The article is an in-depth analysis of the impact of digital technologies on the construction industry. In the course of the study, the authors delve into the process of transformation of traditional methods of work, emphasizing the key changes provided by digital approaches. The focus is on design optimization and its role in improving the efficiency of construction processes. The paper also discusses in detail the digitalization strategies aimed at achieving specific goals, in particular, to increase the profitability of the industry. The authors give practical examples of successful implementation of digital innovations in construction, discussing their impact on the final results of projects. The review provides readers with a deep understanding of how digital technologies are shaping the future of the construction industry and how their integration can lead to a significant improvement in the profitability of the industry. The article also examines the main problems faced by the construction industry and how digital technologies can offer innovative solutions to solve them. It identifies not only technical changes related to the introduction of digital processes, but also changes in organizational culture and project management. Special attention is paid to the issues of safety, standardization and sustainability in the context of digitalization of construction. The consequences of digital transformations on existing business models are analyzed and assumptions are made about the future development of the industry in the conditions of universal digitalization. Thus, the article provides a study of the digital revolution in construction, providing readers with an in-depth analysis of not only technological changes, but also the broad impact of digitalization on all aspects of the construction industry.