, by applying Quality Function Deployment (QFD) in designing packaging that meets food safety and quality. Through interviews with customers, the study confirmed the existence of packaging problems and the dissatisfaction expressed by customers regarding the product packaging. QFD was employed to determine consumer needs and desires for a product design that conforms to quality characteristics and technical requirements. The study also used a consumer assessment questionnaire to identify the most important product attributes and design requirements that meet consumer expectations. The study found that rectangular packaging shapes, bright colored primary packaging colors, polypropylene plastic packaging materials, the location of the logo on the packaging in the middle of the package square, four, light color, and an image of sweet potato chips on the logo are factors that influence product packaging design that meets food safety and quality. This study's findings can be useful for practitioners and researchers in designing packaging that meets consumer expectations, as well as for promoting food safety and quality.

PELATIHAN DESAIN KEMASAN (PACKAGING) DAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK UMKM KAPANEWON TURI

The product development strategy is carried out by the innovation of packaging sizes (variations in price, size, and appearance); Packaging Color Innovation (light blue, red, green, purple, and yellow); Innovation of Packaging Materials (cans, aluminum, glass, plastic paper, boxes, and jars); Packaging Label Innovation (selection of colors, illustrations, letters, images); and Packaging Shape Innovation (graphic design, shape, and size). Digital marketing is done through Tokopedia's e-commerce. The pre-test results were dominated by 14 members or 32% did not understand how to design product packaging. From the post-test results after giving the material, there was a change in the results of 27 people, or 63% "Very Knowing" how to innovate products through changes in packaging materials from Plastic to Eye Catching Pouch Materials, listing brands, names, labels and logos on product packaging, creating Tokopedia, Instagram, and Facebook to increase sales. The changes that have been made impact an increase in sales by 85% after Covid-19.