Annotation. The article examines the use of fitness technologies to improve the effectiveness of the training process of athletes-runners. The aim of the work is to analyze the impact of modern fitness technologies on the optimization of training programs and the improvement of the physical performance of athletes. The article is based on data collected using various fi tness technologies, in particular: fitness trackers for monitoring physiological indicators (heart rate, energy expenditure, steps, activity level); heart rate monitors for determining the intensity of the load and recovery; GPS navigators for assessing distance training and speed of movement; mobile applications for tracking training results and planning progress; video analytics and motion sensors for analyzing the technique of performing exercises. These technologies were used to collect information about athletes, in particular about their physiological indicators during training, as well as to assess the effectiveness of recovery between training sessions. The study took into account the feedback of coaches and athletes on the impact of technologies on their training processes and results. The impact of fitness technologies on individualization of training, monitoring of physiological indicators, correction of exercise technique, as well as recovery processes was analyzed. The results show that the integration of fitness technologies allows for the creation of personalized training plans that contribute to better control over loads and faster recovery. Thanks to the use of devices for monitoring physiological indicators, athletes were able to achieve high results, reducing the risk of injuries. In addition, the developed technologies contributed to the improvement of the psychological state of athletes through monitoring progress and motivation. It was determined that the use of fitness technologies is an effective tool for increasing training efficiency, optimizing recovery and preventing injuries, which opens up new opportunities for the development of sports training at all levels. Further research should be aimed at improving these technologies and adapting them to different sports.
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