Organized Retail Stores Research Articles

Evaluating the Trajectory of Growth in the Pharmaceuticals Market: A Case of Karnavati Chemist Store in India

Karnavati Chemist Store, a popular store in the city of Ahmedabad, a successful entrepreneurial venture is at the crossroads. The case is an in-depth analysis of a range of growth options for this stand-alone store, known amongst its loyal customers for its ideal services in the heart of the city. The journey of the store, factors contributing to its sustainability and growth in the era of upcoming organized retail store formats throw light on a series of facets contributing to the success quotient of the store. Karnavati Chemist Store wanting to ride the growth wave had wished to extrapolate their learnings and experiences for their future stores, an inevitable decision under such conditions. Franchising seemed a good option, provision for financing had also been apportioned and a need for slight tweaking of the distribution system to ensure a flawless delivery system had been expressed. The case is an insightful explanation, with logical arguments and discussions of the various store formats, aspects contributing to the success to determine the new journey embarked on to become a prominent player in pharmacy retailing in the years ahead.

Effect of Impulse Buying on Socioeconomic Factors and Retail Categories

The study aimed to determine the impulse buying behaviour of shoppers at apparel multi-brand outlets using socio-economic factors and retail categories. The research is a descriptive one, and it was conducted among 400 Indian respondents. This research was carried out to identify the impulsive behaviour of respondents at multi-brand outlets because it occurs high in organized retail stores due to attractive displays and latest design and collections. The study revealed that impulse buying behaviour varies among the distinct age profile. The study found that men shop more impulsively than women. The impulse buying did not have a high impact on changes in monthly family income of the respondents. The impulse buying behaviour was displayed more within the same multi-brand outlets than the other retail categories.

A Comprehensive Study of Selected Organized Retail Outlets at Gujarat: Human Resource Management Perspective

<div><p><em>At the beginning of 21<sup>st</sup> century, Indian retail sector is one of the fastest emerging sectors in India. Organized retail sector is growing at sound rate. Foreign players are also motivated to enter in to Indian market, which ultimately increase the competition at domestic market. Our Prime Minister Narendra modi declared 100% FDI in retail sector. Due to this tuff competition and dynamics of consumer behavior organized retail store owners need to observe human force management at their work place. They need to observe motivation, compensation and performance evaluation systems and its impact over human force. Present paper attempt to analyze this by taking 200 samples from different cities of Gujarat. For this research descriptive single cross sectional research design was selected. Hypothesis and co relationship between two factors where done. In conclusion Workplace flexibility, flexi timings, job promotions opportunity, job enlargement & enrichment, fairly monetary targets and salary & gift or compensations will motivate the employees at organized retail sector. </em></p></div>

Technological Profile of Retailers in India

Background/Objectives: Technology will play a significant role in improving the efficiencies of supply chains’ of retailers and therefore the success of the organized retail stores. This study tries to identify the level of utilization of various retail technologies by retailers and the upcoming technologies which will drive business in the future in the Indian context. Methods/Statistical Analysis: Questionnaire based study was conducted to ascertain the level of current technological adoption and future technological outlook for 35 retail firms. A follow up telephonic call was made to the technological heads of retailers to collect qualitative data in terms of the technologies that retailers would need to equip themselves to survive in the coming 3 years along with the upcoming technologies in the retail arena. Findings: The study highlights that most of the retailers are using technologies in operational areas like direct broadcast satellite technologies, communication and data sharing technologies, security and safety related technologies, on-line shopping services and enterprise resource planning related technologies. But technologies in the area of customer tracking and customer relationship management and supply chain management have not seen widespread adoption as compared to the adoption by multinational retailers. The upcoming technologies which technology heads mentioned that they would adopt in the coming years is Mobility related technologies, Queue busting technologies and Omni channel. Applications/Improvements: This research indicates the areas where the current usage of technologies is high and the areas where the technological investments are planned in the coming 3 years time horizon and therefore has provided a future outlook to the technological investments in Indian context. This type of study is unique in the Indian context.

A Study on Buying Intention of Consumer Behavior towards Organized Retail Stores in Erode District

The purpose of this research work is to find out the buying intention of consumer behavior towards organized retail stores in erode district. The objective of this study is to get the feedback about buying intention of consumer behavior towards organized retail stores and to study the demographic characteristics of consumer who prefer to make their purchases from organized retail stores in Erode district. The research design used in this study is descriptive research design. Cluster analysis is a multivariate statistical technique which groups’ unknown number of persons/objects/occasions into groups such that the members of each group are having similar characteristics/attributes. The collected data includes personal details, consumer opinion in the retail stores, services and current benefits provided in the retail stores, rewards, about their autonomy, recognition and competitiveness. The preferences of the consumers clearly indicate their importance of consumer buying behavior in influencing their purchase, the additional facilities expected, improvement expected in handling defective goods and many. The results may help the management of Retail stores to understand about the factors that influence the Buying intention of consumer behavior towards organized retail stores.

A Study on Consumer Attitude and Buying Behaviour towards Organized Retail Stores in Erode District, Tamil Nadu, India

The purpose of this research is to find out consumer attitude and buying behaviour towards organized retail stores in erode district. The objective of the study is to get the feedback about consumer attitude at the retail stores. The research design used in this study is descriptive research design. Data was collected from around 1000 consumers in the organized retail stores by survey method. The primary data is collected through questionnaire and personal contact with consumer. The secondary data is collected from journals, text books and through the internet. The data collected and analysed using simple percentage method. Discriminant analysis is the statistical tool for analysing the collected data. The collected data includes personal details, consumer opinion in the retail stores, services and current benefits provided in the retail stores, rewards, about their autonomy, recognition and competitiveness. The preferences of the consumers clearly indicate their importance of advertisement in influencing their purchase, the additional facilities expected, improvement expected in handling defective goods and many. This paper analyses the attitude of the consumer towards organized retail stores.

Effect of Demographic Factors on the Purchase of Private Label Brands of Food Products from Organized Retail Stores in Chandigarh

Organized retail industry in its present form is not very old and has a very small share in the overall retail market in India. Consequently the industry of private label branded products is evolving. Majority of the organized retail firms are still offering products under national and local brands. However, many of them of are also offering a large range of products under their own private label brands. Most Indian customers in urban areas, however, exhibit intentions to buy products under national or local brands, irrespective of whether purchase is being made from an organized outlet or a stand-alone store. This behaviour can be attributed to various reasons such as customer's familiarity with national brands, lack of faith in private label brands, product availability, promotion of national brands, etc. Nevertheless, many existing stand-alone retail outlets have been selling many product categories under private label brands. The present study examines the effect of demographic factors of age and monthly household income on the proneness to buy private label brands of instant noodles and milk and milk products from the organized retail stores amongst customers in Chandigarh. It is an exploratory study based on data gathered using questionnaire. It has been concluded that the demographic factor of income does not create any positive impact on the proneness to buy private label brands of instant noodles and milk and milk products sold by the organized retail outlets. Age has been identified as the factor that positively influences the proneness to buy private label brands of milk and milk products but not those of instant noodles.

A Study on the Effect of e- Store Environment and Advertisement on Impulse Buying Behaviour on Consumers at Various Organised Retail Stores in Chittoor and Tirupati Cities of Andhrapradesh, India

In modern days shopping patterns of consumer is characterized by vast changes due to increase in earning and spending patterns of consumers. While shopping the consumers was purchasing the products which are not in their list i.e impulse buying. The main aim of this paper was to study the effect of store environment and advertisement on impulse purchases of consumers across various retail stores of Chittoor and Tirupati cities, Andhra pradesh, India. The data for conducting the study is directly gathered from (n=120) customers using structured open ended questionnaires from retail customers at various retail stores i.e Reliance and More stores in Tirupati and chittoor cities. The data analysis has been done using chi -square tool of statistics analysis. The results of this study states that store environment has more positive impact on impulse buying behavior than advertisements.

A Study on Service Quality in the organized and Unorganized Retail market of Erode District

Indian retail market is segmented into organized and unorganized retail stores. The unorganized retail market has large number of retail outlets in various sizes and formats. The organized retail market in India began slowly in the 1985 but after liberalization organized retailing open to entering new players in the field of retailing. Presently organized retail market contributed greatly to India's GDP and it provides jobs to15% of employable adults. Socio economic environment, behaviour of consumers, competition, supply chain, legal and ethical system and technology play a vital role in external environment al forces of retail market. Descriptive research design is used to focus on external factors influence on consumers towards the service quality in retail market. This study collects data from 600 consumers at various places of erode district. This study reveals that value added customer service, self-service satisfaction, variety, quality of the products are influenced on service quality towards consumer in the organized retail market. Hence prices, availability of credit facilities, fresh products, possible of personal interaction to the owners of the shop are the influenced factors of service quality of the consumers in the unorganized retail market.

The voice of the customer in the design of organized retail stores

Subject area Marketing, retail. Study level/applicability The case study is specific to the marketing demographics of Indian shoppers with respect to organized retail stores, and therefore, the inter-relationships between various design elements and the relative importance of certain parameters discussed in the text may not follow the same pattern elsewhere in the world. Case overview The case emulates the real-life situation of an organized retail store, Super Mart, to understand the inculcation of voice of the customer in the design of organized retail stores in India. It gives insights about factors which influence the shopping intent of customers while giving information about the inter-relationships among various design characteristics. It also gives an idea about inter-dependence between design characteristics and customer requirements. This is followed by certain questions, the responses to which can be interpreted from the text and the data provided therein. Expected learning outcomes The case aims to educate its audience about the following aspects of organized retail business: factors influencing offline shopping intent of customers; relative order of importance of customer requirements with respect to organized retail stores; inter-relationships between various design elements; and future trends in the organized retail space. Such a knowledge would help hone the skills of the next generation of business leaders in the retail space. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market

The study reveals that young and high income consumer preferences for grocery shopping are gradually shifting from local kirana stores to organized retail stores. The study was carried out in the market of Indore. Multivariate statistical techniques were used to analyze the data collected with the help of a structured questionnaire. The main objective of the study is to understand whether Indian consumers are likely to move from conventional kirana stores to organised retail grocery stores while shopping for groceries. The study found that the customer perceived to be more satisfied with organised retail store when compared with conventional kirana stores in relation with price and benefits in shopping.

An alternative model of self-service retail technology adoption

Purpose– This study aims to extend and revise the basic technology acceptance model (TAM) by analyzing the impact of trust and subjective norm (SN) on consumers’ attitude and behavioral intention toward adopting self-service technologies (SSTs) in offline retail environments.Design/methodology/approach– Primary data were collected through field and online surveys, resulting in 651 usable responses. Hypotheses involving all variables of extended TAM, and their mutual relationships, are examined in this study of offline consumer adoption behavior.Findings– The findings reveal that trust significantly affects both consumers’ attitudes and their behavioral intentions, while SN also affects intention to adopt. It is recommended that future researchers use a more comprehensive version of TAM and consider trust and SN when analyzing offline consumer adoption behavior.Research limitations/implications– All the SSTs included in this paper belong to the retail industry, which limit the generalizability of the findings to other industries. Many other limitations are also discussed.Practical implications– The practicality of our findings guides managers and designers of technological interfaces. Furthermore, the practical implications are discussed and directions for future research are also provided.Social implications– This study recommends the usage of numerous SSTs in organized retail stores. The society will also benefit from the effective implementation of such SSTs.Originality/value– Trust and SNs have been incorporated as two additional variables to analyze offline adoption behavior of retail customers. This has not been done before, as most studies have focused on adoption behavior of customers in online environments.

Service Quality In Organised Retail Stores

Service Quality In Organised Retail Stores

A Study on Consumer Behaviour with reference to Organised and Conventional Retail Stores in Guntur and Krishna Districts

Urban Indian shoppers are witnessing a rapid change in the shopping options available to them. Today's consumers don't want to waste their time by buying fruits and vegetables in Raithu Bazaars, provisions in general/kirana stores and household items in some other shops. Rather they want to reduce the risk and time by purchasing all items under a single roof. From “Serviced Retailing”, where the costumer approaches the retailer and asks for specific item which the retailer fetches from behind the counter, the urban Indian consumers are slowly switching to “Self Service” models of retailing. At the same time, the conventional/unorganized stores are also trying their best to retain their customers by offering them merchandise of good quality at discount rates. The present study was conducted in Guntur and Krishna districts of Andhra Pradesh. The study majorly aims at studying consumers’ perception, shopping experience, effectiveness of visual merchandise in case of both organized retail stores and unorganized/conventional retail stores. The study also attempts to study the factors influencing consumers to shop at organized retail stores, effect of various demographic variables such as age, occupation, gender and income on the consumer buying behaviour and consumers’ perception of the merchandise in organized and conventional retail stores. A sample of 200 respondents was selected by using convenient sampling method and the data was collected with the help of a structured questionnaire. The findings of the study reveal that availability of more variety in the merchandise has been the major factor for preferring organized retail stores for shopping. The study also reveals a significant difference in the buying behaviour of consumers of different age groups, occupations and gender.

Factors Affecting Brand Trust: An Exploratory Investigation Among Indian Retail Consumers

Retailers aim at building brands that can command loyalty and win the trust of consumers. The valuations of brands undertaken by Interbrand shows that brands like Coca-Cola, Microsoft, Wal-Mart, and so forth are valued at sums larger than their turnovers. However, all brands do not succeed in becoming highly valued brands. When it comes to succeeding with branding, one of the key aspects of branding has been winning the 'trust' of consumers. This paper sets out to focus on the various aspects that engender brand trust among consumers of organized retail stores in India through a survey of consumers and elucidates the factors retailers need to manage to enable brand trust. We collected data from 260 shoppers by using 16 variables. The collected data were subjected to exploratory factor analysis (EFA) with principal axis factoring. The findings indicate that the retail consumer brand trust in India is influenced by four factors - Customer Commitment, Reliability, Reputation, and Retail Environment. The managerial implications of the present study are that retailers need to adopt strategies that evince customer commitment and a very good shopping ambience if they wish to engender brand trust and create a large base of loyal customers.

Seafood Labelling: Awareness and Perception Among Consumers of Organized Fish Retail Outlets in India

The study investigates the awareness and perception about seafood labelling among seafood consumers in India, and also provides insights into 'what exactly do consumers seek from seafood labels?' This indirectly revealed the consumers' knowledge about seafood labelling. In total, 120 consumers were interviewed in organized retail stores in Pune during July - October 2012. Importance of seafood labelling leads to better buying, better and balanced nutrition, ensuring only good-quality products are purchased by the consumers, and consumers are not deceived into purchasing sub-standard products. It was found that 92.5% of the consumers were aware of seafood labelling. Likert scale was used to rank the importance accorded to the details given on the labels of seafood products by consumers. The true nature of the product was ranked as the most important detail on the label by 100% of the respondents followed by the name of the fish/product by 97.5% of the respondents, and nutritional information was rated as the most important detail by 96.67% of the respondents. Origin of the fish/seafood products was given the lowest ratings by 38.33% of the consumers. Furthermore, it was found that 69% of the consumers always read the seafood labels, whereas 7.5% of the consumers never read the same. Maximum likelihood estimates revealed that though the educational level of the respondents was the most important determinant of frequency of reading seafood labels, it showed a negative effect. Marginal effects of increase in income indicated an increase in likelihood of reading seafood labels more frequently; that is, always. The marginal effects in case of family size and awareness were the same. 95% of the respondents never came across any 'mislabeled seafood,' and 75% of the respondents demanded common seafood certification labels. To conclude, there is a dearth of awareness regarding seafood labelling in our country, and consumers need to be better informed about seafood labelling, its importance, and certifications. This will ensure that only good quality products are purchased by the customers.

Service Quality Measurement and Change in Consumer Perception in Recession about the Services of Big Bazar Mall in Rajkot

Paper focuses on service quality provided by organized retail store in Rajkot. Customer expectations about services they receive are changing due to economic changes and changes in their purchasing capacity. Research reveals that in certain areas of services there is a vast difference between expected service and actual service received by the customer. Research was conducted by considering different aspects of service quality measurement tool, SERVQUAL. Organized retailers should identify the services in which less customer satisfaction is there and try to improve upon those areas of services. Due to less spending capacity customers expect more qualitative service at existing or low price.

Assessment of Service Quality in Organized Retail Stores of Udaipur

Indian organized retail market is growing at a fast pace due to the boom in the India retail industry. Many Indian companies are entering the Indian retail market which is giving Indian organized retail market a boost. Consumer do not easily articulate their requirements, also there are difficulties in delimiting and measuring the concept of service quality. As customers are involved in the production and consumption process of a service conducted within a physical environment, the physical environment will have a deep impact on customers’ perception of service experiences also noted that physical environment is often used as cues of a firm’s competences and quality by consumers before a purchase. The paper highlights the frequency of customers visiting franchisee stores, malls etc. with respect to the quality of services facilitated specially at malls which provide convenience, comfort and entertainment. Keywords– articulate, competences, delimiting, organized, retail.

Consumer Purchasing Behavior Towards Fresh Fruits and Vegetables: A Literature Review

Customers increasingly expect higher quality and service and some customization. In response entrepreneurial retailers are building entertainment into stores with coffee bars, demonstrations and performances. They are marketing an ‘experience’ rather than a product assortment. Subsequently, store based small retailers are succumbing to the growing power of giant retailers (Kotler, 2002). The large retail outlets or mall phenomenon is changing the way the urban consumer shop. While exhibiting gradual acceptance of the organized retail stores and have significantly increased their spending at the malls.

Impact of Organized Retail on the Economy of Punjab

The study aims to check the effect of opening of the organized retail stores on the unorganized retail, farmers and consumer. It further attempts to find that how much is the economy of Punjab affected by growing of retail sector. The study revealed the changing patterns of the Indian retail industry with special reference to Punjab. The data is collected through the help of questioner filled from retailers as well as customers. The statistical tools i.e. descriptive statistics, regression, kurtosis, skewness used for the evaluation purpose. The study reveals that the Punjab retail sector is undergoing a sea change now as many retail investor open their retail store and running successfully and some other big players are ready to invest in the retail sector in Punjab and the future of organized retail is quite good in big cities.