The research in this article addresses the impact of Jadidism1 among the Bulgarian Turks of the late nineteenth and early twentieth centuries by examining the influences of the movement's most noted proponent, Ismail Bey Gaspirali (18511914), particularly as reflected in the newspapers of the day.2 In doing so, this study complements existing and steadily emerging historical scholarship on both Gaspirali and Jadidism by further elaborating on current knowledge regarding the geographic and ethno-national diffusions of his ideas. Moreover and concerning the Bulgarian Turks themselves, this work reveals intellectual and socio-political linkages that existed between Bulgarian Turkish communities and those of ethno-linguistic and religious kinsmen in both Tsarist and Ottoman imperial realms. From the early 1990s, academic sources began to acknowledge the profound connections between nineteenth-century introductions of print technologies and media in the Islamic world, on the one hand, and the emergence of modern reformist and nationalist movements, on the other.3 While many of the early publications were printings of earlier manuscripts, several were also written by Jadidist reformers of the era. In general, these reformers' works came to constitute the seminal texts for modernist and nationalist movements in much of Islamic Eurasia. Although most studies of such movements have thus far concerned themselves with Jadidism in the Crimea, Central Asia, and key Ottoman cities, relatively scant attention has been devoted as yet to the movement's impact among the numerous Islamic minority populations of South-eastern Europe. The Jadidist Ismail Bey Gaspirali was certainly the most prominent Crimean Tatar of that period spanning the latenineteenth and early-twentieth centuries. Both during his lifetime and since, he was regarded as an esteemed leader, an educator, reformer, journalist, and an idealist not only by the Crimean Tatars but also by large numbers of Turkic peoples everywhere. In these various capacities, he has been credited with both defending the ethnonational status and promoting the unity of the Turks throughout the world through 'language, ideas, and action'. Thus far, there have been a good number of books and articles written in a number of different languages about Gaspirali's life, his ideas (e.g. his views on Tatar and Turkic ethnic and national identities, reform, education, language, journalism, and the relations of Turkic peoples with Ottoman, Russian, and Islamic leaders and governments), and his political and cultural activities among the Tatars and other