PurposeThis paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsFrequent change is an endemic feature within today's increasingly complex world. Technology evolves relentlessly and in many product categories trends come and go to an extent that the latest must‐haves soon become unfashionable. Within such a climate, sustaining competitive advantage is a tough assignment for any organization. Success therefore demands the ability to respond swiftly to these ever‐changing needs. A high degree of flexibility is essential and that places supply chain management firmly under the microscope. For any supply chain to function smoothly, it is fundamental that effective collaboration occurs across the network of different partners involved. Get the dynamics wrong and poor resource utilization, inventory pile‐ups or shortages and order backlogs are unwelcome consequences. Waste becomes an issue and the bottom line takes a hit.Practical implicationsThe paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.