Micro-business Owners Research Articles

Social Media Utilization of Microbusinesses in A Component City in Northern Philippines

Social media has become an essential marketing and communication tool for businesses of all sizes, offering opportunities to engage with customers and promote products in a cost-effective manner. This study explored the use of social media by microbusinesses in a component city in the Northern Philippines, focusing on the platforms used, reasons for adoption, benefits gained, and challenges encountered. A qualitative approach was employed, and 30 microbusiness owners from the service, merchandizing, and manufacturing sectors were selected through quota sampling. Data were collected using an interview guide and analyzed using Braun and Clarke’s Thematic Analysis. The results show that Facebook was the most widely used platform, followed by Instagram and TikTok. The primary reason for using social media was to promote products and services. Benefits include wider market reach, increased sales, and improved communication. However, challenges such as market competition and time management difficulties were identified. Despite these hurdles, social media has proved to be a vital tool for business continuity, particularly during a pandemic. The study highlighted the critical role of social media in supporting the growth and sustainability of microbusinesses and recommended further research to explore other social media platforms and business sizes.

Artificial Intelligence Enabled Loan Processing – A Boon for Micro Entrepreneurs

Microbusiness entrepreneurs encounter substantial difficulties in obtaining timely and effective financing to grow their companies in the rapidly changing financial landscape. Traditional loan processes are frequently laborious and time-consuming, which limits small businesses' potential for expansion. This study explores how artificial intelligence (AI) has the potential to revolutionise the loan environment for microbusiness owners. AI streamlines loan processing to provide a quicker, more efficient, and fairer method, empowering entrepreneurs to take opportunities and succeed. The study shows how processing gets quicker, more accurate, and inclusive loan by using secondary data sources. Diverse pieces of literature highlight the benefits of AI for credit risk assessment and transparency. Despite difficulties like implementation expenses, AI provides unmatched advantages including less paperwork, greater access, and enhanced fraud detection. Human monitoring ensures moral AI implementation, finding a balance that changes the financial environment for microentrepreneurs.

Factors affecting traditional micro business (MB) to continue using E-marketplace from habit and social impact perspective

Purpose This study aims to proposes a theoretical model to understand the intention of Indonesian traditional micro businesses (MB) to continue using an e-marketplace. Design/methodology/approach This research involved the utilization and combination of habit formation and social impact theories to develop the model. A total of 162 responses were retrieved from the owners of traditional MB and used to validate the proposed model. Findings The results showed subjective norms to be the most substantial direct predictor of continuous usage, followed by usefulness, satisfaction and promotion proneness. Meanwhile, compatibility was found to have only an indirect effect through usefulness as a mediator. Moreover, moderating effect analysis also showed that the impact of herd behaviour was only significant for male and younger traditional MB owners. Originality/value The emphasis on the seller perspective using habit formation as well as the social impact theory to explain continuance behaviour is an alternative approach observed not to have been widely explored, especially for traditional businesses such as indigenous industry rather than organizations.

The Power of Vision and Mission Statements: A Study on Their Impact on Micro Business Enterprises in Camarines Norte, Philippines

This study explores the vision and mission statements of microbusinesses in Daet, Camarines Norte, focusing on their prevalence, clarity, alignment, impact, obstacles, and challenges. Employing a descriptive quantitative approach, data was collected through a survey questionnaire. Statistical techniques such as weighted mean, frequency, and percentage were utilized, with thirty respondents selected from ten microbusiness industries through descriptive and quota samplings. Findings reveal a prevalent lack of clear vision and mission statements among microbusiness owners, attributed to uncertainty and a perceived low priority. Insufficient skills and resources further hinder the crafting of compelling statements, impacting the success of these enterprises. The study underscores the importance of workshops, training sessions, and seminars to equip microbusiness owners with the necessary tools for developing purposeful vision and mission statements, vital for guiding their business towards success.

Peningkatan Kompetensi Tata Kelola Keuangan Usaha Mikro Bakso Senggol Desa Pasir Gombong Cikarang Kabupaten Bekasi

Micro, Small and Medium Enterprises (MSMEs) play an important role in reducing poverty by creating jobs. When large enterprises experience difficulties, MSMEs are often the backbone of the economy due to their ability to adapt. Strong MSMEs indicate a growing and resilient regional economy, driving prosperity and reducing economic disparities. However, micro-enterprises often struggle to manage finances and produce accurate financial reports. Limited human resources and financial expertise are obstacles for micro-business owners. The solution is assistance in financial management, especially production costs and preparing financial reports. This programme partnered with meatball traders in Pasir Gombong, Bekasi Regency. The programme implementation included observation, interviews, material provision, mentoring, and monitoring and evaluation from start to finish. The program succeeded in increasing the partners' knowledge competence on financial management so that they could prepare financial reports independently with the help of accounting applications delivered during the mentoring.

Legal Awareness of Micro and Small Enterprise Operators Regarding Halal Certification: A Maslaha Perspective

The halal certification of food products is essential for consumer protection and should be harmonized with the practices of small-scale micro-producers to ensure security and mutual benefits in accordance with Islamic teachings. However, micro-businesses have been observed to possess varied perceptions toward the certification program. Based on this understanding, the present study aims to categorize awareness of the benefits and legal aspects of digitalizing the process of obtaining the certification using a theoretical legal system approach. In order to achieve the stated objective, qualitative data was gathered from different sources such as micro-business owners, halal certifiers, and beneficiaries of halal-certified food products. The obtained results showed that micro-businesses in serang-Banten often register for halal certification due to regulatory requirements and potential sanctions, rather than a deep understanding of the benefits of halal-certified products. This finding emphasized the persistence of a lack of significant awareness among micro-businesses regarding the advantages of obtaining halal certification. Accordingly, during the course of the investigation, the dominant challenges experienced include administrative complexities in the self-declaration process and the availability of qualified halal certifiers for high-risk food ingredients. To address these issues, there is an essential necessity for the development of a streamlined certification system that supports micro-businesses, facilitates application processes, and monitors the potential misuse of fake halal logos. Lastly, following the observations made, it can be inferred that digitizing the process of halal certification for both the registration and labeling of food products would improve consumer confidence and ease supervision.

Binding Social Capital: Study of Bahrul Ulum Barokah Sejahtera Micro Waqf Bank Customers

This study examines the social capital that ties Bahrul Ulum Barokah Sejahtera Micro Waqf Bank (Bank Wakaf Mikro, BWM) borrowers together. The effective repayment of money lent by BWM clients was the impetus for this study. Refunds were delayed during the COVID-19 outbreak because Santri students)—the primary source of income for small and medium company owners near Islamic boarding schools—were sent home by official guidelines. When students returned to study at pesantren during the New Normal period, pesantren leader imposed limitations on small- and micro-business owners' conduct, raising the risk of loan default. However, this missed payment did not happen, and even 80% of the money in bankruptcy has been recovered. This condition motivates researchers to investigate the many conditions that may exist further. This study employs a mixed method sequential methodology by distributing questionnaires to 95 respondents using random sampling and interviews with seven informants selected purposely. This study applies Robert D. Putnam's social capital binding theory, enhances the analysis, and examines this social capital by finding networks, norms, and trust among BWM clients. According to the findings of this study, bridging social capital is the factor consumers depend on the most to keep up with their repayment responsibilities to BWM. Geographic homogeneity, education, income, and religion are all essential factors in forming binding social capital to return loan funds.

Growing Insight In Public Relations Marketing In Housewives Who Are Owners Of Small Micro Businesses In Bulusan Semarang City

: To be able to become a strong and reliable entrepreneur, hard skills and soft skills are needed, this is also needed by micro-small businesses. Marketing public relations is needed as knowledge to open insight for every entrepreneur so that they can develop, because knowledge about marketing public relations will support success in producing and marketing products through product image and business image. Based on observations of micro-small scale businesses in Bulusan Subdistrict, Tembalang District, Semarang, suboptimal business performance is related to limited knowledge about creating product images and business images to build relationships with consumers and understand their needs. By developing insight into marketing public relations, it is hoped that they will become aware of the strategic role and importance of product image and business image, so that they will ultimately be able to market products/services to meet consumer needs in a sustainable manner. Keywords: insight into marketing public relations, business image, product image

Effects of digital literacy on the digitalization of business name registration for micro-business owners in Magsaysay, Occidental Mindoro

Effects of digital literacy on the digitalization of business name registration for micro-business owners in Magsaysay, Occidental Mindoro

Pemanfaatan Media Sosial Instagram @Sahabat_umkm: Studi Uses and Gratification Sebagai Upaya Edukasi Pelaku Usaha Mikro

Digitalization is increasingly advancing, and one manifestation of this progress is the emergence of the social media platform Instagram. Micro-business owners utilize Instagram to meet their needs (uses and gratification), particularly in seeking education for micro-business ventures. One of the accounts disseminating education for micro-businesses is @sahabat_umkm. The objective of this research is to measure the extent of the influence of utilizing Instagram @sahabat_umkm: a study on uses and gratification as an effort in educating micro-business owners. The research method employed is causal quantitative. Data analysis techniques include Pearson product-moment correlation analysis, t-test, simple linear regression analysis, and coefficient of determination test. The data was collected by the researcher online using a questionnaire and distributed to 399 respondents who are followers of Instagram @sahabat_umkm. The sampling technique used by the researcher is Nonprobability Sampling, specifically Purposive Sampling. The result of the Pearson product-moment correlation analysis is 0.472, indicating a moderate to strong relationship between the variables of Instagram utilization and the effort in educating micro-business owners. Additionally, the magnitude of the influence on the variable of Instagram @sahabat_umkm utilization on the variable of effort to educate micro-business owners is 22.2%, while 72.8% is influenced by other factors beyond this study. The results of the simple linear regression analysis indicate that every one-unit increase in the Instagram @sahabat_umkm utilization variable corresponds to an increase of 0.231 in the variable of effort to educate micro-business owners. Through this research, it is proven that the utilization of Instagram @sahabat_umkm (variable X) significantly and positively impacts the effort to educate micro-business owners (variable Y).

Are the People of West Java Ready to Face the Covid-19 Pandemic? Study of Psychological Capital and Learning Agility

Designing policies to prepare a resilient society to face sudden downturns is very important for the government, for example, when society faces the impact of the Covid-19 pandemic. In this case, the principal capitals that the community must rely on are their psychological readiness and also their ability to learn quickly in difficult situations. These principle capitals are then called psychological capital and learning agility. West Java is one of the provinces that contributes to the country's economy strategically; in this case, it is necessary to always pay attention to the readiness of its people, especially in certain professions that have been directly affected by the difficult situation during the Covid-19 pandemic. This research was conducted on 215 participants who were laborers, online motorcycle-taxi drivers, microbusiness owners, and teachers using an incidental sampling method. The results show that people in West Java with these four professions have psychological capital that makes them psychologically ready to face challenges in difficult situations (Covid-19 pandemic) and have the willingness to learn and master new competencies quickly. These traits support them in overcoming the challenges that suddenly came during the Covid-19 pandemic.

CASHLESS TRANSACTION THROUGH E-WALLET: ANALYSIS OF PERCEPTION AND USAGE INTENTION OF MICRO BUSINESS OWNERS IN CAVITE

This study determined the perception and usage intention of micro-business owners in Cavite regarding cashless transactions through e-wallets. Hence, the study aimed to determine the business profile of micro business owners in Cavite in terms of the years of operation of their business and the estimated monthly income. Also, to determine the perception of the participants regarding cashless transactions through e-wallet in terms of accessibility, convenience, and security. Lastly, determine the usage intention of micro business owners in Cavite regarding cashless transactions through e-wallet. The study used descriptive statistics and quantitative research methods to understand and interpret the variables in this study. It presents some information regarding micro business owners and the analysis of the perception and usage intention of micro business owners who are not yet using e-wallets for their business transactions. The data were gathered from the responses of fifty (50) micro business owners in Cavite under retailing business from November 2023 to January 2024, and purposive sampling was used in selecting the participants from Cavite. As a result, the majority of the participants have been operating for 4 to 6 years. Most of them have an estimated monthly income ranging from Php 20,000 to Php 30,000. Furthermore, this study revealed that micro-business owners perceived that cashless transactions through ewallets are accessible, convenient, and secure. Hence, it was concluded that the microbusiness owners intend to use cashless transactions for business transactions.

Embracing Social Media as Business Marketing Tool: Its Use, Opportunities, and Challenges for Micro Businesses

The purpose of this study was to analyze the use, opportunities, and challenges of micro-business marketing tools. A valuable marketing tool for micro businesses looking to engage clients and build their business. Social marketing theory aims to merge marketing ideas, principles, tools, strategies, and socially useful concepts to enhance communication and benefit society. This study used a descriptive quantitative research method, with 246 participants filling out survey questionnaires and sharing their thoughts on the usage of social media in micro-business. To provide an overview of impact assessments, a quantitative and subjective questionnaire created by the researcher was employed. Furthermore, the study found that micro-business owners strongly recognize Social media as a powerful tool for micro-business, recognizing its positive impact on business growth, cost reduction, and customer service improvement, and despite acknowledging persistent challenges such as competition and trust issues, the finding emphasizes the potential for Social media to create new opportunities.

Corporate Social Responsibility (CSR) dalam Embiayaan Pembangunan Non APBN

Corporate Social Responsibility (CSR) as a form of company responsibility towards the environment and society by protecting and contributing to the community. The implementation of CSR is driven by market pressure and legal regulations. This research uses a descriptive-analytical method with a qualitative approach by collecting data through literature studies and document analysis related to CSR and its implementation in the context of companies and governments. CSR can assist the government in addressing budget limitations in socio-economic development. CSR programs, such as education, can contribute to sustainable development and improve community welfare. An example of a government-company partnership is the training program provided by JNE to micro-business owners in Jember, aimed at developing their businesses in the digital era. JNE also has CSR programs focused on environmental preservation, community empowerment, and education. The implementation of CSR not only provides financial benefits to the company but also contributes to the surrounding environment and enhances the company's reputation.

Impactful Social Media Utilization: Enhancing Brand Development and Consumer Satisfaction in Pontianak City's Micro Businesses

This study aims to analyze the effect of social media use through consumer satisfaction on brand development in micro-businesses in Pontianak. Data were collected from 200 respondents who are owners or managers of micro-businesses in Pontianak. Data collection was conducted through questionnaires measuring the variables of social media usage, consumer satisfaction, and brand development. The results of the analysis showed a positive and significant relationship between social media usage and consumer satisfaction. In addition, consumer satisfaction was also shown to have a positive and significant effect on brand development. These findings indicates that micro-businesses that actively use social media and pay attention to consumer satisfaction tend to have better brand development. This results provide important implications for micro-business owners in planning brand development strategies through social media utilization and increased consumer satisfaction. In this digital era, the use of social media and positive interactions with consumers can be key factors in building and strengthening the brand of micro-businesses in Pontianak.

Entrepreneurial motivations and business performance: A study of female online microbusiness owners.

This study aims to examine the correlation between various types of entrepreneurial motivations and the corporate performance of self-employed micro-businesses operated by women in China. Through the application of Structural Equation Modeling (SEM) estimation on a sample of 160 female entrepreneurs, our findings reveal that female entrepreneurs driven by pull motivation prioritize non-financial performance as their primary goal. Conversely, those driven by push motivation exhibit a greater emphasis on financial performance. Furthermore, the cross-group analysis indicates that a high level of motivation among necessity-driven female microbusiness entrepreneurs contributes to achieving a high level of financial performance, whereas a high level of motivation among opportunity-based female microbusiness entrepreneurs does not significantly influence non-financial performance. The implications of these findings for research and policy development pertaining to Chinese female online microbusinesses are also discussed.

Financial Literacy of MSME Business Owners in the Municipality of San Jose, Negros Oriental, Philippines: A Basis for a State University’s Extension Program

Financial literacy is a crucial determinant of making sound and prudent financial decisions. However, a global study revealed that the majority of the world’s population is financially illiterate. From these precepts, this study was conducted to evaluate the level of financial literacy among 40 MSME business owners in the Municipality of San Jose, Negros Oriental, Philippines. The results will be used to decide if a university extension program could be started. This research made use of a descriptive methodology and collected data using five-point Likert scale survey method. The results of the study showed that MSME business owners have high levels of debt management, utilization of savings account, and reduce spending knowledge. On the other hand, MSME business owners need to improve in the overall personal financial management, long-term planning, emergency and risk. The researcher recommends the development of a comprehensive financial training program, sharing of best practices, and the provision of avenues for financial consultations. Improving financial literacy can help microbusiness owners better manage their finances, reduce financial stress, and increase the chances of their business's success

Pemberdayaan Masyarakat Melalui Pendidikan, Optimalisasi Sumber Daya dan Alam di Desa Mayang Pongkai Kecamatan Kampar Kiri Tengah

Real Work Lecture (KKN) is an intracurricular form which is an implementation of the Tridharma of Higher Education to provide students with work and learning experiences in community empowerment. Real work lecture activities are a golden opportunity for students who are smart, critical, innovative and creative in findingthe right solutions, formulas and strategies for various problems of business units.The placement of KKN student locations is mostly directed at villages that havesuperior potential but still lack community skills in managing their natural products.This is a challenge for the group of real lecture participants to change the existingsuperior potential of the village with economic value through a communityempowerment work program that will be directly assisted by practitioners and theacademic community from the University of Muhammadiyah Riau. The communityservice method carried out by KKN students is through KKN debriefing,entrepreneurship counseling and mentoring, educational seminars and socializationof Covid-19 and evaluation of KKN activities. The target in this activity is thecommunity around the KKN location consisting of housewives, personal microbusiness owners and children

Intention to adopt Islamic finance through the mediation of attitudes towards Islamic finance

Purpose This paper aims to explore the intention to adopt Islamic finance (ItIF) through the mediation of attitudes towards Islamic finance among microbusiness owners of Pakistan. Design/methodology/approach The study is co-relational and based on cross-sectional data. The authors gathered the data from microbusiness owners through a survey questionnaire. The authors used 236 valid cases to assume the outcomes. Findings The results through structural equation modeling reveal a significant positive effect of the perception of Shariah compliance (PoSC), knowledge of the Islamic financial system (KoIF), religious preferences (RP) and loyalty on ItIF. Furthermore, attitude towards Islamic finance (AtIF) is a potent factor in developing the relationship between PoSC, KoIF, RP, loyalty and ItIF. Practical implications The study’s findings would be helpful for planners and policymakers in developing policies that favourably enhance the attitudes and intentions among individuals towards Islamic financing. The results would inspire readers to go to Islamic finance and an interest-free financial system enriched with Shariah law or Islamic obligations. The study would provide implications for the financial institutions in Pakistan and the rest of the Muslim world. Originality/value The study offers an apparent thoughtfulness of the empirical evidence from microbusiness owners of Pakistan. The study would provide a plausible mediating contribution of AtIF.

Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis

ABSTRACT Understanding effective marketing decision-making is key to driving business performance. However, knowledge of marketing decision-making by microbusiness owners is limited. Moreover, little is known about how microbusiness owners make marketing decisions under crisis conditions. This article explores entrepreneurial marketing decision-making by women microbusiness owners during the COVID-19 pandemic, through qualitative interviews with providers of children’s activities, who migrated their services online during lockdown. Findings shed light on their marketing decision-making by highlighting transitions between causation and effectuation approaches and identifying key resources leveraged in effectuation decision-making. We also observe how distinct principles of effectuation may be combined to make effective marketing decisions. In addition, we discern interactions within networks and membership of communities of practice as collective influences on women microbusiness owners’ entrepreneurial marketing decision-making.