This study presents the synthesis and detailed characterization of novel azo compounds featuring Excited State Intramolecular Proton Transfer (ESIPT) cores derived from orcinol, resorcinol, and 2-naphthol. Using a comprehensive suite of spectroscopic techniques, including Nuclear Magnetic Resonance (NMR), Liquid Chromatography-Mass Spectrometry (LC-MS), Ultraviolet-Visible (UV–Vis) spectroscopy, and fluorescence spectroscopy, we explored the unique photophysical properties of these compounds. Notably, the synthesized compounds exhibited exceptionally large Stokes shifts, with values recorded at 204 nm, 251 nm, and 168 nm for compounds 1A, 2A, and 3A, respectively. These shifts indicate significant potential for applications in areas such as optical sensing and fluorescent imaging. Furthermore, Density Functional Theory (DFT) calculations were employed to investigate the nonlinear optical (NLO) properties of the enol and keto tautomeric forms of these compounds. The findings revealed that compound 2A, in particular, demonstrated impressive first-order hyperpolarizability, especially in chloroform, underscoring its suitability for advanced nonlinear optical applications. The study highlights the pivotal role of the ESIPT mechanism, where efficient intramolecular hydrogen bonding facilitates proton transfer upon excitation, leading to enhanced fluorescence properties. This phenomenon is particularly pronounced in compound 2A, where dual O—H interactions contribute to its remarkable fluorescence behavior, making it a standout candidate for use in high-performance optical materials. These findings not only advance our understanding of azo compounds and their versatile photophysical characteristics but also open new avenues for their application in cutting-edge technologies such as optical sensors, imaging agents, laser materials, and other fluorescence-based devices. By strategically leveraging the ESIPT process and the unique structural features of these compounds, this research paves the way for future innovations in the field of advanced optical materials and photonic devices.