Purpose of this paper: The main objective of this research paper is to investigate and evaluate the optimal values of laser process parameters: laser power, scanning speed, and focused position for the simultaneous minimization and maximization of heat input and tensile strength respectively by Taguchi method and utility concept approach in laser transformation hardening of commercially pure titanium sheet of 1.6mm thickness using continuous wave (CW) Nd:YAG laser beam. Design/methodology/approach: The effect of laser process parameters on the heat input and tensile strength properties of commercially pure titanium and subsequent optimal settings of the parameters have been obtained using Taguchi’s parametric design approach and utility concept. The response performance is analyzed based on signal-to-noise ratio and analysis of variance (ANOVA). The optimal levels of the laser process parameters were determined through the Analysis of Means (ANOM). Findings: The optimization results revealed that a combination of higher levels of scanning speed and focused position i.e., increase in defocus along with laser power in the lower level play important role in order to simultaneously minimize the heat input and to maximize the tensile strength (σ). The predicted optimal values of tensile strength and heat input of commercially pure titanium sheet produced by laser transformation hardening process are 464 N/mm 2 and 141.667 Watts, respectively, for the optimized laser process parameters with minimum LP=750 Watts, maximum SS=3000mm/min, and lower value of FP=-30mm (increase in defocus). Research limitations/implications: Research range is limited to investigation of optimization laser hardening process parameters for the simultaneous minimization and maximization of heat input and tensile strength respones.of commercially pure titanium. Hardness test responses are also be optimized in future research work. Practical implications: Laser transformation hardening is an innovative and advanced laser surface modification technique has been employed in aerospace, marine, chemical applications, heat exchangers, cryogenic vessels, components for chemical processing and desalination equipment, condenser tubing, airframe skin, and nonstructural components which introduces the advantageous residual stresses into the surface, improving the mechanical properties like wear, resistance to corrosion, tensile strength, and fatigue strength. Originality/value: Authors made an effort to optimize the laser process parameters in order to minmize the heat input and maximize tensile strength of laser transformation hardening of commercially pure titanium using Taguchi methodology and utility concept.