Abstract Rural revitalization and digital enterprise education in higher education institutions complement each other digital enterprise education in higher education institution. This study examines the coupling degree between rural revitalization and digital enterprise education development to reflect the adaptability of digital enterprise education in higher education institutions under rural revitalization. Using an integrated assignment technique developed using the genetic algorithm, the weight of each indication in the system of indicators of rural revival and enterprise growth in education is computed, yielding the weight value for every metric in the system. Examine the coordination or relationship between them using the degree of coupling coordination algorithm next. The number of graduates of digital company education in higher education institutions rose gradually with the implementation of rural revitalization and business ownership policies, reaching 184 by 2023, according to an analysis of the stage of development of the program in X colleges and universities. The correlation between enterprise education and rural revitalization will reach 0.860832 by 2023, indicating that there is still room for improvement in the adaptability of enterprise education. The analysis results of this paper point out the reference direction for the development of digital enterprise education in higher education institutions, and the proposed optimization strategy of enterprise education’s adaptability provides a reference basis for the improvement of adaptability.