The Brazilian Society of Hypertension (BSH) yearly conducts the National Campaign to promote and encourage the cardiovascular health of the population. Objective: To characterize the profile of the population assisted in the “ Less Pressure Campaign ” in 2018. Methods: This is a descriptive cross-sectional study based on the campaign MMM with the general public of the São Paulo city Brazil in May. The campaign comprised multi-professional interventions made by five workshops: 1)blood pressure(BP)measurement with automatic devices; 2)exercise guidelines; 3)anthropometry, i.e., measurement of weight, height, and abdominal circumference (AC) and calculation of body mass index (BMI); 4)nutritional guidance; and 5)psychological orientation. Data analysis was in accordance with the VII BSH Guidelines, which considered values ≥140mmHg for systolic BP (SBP) and ≥90 mmHg for diastolic BP (DBP) as altered. Results: A total of 1184 individuals were assisted; of these, 49% (580) were men and 51%(604) were women. The mean age was 53.5±15 years, the total participants, 51% (627) declared they were normotensive, 32% (380) stated they were hypertensive and 15,3% (182) do not know if you have hypertension. The BP of 31% (380) of the individuals was altered compared with normotensive (627) as follows: SBP146.9±14mmHg vs SBP 115.8±12; DBP 90.9±10mmHg vs 76.1±8, and heart rate 78.9±14 vs of 79.2±12, respectively between hypertensive, normotensive individuals. The anthropometric data of the participants with altered BP compared with normotensive population were the following: weight was statistically significant (p=0,0407) 77±15kg vs 71.9±18Kg; BMI was statistically significant (p=0,0007) 27.5±14Kg/m2 vs 21.9±22Kg/m2; and AC was statistically significant (p=0,0000) 98.5±11 vs 96.4±11cm respectively between hypertensive and normotensive individuals. When analyzing the association between sex and hypertension, it was identified that 48.9% (186) hypertensive were female and 51% (194) were male, when the association was assessed no statistical difference was found (p=0.0658) between sex and hypertension. Conclusions: The study points to the need for investment in educational and awareness actions to promote better control of the hypertensive population