Organic Cosmetics Research Articles

Consumer skepticism towards organic beauty products Cross-country research

Based on the attitude–behaviour–context (ABC) theory, the present study addressed consumer skepticism as one of the inhibitors of organic purchasing behaviour. More specifically, it investigated the role of environmental concern and environmental knowledge as a mediator, in the organic cosmetics background. Data gathered from consumers in Tunisia (N = 736), Italy (N = 720) and France (N = 715) and analysed using a structural equation modelling approach. The findings revealed that green skepticism is a strong inhibitor towards adoption of organic cosmetic products among consumers in the three countries. On the other hand, findings revealed that environmental knowledge and environmental concern fully mediate the relationship between green skepticism and organic purchasing behaviour. The ultimate goal is to provide valuable insights for business leaders, policymakers and marketers fully understand consumers’ resistance to organic cosmetic products. Further, it offers a comprehensive framework to support strategies to reduce consumers’ skepticism towards organic products, in different market segments.

Navigating the green beauty boom: Unveiling the influence of social media on consumer behavior in the organic cosmetics industry

It has been evident in the recent years that the natural and organic segment particularly in the beauty industry is steadily growing with people’s awareness of the health effects of using natural products. Today, social networks are the main driving force affecting consumer attitude and their behavior concerning this sector. This paper will seek to evaluate the utility of social media and the purchase pattern in the organic cosmetics sector. The ‘literature review outlines several that have led to what is commonly referred to as the ‘green beauty boom’ The theoretical framework entails theories from the marketing channel that regards consumer behavior within the social media and eWOM contexts. The research designed consisted of a written self- administered survey and face- to face interviews with fifteen consumers of organic beauty products within the age range of 18-35 years whereby data was gathered and analyzed qualitatively by the use of thematic analysis. Stylized facts also establish how the content on social media platforms and reviews influence distinct stages in the consumer decision process of organic cosmetics. Of all the mentioned evaluative resources, those commonly used by consumers include resources accessed from social media sites. Moreover, as to the communities of people, who are interested in organic lifestyles or natural products influencing the degree of positive attitudes in the usage of natural ingredients and environmental sources. Consequently, the author discusses the subsequent marketing implications for the brands based on the paper and provides ideas for the subsequent brand development, the opportunities, and the possible ethical issues that should be considered by brands in the context of this area. From this study further research can be made to contribute to the mass pool of data that helps in understanding new media that constitutes consumer culture today.

Simultaneous Analytical Method for Various Paraben and Alcohol Preservatives in Supposedly Natural and Organic Cosmetics by Off-line SPE–UHPLC–DAD and LC–MS/MS

Simultaneous Analytical Method for Various Paraben and Alcohol Preservatives in Supposedly Natural and Organic Cosmetics by Off-line SPE–UHPLC–DAD and LC–MS/MS

Unlocking the key drivers of consumer purchase intentions for organic cosmetics: A study in Can Tho City, Vietnam

This study's objective to evaluate Can Tho City's customer behavior with respect to organic cosmetics. The research was carried out utilizing a cross-sectional descriptive design and a collection of inquiries according to the theory of planned behavior (TPB), which evolved from the 5-point Likert scale. The survey was undertaken to interview 559 Can Tho City residents who use organic cosmetics, applying various interview questions to measure their behavior when considering the characteristics of the research subjects. Research findings show that customers have a positive attitude towards skincare using organic cosmetics, and the trend toward safe, environmentally friendly products is increasing. Factors such as perceived behavioral control, advantages, difficulty, and subjective norms have a strong influence on customers' purchasing intentions. What is quite interesting is that promotion does not significantly affect consumer choices.In Viet Nam, organic cosmetics are not subject to any particular rules or regulations in this country, that lead many customers to see them as natural cosmetics. So that, businesses can develop policies, improve product quality specifically or create a discussion board where individuals may seek advice and impart additional organic cosmetics expertise. However, the number of survey samples is quite high (559), but this is still not statistically significant if you want to use it to analyze some anthropometric factors more closely and the factors surveyed are not all factors affecting the consumption behavior of organic cosmetics customers. The other researchs in the future can use different factors and theories to find or verify.

Building good brand experience to sustain positive electronic word of mouth: the mediating effect of brand love

PurposeThis study examined the role of brand experience (BE) dimensions (behavioural, intellectual, sensory and affective) to predict electronic word of mouth (e-WoM) through the mediating effect of brand love (BL) in the Egyptian organic cosmetics context.Design/methodology/approachIn accordance with the non-probability convenience sampling procedure and through an online survey, the study collected 312 responses from female consumers who have used Egyptian organic cosmetics brands regularly within the past two years.FindingsThe findings revealed that BE has a significant direct positive effect on BL. BE has also had a significant direct positive effect on e-WoM. In addition, BL has a significant direct positive effect on e-WoM. Finally, BL is a significant mediator between BE and e-WoM.Practical implicationsThis study offered several managerial recommendations. By considering BE as a tool, organic cosmetics' brand owners and managers can effectively develop and implement various experiential marketing strategies to create a love for that brand and develop long-term relationships with consumers, which in turn will lead to positive e-WOM.Originality/valueThis is a new study that uses Fournier’s relationship theory to investigate BE on BL to predict e-WOM in the context of Egyptian organic cosmetics brands. New insights are provided for the mediating effect of BL between BE and e-WoM in the context of Egyptian organic cosmetics brands.

Natural, Organic Cosmetics and New trends. Development of a Natural Toothpaste against plaque

Cosmetic products whose ingredients and especially the active agents have a natural origin, are characterized as natural. Natural cosmetics may have plant (extracts, essential oils, active plant ingredients, etc.) animal, marine or mineral ingredients with the least and safest possible processing. In the present study, a toothpaste with ingredients of natural origin was developed. Research was conducted on the most suitable natural flavoring, natural sweetener. The physico-chemical stability, microbiological stability and the main organoleptic characteristics, such as texture, viscosity and taste, which are the main factors for the choice and acceptance of these products by consumers, were studied. Additionally, the efficacy of various natural antimicrobial agents, in terms of protection against microbial plaque, was studied using in vitro methods and compared with a synthetic-«conventional» commercial toothpaste and a placebo sample.

Influence of Greenwashing on Customer Satisfaction, Perceived Quality of Environmentally-Friendly Products, and Green Word-of-mouth: In Cosmetics Industry

Greenwashing began in the 1960s when hotels started asking customers to reuse towels to save the environment and save costs for laundry. In many industries including the cosmetics industry, the green market has been growing as companies need to include the concept of sustainability in their business plans. In the past ten years, the market for natural and organic cosmetics has been expanding. Therefore, it is needed to ascertain customers' perception of greenwashing. We evaluated the influence of greenwashing on perceived ecological sustainability, customer contentment, and the dissemination of favorable word-of-mouth for environmentally friendly products. Descriptive and quantitative methods were used to investigate the correlation of variables from the data collected using non-probability and purposive sampling from 200 participants.

The Future of Organic Cosmetics: AI-Enabled Sustainability

AI colour cosmetics applications emerged as an innovative solution to promote branded colour cosmetics and improve consumer decision making, primarily as a trial function. The purpose of this study is to investigate the factors that influence the adoption of AI colour cosmetics applications through the lens of social comparison theory. For promotion managers of cosmetic retailers and developers of AI colour cosmetics applications looking to promote and reach a large segment, managerial implications of this research are provided. Many leading retailers and cosmetic companies are adopting AI and machine learning technologies to better cater to their customers in the US by providing personalized products. The latest skin measurement tools allow for direct visualization and quantification of data, and as a result, there is great potential for further integration of machine learning in the cosmetics industry. With the aid of high- International Journal of Scientific Research in Engineering and Management (IJSREM) Volume: 08 Issue: 02 | February - 2024 SJIF Rating: 8.176 ISSN: 2582-3930 © 2024, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM28686 | Page 2 resolution visualization and IoT devices that can handle massive data flow, there is likely to be a significant impact on the industry in the future. It is expected that AI will become more prevalent in skin and cosmetics, facilitating age prediction, skin type assessment, and the development of analytical tools. As scientific and technological advancements continue, the use of artificial intelligence models is becoming more widespread. In cosmetic dermatology, artificial intelligence is being used in various new applications that are available to both patients and doctors. Patients now have greater control over their cosmetic care, thanks to the development of customizable skincare, augmented reality applications, and at-home skin analysis tools. Doctors are also utilizing artificial intelligence in innovative ways, including the creation of models for predicting treatment outcomes and instruments for comprehensive skin analysis. Further research is needed in areas such as robotically assisted treatments and automated energy-based therapy apparatuses. Artificial intelligence models in cosmetic dermatology are empowering patients to make more informed decisions about their skin care. Although AI has many benefits and applications, there are still areas where it needs to improve. Data protection and security must be a top priority. There is always a risk when relying on information provided by augmented reality platforms. We have seen recent examples of security breaches associated with such programs. Moreover, the outcomes produced by these applications may not always be reliable, and therefore, AI may not be entirely trustworthy. The skincare industry has experienced significant growth over the last decade, with a surge during the pandemic when the world became increasingly digital. Therefore, integrating AI into skincare is a promising concept. Keywords: Organic cosmetics, Sustainability, Artificial intelligence

In vivo evaluation of Trás-os-Montes natural cosmetic ingredients: Impacts on Drosophila melanogaster longevity and genotoxicity

Our body's well-being is intricately linked to external factors, including temperature, humidity, pollution, microorganisms, and the daily food we consume. Nurturing our bodies involves harnessing the benefits of various plants that contribute to the production of diverse cosmetics. Natural elements such as almonds (Prunus dulcis), elderberries (Sambucus nigra), olives (Olea europaea), and grapes (Vitis vinifera) have demonstrated a range of biological activities, holding potential for therapeutic applications. This study aimed to assess the in vivo impact of these natural ingredients on longevity and genotoxicity/antigenotoxicity in Drosophila melanogaster. Longevity was evaluated through regular observations of Drosophila mortality. The somatic mutation and recombination assay were conducted to determine the antigenotoxic potential of the natural ingredients. The findings revealed that these ingredients influenced longevity, and they also exhibited antigenotoxic potential, with elderberry yielding the most promising results. The growing importance of natural and organic cosmetics underscores the significance of identifying ingredients with antigenotoxic effects, offering a promising avenue of research in recent years. Such ingredients could play a crucial role in safeguarding against DNA damage and its subsequent consequences.

The Clean Beauty: Factors Affecting Organic Cosmetics Purchase Intention among Malaysian Millennials

There is a growing demand for organic cosmetic products among Malaysian consumers. This shift in consumer preferences has led to a surge in demand for products made with organic, plant-based extracts, cruelty-free, and vegan ingredients. Due to their heightened environmental awareness and inclination towards sustainable behaviour, millennial consumers are widely acknowledged as key drivers of the green consumption movement. This study aims to investigate the factors influencing the purchase intention of organic cosmetics among Malaysian millennials, discussing factors such as attitude, subjective norms, and perceived behavioural control, based on the Theory of Planned Behaviour (TPB).

Factors affecting the purchase intention of Vietnamese brand organic cosmetics in Can Tho City

This study aims to analyze the factors influencing the purchasing intention of Vietnamese brands organic cosmetic among consumers in Can Tho city, while concurrently constructing a theoretical model suitable for the characteristics of consumers in this locality. Theoretically, the author has developed a model based on international models and domestic research, tailoring it to reflect the specific features of Can Tho city. This contributes to supplementing the existing knowledge base and expanding the applicability of the theory in the local context. Practically, the results of the study can support organic cosmetic businesses in gaining a deeper understanding of market demands and shaping marketing strategies to develop products that align with the specific expectations and values of consumers in Can Tho. Furthermore, the information obtained can assist in policy decisions and business strategies of the local government, particularly in the areas of sustainable development and health-conscious consumer trends. Data were collected from direct survey results 170 customers and analyzed using Cronbach’s Alpha coefficient, exploratory factor analysis (EFA) model and multivariate linear regression model. The analysis results show that there are 5 factors that positively affect the intention to buy Vietnamese brand organic cosmetics, including: (1) Environment conscious, (2) Health conscious, (3) Subjective norms, (4) Attitude and (5) Perceived quality. From there, the study proposes several solutions for Vietnamese-branded organic cosmetics businesses to promote consumers' purchase intention.

Antigenotoxic and cosmetic potential of elderberry (Sambucus nigra) extract: protection against oxidative DNA damage.

The integrity of the genome is under constant threat from both endogenous and exogenous factors that induce oxidative stress and accelerate ageing. The demand for natural and organic cosmetics is rising due to the harmful effects of synthetic genotoxic agents on human health and the environment. Elderberry (Sambucus nigra L.), a fruit rich in bioactive compounds such as polyphenols, has demonstrated significant antioxidant properties. This study aimed to evaluate elderberry extract's chemical characterization and biological activities in peripheral blood mononuclear cells exposed to streptonigrin and H2O2, both known for causing DNA damage. The antigenotoxic evaluation and antioxidant assays (ABTS and DPPH) were conducted to assess its biological properties. Using the Comet assay enhanced with formamidopyrimidine-DNA glycosylase (Fpg) to detect oxidized purines, we found that elderberry extract significantly reduced DNA damage. These findings suggest that elderberry has potential as a natural alternative to synthetic ingredients in cosmetics, offering protective benefits against DNA damage and contributing to anti-ageing and skin health.

Understanding the Consumers’ Purchase Intention Toward Green Cosmetic Products in Malaysia

This research explores the evolving landscape of consumer behaviors within Malaysia’s growing market for green cosmetic products. Globally, the natural and organic cosmetics market has witnessed substantial growth, reflecting an increasing trend toward green cosmetic choices. In Malaysia, a market characterized by diverse consumer preferences and heightened environmental awareness, this study aims to unravel the intricate factors influencing consumers’ intentions in adopting green cosmetic products. Despite a preference for eco-friendly items, challenges arise from the perception that green products are inherently more expensive, leading some consumers to choose more economical alternatives. Sampling methods for this study involved a combination of purposive and convenience sampling. Situated in the unique socio-economic and cultural context of Malaysia, this research employs semi-structured interviews to delve into the factors shaping consumers’ purchase intentions. The findings reveal significant shifts in Malaysian consumers’ purchase behavior, notably an increased inclination to choose green cosmetics when armed with more information and a growing preference for products offering promotions and discounts. The study establishes a conceptual framework, highlighting the intention-behavior gap and brand loyalty as key factors driving these changes in purchase intention among Malaysians.

The Antecedents of Online Purchase Intention of Generation Z and Millennials toward Organic Cosmetics in an Emerging Economy

Purpose - Based on the extended theory of planned behavior (TPB), this study aims to investigate the antecedents of online purchase behavior toward organic cosmetics for Generation Z (Gen Z) and Millennials by focusing on the impact of subjective norms, health consciousness, trust, attitude, and intention.
 Design/Methodology/Approach - A survey method using an online questionnaire was adopted to collect data from 341 Gen Z and Millennial consumers in Vietnam. The collected data were then analyzed using structural equation modeling (SEM).
 Findings - The results of the study showed that, among antecedents, that attitude has the strongest impact on the purchase intention of online customers toward organic cosmetics, followed by trust and subjective norms. Interestingly, health consciousness has also been found to significantly impact Gen Z and Millennial online purchase intention toward organic cosmetics.
 Research Implications - This paper extends the academic literature on purchase intention toward green products. More importantly, to the best of the authors’ knowledge, this study is among the first to examine the antecedents of online purchase intention toward the organic cosmetics of Gen Z and Millennials in an emerging economy, Vietnam. The findings offer important implications for cosmetics companies, retailers, and other stakeholders to have deeper insights into factors influencing young Vietnamese consumer intentions toward purchasing organic beauty products online.

A survey on the consumer knowledge of organic cosmetics at Can Tho City in 2022-2023

A survey on the consumer knowledge of organic cosmetics at Can Tho City in 2022-2023

Herbal skincare paste: Formulation and demonstration its therapeutic potential for dermatological applications

The increasing prevalence of tanning as a skincare concern, due to factors such as pollution, stress, UV radiation, and lifestyle, has prompted the need for the development of organic anti-tan formulations. The current study aims to synthesize an organic anti-tan substance and evaluate its various properties for both stability and effectiveness. It is well-known that the skin's natural defense mechanism against UV damage is the development of melanin, a dark brown pigment, to protect the skin from burning. Historically, plants have been utilized to meet the basic requirements for healthy and beautiful skin. However, conventional cosmetics often contain toxic ingredients that can lead to regenerative issues and increased growth hazards, with studies suggesting that the more products utilized, the higher the potential for harmful concentrations in the body. Therefore, it is recommended to avoid cosmetics altogether. However, if use is deemed necessary, the use of natural or organic cosmetics is suggested. This project aims to create and assess a polyherbal face and body pack for cosmetic use, utilizing only natural ingredients.

Appearance of Natural Cosmetics in Consumer Behavior Related to Cosmetics in Hungary

Abstract The aim of this study is to determine what variables influence consumer purchase intentions regarding preferences for natural cosmetics. Data were collected via an online survey from 197 people completed in April-May 2018 in Hungary. The research used a non-parametric test – the Wilcoxon test. Analyses have shown that gender and consumers’ willingness to purchase natural products influence consumers’ willingness to purchase. Environmentally and health-conscious consumer behavior also influences their purchasing intentions for natural cosmetics. Consumer interest in environmental and health issues is growing today, providing a huge opportunity for the natural and organic cosmetics (N&O Cs) industry to develop a strategy that would encourage many consumers to buy organic or natural body care products. The results may also be useful for marketers, online sellers and professionals in identifying and better understanding new trends in natural cosmetics production.

Factors Influencing the Buying Behaviour of Women with Reference to Organic Makeup Products in Noida

As the market pattern portrays, consumers are increasingly turning to organic cosmetics as a substitute for chemical or synthetic-based cosmetics. India is not an exception to the growing global desire for organic cosmetic products. Under the organic cosmetics umbrella, a new line of organic makeup products has emerged in recent years and is evolving. Consumers can play a valuable role in promoting health- conscious as well as eco-friendly products and thereby, sustainability. Now, consumers increasingly wish to know details about the products they use or consume, including an unveiled ingredient list, quality standard, affordable price range, etc. The purpose of the study entails comprehending women consumers’ buying behaviour with respect to skin and environmental consciousness. The paper would attempt to manifest the factors that influence the buying behaviour of women towards organic makeup products. Keywords: Buying behaviour, consumer, environment, green marketing, organic makeup.

Beneficial properties of olive tree leaves concerning personal care ingredients: Herbal tincture

ABSTRACT Background: The skin is essential for our survival and daily functioning. Everyday use and constant exposure to a wide range of personal care products and different types of chemicals coming from various sources may cause serious problems. Therefore, the use of natural and organic cosmetics becomes increasingly essential. The olive tree is one of the oldest cultivated fruit trees and has been used in cosmetics for centuries. This study aimed to present a method for the easy preparation of an olive tree leaf tincture that may be incorporated into a cosmetic product and reproduced in a domestic environment. Materials and Methods: All equipment employed was cleaned and disinfected beforehand. Fresh olive tree leaves were ground to a powder. A 20% olive tree leaf tincture was made. Olive tree leaves and alcohol were mixed in a sterilized jar. The mixture was shaken daily for two weeks. Results: The pH of the olive tree leaf tincture was determined with pH stripes and was in the range of 5.5 to 6.5. This may impact how much of the tincture will be used and how it will be used. For this reason, we suggest using it at a concentration of 1%. The chosen herb-to-solvent ratio of 1:5 (w/v) yielded a concentrated tincture with enhanced potency. A higher concentration of active constituents in the tincture is expected to offer a more potent and effective form of herbal extract. Conclusion: The findings in this study supported the potential of olive tree leaves as a valuable resource for developing natural and sustainable interventions targeting DNA damage and related health conditions. Continued research in this field will contribute to a better understanding of the therapeutic potential and applications of olive tree leaves in the field of natural cosmetics and medicine. Key words: Olive Tree Leaves, Herbal Tincture, Natural Cosmetics, Natural Ingredients

Almond shells as a gel exfoliant

Background: Natural cosmetics are becoming increasingly popular among the general public. Natural beauty products promote a holistic approach to environmental and health preservation. As a result, consumers seeking that type of cosmetics search for products that may ensure a genuinely natural effect. Over the last two decades, the number of studies demonstrating the benefits of natural ingredients in cosmetics for dermatologic and hair care, as well as disease treatment, has increased. For centuries, almonds have been employed in cosmetics. They increase the radiance and fairness of the skin. Almonds are widely available in the Portuguese region of Trás-os-Montes, and suggestions for using them in cosmetics should be made. This study presents a method of using almond shells as a cosmetic product easily reproducible at home. Materials and Methods: All equipment employed was cleaned and disinfected beforehand. Almond shells were ground to a powder and incorporated into a gel exfoliant formulation. Results: With a gentle rub, apply the almond shell exfoliation gel to the entire body. A sponge, lukewarm water, or damp cotton may be used to remove the product. The product may last for up to one month if properly stored and manufactured. Conclusion: As the demand for knowledge, acquisition, and the use of natural and organic cosmetics grows, the topic becomes increasingly relevant, as is the desire to stay young and seek accurate information in order to formulate organic and natural cosmetics. Key words: Almond Shells; Exfoliant; Natural Cosmetics; Natural Ingredients; Trás-Os-Montes