To investigate the impact of the coupling effects of carbon fiber reinforced polymer in the seat back layer on the performance of car seats, this paper presents a comprehensive optimization design method for composite materials. In detail, the finite element models firstly established and validated through five typical working conditions of automotive seats based on experimental data. Then, the optimized variables are divided and determined through backrest stress nephograms for each working conditions of the automotive seats, in which the various perspective are taken into account, such as the total mass of seat backrest, safety performance, and comfort index. Subsequently, an optimization strategy for unequal thickness layers lay-up design is constructed, which combines strength factors, optimal Latin hypercube sampling, best-worst method, gray relational analysis, and Visekriterijumsko KOmpromisno Rangiranje method for the optimal design of the automotive CFRP seat backrest. Additionally, the impact of layer coupling effects on different performance indices of the seat is examined through simulating and analyzing the seat backrest with various layer coupling types, while incorporating the classical laminate theory. The study reveals that by minimizing the laminate coupling effect, the comfort of the seat can be enhanced. Finally, a comprehensive comparative analysis of the optimal trade-off solution is carried out in terms of optimization strategies. The results show that ensuring the safety performance, the total mass of the seat backrest decreased by 21.3%, as a result of the optimization strategy proposed in this paper, and the comfort performance is also improved to some extent. Therefore, the multi-objective optimization strategy proposed in this paper performs well in terms of effectiveness and provides a reliable reference for related composite material multi-objective optimization.