This study is to investigate effect of outdoor sports clothing consumption on information source utilization and consumption satisfaction In particular, the purpose is to identify the consumption value of outdoor sports clothing and provide practical marketing data to the rapidly changing domestic outdoor sports clothing market. Among the 15 sports clothing stores and discount stores in the metropolitan area and Chungcheong region, the survey subjects used the convenience sampling method for adults aged 20 or older as a target group. As for the survey tool, the items used by Park(2017), Kim(2016), Lee(2015), Kim (2008), and Jang(2021) were modified to meet the purpose of this study and used as 23 questions. For the consumption satisfaction measurement, the items used in Engel & Blackwell (1982), Lee(2020), and Lee(2016) were modified to meet the purpose of this study and used as three questions. In addition, the measurement of the utilization of the information source was modified to meet the purpose of this study, such as Yang(2017), Jang, Koo(2017), Jang(2021), and Choi(2015). SPSS 24.0 Window Version was used for data processing, and the analysis results are as follows. Research hypothesis I was adopted. Second, research hypothesis II was adopted. Third, research hypothesis III was adopted. Fourth, the research hypothesis was adopted.