Background. The paper draws attention to the deviations from the syntactic norm in the sentences of the language of mass culture, in particular, the frequency of incomplete sentences that are not typical for literary language, on the example of the oral and written genres of modern mass culture of Japan. The main objective was to analyze, using quantitative and qualitative methods, the phenomena of ellipsis and nominative sentences, widely represented in the language of both written (fashion magazines, manga comics) and oral (lyrics of popular songs, the language of entertainment TV shows) genres of Japanese mass culture. Results. A so called “norm” for the language of mass culture is the production of entire texts that fully consist of ellipted and nominative sentences, that is, they do not contain a single complete one (such examples occur, in particular, in the language of magazine articles, song lyrics, or manga chapters). In incomplete sentences, the predicate is partially or completely removed, which sometimes makes it impossible to interpret the grammatical tense of one sentence or entire texts. The omission of the predicate, which is often accompanied by the introduction of an exclamation mark, that is not typical for Japanese text in general, shifts the emphasis from the action to the objects that are presented to the recipient in isolation, sort of careless manner, which, on the one hand, leads to easier perception of information, but, on the other hand, spreads mistaken samples of word usage due to the non-compliance of the structure of such messages with the syntactic norm. In addition to complete or partial removal of the predicate from the sentence, the language of mass culture is also characterized by sentences-words expressed by a single interjection; interjections often replace verbs in the predicate position. Conclusions. This overusing of ellipsis and nominative clauses in the language of mass culture seems to bring it closer to colloquial speech or spontaneous informal speech, which most likely aims to make the language of mass culture more accessible and the meanings it conveys “closer” to the consumer. The reproduction of colloquial speech in the syntactic structure of the language of mass culture seems to have a manipulative potential, as well as a destructive role in blurring literary norms and destructing the language “feeling” among the mass culture audience.
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