Introduction. Effective organization of air transportation is the basis of strengthening the positions of airlines in the international air transport system in the conditions of deepening globalization processes of aviation activity.Problem Statement. It is a priority direction for the development of aviation activities within the framework of the concept of the state's transport policy, which ensures the safety of passengers and the transparency of territorial and industrial relations in the conditions of constant changes in the economic environment of the national economy.Purpose. Research of the current state of aviation activity, ensuring the effective organization of air transportation in the transport system and interrelated branches of the national economy.Materials and Мethods. A dialectical-materialist approach, induction and deduction, abstraction and concretization, formalization and analogy have been employed. Statistical documents of international organizations, private and state institutions, publications of research by domestic and foreign researchers have been used as reference material.Results. Five elements of the organization of air transportation at the global level are highlighted: the largest specific weight of passenger transportation in the structure of aviation activity; the aviation industry is promising, which is gradually expanding the boundaries of its niche in the world transport market; the COVID-19 pandemic has negatively affected the aviation industry, changing the centers of economic gravity; active activity of global aviation organizations and associations, which covers most countries of the world; development of a regulatory and legal framework of a global level and global standardization of aviation activities. The challenges of the aviation industry, which arise at the global level, have been characterized.Conclusions. The key prospects for the development of the global aviation industry based on innovative activities are: the latest types of aviation fuel aimed at environmental safety; targeting new layers of potential customers; growth of jobs in the aviation industry; compliance with the accuracy of the departure/arrival schedule; smart service and flight safety.
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