Choice Of Outlet Research Articles

English

Kuresoi North Sub-County has experienced a rapid expansion in milk production and there exist both formal and informal milk market outlets. With these abundant opportunities, much of the produced quantities of milk are expected to enter the market and farmers’ livelihoods be improved. However, it is not clear whether the smallholder milk producers are exploiting the existing and emerging market opportunities through the choice of market outlets. The objective of this study was to identify factors influencing choice of milk market outlets among small holder dairy farmers in Kuresoi North sub-county. A total of 196 respondents were selected using multistage sampling and a semi-structured and pre-tested questionnaire was used to collect data. SPSS and STATA were used to analyze the data. Results showed that occupation of the household, group marketing, access to credit, distance to market point, number of cows, milk volume, price of milk and type of breed significantly influenced the choice of milk marketing outlets. The study recommends that the county government in collaboration with other stakeholders in the milk sector should increase marketing information and capacity building by promoting expansion of dairy farming and linking the farmers to alternative markets thus improving their welfare. Key words: Smallholder milk producers, market outlet, choice of market outlet.

Analysis of Head Cabbage Value Chain in Guji Zone, Southern Oromia, Ethiopia

Cabbage is highly nutritious, and it is an economically important vegetable in Ethiopia which is widely cultivated in Guji zone especially at highland districts. The study was aimed to analysis head cabbage value chain with the specific objectives of identifying actors, estimate marketing cost and margins identify determinants of market outlets choice decisions and head cabbage market supply in the study area. Data were collected from 128 farmers, 25 traders and 15 consumers and analyzed. Identified actors include input suppliers, producers, rural collectors, brokers/dealers, wholesalers, retailers, and consumers by which 94.63% of product pass through. The highest total gross margins 48.1% and highest producer gross marketing margin of 68.2% was recorded in channel V and II respectively. Total livestock unit, area allocated to head cabbage, market information and market distance as important factors affecting head cabbage market supply in the study area. Family size, land total, total livestock unit, transport facility, production experience, area allocated to head cabbage, extension service, training, credit access, off farm income and selling price determine market outlet choice decision of head cabbage producers in the study area. This study suggests improving farmers’ knowledge and experience on head cabbage production and marketing, encouraging producers through extension service, land allocation for head cabbage, improving productivity and volume sales, improving market information access, expanding accessibility of market infrastructure and strengthening supportive institutions like credit access. In addition to this, it shall be better to improve the farmers’ market margins by strengthening farmers-traders linkage through reducing brokers’ exploitation and solving related production and marketing problems there by establishing centers for wholesalers and retailers and linking producers with institution like university make producer more profitable in the study area.

Determinants of market outlet choice by smallholder wheat producers in Arsi Zone of Oromia National Regional State, Ethiopia

Determinants of market outlet choice by smallholder wheat producers in Arsi Zone of Oromia National Regional State, Ethiopia

Effects of entrepreneurial behaviour on market outlets choice: Evidence from rice producers in Ashanti Region, Ghana

Smallholder rice producers have limited demand for their locally produced rice due to the complex market outlets choice decisions challenges they become confronted with as well as their limited knowledge of appropriate entrepreneurial traits required for successful rice production and marketing. This study assessed the entrepreneurial behaviours of smallholder rice producers in Ashanti region of Ghana. Using multi-stage sampling technique, the study used primary data collected from 200 rice producers in the Ashanti Region of Ghana. Entrepreneurial behavior index (EBI) and the multivariate probit model were the methods of analysis. The results showed that most rice producers have medium level of risk-taking ability, innovativeness behaviour, proactiveness behaviour, self-confidence, and decision-making ability. Also, majority of the producers consider retailers as the most appropriate market outlet among the diverse market outlet alternatives in the region. In addition, innovative behaviour, self-confidence, and decision-making ability influenced the choice of market outlet by the rice producers. The study recommends that smallholder rice producers should enhance their entrepreneurial competencies through enrollment and participation in social groups and farmer-based workshops to equip them with networking and social skills. Also, programs designed to improve the entrepreneurial skills of smallholder rice farmers should adopt a tailored approach by taking into account the fact that different farmers have different levels of entrepreneurial skills.

PS-C23-10: STUDY TO ASSESS THE TYPE OF MEAL SKIPPED AND CHOICE OF FOOD OUTLET (FOOD OUTSIDE HOME) BY COLLEGE GOING GIRLS

Background: Obesity and hypertension are important public health issues. Most of the population does not consume the recommended daily amount of fruit and vegetables, nuts, and seeds. It has been shown that after the transition from adolescence to young adulthood, when independency increases, young adults are continuously challenged to make unhealthy food choices. Aim: To assess the type of meal skipped and choice of food outlet (food outside the home) by college-going girls. Material & Method: This study was conducted on 96 college-going girls between the age group of 18–25 years who were selected by a random sampling method. The data was collected with the help of a questionnaire. Results: Results showed that 30% of girls skipped their breakfast while 22% skipped their lunch and 26% were not skipping any of their meals. It was found that 43% of the college-going girls chose to eat food in the canteen during the college hours while 41% chose to eat in the cafeteria/ restaurant. Conclusion: The skipping of meals and consumption of food in food outlets (food outside the home) seem to contribute to reducing the consumption of nutrient dense food because majority of college canteens have few choices of healthy food options. Hence, this can lead to obesity, and the pathway from obesity to hypertension will most likely become one of the major health issues of twenty-first century.

Exploring the Relationship between Quantitative Reasoning Skills and News Habits

Because people are constantly confronted with numbers and mathematical concepts in the news, we have embarked on a project to create journalism that can support news users’ number skills. But doing so requires understanding (1) journalists’ ability to reason with numbers, (2) other adults’ ability to do so, and (3) the attributes and affordances of news. In this paper, we focus on the relationship between adults’ news habits and their quantitative reasoning skills. We collected data from a sample of 1,200 US adults, testing their ability to interpret statistical results and asking them to report their news habits. The assessment we developed differentiated the skills of adults in our sample and conformed to the theoretical and statistical assumption that such skills are normally distributed in the population overall. We also found that respondents could be clustered into six distinct groups on the basis of news repertoires (overall patterns of usage, including frequency of news use overall and choice of news outlets). As often assumed in the literature on quantitative reasoning, these news repertoires predicted quantitative reasoning skills better than the amount of quantification in the outlets, but they still predicted only a small fraction of the variance. These results may suggest that news habits may play a smaller or less direct role in quantitative reasoning than has previously been assumed. We speculate that the presence (or absence) of quantification in everyday activities – namely work and hobbies – may be a better predictor of adults’ quantitative reasoning, as may additional dimensions of news habits and affective responses to numbers.

Market Outlet Choice and Its Effects on the Welfare of Smallholder Vegetable and Fruit Producers in Ethiopia

The decision to choose an appropriate market outlet may involve a self-selection problem. This suggests that unobservable characteristics play an important role, and the examination of the impact of market outlet choice on smallholder household welfare needs to correct this selection bias. Consequently, this study, by using a multinomial endogenous treatment model, examined the determinants of market outlet choices and their subsequent effects on the welfare of smallholder vegetable and fruit producers in Ethiopia. The results on the determinants of market outlet choices obtained using this model indicated that distance to main roads, livestock ownership, access to extension, and cooperative membership influenced the decisions of smallholder farmers in one way or another. Furthermore, the model results obtained by correcting the selectivity indicated that, relative to formal markets, informal markets have a low impact on the welfare of smallholder farmers. Thus, alternative policy measurements aimed at improving the food security and welfare of smallholder farmers should be accompanied by improving their access to formal markets.

Determinants of Garlic Producers Market Outlet Choices in Goncha Siso Enese District, Northwest Ethiopia: A Multivariate Probit Regression Analysis

This study investigates the factors influencing garlic producers’ market outlet selection decisions in Goncha Siso Enese District, Ethiopia. A total of 359 garlic producer households were polled, and the results were analyzed using a multivariate probit (MVP) model. According to the MVP model results, extension contact, access to market information, quantity of garlic sold, and farm experience in farming were negatively and significantly associated with the choice of consumer outlet. Besides this, the estimated MVP for retailer outlet choice is positively influenced by the amount of quantity sold, and farm experiences in garlic have a significant and positive effect on the choice of retailer outlets. In contrast, education level, access to credit, extension contact, and land area allocated for garlic have a negative influence on the choice of retail outlet. Moreover, wholesaler outlet choice is significantly and positively influenced by education level, access to credit, amount of quantity sold, extension contact, and distance to market, whereas it is negatively influenced by lagged price. Assembler outlet is also positively influenced by sex, distance to market, access to market information, and quantity sold, and negatively affected by extension contact and lag price. The implication is that, if smallholder garlic producers have access to alternative market outlets, they must select an appropriate combination of market outlets to maximize their income in the long run. It is suggested that equal access to marketing infrastructure in potential production areas, the garlic production system, and rural-urban development infrastructure should be improved and made more accessible.

Land tenure system and harvesting time’s influence on the marketing behaviour of cashew farmers in the Bono Region of Ghana

This study investigated the land tenure system, harvesting time and marketing behaviour of cashew farmers in Ghana. Primary data was compiled from 120 cashew farmers, and the multinomial probit was used to assess the determinants of cashew marketing outlets. Types of land ownership (tenure system) for cashew production in Ghana were leasehold, stool, family, state and customary lands. The sales of cashew nuts to buying companies and/or exporters is positively influenced by the land tenure system, good road network, weekly harvest, contract agreements and grading of cashew nuts. Conversely, the experience of farmers coupled with less than one week of harvesting influences the choice of brokers' outlet. The result implies that, cashew cultivation on stool land, likewise harvesting time increases the probability of selling to buying companies and exporters who offered higher margins compared with brokers. Consequently, generic land reform for the whole country to enhance agribusinesses may be important but unnecessary. It is also suggested that the customary land arrangement provided the opportunity to sell to a profitable marketing outlet, it is suggested that Government and NGOs should rather be interested in strengthening the current customary land regime and consultatively recommend for review where necessary in the study areas.

Market outlet choices for African Indigenous Vegetables (AIVs): a socio-economic analysis of farmers in Zambia

Agricultural research institutes in Sub-Sahara Africa have focused on establishing farmer groups that facilitate the commercial production and marketing of African Indigenous Vegetables (AIVs) to address food and nutritional security. With the freedom of selecting the choices of market outlets, we explored the factors such as farmers’ characteristics, farm attributes, selling preferences, social relations, and other primary reasons that influence farmers' decision to choose a particular outlet to sell AIVs. A purposive random survey was conducted among the AIV farmers to understand the preferred market outlets for AIVs in Zambia. The results of the multinomial logit model indicate that male respondents are more likely to choose intermediary options to sell AIVs, particularly brokers and wholesalers. The rainfed farmers and those who receive primary income from farming activities are less likely to choose retailers and wholesalers to market their AIVs. Similarly, those who expect instant payment for their produce indicate that they are less likely to prefer retailers and brokers. Farmers who belong to the farmer's group exhibited a positive coefficient, meaning that they are more likely to choose intermediary options to sell their AIVs compared with the farmer-to-consumer direct sales option. However, good price, a positive momentum of AIVs price in the past, and processing activities were found to be insignificant determinants for market outlet choices when compared with farmer-to-consumer direct outlet option. Our findings could help to better cognize AIVs marketing channels and develop the intervention for new farmers to make an informed decision as to how best to market their AIVs.

Marketing efficiency and sales outlet choice among fuelwood harvesters in the Bono Region of Ghana

Fuelwood continues to be the leading energy source for rural and urban dwellers, creating competition between domestic and commercial fuelwood users in Ghana. This competition has carved a market niche for people to engage in the fuelwood trade as a source of livelihood. The study aimed to describe the marketing outlets of fuelwood, determine the most efficient fuelwood marketing channel outlets, and examine the factors influencing the choice of fuelwood marketing outlets in the Dormaa Municipality of Ghana. Primary data was collected using a structured questionnaire administered to a sample of 200 fuelwood harvesters drawn from eight communities that harvest fuelwood for sale using the multistage sampling method. Descriptive statistics and multinomial logit regression were used in analysing the data. The study revealed that open forest is the main source of fuelwood for trade. Further, selling fuelwood directly to the end-users (outlet I) is the most efficient marketing outlet among the four marketing outlets identified in the study. The significant variables influencing the choice of fuelwood marketing outlets were level of education, processing of fuelwood before sales, cost of transporting fuelwood, the quantity of fuelwood harvested weekly, and the nature of the road. These findings provide immense guidance to fuelwood market actors in terms of market outlet selection decisions and the need for rural infrastructure improvement. It is recommended that fuelwood traders should endeavour to own the splitting and cutting tools to minimise processing costs and maximise profit since splitting and cutting costs constitute the highest marketing cost. The marketing of fuelwood should be formalised by the Forest Service Division (FSD) in collaboration with the Municipal Assembly and encouraged to establish woodlots for fuelwood. This will forestall any future invasion of the forest reserves for fuelwood for marketing.

Determinants of Market Outlet Choices of Tef Producers in Western Ethiopia: Evidence of Multivariate Probit Model

This study was required to assess the existing tef market outlets and examine factors affecting market outlet choices among smallholder tef producers in western Ethiopia. For this study qualitative and quantitative data were collected from tef producers. Purposive and multi-stage sampling technique was used to determine sample households. The descriptive statistics and multivariate probit model were employed to analyze the collected data. The result shows that there are five alternative main market outlets available for the tef producers that are wholesalers, collectors, cooperatives, consumers, and retailers. These market outlets were affected by household’s demographic such as age, gender, education level, and household size), socio-economics (land allocated for tef, a variety used, livestock holding, and off/non-farm activities), institutional (credit, extension, and market information), and market (volume of tef produced, own transport facility, and nearest market) factors. Based on the findings strengthening farmers’ skills and knowledge through training, advising, and supervision; capacitate farmers by the additional work atmosphere and empowering women farmers by improved variety, working capital, and other recommendations are need attention by respective sectors.

Value Chain Analysis of Korarima (Aframomum Corrorima) in South Omo Zone, SNNPR Ethiopia

Korarima is a known cash crop in the South Omo zone and provides a wide range of economic and sociocultural benefits. Even though its economic and socio-cultural importance the development of the Korarima sector along with the value chain is hampered by several constraints. Hence, the study aimed to analyze the Korarima value chain in the South Omo zone. Using a two-stage sampling technique, 120 Kororima producers were selected to collect primary data through structured questionnaires. Descriptive statistics and econometrics model (multivariate probit model) were used for data analysis. The study identified three major Korarima market outlet choices such as collectors, retailers, and wholesalers as alternatives to Korarima producers to sell the majority of their products. Thus, collectors accounted for 82.2%, wholesalers (73.6%), and retailers (35.5%) of the total sold. The results of a multivariate probit model indicated that sex of household, credit access, family size, price information, market distance, and extension contact of farmers significantly affected the market outlet choice decisions in one or another way. Furthermore, no brand indicating this crop, inadequate infrastructural development, and market accessibility, weak extension services regarding improved varieties were major problems identified. Therefore, it is better to work on the brand name of this particular crop to trace up to the end market, infrastructural development and market accessibility, extension services provided regarding the improved Korarima variety, and accessing formal market information from the concerned body are essential to enhance Korarima producers’ benefit and bargaining power through avoiding information asymmetry.

The determinants of smallholder coffee producers’ market outlet choice decision in Debub ari district of South Omo Zone, SNNPR, Ethiopia

This study mainly aimed at analyzing coffee market chain and the determinants of coffee market outlet choice decision of smallholder coffee producers in the Debub Ari District. The descriptive statistics and econometric models were used to analyze the data. Multivariate probit model was used to identify factors affecting market outlet choices of the smallholder coffee producers. Both primary and secondary data were collected from the study area. The multi-stage sampling techniques have been employed for this study. A total of 194 coffee producer household heads have been randomly selected and interviewed with the help of pre-tested structured questionnaire. The focus group discussion and key informants interviews were conducted to supplement the formal data. The probability of choosing collector, wholesalers, retailer, processor, consumer’s outlets is 67.1%, 66.4%, 36.9%, 71.6% and 15.3%, respectively. The joint probabilities of households to jointly choose the four market outlets was 0.031% which is greater than the likely of not choosing all market outlets which is 0.003%. Access to credit negatively influenced retailer, processor and consumer market outlet choice, distance to the nearest market negatively influenced processor market outlet choices, market information, off-farm participation positively influenced retailer and consumer market outlets choices. Therefore, the intervention is needed to improve coffee marketing chain through promoting cooperatives, infrastructural development and timely market information for efficient marketing system in the study area. Int. J. Agril. Res. Innov. Tech. 12(1): 166-173, June 2022

“We think about the quantity more”: factors influencing emerging adults’ food outlet choice in a university food environment, a qualitative enquiry

BackgroundIn recent decades, the food environment has seen rapid transformation globally, altering food availability and access along with how people interact with the food environment and make food-related choice.Objectives & methodThis explorative study aimed to identify the factors that shape the decision-making process for food outlet choices among emerging adults in a Ghanaian University food environment. The study uses focus group discussions in combination with novel dyadic interviews with best friend pairs. Verbatim transcripts were analysed thematically using NVivo 12.ResultsDrawing on socio-ecological model (SEM) of behaviour, the study used testimony from 46 participants aged 18–25, 47% female, including individuals from major ethnicities and religions in Ghana, and identified three interwoven levels of influence shaping emerging adults’ choices of food outlet. The main factors influencing food outlet choice were identified as food prices, spatial accessibility, budget, and food quantity/satiety with additional factors including hygiene, variety of foods, food quality and taste preferences as well as societal factors such as ambience and peer influence.ConclusionMulti-component approaches that combine structural level interventions in food retailing along with individual level components may be effective at changing emerging adult consumption behaviour in SSA, although this needs to be studied.

Analyzing Potato Market Participation, Market Surplus, and Market Outlet Choice on Small Farm Household Level in Lemo District, Southern Ethiopia

This study was aimed to analyze potato market participation, market surplus, and market outlet choice in Lemo District of southern Ethiopia. To achieve the objective, primary and secondary data sources were employed and 202 potato producers were selected following simple random sampling techniques. The collected data were analyzed by using Heckman second-stage and multivariate probit models to identify factors that determine potato market participation decision and potato farmer market outlet choice, respectively. The Heckman’s first-stage (probit) result indicates that education level, sex, membership in the cooperative, distance to the nearest market, remittent from family members, own transportation facilities, seed types, frequency of extension contact, lagged market price, and amount of credit that farm household used for potato production significantly ( P < ) determined producers’ participation in potato market. Heckman second-stage (OLS) result showed that education level, cooperative membership, family size, total cropland size, oxen owned, types of seed, and lagged market price were significantly ( P < ) determined potato marketed surplus. Multivariate probit results showed the probability to choose wholesalers ( P < ), retailers ( P < ), collectors ( P < ), and consumers ( P < ) market outlets who were significantly affected by age, educational levels, sex, farm experiences, distance to near market, family size, remittance, land size, product supplied to the market, own transport facility, and extension service. Therefore, we recommend that the government and concerned stakeholders should focus on promoting improved potato seed, encouraging education, promoting farmers’ cooperatives, empowering females, strengthening rural-urban infrastructure, and protecting informal labor trading.

Determinants of smallholders’ choice of avocado marketing outlets and profitability in Murang’a County, Kenya

Determinants of smallholders’ choice of avocado marketing outlets and profitability in Murang’a County, Kenya

Status of farmers' garlic market channel choices in response to garlic value chain in libokemkem district, South Gondar Zone, Ethiopia

This research was conducted to identify the key market outlets and their determinants. Primary data was collected from 400 garlic producers, 37 traders, and 12 consumers. Collectors, wholesalers, retailers, and consumers’ marketing channels were identified. Of these, wholesalers were the preferred market channel by 93.75% of garlic producers. The results from a multivariate probit model showed that lagged price, experience, quantity produced, land allotted, education, sex, oxen, and market information influence garlic producers' market outlet choice decisions. The study suggested that garlic producers need to be supported to select the right market-place for maximizing their farm profit.

Implementation of promotion standards to discourage publishing in questionable journals: the role of the library

To discourage faculty members from publishing in questionable journals, tenure and promotion standards in which the librarians play an active role can been developed. These standards have been effective in terms of identifying publications in questionable outlets. However, we need to explore how these systems are perceived by the main actors in research, which are the researchers. This study explores the perception of the researchers at a university in Ghana who have been evaluated by a system implemented to discourage publishing in questionable publication outlets. We collected data using an online, largely qualitative questionnaire distributed to all faculty members that had applied for promotion since the implementation of the verification process. The results show that the majority of the faculty members are satisfied or very satisfied with the new tenure and promotion standards. There are differences across faculties, and this seems to be tied to concerns about the choice of publication outlets. Furthermore, the dissatisfied faculty members are concerned with the role of the library in the verification process whereas the satisfied trust the judgement of the librarians. We discuss implications of the results as well as future development of the standards.

Application of The Attribution Theory to Consumers’ Choice of Retail Outlets in A Nigerian Setting

This study examined the attributes influencing consumers’ choice of retail outlets in the fast moving consumer goods (FMCG) sector. Anchored on the Attribution Theory, the study investigated whether and to what extent five attributes (i.e. customer service, product quality, product assortment, competitive pricing, and store location) individually influence consumers’ choice of retail outlets. The major entity analyzed is actual buyers of FMCG in Awka Metropolis, Anambra State, Nigeria. Multiple regression analysis with the aid of SPSS Version 20 was used to test the hypotheses. The result from a convenience sample of 323 respondents indicates that all five proposed hypotheses were significant. That is to say, customer service, product quality, product assortment, competitive pricing, and store location significantly influence consumers’ choice of retail outlets. As a result, the study concludes that retailers may need to re-strategize in line with the findings of this study to delight customers and reap the concomitant benefits of profitability, growth, success and alluring retailer image. Finally, the study recommends that retail firms should adapt to the prevailing electronic payment options available in the economy to attract customers and ease operations.