Organizational Corporate Social Responsibility Research Articles

The Influence of the Code of Ethics and Corporate Social Responsibility on Consumer Buying Behaviour

Objective: To analyze the impact of Corporate Social Responsibility (CSR) on organizational reputation and assess how codes of ethics influence consumer behavior. Theoretical Framework: This study examines CSR principles, focusing on aspects like ethical labor practices, community development, and environmental sustainability. It includes an exploration of "Greenwashing," a practice where companies promote sustainable values without significant eco-efficient actions. Method: A survey was conducted with 230 Portuguese consumers to evaluate their awareness and perceptions of CSR and ethical practices in organizations. Results and discussion: Findings indicate that CSR and ethical behavior are important to consumers when making purchase decisions. While many participants value CSR, there is limited awareness about Greenwashing among Portuguese consumers, highlighting a need for better consumer education on corporate environmental claims. Research Implications: This study underscores the importance of transparency and genuine CSR efforts in shaping consumer trust and brand reputation, and highlights the influence of CSR on consumer purchasing behavior. Originality/value: This research provides insights into Portuguese consumer perspectives on CSR and ethical codes, contributing to understanding the importance of CSR in corporate reputation management. It also offers new data on Greenwashing awareness among consumers.

Optimizing Sustainable Performance Green Talent Management Strategies Focused on Core Competencies

This study aims to examine the relationship among green innovation performance (GIP), sustainable performance (SP), and green talent management (GTM) through the lens of natural resource. It investigates the moderating impact of organizational corporate social responsibility (CSR) commitment and the mediation influence of green core competencies (GCC). GTM is deemed crucial in the development of sustainability programs. Subsequently, it gathered employee data from 362 Pakistani small- and medium-sized enterprises based on judgmental sampling. Finally, by employing SmartPLS 4 software, the research conclusion finds the following: GTM advances GCC, expands a company's pledge to CSR, and boosts the link between GTM and environmental outcomes. The research underlines the importance of organizational commitment to CSR and green core competencies to understand the dynamics between GTM and sustainable performance and green innovation. Lastly, the value of a comprehensive personnel management strategy to promote eco-friendly behavior is demonstrated.

Exploratory Study on the Awareness of Accounting Students in the Implementation of Corporate Social Responsibility(CSR) in Organizations: Basis for Crafting a Sustainability Education and Development Plan

A management concept known as “corporate social responsibility” is used by organizations whose primary goal is to actively give back to society and the community in various ways. Understanding corporate social responsibility and how it may impact not just the organization, but the community as a whole is crucial for accounting students. This study aims to determine the awareness of accounting students across different categories of CSR, such as environmental responsibility, ethical responsibility, philanthropic responsibility, and economic responsibility. A descriptive research design with a quantitative approach was used in this study. The researchers used a two-part survey questionnaire and distributed it to one hundred (100) accounting students from First City Providential College in San Jose del Monte, Bulacan. It was revealed that accounting students have a basic understanding of all categories of corporate social responsibility. However, in contrast to other categories, they appear to be less aware of economic responsibility. Along with improving their analytical abilities, the goal of the sustainability education and development plan was to help accounting students become competent in managing the wide variety of environmental, ethical, philanthropic, and economic impacts involved in financial decision-making in business.

The Interplay of Corporate Social Responsibility, Innovation Capability, Organizational Learning, and Sustainable Value Creation: Does Stakeholder Engagement Matter?

At the crossroads of innovation and responsibility, our study delves into CSR’s pivotal role in steering organizations toward sustainable value creation. Combining the frameworks of stakeholder theory, the resource-based view, and dynamic capabilities theory, this study examines the influence of corporate social responsibility (CSR) in enhancing sustainable value creation (SVC), with a keen focus on how organizational learning (OL) and innovation capability (IC) mediate this relationship and the degree to which stakeholder engagement (SE) moderates the impact of CSR on OL, IC, and SVC. Using a quantitative research approach, 416 managers in the Turkish manufacturing sector (e.g., textiles, building materials, and food processing firms) were surveyed using electronic and physical questionnaires. To test the research model, AMOS 24 was employed. The results confirmed that CSR positively influences SVC, OL, and IC; OL and IC positively influence SVC; OL and IC partially mediate the relationship between CSR and SVC. Likewise, the findings suggest that stakeholder engagement (SE) plays a moderate role in strengthening the relationship between CSR and organizational learning (OL), CSR and innovation capability (IC), and CSR and sustainable value creation (SVC), with increased SE enhancing the positive effect of CSR on OL, IC, and SVC. This study explains the complex ways that CSR enhances SVC, focusing on OL and IC’s mediating roles and SE’s moderating effects. It offers manufacturing sectors in Turkey useful information for promoting sustainability and innovation.

Bad practice versus good intentions: the interdependencies of perceived governance practice and the success of corporate social responsibility activities

ABSTRACT Rationale The dual, complementary relationship between organisational governance and corporate social responsibility (CSR) has been widely neglected in both academia and the field. This research aims to empirically test how the congruence (vs. incongruence) of CSR activities and perceived organisational governance practice affects consumer attitudes towards organisations. Methodology For this purpose, an experimental study with a one factor between-subjects design was employed using the factor of congruence vs. incongruence between perceived organisational governance practice and CSR. Respondents (N = 264) were randomly assigned to one of the two stimuli. Findings The results indicate that perceived (in)congruence between an organisation’s governance practices and CSR has a significant direct impact on the brand attitude towards the organisation. The findings also reveal that the higher the incongruence is, the greater is the perceived hypocrisy and the more negative is the brand attitude towards the organisation. Practical implications Organisations should first review and potentially optimise their governance practices before initiating CSR programmes; otherwise, they risk a negative backlash in terms of brand damage. Research contribution This study extends existing knowledge by introducing the organisational governance-CSR (in)congruence dimension and by providing empirical evidence that perceived governance practices influence CSR outcomes.

The Impact of Environmental Volunteering on Employees, Companies, and Local Communities: A Case Study on Romanian Companies.

This paper addresses the importance of organizational environmental volunteering as part of the corporate social responsibility (CSR) strategies of organizations. If more organizations support their employees' involvement in such projects, there can be hope for mitigating climate change and making the transition to a more sustainable world. We used partial least squares structural equation modeling to analyze the impact of management support on organizational environmental volunteering and of the latter on the employees' well-being and productivity. Making environmental volunteering part of an organization's CSR strategy can help the environment, the employees, and the organization itself. The results show a direct and positive relationship between management support and organizational environmental volunteering and between the latter and both the well-being and productivity of employees. The findings will help managers in both public and private organizations to better shape their strategies and encourage their employees to get involved in projects meant to reduce pollution and the carbon footprint.

Influence of Economic Dimension Strategy on Organizational Image of Kisumu Heart Hospital

Corporate Social responsibility (CSR) is becoming an increasingly significant component of many firms’ strategic planning decisions. Statistics shows that more than 80% of health sector organizations in Kenya don’t seem to realize the importance of Corporate Social Responsibility. Among the approximately 20% that do understand the significance of corporate social responsibility, only 2% strive to implement it owing to a number of reasons. This has left a negative perception and bad image to the organizational stakeholders involving the patients, shareholders and the staff, sometimes leading to low profitability. This is evident despite the fact that success of a company is measured by its contribution to society. Most studies have shown both positive and negative relationship or failed to clarify impacts of corporate social responsibility of organizational corporate social responsibility on its image. None of the studies has also specifically shown how adoption of economic, environmental and social dimension strategies have impacted on organizational image of Kisumu heart Hospital. The main objective of this study was therefore to investigate the influence of economic dimension strategy on organizational image of Kisumu heart hospital. Study was anchored stakeholder theory. The study adopted correlational research design. The population of the study comprised of a total of 400 outpatients, inpatient and employees. The study adopted stratified random sampling and the sample size was 196 respondents. Primary data was used which was collected through questionnaire. Data was analysed using both descriptive and correlation statistics specifically Pearson Product Moment Correlation and Simple linear regression Model. The findings revealed that Economic dimension strategy has a positive and significant effect on corporate image (B=.132, p<.05. It was concluded that corporate social responsibility has a positive and significant effect on corporate image of Kisumu heart hospital. The study however recommended improving both economic dimension strategy The study may also inform the stakeholders in the health sector on the importance of CSR on the organizational image and growth.

Exploring the Nexus of Perceived Organizational CSR Engagement, Job Satisfaction, Organizational Pride, and Involvement in CSR Activities: Evidence from an Emerging Economy

Corporate Social Responsibility (CSR) is becoming omnipresent in contemporary business environments given the growing awareness of the social role of business entities and their contribution to sustainable development. The research was conducted in order to explore the relationships between the perceived organizational engagement in CSR, job satisfaction due to CSR, organizational pride, and employees’ involvement in the company’s CSR activities. The research was conducted on a sample of employees in the life insurance department of a leading insurance company in Serbia, using a structured web questionnaire. Data analysis was performed on a sample of 138 respondents. Data were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM), given the relatively small size of the sample, asymmetric data distribution, and the complexity of the relations. The study results point to a more influential role of CSR engagement in fostering organizational pride, compared to job satisfaction, with the latter as the most influential determinant of organizational involvement.

THE CORONAVIRUS PANDEMIC AND ISSUES OF SOCIAL RESPONSIBILITY SUMMARY

Topicality. The coronavirus pandemic has led to an even greater increase in corporate social responsibility activities. Thus, the sense of social responsibility towards the society, the medical field and the areas most affected by the pandemic has developed a culture of corporate social responsibility in many organizations. The projects implemented in this framework have helped to reduce the effects of the pandemic and reminded once again the importance of social responsibility for both companies and society. Aim and tasks. Your article's main purpose is to analyze the social responsibilities of companies in the face of social problems caused by the coronavirus pandemic. Based on the examples taken at this time, negative and positive aspects and missing aspects should be revealed. Research results. Social responsibility, which is developing during the Covid-19 pandemic, shows that companies are now giving importance to moral advantages as well. The impact on business, economic and social aspects, as well as the image created by corporate social responsibility projects and the support received by society due to the impact of the coronavirus pandemic are part of sustainable development. Conclusion. The development in this field in recent years shows that the conducted researches are carried out, the results obtained and the proposals made are already implemented and have started to show their results. The researches proved that during the pandemic, many companies have signed useful projects with a deeper understanding of their social responsibility. The pandemic factor was also taken into account as an unexpected force majeure in our research conducted with the need for further development of this field in modern times.

Ethical Leadership in HRM: A Critical Analysis of the Role of HRM Practices in Promoting Ethical Behavior and Corporate Social Responsibility

This study explores the contextual factors that influence the relationship between Human Resources (HRM) ethical leadership, employee ethical behavior, and corporate social responsibility (CSR). Through a literature review, we examine the influence of organizational culture, company values, government regulations, pressure from stakeholders, and the role of industry and business environment in shaping the dynamics between these variables. Findings show that alignment between HRM practices and organizational culture, CSR authenticity, and government regulations play a key role in shaping employee behavior, organizational commitment, and company performance. In addition, industry characteristics and business environment moderate the relationship between these variables. These results emphasize the importance of understanding the complexity of the relationship between HRM ethical leadership, employee ethical behavior, and CSR in various organizational contexts.

Bioethics-CSR Divide

Bioethics-CSR Divide

Skeletons in the closet: How and when internal and external corporate social responsibility affect employees' internal whistleblowing behaviors

AbstractThe micro‐level corporate social responsibility (CSR) literature has underscored the economic benefits of an organization's CSR investments, such as bolstering employees' organizational commitment and improving work performance. Yet, research on the potential influence of CSR in fostering socially oriented outcomes among employees has been rather scarce. This study aims to investigate the influence of CSR on employees' internal whistleblowing behaviors and the underlying mechanisms. A three‐time‐point survey was distributed across the service, manufacturing, construction, and financial insurance industries in Chinese enterprises. The findings reveal that both internal and external CSR positively impact employees' internal whistleblowing behaviors through the mediating role of moral courage, with internal CSR demonstrating a stronger effect. Organizational loyalty positively moderates the mediating role of moral courage in the relationship between internal CSR/external CSR and internal whistleblowing behaviors. Theoretically, this study presents a pioneering endeavor in establishing the link between CSR and employees' internal whistleblowing behaviors, underscoring the significant role that employees' perceptions of CSR play in enhancing societal well‐being and ethical governance. Besides contributing to the micro‐level CSR literature, this study also provides practical insights for organizations seeking to leverage CSR as a tool for promoting employees' ethical conduct.

Strategic CSR perspectives hold key to sustainable tourism development in the Society 5.0

The purpose of this paper is to report about research on how Society 5.0 balances Industry 4.0, responsible economic development and resolution of social problems by advancement of perspective corporate social responsibility (CSR) in organizations. Drawing from organisation, sustainable tourism development and social functionalism theories, the author designed an integral model of CSR in the line with goals of a forward looking and socially responsible society. This study includes analysing of present governing principles. The findings of this research paper suggest technology models of Corporate Social Responsibility, a regionally grounded solving of individuals social problems and changing of CSRs environmental, social and economic dimensions according to the circumstances of Society 5.0. Because there is a limit to what people can do, the task of finding s the necessary information from overflowing data and analysing it was a burden and scope of action were restricted due to age factor and degrees of ability. The study was created guidance for improvement of CSR practice in organisations through its responsible operation and behaviour grounded on the governing environmental and social circumstances in modern society. It proposes an integral technology-based model for sustainable economic growth.

Corporate social responsibility and individual behaviour.

Corporate social responsibility (CSR) research can help to address some of society's grand challenges (for example, climate change, energy sustainability and social inequality). Historically, CSR research has focused on organizational-level factors that address environmental and social issues and the firm's resulting financial performance, with much less focus on individual-level factors. In response to research calls to consider the individual level of analysis, we provide a narrative review to improve our understanding of the interconnections between CSR and individual behaviour. We organize existing research around three individual-level categories: CSR perceptions, CSR attitudes and CSR behaviours. We summarize research elucidating how perceptions and attitudes influence behaviours and how organization and higher-level CSR context and individual-level CSR readiness moderate perceptions-behaviours and attitudes-behaviours relationships. We offer a conceptual model that organizes the diverse, conflicting and multidisciplinary research on the CSR-individual behaviour link and that can be used to guide future research.

Corporate Social Responsibility as a Determinant of Competitiveness in Supermarkets

The research aimed to analyze the contribution of Corporate Social Responsibility (CSR) to the competitiveness of supermarkets in Florencia, Caquetá in southern Colombia. In a sample of six supermarkets, a self-assessment survey of CSR and competitiveness variables was carried out for 2021 to 2022, consisting of six dimensions: values and ethical principles, responsible marketing, economy and finance, social commitment, quality of working life, and environment. The tool makes it possible to measure the commitment of the organization's CSR activities to competitiveness. The environment is the dimension with the lowest score and contribution to competitiveness in the dimensions evaluated in the supermarkets (2.0 on a scale of 0.0 - 3.0). According to the correlation analysis, there is a relationship between CSR and competitive position. Awareness-raising and training actions aimed at stakeholders are proposed.

Discernment of general masses concerning sustainable development and corporate social responsibility in business organisations

Discernment of general masses concerning sustainable development and corporate social responsibility in business organisations

When commitment isn’t enough: The cross-cultural interactive effects of commitment-inducement and compliance-enforcement on performance

The current study contributes to the ongoing discourse in the extant literature concerning the performance effects of the commitment-inducement and the compliance-enforcement approaches to the management of people and work. We expand on two research studies conducted in China to assess if the finding that commitment-inducement and compliance-enforcement result in higher organization financial and operational performance generalizes to corporate social responsibility performance and to countries and cultures across the globe. Using the current study’s large global multi-source sample, our findings illuminate that compliance-enforcement explained significant incremental variance in both organization financial and operational performance and organization corporate social responsibility performance beyond that of the commitment-inducement approach alone. Moreover, the highest levels of both performance outcomes were obtained by organizations that simultaneously used both commitment-inducement and compliance-enforcement; that is, hybrid governance. Compliance-enforcement was also found to have a more substantive relative effect on organization financial and operational performance while commitment-inducement was found to have a more substantive relative effect on organization corporate social responsibility performance. Furthermore, as hypothesized, at the between country-level, the relationship between the commitment-inducement approach of managing people and work and corporate social responsibility performance was found to be more negative both for a high individualism than a low individualism culture and for a high uncertainty avoidance than a low uncertainty avoidance culture, respectively. Whereas, the relationship between the compliance-enforcement approach and corporate social responsibility performance was found to be more positive for a high uncertainty avoidance than a low uncertainty avoidance culture. Finally, as hypothesized, at the between country-level, commitment-inducement and compliance-enforcement were found to be substitutes and have a negative synergistic effect on corporate social responsibility performance. Implications, limitations, and avenues for future research are discussed.

Perception of CSR Activities, Organizational Trust, and Employee Outcome: Evidence from Iraq Telecom Market in Post-Pandemic COVID-19

Purpose: This study investigates the intermediary role of organizational trust in the relationship between corporate social responsibility (CSR) and employee outcomes. Theoretical framework: Building on Carroll’s pyramid adapted to the unique context of Iraq, the study explores the dimensions of organizational trust, CSR initiatives, and tangible employee outcomes. Design/Methodology/Approach: Employing a quantitative approach, the research was conducted within four telecommunications firms in Iraq, involving 359 employees with at least one year of work experience. Data collection spanned from September 2021 to October 2022, achieving a commendable 97.55% response rate. Structural equation modeling, utilizing the partial least squares (PLS) method and a bootstrapping technique involving 5,000 resamples, assessed the statistical significance of hypotheses. Findings: The study reveals a subtle yet noteworthy positive influence of CSR on employee loyalty, job satisfaction, and turnover intention. Importantly, organizational trust emerges as a robust mediator, influencing employee outcomes positively. Research, Practical & Social implications: This research suggests extending the conceptual framework to diverse industry sectors and geographical settings. Additionally, the inclusion of alternative mediators, such as perceived organizational justice, warrants exploration in future studies. Originality/Value: In contrast to studies using Western-centric metrics for CSR, this research adopts an alternative conceptual framework tailored to the unique context of Iraq, contributing to a deeper understanding of the interplay between organizational trust, CSR initiatives, and employee outcomes.

Corporate Social Responsibility Investment by Public Sector Organisations: A Systematic Literature Review

Corporate Social Responsibility (CSR) has gained prominence in business studies due to the increasing awareness of its importance to firms and stakeholders. Unlike previous CSR studies, which mostly focused on private sector organizations, this study systematically reviews CSR investment by public sector organizations. The objectives include identifying empirically tested CSR dimensions, theories mostly applied in public sector organization CSR studies, theories mostly applied, the industries in which CSR-public sector studies were conducted, and areas suggested for further studies. Findings reveal that social and legal CSR dimensions were the most single-focused dimensions in CSR-public sector studies, with limited attention to economic or environmental CSR as a single dimension. However, social and environmental dimensions rank highly in terms of combined dimensions. The findings also indicate that 78% of the reviewed empirical studies adopted stakeholder theory to explain CSR investment by public sector organizations. On industrial focuses, 54% of the reviewed studies focused on more than one industry. It was also revealed that the manufacturing industry was the most investigated, while water and construction were among the least investigated sectors. Further research was suggested in understanding the impact of CSR investment on firm performance, factors influence CSR investment, use of large sample size, use of different industries and geographical areas, and the trend on CSR investment by organizations. This study contributes to the body of knowledge by establishing research gaps for future CSR investment studies in public sector organisations.

Giving the Benefit of the Doubt: Investigating the Insurance‐Like Effect of CSR in Mitigating Negative Employee Reactions to Psychological Contract Breach

AbstractMany studies document employees’ value‐creating reactions to perceptions of their organization's corporate social responsibility (CSR) initiatives. Unknown, however, is whether perceived CSR can have value‐protecting effects by mitigating employees’ negative responses when they believe the organization's other actions harm their interests, as proposed by theory on the insurance‐like effect of CSR. In this respect, we develop hypotheses about the moderating role of CSR‐based moral capital, such that higher levels mitigate the effect of psychological contract breach (PCB) on employees’ negative assessment of the organization (i.e., corporate hypocrisy) and associated value‐eroding responses (i.e., lower loyal boosterism and higher turnover intentions). In Study 1, we use data from time‐lagged employee surveys. In Study 2, we conduct two experiments in a causal‐chain design. The findings support nuanced hypotheses from our theorized model and provide new insights that contribute to the broader CSR literature on value‐protection and insurance‐like effects, micro‐CSR scholarship, and PCB research.