Loricalepis has been known from only three collections from the upper Rio Negro, in Amazonas, Brazil, and the Rio Guainia basin, in Colombia, all belonging to a single species, L. duckei. Its capsular fruits and cochleate, tuberculate seeds suggest its relation to pantropical “core Melastomeae”, but it does not have a particularly close morphological connection with any other genus of the tribe. Here we describe and illustrate a second species in the genus, Loricalepis atlantica, recently collected in white sand vegetation near the coast of Bahia. Although we have not been able to sequence DNA from the new species, we place it in Loricalepis due to a long list of characters that it shares with L. duckei. Both are shrubs or small trees with scalariform indumentum on the stems and leaves; thick-cartilaginous, crenulate-serrulate and paleaceous-ciliate leaf margins; persistent acute and seta-tipped sepals; glandulose-ciliate petal margins; glabrous and subisomorphic stamens, these with the connective not at all or only shortly prolonged and ventrally bilobed; and the ovary apex with a crown of scales surrounding the style. lightface differs from L. duckei by 5-merous flowers (vs. 4-merous in L. duckei), the hypanthium covered with minute scalariform trichomes (vs. glabrous), light-pink petals (vs. white), purple anthers (vs. white), and 5-celled ovary (vs. 4-celled). The new species is known from only one locality, in an extremely endangered vegetation type. Its discovery highlights the need for sustained floristic studies of forest remnants in northeastern Brazil.