Titanium oxide semiconductors are considered effective photocatalysts for the degradation of organic pollutants. The photocatalytic activity of titanium dioxide is influenced by several factors, one of which is its phase composition, with anatase being considered the phase with the highest photocatalytic activity. In this work, a simple acid-assisted sol–gel process was used to synthesize a pure anatase phase by varying the synthesis and calcination temperature. The synthesized materials were characterized using various techniques and tested under simulated sunlight irradiation for the photocatalytic degradation of the drug diclofenac sodium (DCF), for which the pseudo-first-order apparent degradation rate constant and mineralization efficiency were determined. A pure anatase phase with high photocatalytic activity (up to 97% TOC removal) was obtained when TiO2 was synthesized at between 70 °C and 100 °C and calcined at between 400 °C and 500 °C. Furthermore, the obtained data were used to predict the optimal anatase synthesis and calcination temperatures for DCF removal using a response surface methodology (RSM) method. The model predicted a synthesis temperature of 71 °C and a calcination temperature of 440 °C, which should result in a pseudo-first-order DCF decay rate constant of 0.055 min−1 and a TOC removal rate of 100%. The experimentally determined values for the degradation rate (0.063 min−1) and TOC removal (97%) were in good agreement with the model’s predicted values.
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