Producing potable water generates a large amount of sludge, which consumes energy and must be managed and controlled. A case study of a potable water production plant in Al Hoceima City in northern Morocco is described here. The plant produces 15000 m3 of potable water each day to meet the water demand of Al Hoceima City, and this causes 3 t of sludge to be produced each day. Sludge extracted while producing potable water was characterized, and the possibility of reusing the sludge rather than disposing of it directly to the environment was assessed. The pH, turbidity, aluminum content, and other characteristics of the sludge were determined. Jar tests were performed to determine the optimum coagulant (aluminum sulfate) dose to ensure that the minimum required amount of aluminum sulfate was used. The characterization results indicated that the sludge was stable and reusable. The jar-test results allowed the amount of coagulant used to be optimized and will lead to markedly less sludge being disposed of than is currently the case.