Ratings and rankings are omnipresent and influential in contemporary society. Individuals and organizations strategically respond to incentives set by rating systems. We use academic publishing as a case study to examine organizational variation in responses to influential metrics. The Journal Impact Factor (JIF) is a prominent metric linked to the value of academic journals, as well as career prospects of researchers. Since scholars, institutions, and publishers alike all have strong interests in affiliating with high JIF journals, strategic behaviors to ‘game’ the JIF metric are prevalent. Strategic self-citation is a common tactic employed to inflate JIF values. Based on empirical analyses of academic journals indexed in the Web of Science, we examine institutional characteristics conducive to strategic self-citation for JIF inflation. Journals disseminated by for-profit publishers, with lower JIFs, published in academically peripheral countries and with more recent founding dates were more likely to exhibit JIF-inflating self-citation patterns. Findings reveal the importance of status and institutional logics in influencing metrics gaming behaviors, as well as how metrics can affect work outcomes in different types of institutions. While quantitative rating systems affect many who are being evaluated, certain types of people and organizations are more prone to being influenced by rating systems than others.