Optical Feshbach resonances allow one to control cold atomic scattering, produce ultracold molecules, and study atomic interactions via photoassociation spectroscopy. In the limit of ultracold $s$-wave collisions, the strength of an optical Feshbach resonance can be expressed via an energy-independent parameter called the optical length. Here we give fully analytic approximate expressions for its magnitude applicable to near-threshold bound states of an excited molecular state dominated by a single resonant-dipole or van der Waals interaction. We express these magnitudes in terms of intuitive quantities, such as the laser intensity, the excited-state binding energy, the $s$-wave scattering length, and the Condon point. Additionally, we extend the utility of the optical length to associative stimulated Raman adiabatic passage in three-dimensional optical lattices by showing that the free-bound Rabi frequency induced by a laser coupling a pair of atoms in an optical lattice site can be approximately related to the trap frequency and the optical length.
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