ABSTRACT This work investigates the problem of optimal placement and geometry of piezoelectric sensors and actuators (S/A) to improve active vibration control performance of smart laminated beam. Theoretical formulation is based on efficient layer-wise finite element model along with an optimal control theory. Control theory is implemented in state space format considering a reduced order model. A laminated beam with collocated piezoelectric S/A placed at the top and bottom surfaces has been considered. A series of simulation based on Taguchi design of experiment has been carried out to determine the optimal placement and geometry of the S/A to achieve best control performance that is maximum modal active damping ratio /minimum settling time with minimum actuator voltage. A multi-criteria optimisation has been performed using Proximity Indexed Value (PIV) integrated with entropy methods. Further, the analysis of mean (ANOM) and analysis of variance (ANOVA) are performed to identify the most significant input parameter based on their percentage contribution. For the smart cantilever beam considered in the analysis, the location of the S/A is the most significant having maximum percentage contribution (35.69%) followed by its length (33.04%) and thickness (24.55%).