Order Of Signification Research Articles

Feminist Analysis Of The Film “Kartini (2017)” Using Rolland Barthes Semiotics

The film "Kartini" by director Hanung Bramantyo is a film based on the true story of the life of an Indonesian female emancipation hero named Raden Ajeng Kartini. The purpose of this research is to tell about the condition of Javanese women at that time, Kartini struggled to achieve her ideals, namely equalizing the rights of women and men. The method used in this research is a qualitative research method that is descriptive and uses semiotic analysis. The analytical method used in analyzing the film "Kartini" is Roland Barthes' semiotic analysis method, namely in the form of two-stage signification (two orders of signification) with a system of signifiers and signifieds which is also called denotational meaning in the film "Kartini". first level. and significance. The second stage is a second level connotation analysis of scenes that show a depiction of femininity in the Kartini film. The results of this research were the discovery of 3 stereotypes formed in the film "Kartini". First, the stereotype of women as supporting the household. Second, the stereotype of women as dandies or people who like to dress up and attract men's attention. Third, the stereotype of women is in second place after men or second class. The conclusion obtained from this research is that the denotative meaning in the feminist analysis of this film scene illustrates that women had social inequality in the eyes of Javanese society in the Kartini era. in describing the feminist analysis of the character Kartini in the film Kartini is clearly depicted in every scene

Reality Is a Joke

Abstract I argue that the unthought philosophical bias in favor of seriousness and sense rather than nonsense and joking blocks the path to reality. Because of this bias we obsess over significant signs and forget to consider what signs are signs of; we lose sight of the forest because there are so many interesting trees. Through a thoroughgoing interrogation of signs or appearances, we can reveal what it is that all signs present or represent: the underlying real joke. Once the “sensible bias” of philosophy is overcome and the sense of nonsense restored, we can reveal the object of ontology—the Kantian noumenon—and, therefore, understand the necessary order of signification or representation. In this way, I argue, we can come to be equally amused by all appearances, recognizing that their deceptive character is necessitated by the playful nature of the real thing which, qua joke, provokes amusement.

Analisis Semiotika Terhadap Prosesi Ngamuan Gunung Perak Pada Upacara Pernikahan Adat Dayak Maanyan Di Kabupaten Barito Timur

This study aims to describe and analyze the symbolic forms, both connotative and denotative meanings contained in the Ngamuan Gunung Perak ceremony at the Dayak Maanyan traditional wedding using semiotic studies.
 The method used in this research is descriptive qualitative. The source of the data in this study was secondary data from video shows of Maanyan Dayak traditional wedding documentation. The instrument in this study is a documentation guide. Documentation guidelines are carried out by analyzing symbolic forms. The data analysis technique used in this study uses the semiotic study of Roland Barthes' theory of two-stage signification (Two orders of signification).
 The results of the research on the Ngamuan Gunung Perak procession that have been studied are sixteen symbolic forms of the existing denotative and connotative meanings. The symbolic forms are (1) the process of finding the complete silver mountain, (2) the process of finding and bringing the silver mountain to the bride and family, (3) the dance five times around the silver mountain by Wadian Bawo and Wadian Dadas, (4) Wadian calling the two the parents of the bride and groom, (5) lifting the silver mountain three times, (6) dancing nine times around the silver mountain by the bride and family, (7) Sangku, (8) Weah, (9) Pasike Tree, (10) Taringit , (11) Taringit's highest peak, (12) Silver money, (13) Banknotes, (14) Paper money at the end, (15) Junyung bowl, and (16) candles.

Penerapan Analisis Semiotika Roland Barthes Dalam Menemukan Pesan Dakwah Pada Buletin Citra Diri Edisi 86 Juli 2019

The usage of printed media is a sufficiently effective and efficient da’wah way. The message content contained in certain printed media will be understood well by the reader if using suitable method. This research aimed to find out (1) what is the da’wah message obtained in Buletin Citra Diri 86 Edition July 2019, (2) what da’wah message is dominant in Buletin Citra Diri 86 Edition July 2019 by using semiotics analysis of Roland Barthes. The type of research used was library research with qualitative interpretative delivery. The text which contained da’wah message in Buletin Citra Diri 86 Edition July 2019 was analyzed by using semiotics theory of Roland Barthes with two order of signification and breaking the myth in it. The research results show that the message contents contained in Buletin Citra Diri 86 Edition July 2019 are such as (a) aqidah message: the belief towards Allah SWT; and (b) akhlak; taqwa, ikhlas, intention just cause of Allah Ta’ala, the best planner, work hard, and not considering anything as an ally of Allah SWT. The dominant message in the bulletin is akhlak message.

Evet, ich will! (2009) Film afişlerindeki kültürel kodların göstergebilimsel çözümlemesi

Günümüzde sıklıkla karşılaştığımız kültürel olgulardan biri olan film afişleri, belli bir filmi tanıtmak amacıyla üretilen anlatım araçlarıdır. Film ve potansiyel izleyicilerin ilk karşılaşması afişler üzerinden gerçekleştiği için her afişte filmin konusuna dair bazı ön bilgiler yer almaktadır. Dolayısıyla bireyler afişe bakarak filmin türünü, içeriğini ve oyuncuların kimler olduğunu anlayabilir ve bu ipuçları üzerinden film hakkında genel bir değerlendirme yapabilir. Film afişleri ilk bakışta fark edilen genel bir anlamın yanı sıra, anlatıdaki iletinin içine gizlenmiş olan daha derin ikincil bir anlam içerirler. Kültürel boyutu olan bu derin anlam, afişte bulunan görsel ve dilsel kodlara eklemlenmiştir. Bireyler bu ikincil anlam üzerinden afişte gördükleriyle kendi deneyimleri ve kültürlerini özdeşleştirerek filmi izlemeye karar verirler. Tam da bu nedenle film afişlerinde aktarılmak istenen anlam daima gerçek hayatla ilişkilendirilerek üretilir. Bu çalışmanın amacı Evet, ich will! (2009) adlı Alman komedi filmi için hazırlanan afişlerdeki kültürel kodların hangi göstergeler üzerinden nasıl temsil edildiğini ortaya çıkarmaktır. İncelemede anlamlandırmanın düzanlam ve yananlam olmak üzere iki farklı düzeyi bulunduğunu varsayan Roland Barthes (1979) tarafından geliştirilen göstergebilimsel çözümleme yönteminden yararlanılacaktır. Düzanlam, anlamlandırmanın birinci düzeyidir ve bir göstergenin belirttiği anlamın öznel olmayan, değişmez, evrensel öğesidir. Yananlam ise bir göstergenin bağlamlara göre değişen kültürel değerlerin ön planda olduğu çağrışım boyutlarına sahip ikincil bir düzeydir. Afişlerin çözümlemesinde kullanılacak olan yöntemin ilk aşaması dilsel kodların incelemelerine ayrılmıştır. İkinci aşama afişlerde yer alan görsel kodların analizini kapsamaktadır. Üçüncü aşamada dilsel ve görsel kodların çözümlemesinden elde edilen bulguların genel değerlendirmesi yapılarak kültürel kodlara değinilecektir.

The The social resistance to homosexuality in McCafe Taipei's advertising

Advertising is not a tool to sell a product. The ideology that has been carried by the advertising creator is used to resist the common ideology. Homosexuality is still thought of as a sexual deviation and a crime. This research’s purpose is to disassemble the homosexuality in the Taipei McCafe’s advertising. This research is using popular culture, and Barthes’s analysis. From the second order of signification (denotation, connotation and myth) it is shown that having a gay son is a shame condition for a parent commonly. It is a hard situation for each parent to find out that his son loves a guy too. In the beginning, advertising is only a tool to sell the product, but this situation shows that becoming gay is a common thing. Homosexuality is just the sexual preference. Homosexuality it is not a sexual deviation. So parent nowadays, has to accept their son’s sexual preference. From this advertising, the advertisers are trying to resist the ideology about refusing the homosexuality.

A Semiotic Analysis of Toxic Relationship as Portrayed in Story of Kale: When Someone’s in Love

There are obstacles that originated from the participants involved in the relationship and interfere with everyday life and well-being becoming toxic. Unfortunately, toxic behaviors from lovers are often perceived as a gesture of love due to their romanticization in movies. Story of Kale: When Someone’s in Love, nevertheless, depicts toxic relationship as destruction in a relationship. This research aimed at identifying the signs of toxic relationships in the movie and interpreting them with Barthes’s semiotic analysis; order of signification. The study used interpretivism paradigm due to researchers’ subjectivity with the signs’ interpretation and qualitative case study with purposive sampling collected from the movie. Communicating toxic relationships has become essential since most couples are not aware they are in a toxic relationship either as the agent or as the victim. Toxic relationships can get worse during the pandemic for some couples who live together may feel suffocated from being with each other all the time and couples who live apart may develop more trust issues. Most previous research had discovered toxic relationships as a result of the patriarchal system in society. This current research found that toxic relationships can also be rooted in a sense of inferiority.

Orders of Signification and Elements of Mythology of Educational Quotes

Quote in education, expanding positive messages aimed at everyone in achieving success that can be considered a social perspective. Education quotes consist of verbal and non-verbal elements to deliver messages in communication. Quotes play an important part in social communication, including analyzing and interpreting messages communicated with nonverbal meaning. There are two purposes of study in this study. This study aims to determine the significant meaning of the educational quotation at Quotefancy.com and to know the mythology elements found in the educational quotation at Quotefancy.com. This research is qualitative descriptive research in content analysis. This means that it does not require a statistical approach to investigating the data. Researchers use Roland Barthes's theory in semiotics to know the meaning of the educational quotation in analyzing data. By analyzing the data, there are two findings of this study. The first findings show two commands to investigate the meaning, which is domestic and connotative meaning. This study's second findings reveal that mythology in educational quotes is analyzed on verbal and non-verbal elements in each image.

Islamic Branding Strategy Through Audience's Reception

Islamic Branding is an approach to branding with Sharia Principles. Over time, Islamic Branding has become one of the strategies used in product marketing. The aims of this research to analyze the related topic towards audience reception and identifying the position of meaning for the Islamic Branding Strategy in Advertising Sahaja Products. This research used a qualitative research approach with the reception analysis method. The method highlights Stuart Hall's two concepts of encoding and decoding. The subjects of this research were seven members of the Islamic organization Nasyiatul 'Aisyiyah. The data were analyzed using two orders of signification by Roland Barthes (encoding) and in-depth interviews (decoding). The results of this research indicated the reception caused by the audiences, in understanding the meaning of the message can vary depending on the intensity of product use. The experience that has been felt and knowledge possessed. Thus, not all audiences can receive the message in full.

CROSS-CULTURAL COMMUNICATION IN YOUTUBE ADS

This study aims to find out how cross-cultural communication, especially Chinese culture, in the advertising video "BUKALAPAK Emang Cincai" is represented based on existing denotations, connotations and myths. Advertising is a medium that can influence the audience who watch the show. Ad makers must create creative advertisements in order to compete, so it's no wonder the use of something different such as culture is included as an element of advertising in order to attract the interest of the audience. The language of both verbal and nonverbal from each Indonesian culture has different characteristics, one of which is Chinese culture displayed by the production team of the "Bukalapak" advertisement with the intention of increasing the audience's knowledge about the cultural values embraced by a nation. Cultural signs are shown to have a meaning that is valuable and utilized for the benefit of the nation. To understand the meaning of signs, semiotics is one of the studies used in its analysis. The research method used is qualitative with a constructivist paradigm and the semiological analysis knife Roland Barthes, in the form of two-stage signification (two order of signification) denotation and connotation. The results of this study found that in this Bukalapak advertising video, it contains cultural elements represented through Chinese culture. Chinese culture in this advertisement is intended to promote the negotiation system as a form of appreciation for the celebration of the Chinese New Year. The culture that appears in the advertising video depicts the form of the cross-cultural communication context used into an advertisement

Nilai-nilai Pendidikan Islam dalam Film Animasi Nussa Episode Sholat Itu Wajib

The current era, with fertile technology that is increasingly developing, certainly has positive and negative sides. One of the phenomena that shows the negative side of development technologies such as Youtube, Instagram, Twitter and Facebook is that many cildren use media gadgets as playmates, so that the child is not controlled is choosing content that is popular in cyberspace, as a reseult the child will further away from values religion, humanitarian values, values justice and moral values. In this article, the researcher describes the prevention of moral decadence for the younger generation, so it is necessary to increase the role of education, especially the role of parents in selecting entertaiment content that contains moral values for children. These efforts are made to prepare the next generation who have knowledge, faith and good character. The writing of this article uses qualitative research with descriptive analysis. The writer in this article uses Roland Barthes’ semiotic analysis model known as “two order of signification”, namely by looking for the denotative meaning the connotation of each scene. From using this method the researcher foumd that the animated film Nussa and Rarra, the episode of prayer must contain values from the concept of Islamic teachings, namely Akidah, Sharia and Moral. If parents are able to nurture and guide by choosing content that educated and implements in life, it is hoped that the child will become a person with character according to the expectation of the nation and religion. Islamic

Covid-19 and Media Representation: A Multimodal Study of Positive Discourse in Pakistani Television Commercials

The present study seeks to highlight the role of mainstream media in the dissemination of positive discourse, creating awareness among the masses with regard to the outbreak of COVID-19 in Pakistan. Media discourse plays a significant role in promoting ideology at a larger scale due to its vast viewership across the country. These ideological narratives are implicitly employed by the advertisers through several multiple resource systems. Electronic media has the power to (re)frame the ideology of a larger audience via significant visual/linguistic content and paves the way for social change through viable social institutions. The study follows the theoretical stance of Multimodal Text Analysis propounded by Kress and Leeuwan (2006). The data is comprised of some popular television commercials which are broadcast on the most viewed channels during the peak time viewership in the Pakistani context. The purposive sampling technique has been employed for the data collection process, including only those commercials that largely reflect COVID-19 patterns. The study finds that the commercials present layers of meanings via several orders of signification where the representation has been aimed at creating awareness to a greater extent among the general public so that they can take essential precautions and help to fight against the pandemic.

Makna di Balik Legenda “Gunung Tangkuban Parahu”: Suatu Kajian Semiotik

In this research, the meaning of the legend of “Gunung Tangkuban Parahu” is analyzed. The problem in this research is to investigate how denotation, connotation, as well as myth in the legend of “Gunung Tangkuban Parahu”. The objective of this research is to know denotation meaning as signifier, connotation meaning as signifier, as well as myth in the legend of “Gunung Tangkuban Parahu”. Roland Barthes’s semiotics theory is used in this research which identified two orders of signification, the first order signification is the language aspect, and the second one is the mythical aspect. The method used in this research is qualitative research method. Based on the result, it is found the denotation of Gunung Tangkuban Parahu” as a signifier, the connotation of Gunung Tangkuban Parahu as a signifier of forbidden love between mom and son, and the myth of Gunung Tangkuban Parahu which is formed from an upside down boat.

The Semiosis of Personal Names in Igbo and Itsekiri Cultures

This study examines personal names as semiotic signs in language. Specifically, it investigates the naming patterns of two cultures; Igbo and Itsekiri. It aims to show how people’s worldviews are reflected and sustained through names. The study focuses on latent connotative and ideological meanings of names in the two cultures under investigation. In doing this, the Saussurean and Peircian concepts are harmonised for ease of analysis. The data is drawn from both cultures and consists of 77 names; 38 from Igbo culture and 39 from Itsekiri culture. The research adopts, first, a syntagm-paradigmatic approach, in which it seeks to establish the pattern of names and their classifications. Secondly, it presents a pragmatic analysis of the names, mainly, at two orders of signification: denotative and connotative levels of meaning. In some cases, the third order of signification is portrayed, that is, the ideological level of meaning which is a product of the first and second orders. The study reveals, among others, that Igbo and Itsekiri semiospheres govern and ascribe significance to name signs in these cultures. Additionally, it portrays the ambiguity that characterises names.

Gender Equality Messages in Film Marlina The Murderer In Four Acts

This research trying to analyze the meaning of symbols in the film Marlina The Murderer in Four Acts based on the indicators of gender equality namely, access, participation, control, and benefits. The unit of analysis in this study includes the audio and visual elements that exist in a selected scene for later analysis using the Roland Barthes semiotic method known as the "two order of signification" to find the meaning of denotation and connotation meanings and myths contained in both order systems. The whole series in this study refers to the framework of thinking with the aim of answering the formulation of the problem in research. From the results of the study, researchers found as many as 17 scenes containing the message of gender equality by including indicators of gender equality both in audio and visual elements. After going through the scene analysis process using the Roland Barthes semiotics method, control indicators in gender equality are found more prominently in films, then followed by indicators of access, participation, and benefits. This shows how the important role of control indicators in gender equality is applied so that other indicators can work.Keywords: Semiotic; film; gender equality; Marlina the Murderer in Four Acts

SEMIOTIC ELEMENTS OF BARTHESIAN MODEL ON “ZOOEY DESCHANEL” PANTENE SHAMPOO PRINT ADVERTISING

-- Print advertising contains several elements that can be discussed linguistically. There are semiotic elements commonly found in advertisements. There are lack discussion from researchers deal with semiotic elements in advertisements. There are three advertisements that will be analyzed in this research. The objective of this research is to find out semiotic elements in the Pantene Shampoo print advertising of “Zooey Deschanel” edition. The analysis is focused on semiotic elements by referring to Roland Barthes -- is commonly known as Barthesian Model. Barthes classified semiotic elements into Denotative, Connotative, and Myth. The analysis is presented by using descriptive qualitative method. Barthes’ Order of Signification will be the main pattern used to do the analysis. The results indicate that there are some signs found in the advertisements that contain semiotic elements. Eagerly saying that those three advertisements contain all semiotic elements as mentioned on order of signification from Roland Barthes. The writers found 32 signs in all advertisements, Signifier; and Connotative Signifier dominates all signs. The semiotic elements discussion can be used as raw model for next researchs. Beside that, this discussion will inform and helpful to the advertisement producers, and alert them to think of all and consider the semiotic elements in their ads. The creators of the advertisements have to make it easy to understand by the public or target market of the product. Keywords: Print Advertising, Semiotics Elements, Sign, Signifier, Connotative Signifier.

IInterpretasi Dan Makna Kritik Sosial Dalam “Komik Strip Untuk Umum (Kostum)” Periode 1 Desember – 31 Desember 2017

Theres many ways can be done to appreciate the voices of messages and criticisms through creative ways, one of them through comics. One of the Indonesian comic artists who used comics as a medium of social criticism was Haryadhi through his "Komik Strip Untuk Umum (KOSTUM)” creation. KOSTUM Comics record the events that are happening and pour them into comic strips spread through social media. This research is a qualitative descriptive type using Roland Barthes' semiotics theory with two-stage significance (two orders of signification). From the results of the study, researchers found the implicit meaning that is to criticize and satirize the behavior of Indonesian people in a subtle way. Criticism expressed to comics is directed directly at the actors but is delicately wrapped with humorous portrayals through their characters. From the KOSTUM comics examined can be concluded that the social criticism described in the comic is an expression of the condition of the community related to the values that are used as a guideline for living in community groups.Keywords: Comics, Social Criticism, Semiotics, Roland Barthes

Analisis Semiotika Makna Pernikahan Beda Agama Pada Film Bajirao Mastani

Bajirao Mastani is a colossal film with an Indian background that explains the issue. This film is important and interesting to investigate because this film legalize the marriage of different religions, this certainly makes the researchers worried later Muslims will be affected after watching the movie because the message is contrary to the teachings of Islam. Based on the abo ve context, the purpose of this study is to answer the question of how the meaning of religious denominational marriage in a denotative, connotative and mythic way in Bajirao Mastani film by Sanjay Leela Bhansali. The theory used is the semiotics of Roland Barthes which is known by the theory of Two-Stage Signification (Two Order of Signification). This research uses qualitative descriptive method, with Barthes semiotic approach. The meaning of different religious marriages in the film Bajirao Mastani among them is a different religious marriage between Islam and Hinduism is prohibited (haram) by the scholars this is contained in the Fatwa Majelis Ulama Indonesia (MUI). Thus, the essence of marriage that aims to create happiness in married life will turn into a complicated marriage and many contradictions.

The Peircean order of signification and its encoding system in Chinese landscape painting

AbstractApplying Peirce’s semiotics to the study of art history, this essay explores the order of signification in the Peircean theory and the visual order in Chinese landscape painting. Since the purpose of Chinese landscape painting is not simply to represent the beauty of scenery but to encode and manifest the philosophy of Tao, then, the author argues that the establishment of the encoding mechanism in Chinese landscape painting signifies the origination, development, and establishment of this genre in Chinese art history. In this essay, the Peircean order of signification is described as a T-shaped structure, consisting of a horizontal dimension of signs (icon, index, and symbol) while and a vertical dimension of the signification process (representamen, interpretant, and object). Correspondingly, the visual order in Chinese landscape painting is also described as a T-shaped structure as well: the horizontal dimension at the formal level consists of three signs (mountain path, flowing water, and floating air, the three constitute a compound sign), while the vertical dimension at the ideological level consists of three concepts (the way in nature, the metaphysical Way of nature, and the Tao). The significance of this order is found in re-interpreting the formation of landscape painting in Chinese art history.

A Preliminary Study on Chinese Poetries' Artistic Conception for Digital Visualization Application of Intangible Cultural Heritage

Although amount of digital archives on tangible cultural heritage has been built in past few years, intangible cultural heritage is still needed to be explored. To retain and propagate the cherished Chinese cultural heritage, such as classic poetry which reflect the life experience, characteristics of people, and features of the culture, is crucial to people of a nation. Cultural and creative design needs a variety of digital carriers to enhance industry production. New forms of visualized tools are more helpful for building an efficient product design model. Therefore, a new interpretation of the meaning of the intangible culture can discover the value and benefits of its industrial development. Literature review of this study focuses on the policies and trends of cultural and creative industries, the development of intangible cultural digital visualization applications, and product design models. Several research methods are applied to precede subsequent empirical research. Metaphor rhetoric textual analysis and Roland Barthes’ semiotics theory (two orders of signification) are used to analyze culture codes in order to transform as design elements. Empirical study on this digital visualized product design model takes Chinese poetry as an example. The cultural codes are extracted as artistic conception for 2-D visual digitization. Therefore, the purpose of this research project aims to construct a product design model in terms of the digital visualization on intangible cultural heritage. The exploration of intangible cultural codes is an innovative concept for designing the creative products. It can also integrate the digital technology with humanity over cultural product design, and provide a reference for the future development of cultural and creative industry.