The use of LED-to-camera communication opens the door to a wide range of use cases and applications, with diverse requirements in terms of quality of service. However, while analytical models and simulation tools exist for all the major radio communication technologies, the only way of currently evaluating the performance of a network mechanism over LED-to-camera is to implement and test it. Our work aims to fill this gap by proposing a Markov–modulated Bernoulli process to model the wireless channel in LED-to-camera communications, which is shown to closely match experimental results. Based on this model, we develop and validate CamComSim, the first network simulator for LED-to-camera communications.