Organic Agricultural Products Research Articles

Mapping the global distribution of invasive pest Drosophila suzukii and parasitoid Leptopilina japonica: implications for biological control.

Insect pest invasions cause significant damage to crop yields, and the resultant economic losses are truly alarming. Climate change and trade liberalization have opened new ways of pest invasions. Given the consumer preference towards organic agricultural products and environment-friendly nature of natural pest control strategies, biological control is considered to be one of the potential options for managing invasive insect pests. Drosophila suzukii (Drosophilidae) is an extremely damaging fruit pest, demanding development of effective and sustainable biological control strategies. In this study, we assessed the potential of the parasitoid Leptopilina japonica (Figitidae) as a biocontrol agent for D. suzukii using ecological niche modeling approaches. We developed global-scale models for both pest and parasitoid to identify four components necessary to derive a niche based, target oriented prioritization approach to plan biological control programs for D. suzukii: (i) potential distribution of pest D. suzukii, (ii) potential distribution of parasitoid L. japonica, (iii) the degree of overlap in potential distributions of pest and parasitoid, and (iv) biocontrol potential of this system for each country. Overlapping suitable areas of pest and parasitoid were identified at two different thresholds and at the most desirable threshold (E = 5%), potential for L. japonica mediated biocontrol management existed in 125 countries covering 1.87 × 107 km2, and at the maximum permitted threshold (E = 10%), land coverage was reduced to 1.44 × 107 km2 in 121 countries. Fly pest distributional information as a predictor variable was not found to be improving parasitoid model performance, and globally, only in half of the countries, >50% biocontrol coverage was estimated. We therefore suggest that niche specificities of both pest and parasitoid must be included in site-specific release planning of L. japonica for effective biocontrol management aimed at D. suzukii. This study can be extended to design cost-effective pre-assessment strategies for implementing any biological control management program.

The Preferences of Consumers for Organic Food Products: The Case of Samsun Province in Türkiye

The decreases in the nutritional value of foods and food safety issues resulting from the methods developed to increase food production have become the most important nutritional problems encountered all over the world. To solve these problems, agricultural and food processing methods are purified from all kinds of chemicals, hormones, and genetically modified organisms. The objectives of this study are i) to determine which of the environmentally friendly and certified organic foods are consumed the most, consumer preferences regarding these foods, the perception of the consumers on the concept/definition of organic food, and the expectations of the consumers after organic food consumption, ii) to compare the perception of organic food concept/definition and post-consumption expectations of organic food consumers and non-consumers. This study was carried out in the Samsun province of Türkiye where 19.6 thousand metric tons/year of organic agricultural products are produced. A total of 480 people participated in the study, of which 240 were consuming organic products and 240 were not consuming organic products. Results and statistical data were evaluated using frequency, descriptive statistics, chi-square, and t-test. According to the findings of study, more than half of the organic products consumed are milk, dairy, poultry, fresh fruit, and vegetable products. Most consumers agree that organic products are hormone-free and produced without the use of chemical fertilizers and pesticides. However, those who are aware that organic products are certified products are mostly organic food consumers. Some participants still consider organic products to be only natural or farmer products. In terms of expectations after organic product consumption, both groups consider that the prices of organic products are high, sales points and marketplaces should be accessible, purchasing attempt depends on income, and organic products are bought due to the positive effects of organic foods on health, environment, and farmers.

Effect of organic food production and consumption on the affective and cognitive well-being of farmers: analysis using prism of NVivo, etic and emic approach.

Extant research studies support has stressed the significance of nourishment on the physical health of humans. Some of the past academic literature has also hinted at an interconnect between food, thoughts, and action that becomes especially significant in the current era of Anthropocene. Organic farming production and consumption can not only enhance economic well-being but also promote social well-being along with subject well-being. Beyond the individual level, a community level facilitates fostering physical emotional physical and emotional ecosystems. However, several studies have inferred seemingly dubious claims about the impact of natural food intake on the mental well-being of an individual. In light of this impinging need, this first-of-its-kind study focused to search the impact of organic food consumption on the cognitive behaviour of individuals. Interview-based qualitative field research with 30 peasants' families was conducted in two phases in the model organic village of Manj Gaon of Uttarakhand. Results indicate that organic farming has positively impacted the mental well-being of the farmers, and apart from it, physical health, food security, and financial security are the fringe benefits for native organic farmers. However, there are many bottlenecks from the policy perspective such as non-availability of organic seeds, lack of marketplaces, lack of transportation infrastructure, and almost no facility of cold storage and warehouse, especially during the time of summer season. All these significantly hamper the adoption and sustenance of organic food production and consumption. Although many farmers exhibit the attributes of subjective well-being, as an outcome, it is rooted in the consumption of organic food, because better intake leads to a better thought process and eventually the results get reflected in the form of a better human being. To conclude, better thoughts, emotions, mind, and health of a human individual and society are strongly rooted in the adoption of chemical and pesticide-free food, i.e. organic.

Consumers’ Behavior in the Field of Organic Agriculture and Food Products during the COVID-19 Pandemic in the Czech Republic: Focus on a Comparison of Hyper-, Super- and Farmers’ Markets and Direct Purchases from Producers

The aim of this paper is to assess Czech food consumers’ behavior when buying organic products during the COVID-19 pandemic, with an emphasis on the place of purchase of organic agriculture and food products—especially those purchases with the shortest logistics value chain, i.e., purchase at farmers’ markets, or directly from the producer—and a comparison with the current most common places of purchase of organic products in the Czech Republic, supermarkets and hypermarkets. Categorical data analysis methods were used to create a profile of the consumer according to the most frequent purchase locations. To create mathematical–statistical models and interpretations, the methods of logistic regression, correspondence analysis and contingency table analysis were chosen. According to the results of the survey, respondents under 25 years of age are the least likely to make purchases at farmers’ markets or directly from the producer. Consumers aged 26–35 and with a university degree are the most likely to buy organic agriculture and food products at this location, followed closely by older respondents in the categories 36–45 and 46+ and with a secondary education. It is important for manufacturers to have an overview of where, in what quantities, and for what reasons consumers buy their products, especially for reasons of production optimization and planning, ecological concerns, rural development, and the impact on local areas and the value chain.

RESPONSIBILITY FOR MATERIAL DEFICIENCIES OF GOODS, WITH REFERENCE TO ORGANIC PRODUCT

In this paper, the authors discuss the responsibility for material deficiencies of goods, with reference to the organic agriculture products, given the specific and highly demanding production system and the growing demand for organic products in developed countries and in Serbia. An integral part of everyday life is the risk that the goods purchased are more or less materially defective. Organic production methods involve the usage of natural processes and substances, and limit or completely eliminate the use of synthesized agents. Also, producers inevitably suffer from various external influences. The desire of consumers is to buy products which use natural ingredients that are obtained on the basis of natural procedures. Research in this paper has shown that in the creation of an organic product may occur material defects that more or less impair its essence. Therefore, this paper analyzes such shortcomings and also recommends how customers can act when they find themselves in this situation.

The Impact of Organic and Intensive Agricultural Activity on Groundwater and Surface Water Quality

The poor condition of surface water is still a problem in many countries, including Lithuania. To assess the impact of organic agricultural production on groundwater and surface water quality in Lithuania, surface water samples from rivers and other bodies of water are usually studied, leaving the properties of groundwater in agricultural fields unknown. Samples of river water and groundwater collected from both organic and intensive farming fields bordering the studied rivers were investigated in this study. The study was conducted on five rivers located in the Nemunas River Basin District and in 23 cultivated neighboring fields, where wells were drilled 4–5 m deep for groundwater sampling. All five rivers corresponded to the values of good and very good in terms of their ecological status, according to the values of PO4-P and NH4-N. According to the total P value, one river did not correspond to the values of good or very good ecological status. According to the total N value, four rivers did not meet the values of good or very good ecological status. We found that, with the exception of one farm, the pH, total P, total N, and NO3-N, as well as the concentrations of NH4-N and PO4-P, in the groundwater from organic farms were lower compared to the groundwater from intensive farming areas. This suggests the importance of ground water sampling in addition to surface water surveys in water quality studies related to agricultural production.

Greenlandic glacial rock flour improves crop yield in organic agricultural production

The application of mechanically crushed silicate minerals to agricultural soils has been proposed as a method for both improving crop yields and sequestering inorganic carbon through enhanced mineral weathering. In Greenland, large quantities of finely grained glacial rock flour (GRF) are naturally produced by glacial erosion of bedrock and deposited in easily accessible lacustrine and marine deposits, without the need for energy-intensive grinding. To determine if this material can improve crop yields, we applied 10 and 50 t GRF ha−1 to a sandy, organic agricultural field in Denmark. Two field trials were carried out to test the first-year yield response to GRF in both maize and potatoes, residual effects on potato yields in the year after application, and second and third-year residual effects on spring wheat. Reference-K treatments were included for comparison to determine if the beneficial effects of GRF were primarily due to its K content (3.5% K2O). This alternative source of silicate minerals improved crop yields in the year of application. Though there was no improvement in yield with the reference-K treatments, for each additional ton of GRF applied, maize dry yield increased by 59 kg ha−1 and potato tuber yield by an additional 90 kg ha−1. No residual effects on crop yields were observed in the following years, but we suspect that benefits might persist over multiple seasons at sites with lower initial fertility. The increase in yields achieved with GRF could offset some of the costs of applying silicate minerals as a CO2 sequestration scheme.

Strategi Pemasaran Menggunakan Pendekatan Analisis SWOT pada PT Sumber Alam Unggul di Jombang

Sumber Alam Unggul is a company that sells organic agricultural products, such as organic fertilizers and pesticides. PT. Sumber Alam Unggul is the object of this research. The purpose of this study was to determine the marketing mix strategy in increasing sales at PT. Sumber Alam Unggul. The research method used is a qualitative descriptive method using the SWOT analysis method and data collection techniques through in-depth interviews, observation, documentation, and triangulation related to the marketing mix strategy which includes product, price, promotion, and place by researchers in identifying strengths, weaknesses, opportunities, and threats with the SWOT analysis method at PT. Sumber Alam Unggul. Based on this study, the results of IFAS and EFAS showed strengths with a score of 2,429 and weaknesses with a score of 1,098. While the EFAS results show opportunities with a score of 1.971 and threats with a score of 1.331. Based on the SWOT Analysis diagram, PT. Sumber Alam Unggul shows in Quadrant I by using an aggressive strategy that the company has opportunities and strengths so that it can take advantage of existing strengths and opportunities. the strategy that can be applied is to support the growth of an aggressive policy (Growth Oriented Strategy) to increase sales at PT. PT. Sumber Alam Unggul.
 Keywords: Marketing Strategy, SWOT Analysis, IE Matrix

Eco-oriented agriculture as a development driver of inclusive agribusiness

The relevance of the research is determined by the need to ensure food security, which led to the search for new models and forms of agricultural development. Among such forms inclusive models of agrarian business occupy a special place as today they are recognized as capable of solving the problems of poverty, inequality and overcoming hunger. The purpose of the research is to substantiate the mechanism of how to manage ecologically-oriented agrarian business as one of the drivers of inclusiveness, and further develop directions of organic agricultural production. When writing the article, the author used the following methods of scientific knowledge: monographic, analysis and synthesis, systematic approach, comparison, scientific-abstract systematization and concretization. Based on the results of the research, key trends and drivers of agricultural development have been revealed. The set of basic forms of inclusive agrarian business organization has been studied. A level system of standards of products, works and services for the industry has been substantiated. The author’s model of the institutional mechanism for managing ecologically-oriented agricultural production, with the certification and standardization of organic produce being the key elements of it, has been proposed. The current state of development of organic production has been studied, the structure of export of organic produce has been analyzed. It has been determined that Ukrainian organic agriculture has a significant potential for its future development and is important for the European food market. Prospective benchmarks for further development of organic production in terms of ecologically-oriented types of agrarian business have been substantiated. The results of the research can be used by all agricultural enterprises that search for new approaches to management and strive to increase the competitiveness of agricultural produce in modern conditions of transition to the concept of sustainable development

Lojistik Firma Personellerinin Organik Tarım Anlayışı; Iğdır İli Örneği

Organic agricultural product is the food whose naturalness is certified and should not lose its naturalness until the end user. In this research, it was aimed to reveal the approach of the logistics (transport) sector employees to the transportation of organic agricultural products. The research was conducted in the form of a face-to-face survey on 115 logistics employees in Iğdır. The collected data were evaluated numerically and proportionally, and analyzed by statistical methods also including the decision tree CART algorithm. Logistics firm employees in the rate of 96.5% claimed to know what organic food is, 100% to eat organic food, and 59.1% even claimed to know what organic food certification is, but only 4.3% of the participants answered the question of "What do you think is organic food" as "organic certified food" for organic food, and 27.8% said that they pay attention to the certificate when purchasing organic food. Even, 27.8% of the participants claimed that they understood whether the food was organic when they looked at the product. Therewithal, 78.3% of the logistics employees stated that they do transportation of organic food and transportation time (94.8%), the cooling system (100%), and the cleanliness (100%) are more important criteria for organic food transportation compared to normal food. Apart from these, they stated that the employees of the sector other than themselves did not have sufficient knowledge (69.6%) about organic food transportation, while they claimed that they had sufficient knowledge (61.7%) about the subject. Consequently, although the logistics company employees in Iğdır region claimed that they knew organic food in general, it was revealed that their level of knowledge was not sufficient. Despite these results, it was observed that the personnel knew what to pay attention to in organic food transportation. It was concluded that the use of TV-Radio and the Internet could be used as a tool to eliminate the lack of information on the subject.

ANALISIS KOMPARASI KELAYAKAN USAHATANI PADI SEMI ORGANIK DAN NON ORGANIK PADA GAPOKTAN SALUYU DI DESA CILAMAYA, CILAMAYA WETAN, KARAWANG

The area of organic rice land has increased, but changing organic farming is not easy. Changes are made by transitioning from non-organic to semi organic farming. This prospect is very profitable but the feasibility level is not yet known. This study aims to: analyze the income of semi organic and non-organic rice farming in Gapoktan Saluyu; analyzing the feasibility of semi organic and non-organic rice farming in Gapoktan Saluyu; analyze the comparison of income and feasibility of semi organic and non-organic rice farming in Gapoktan Saluyu. The research method used is a quantitative method with. Collecting data with primary data through interviews with questionnaires, while secondary data obtained from agencies relates to research. Research respondents were 25 semi organic rice farmers and 25 non-organic farmers purposively by considering the same criteria. The analysis technique used is income, feasibility analysis by looking for the R/C ratio, and Break Event Point, an independent sample t-test on income and feasibility analysis. The results of the study: Semi organic rice farming generates an income of Rp. 19.889.970 ha/season, while non organcic is Rp. 10.188.991 ha/season, R/C ratio value of semi organic rice farming is 3,19 while non organic 1,86, BEP Production of semi organic rice farming is 2.441 kg while non organic farming is 3.344 kg, BEP price of semi organic rice farming is Rp. 1.850/kg while non organic farming is Rp. 2.985/kg, an independent sample t-test on income and feasibility it concluded that semi organic rice farming hingher than non organic rice farming

Productivity gains, evolution of productive performances, and profitability of organic ruminant farms: farm size and feed self-sufficiency matter

We analyzed the productive and economic performances of a constant sample of 58 organic ruminant farms between 2014 and 2018, in a mountain grassland area (French Massif Central). Over this 5-year period, these farms expanded without increasing their labor productivity or animal density per hectare of forage area. While animal productivity has been maintained, we observed a decrease in feed self-sufficiency, and thus, an increase in feed purchases. Over the period, the volume of inputs used has increased more rapidly than agricultural production, resulting in a decline in the productivity surplus (PS) at a rate of −2.6%/year. As the prices of products and inputs were relatively stable, this decrease in PS was financed at 41% by an increase in public aid (drought aid, agri-environmental climate measures) and at 49% by a decrease in profitability for the farmer (the farm income per farmer fell by 40%). A binary choice estimation model, i.e., which variables determine the positive or negative sign of the PS, showed that farm size was a negative determinant of the PS, as was system specialization, while feed self-sufficiency was a positive determinant. More statistically robust references on price indices of organic farming (OF) products and inputs, as well as long-term follow-ups of OF farms, are needed to validate these original results, which were based on a small sample size and a short period of time.

The strategy of economic growth on the example of the export of agricultural organic products

Abstract. Purpose. The article deals the issues of marketing research in strategy implementation of economic growth on example of agricultural organic products export to countries of South-East Asia and China. Methods. The authors use statistical data, comparative analysis, and forecasting to verify and confirm their conclusions. The author’s development is based on the method of mathematical modeling. Results. Export outlook of domestic production and consumer behavior were examined. The conclusion was made that the possibility of improvement of a feed quality of the country’s population specifically connected with a level of its life. Scientific novelty. This kind of possibility has become more real with the transition to import substitution and the development of export-oriented agriculture. Especially it is correct for organic agricultural production. It is based on innovative alternative land use and conservation of natural (primarily land) resources, demand for agricultural organic products in countries of South-East Asia and China. Practical significance. Authors also represents the results of marketing research the attitude of consumer behavior at the agricultural organic food products in Russia. These data may be useful for marketing research customers in countries of South-East Asia and China. The results obtained will also be of interest to domestic producers focused on the production of organically pure products, since in combination with the analysis of the consumption market, changes in the values of the population, it is possible to calculate and plan the capacity of the market in the future.

The strategy of economic growth on the example of the export of agricultural organic products

Abstract. Purpose. The article deals the issues of marketing research in strategy implementation of economic growth on example of agricultural organic products export to countries of South-East Asia and China. Methods. The authors use statistical data, comparative analysis, and forecasting to verify and confirm their conclusions. The author’s development is based on the method of mathematical modeling. Results. Export outlook of domestic production and consumer behavior were examined. The conclusion was made that the possibility of improvement of a feed quality of the country’s population specifically connected with a level of its life. Scientific novelty. This kind of possibility has become more real with the transition to import substitution and the development of export-oriented agriculture. Especially it is correct for organic agricultural production. It is based on innovative alternative land use and conservation of natural (primarily land) resources, demand for agricultural organic products in countries of South-East Asia and China. Practical significance. Authors also represents the results of marketing research the attitude of consumer behavior at the agricultural organic food products in Russia. These data may be useful for marketing research customers in countries of South-East Asia and China. The results obtained will also be of interest to domestic producers focused on the production of organically pure products, since in combination with the analysis of the consumption market, changes in the values of the population, it is possible to calculate and plan the capacity of the market in the future.

Factors Influencing the Chance of Inheriting the Family Farming Career among Heirs in the Upper Northern Region of Thailand in the Crisis of Farming Labor Decline

The aging society of farmers and lack of motivation to pursue a farming career among farmers’ young heirs could induce a severe labor shortage crisis in the farming sector in Thailand in the near future, especially in the upper northern region, which has been officially declared as the base of the organic agricultural production of the country. The main problem is the decision of farmers’ heirs to inherit or not inherit the farming career of their families. The relevant factors and their effects on the decision must be investigated and analyzed. A set of descriptive statistical tools were used to analyze the significance of each factor. A prediction model based on logistic regression was applied to analyze how sensitive of each factor is to the decision to inherit the family farming career. The discovered results could help the federal organization to plan and establish an appropriate strategy in order to cope with the crisis. Here, there are 519 surveyed samples referring to farmers’ heirs from five provinces in the upper northern region, which are Chiang Mai, Chiang Rai, Nan, Lamphun, and Mae Hong Son. The data were collected using a questionnaire. The following 10 relevant factors were found to have direct impacts on the decision to inherit the farming career: gender, increased age, marital status, increased yearly income, the chance to obtain advice from the Federal Department of Agricultural Extension, attitudes towards the farming career, an increase in the land size for farming per family, increase in the land size for farming in the rural area, the variety of agricultural products produced by the family, and an increased set of farming equipment and tools possessed by the family. However, an increase in the number of new family members could lead to unwillingness to inherit the farming career. All these factors in both the willing and unwilling groups had a statistical significance at the level of 0.05. Since the sample size of the willing group was considerably larger than the sample size of the unwilling group, a technique of minority oversampling was adopted to alleviate the problem of the imbalanced datasets. The classification accuracy obtained was 77.56. In addition to the federal planning and strategies applied to ease the crisis, the factors discovered in this study can be used as a stimulus for persuading and stimulating the young generation to inherit the farming career or become a skillful as well as knowledgeable professional farmer capable of producing high-quality agricultural products for the upper northern region of Thailand.

Agroecological Business Model: A Pillar Stone for Women’s Entrepreneurship in Agroecology and Sustainable Food Systems

The current challenges facing agriculture and food systems demand innovations in system design that potentially empower the weakest component in social, economic, and environmental contexts. Recognizing women’s importance in agriculture and food systems, the agroecological business model is one solution for women to gain access to resources (land, finance, credit, etc.), empower their capacity, become entrepreneurs, and improve organic agriculture production and market. This paper focuses on agroecological business models and women’s entrepreneurship in agroecology and sustainable food systems through a scoping review through Google Scholar, Science Direct, and the FAO website. The findings highlight how the co-creation of knowledge between organic producers and female entrepreneurs can increase the efficiency of organic agriculture production. However, women’s entrepreneurship in eco-efficient organic production reinforces participatory guarantee systems, which are crucial for agroecology and sustainable food systems. The conceptual model shows the interdependence between women’s entrepreneurship, organic agriculture production, and food systems through an agroecological business model, which is a key driver for women’s access to resources and guarantees a resilient market for organic agricultural crops. This is a challenging entry point that provides opportunities for co-learning in sustainable food systems that can be shaped for significant positive change. Addressing co-learning food systems through women’s entrepreneurship is an opportunity for all stakeholders to achieve sustainability in food systems. This is critical for those involved in the agroecological transition and the achievement of sustainable development goals.

Magnetically Treated Water in Phaseolus vulgaris L.: An Alternative to Develop Organic Farming in Cuba

Phaseolus vulgaris L. (common bean) significantly contributes to the human diet due to its protein, vitamin and mineral contents, making it one of the major edible plant species worldwide. Currently, the genetic resources conserved in germplasm banks in Cuba have experienced a loss of viability, which makes their propagation difficult. Magnetically treated water has been used to improve the response of seeds and plants of different species. However, there is little experimental evidence on the cultivation of the common bean irrigated with magnetically treated water or its positive effects on seed germination recovery and its effects on physiological, anatomical and morphological characteristics. This study aims to evaluate the growth and development of common bean with magnetically treated water as an alternative to rejuvenate the seeds for organic agriculture. A two-group experimental design was used: a group of plants irrigated with water without a magnetic field and a group of plants irrigated with water treated with a magnetic field at induction in the range of 100 to 150 mT. There was an increase of 25% in the percentage of germination; the stomatal anatomical structures behaved normally; and the stem length, vigor index, leaf area and seed weight increased by 35, 100, 109 and 16%, respectively. The concentrations of chlorophyll a, chlorophyll b pigments and carbohydrates in the plants grown with magnetically treated water were also stimulated in relation to control plants with increments of 13, 21 and 26%, respectively. The technology employed in this study did not have negative effects on the plant nor did it affect the presence of structures or the net content of the assessed compounds. Its use in the cultivation of Phaseolus vulgaris L. might represent a viable alternative for the improvement of the plant in organic farming production.

THE ECOLOGICAL AGRICULTURAL PRODUCTS – SOURCES OF RAW MATERIALS FOR QUALITY FOOD PRODUCTS

Organic agricultural products are the best raw materials for food products with high nutritional density (food supplements, functional foods, and nutraceuticals). The applied technologies in the organic farming system use inputs free of hormones, GMOs, pesticides, antibiotics and other synthetic substances - and all of these allow both the preservation of the bio-availability of the active compounds during processing and the elimination of toxicological risks in final food products. The authors present an innovative approach to the production technology specific to a food product with high nutritional density that is developed from raw materials from Romania. The production of quality foods with high nutritional density can be supported both by Romania's huge potential within the production system specific to ecological agriculture and by the increased demand for such products with added value. The use of special techniques of Atomic Absorption Spectrometry (AAS), extraction of active bio-compounds with the help of supercritical agents (SFE), molecular absorption spectrometry (MAS) facilitates the monitoring of food safety for both raw materials and final foods.

DEVELOPMENT OF ONLINE MARKETING COMMUNICATION MODEL OF ORGANIC AGRICULTURAL PRODUCTS FOR FARMERS.

The purpose of this research studies a foundation for the Development of an online marketing communication model for organic agricultural products for farmers. The sampling groups are 343 organic agricultural product customers in Bangkok and In-depth interviews with ten experts. This study used combined methods of Quantitative research and Qualitative research. The research found that the communication model of organic agricultural products for farmers consisted of 1. The farmers have to know about information technology and marketing, be honest with themselves and consumers, be ethical, and produce good quality products. 2. Contents should be used and straightforward for consumers. 3. Online communication channels should be easy to use, fast, and inexpensive. 4. The ECommerce process consists of information searching, purchasing, payment, and shipment, which have to be easy to use and fast. 5. Consumers and stakeholders consider food safety and clean knowledge about organic agriculture. 6. Re-action of consumers or stakeholders after receiving information that presents satisfaction in the relationship between sellers and customers. The problem with online marketing communication in organic agricultural products of farmers is farmers' need for knowledge in information technology, online communication channels, marketing and branding, creative idea, or content. Consumers trust online marketing communications, which are high-level.

НЕОБХОДИМОСТЬ ВОЗРОЖДЕНИЯ АГРОТЕХНОЛОГИЧЕСКОГО СУВЕРЕНИТЕТА ПО Т.С. МАЛЬЦЕВУ И ВОЗМОЖНОСТИ ЕВРАЗИЙСКОГО ВЗАИМОДЕЙСТВИЯ

Since 1990, the massive introduction of super-heavy sowing complexes into Russia by Western countries that have not been tested for expediency has led to the most severe environmental, economic and social consequences, which 9 years ago turned into a problem for the effective development of agriculture. In Tatarstan, in cooperation with Siberia, the Urals, Yaroslavl, the world’s only complex of agricultural machines for agricultural technologies of agriculture has been created — a Breakthrough Project that surpasses all technological indicators of the complexes used, effectively influencing the reduction of the impact of drought, the death of bees, organic agricultural production, reviewed and approved 38-th scientific and technological cooperation at various levels, which may be of interest for the development of agricultural production in countries uniting the peoples of Eurasia.