AbstractThe data distribution for infotainment services at vehicular ad‐hoc networks (VANETs) has become a research hotspot in recent years. Non‐orthogonal multiple access (NOMA) is accepted as an enabling technology for 5G and beyond due to its improved spectral efficiency. In this work, we consider a VANET communication scenario where users have common data demands such as high‐density maps, local entertainment/shopping options or other popular media content. For such a scenario, we propose an efficient clustering scheme together with a hybrid NOMA‐OMA scheme for improved spectral and power efficiency. For this setup, we also develop an optimal bandwidth allocation strategy to improve the power efficiency further. We formulate a one dimensional nonlinear power minimization problem such that the bandwidth allocation for the system can be optimized. The complexity and optimality analysis of optimization algorithms used for power minimization are performed. The improved performance of the proposed scheme in terms of power efficiency, spectral efficiency and latency performance is showcased in comparison to conventional NOMA and OMA approaches.