The article focuses on the principles of personnel policy of Ukraine and foreign countries, such as – Japan, America and Denmark. The main directions of the personnel management system of the organization are considered, which allow to increase the efficiency of the production process due to the quality work of specialists. The main methods of working with staff, which were formed by world practice, are indicated. The concepts of sustainable economic development of the organization and social responsibility of the entrepreneur are correlated. The operative work with the personnel of the organization in Ukraine and the world is analyzed. There is a trend of changes in these models of work with staff, which was caused by a number of reasons, namely: scientific and technological progress, integration and globalization, the formation of modern personality and society as a whole. The main advantages of each method of personnel policy at the enterprise are indicated. The main problems related to personnel policy at Ukrainian enterprises are described and a parallel is drawn between them and educational training activities. The directions of influence of qualitative personnel policy on the society are characterized. The principles of the correct approach to the personnel of the organization are described. An analysis of motivational methods that should be used to encourage employees to work actively and efficiently. Ways to improve the personnel policy of Ukraine in order to strengthen its competitive position at the level of enterprises and organizations are proposed.