Opportunities For Co-creation Research Articles

Unearthing new learning opportunities: adapting and innovating through the 'Antibiotics under our feet' citizen science project in Scotland during COVID-19.

'Antibiotics under our feet' is a Scottish citizen science project that aimed to raise science capital in primary school learners and their teachers through measurement of microbial diversity in urban soil samples in the search for novel antimicrobial compounds. Resistance to antibiotics is rising, posing a global threat to human health. Furthermore, science, technology, engineering and mathematics (STEM) skills are in crisis, jeopardising our capacity to mobilise as a society to fight antimicrobial resistance (AMR). Originally conceived as a response to the AMR and STEM emergencies, our project was hit by the unprecedented challenge of engaging with schools during the COVID-19 pandemic. We describe how we adapted our project to enable remote participation from primary schools and youth groups, utilising COVID-19 response initiatives as opportunities for multi-level co-creation of resources with learners in primary, secondary, and higher education. We produced portable kit boxes for soil sample collection with learning activities and videos linked to the Scottish Curriculum for Excellence. We also addressed glaring project specific content gaps relating to microbiology on English and Simple English Wikipedia. Our hybrid model of working extended our geographical reach and broadened inclusion. We present here the inception, implementation, digital resource outputs, and discussion of pedagogical aspects of 'Antibiotics under our feet'. Our strategies and insights are applicable post-pandemic for educators to develop STEM skills using soil, microbes, and antibiotics as a theme.

Whose culture is it anyway? Perceptions of accessibility in museums by professionals working with people with intellectual disabilities in Greece

ABSTRACT This research examines perceptions of accessibility in museums by professionals who work with people with intellectual disabilities and live in housing/rehabilitation settings in Greece and highlights factors and conditions that hinder people with intellectual disabilities from experiencing culture when visiting museums. Out of the 46 officially registered social organisations by the Hellenic Ministry of Health and the Hellenic Ministry of Employment and Social Affairs, 35 participated in the study, a percentage that allows monitoring the situation on a national level. The results showcase deficiencies in the provision of accessibility to cultural heritage with regards to information content, exhibitions and visitor experience, and participation and co-creation opportunities for this particular audience. This paper also makes policy proposals targeted at museums, aiming at enhancing accessibility to culture for people with intellectual disabilities and comes to fill a gap in the respective literature.

Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness

PurposeThis paper aims to address how perceived social media agility can promulgate co-creation processes, such as co-production and value-in-use, and how it impacts brand-related outcomes. This study also addresses calls for marketing scholars to investigate the types of personality traits that affect these potential relationships by accounting for the impact of technology reflectiveness.Design/methodology/approachThis paper conducted an online survey with 321 adult subjects. The direct, indirect and conditional (moderation) effects were assessed using multivariate regression, various PROCESS models and the Johnson–Neyman technique (to probe the interaction terms). Additional supplemental analyses were conducted via PROCESS models.FindingsThe results show that perceived social media agility directly and indirectly (through co-production and value-in-use) positively influences brand attachment and that the order of these two processes matters (co-production followed by value-in-use). Results also show that the positive impact of perceived social media agility on co-production and value-in-use deviates for customers high in technology reflectiveness but can be manipulated according to which process comes first.Originality/valueThis paper expounds on the new construct of perceived social media agility by uniquely linking perceived social media agility to two distinct value co-creation processes (co-production and value-in-use) and brand-related outcomes while highlighting how consumer-specific traits can affect this relationship in a social media setting.

Who should own the data? The impact of data value creation on data ownership

With the popularization and application of the Industrial Internet of Things, equipment manufacturers as upstream enterprises can collect in real time the operational data of their downstream enterprise customers’ devices. As the notion of “data as an asset” gains acceptance, enterprises increasingly value the data value chain. In the current market mechanism, ownership of data is not clear, which hinders the creation of data value. This study establishes a theoretical analytical model that considers the influences of the benefits and losses derived from value co-creation on claiming data ownership. Benefits obtained by upstream and downstream enterprises through data and losses incurred owing to data breaches are distinct, which impact their investments in data security and data authorization. Results reveal that investments in data security by upstream businesses are affected by benefits and losses and also correlated with data ownership. Conversely, if the downstream enterprise owns the data, its expected benefits can inversely affect the upstream's data security investment—increasing the downstream's benefits can lead to reduced security investment by the upstream, even though other factors may encourage the upstream to invest more in data security. The impact of who owns the data on the security investments of both upstream and downstream enterprises becomes less pronounced when the expected benefits or potential losses for one side grow. Lastly, the current study provides guiding principles for upstream businesses to claim data ownership, thereby facilitating the exploration and utilization of data value co-creation opportunities for upstream and downstream businesses.

Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection

PurposeThere is an ongoing challenge to map the efficacy of e-retailing strategies in building both value co-creation opportunities for online customers and customer value for companies. Based on the service-dominant (S-D) logic, an integrative model is provided that connects the impact of convenience and personalisation strategies (CPSs) on an e-retailer's performance – by offering co-creation opportunities and customer engagement.Design/methodology/approachThe survey instrument is validated and the model is tested with data from active online customers using a novel methodology that blends artificial neural network (ANN) analysis with partial least squares (PLS) in both the measurement model and the path analysis.FindingsThe findings robustly support the model and yield evidence of the contribution of CPSs in effective value propositions, the interface between the S-D logic and customer engagement, and the direct effect of customer engagement on tangible forms of value for companies.Originality/valueThis study is the first scholarly effort to provide a comprehensive understanding of how and why CPSs can maximise customer value for the e-retailer, while simultaneously testing the customer value/engagement interface with a new blended ANN-PLS method.

Design Thinking in Higher Education: Opportunities and Challenges for Decolonized Learning

This article builds upon current research to understand the value and limitations of teaching and learning design thinking (DT) in higher education. We implemented a mixed-methods study with faculty and students across 23 diverse courses in four higher education institutions in the United States. Findings showed that following structured learning processes, engaging in active listening, and focusing on others’ perspectives were the most valued DT practices across disciplines. In contrast, prototyping and experimentation were the least used DT practices, with widely varying understandings across disciplines. Additionally, we found consistent evidence that DT can support liberatory teaching and learning practices that decolonize students’ perceptions of power, encourage situated and action-oriented empathy, and provide opportunities for co-creation. This is particularly true when faculty intentionally encourage collaboration and project framing focused on critically analyzing dominant ways of knowing and power structures. Our analysis further revealed the challenges and importance of prototyping and conducting experiments with project partners. Ultimately, this approach can significantly enhance liberatory project outcomes and facilitate decolonized learning experiences. Given our findings, we point out limitations and challenges across current DT pedagogical practices and provide recommendations for integrating DT practices across disciplines in ways that center on issues of systemic oppression, social identity, and human-environmental relationships.

Building a Digital Education Library

As a formal institutional structure, university libraries represent at their core the collective knowledge and opportunity for deep personalised learning and professional development across the traditionalist subject matters. As professionals working within rapidly-evolving fields of online learning, in particular those around Learning Design, we do not have this same level of access or historical record as more traditional subjects (Elmborg, 2011). The Digital Education Library is an exploration of bridging this gap in a collaborative, co-curated, less formal approach to professional development. In adapting the library structure to meet the needs and breadth of our team, we also have the opportunity to modernise for access and inclusion. This design accounts for the needs of modern hybrid work models and encourages recognition of the breadth of skills, knowledge, and interests existing within our own team structures. The [institution]’s Digital Education division comprises of four smaller areas; a Learning Design, Learning Media, Learning Environments, and Exams & e-Assessments teams, under its broader banner. These interconnected roles each add value and contexts to library content and design (Ilahi et al., 2019). With a diverse team from dispersed locations, curation and access to digital resources and physical books are embedded in the design to normalise and facilitate hybrid teams. With these factors considered, building a Digital Education library gathers a broad range of themes related to third space design needs. The platform chosen utilises a hybrid approach (UNESCO, 2003), alongside a physical library of works, focused on not just instructional design, but a broad range of adjacent themes related to the areas of the Digital Education division – assessment design, media and graphic design, user experience, learning design, academic development, as well as works focused on the scholarship of teaching & learning, leadership, team culture, and data literacy. The range of themes explored is intentionally designed to foster partnerships between areas of the team, and hold intentional and visible space for professional development. Agency within the team is also fostered through opportunity for co-creation, through the option for team members to easily share resources they’ve found interesting, with relevant tags, descriptors, and templates. This presentation will explore the Digital Education Library and its design process, from its dual perspective roles as both a library of digital education, and a digital library of education.

Value co-creation in a high-performance computing (HPC) service ecosystem: opportunities for European SMEs

PurposeThis paper aims to develop a conceptual framework as a valuable investigative tool for future empirical studies examining stakeholders’ interactions within a high-performance computing (HPC) service ecosystem and identifying the enablers for better value co-creation under various service provisioning contexts.Design/methodology/approachThis conceptual paper follows a theory adaptation research design that systematically examines the literature on a substantive topic encompassing HPC technology adoption and usage by European small and medium-sized enterprises (SMEs). Furthermore, it introduces theoretical perspectives from service innovation research as its methodological approach (method theory) to develop a theoretical framework for value co-creation within an HPC service ecosystem.FindingsThe conceptual framework presented in this paper identifies the critical resource elements of SMEs, which can potentially be integrated with other stakeholders’ resources and complement the limited internal resources of SMEs for enhanced value co-creation within an HPC service ecosystem.Research limitations/implicationsThe conceptualisation of an HPC service ecosystem and the potential of value co-creation through integrating stakeholders’ resources, presented in this paper, underscore further empirical research in this direction.Practical implicationsFindings from this paper can inform European policymakers for regional development to frame regional strategies and policies that enable SMEs to better uptake HPC services. Service providers can revisit their business models to reconfigure their organisational resources for enhanced value proposition and co-creation.Social implicationsThis study advances the agenda of transformative service research that aims uplifting changes and societal well-being through a more inclusive and sustainable value co-creation among a wider set of stakeholders within the service ecosystem.Originality/valueThe paper addresses an under-investigated research gap by examining SMEs’ adoption of HPC services and opportunities for higher value co-creation using a service ecosystem approach based on multi-actor interaction, collaboration and resource integration.

Institutional re-configuration and value co-creation in circular product development: A service ecosystem perspective in the textile and apparel industry

Research on circular product development has gained popularity in recent years. While such approaches focus on the product's design phase to create environmental and economic value, they lack in understanding the co-created and dynamic nature of a multifaceted system of actors important for the transition to circularity. The purpose is to explore how multi-level institutional re-configuration patterns influence resource integration and its associated value co-creation during circular product development in a service ecosystem. Responding to the need to address the applicability of Service-Dominant Logic to managerial practice, the paper relies on a single case study of circular product development involving B2B actors in a supply chain for workwear garments in healthcare. Data was collected using participant observation during an innovation project lasting 1,5 years. The data, which was supplemented by semi-structured interviews and online queries, was analysed through coding, condensation and interpretation. The findings demonstrate the importance of interdependencies between institutional re-configuration patterns and the interrelatedness of the micro, meso and macro levels in a service ecosystem as these enable value co-creation opportunities during circular product development. For practitioners, the paper provides an understanding of how to manage enablers and barriers arising during circular product development through institutional work.

On the Verge Between Cocreation and Codestruction: The Interesting Case of a Greek Traditional Cultural Event

Traditional cultural events provide unique opportunities for resident-attendee destination experience and image cocreation, yet the cognitive, perceptual, and behavioral disparities between these key actor groups remain rather sparse. Focusing on the process rather than the outcome of cocreation, this article adopts a Service-Dominant Logic (SDL) to explore the underlying dynamics of social and economic actor encounters and their role in service value and image cocreation and destination resource management. More specifically, the study applies a mixed-method approach to study the interface of social and psychological carrying capacity during the Easter Rocket War in Chios (Greece). Building on the particularities of this traditional event, the research identifies variables that trigger cognitive and perceptual conflicts of interests that may jeopardize an event's and a destination's image cocreation process, resulting in its codestruction. Research findings contribute to the broader event image cocreation and destination branding body of literature, though the exploration of the underlying dynamics of multistakeholder and multiattribute event dimensions (cultural, spiritual, historical, recreational). From a managerial perspective, research findings aim to inform destination planning and decision-making processes that dictate event viability, publicity, and multistakeholder satisfaction.

Does opportunity co-creation help the poor entrepreneurs? Evidence from China.

Extreme poverty can be alleviated through entrepreneurship, but starting a business can be elusive among impoverished people, partly due to a lack of access to entrepreneurial opportunities. In the current literature, the source of entrepreneurial opportunity for the poor remains unclear. To address this knowledge gap, we used the opportunity co-creation perspective to examine the impact of opportunity co-creation on the entrepreneurial performance of the poor and its various influence pathways. We developed a chain multiple mediation model and surveyed 330 poor entrepreneurs from the Wuling Mountain Region, which used to be one of the 14 contiguous poverty-stricken areas in China until the end of 2020 when the country announced the eradication of extreme poverty. Data analysis was done using structural equation modeling (SEM). The results suggest that opportunity co-creation has a direct positive effect on the entrepreneurial performance of the poor and an indirect positive effect through the chain mediating effect of opportunity beliefs and entrepreneurial behavior. The findings confirm that opportunity co-creation is a critical factor for entrepreneurs in poor areas to overcome the lack of entrepreneurial opportunities and can also contribute to a better understanding of opportunity beliefs and entrepreneurial behavior. Furthermore, these results have important implications for poor entrepreneurs and provide opportunity co-creation solutions for poverty reduction through entrepreneurship.

The value co-creation journey: a longitudinal process unfolding in a network through collaboration

Purpose This study aims to develop our understanding of the value co-creation process in business networks. This study identifies four key sub-processes that characterize the value co-creation journey as it unfolds across an inter-organizational network. These four sub-processes are opportunity co-creation, solution co-creation, complementary co-creation and activated co-creation. Design/methodology/approach Reflecting the exploratory nature of this research, the methodology relies on an in-depth case study, which is analyzed through the lens of the resource interaction occurring within the specific business relationships and collaborative episodes that affected the nine-year long development of Deko, a new architectural lighting solution. Findings The main contribution of the paper is identifying the sub-processes comprising the value co-creation journey of a technology development solution based on resource combining, re-combining and un-combining across a business network. That value co-creation occurs through a time-consuming journey requiring multiple episodes of collaboration can also inspire the practice of handling this process for instance for a small business such as the one featured in this case study. Originality/value This paper highlights that the value co-creation journey process has the potential to frame the unfolding of collaboration in practice for a small business.

КАТЕГОРІЯ СТАНОВОСТІ ЯК ВАЖЛИВИЙ ЧИННИК ЛІНГВІСТИЧНОГО ВИРАЖЕННЯ ОСВІТЯНСЬКОГО МЕРЕЖЕВОГО ДИСКУРСУ

The relevance of the topic, justified by the modern digitalization of the world, virtual reality is becoming increasingly important for the real world, very often the virtual world complements, but influences the real world. General digitalization entails changes in the global and national information space, forming a new language and information environment of a new socio-cultural reality, which is actively being formed and rapidly spreading with the increasing dominance of spheres of influence of modern means of communication in real life. The total spread of the latest technologies has fundamentally changed the standards of communication and information exchange, being able to attract an unlimited audience, encouraging the creation of content by your audience, expanding the boundaries of the chronotope, opportunities for collaboration and co-creation. As a result, the emergence of the phenomenon of social networks that combine digital media, online communication with an ultra-high level of interactivity, which in a special way create an information space, on the one hand, and at the same time act as tools, on the other. Teachers very often position themselves in social networks, forming a unique image of a teacher. This process, from something insignificant and fragmentary, has acquired large dimensions that require deep reflection and study. The subject of the research of the article is the study of educational network discourse, and the object is the study of the functional-semantic category of class within the framework of educational network discourse. The purpose of the article is to determine the place of the functional-semantic category of estates in the educational network discourse. The study was conducted on the material of messages in the social networks "Facebook".

Collaborative research methods and best practice with children and young people: protocol for a mixed-method review of the health and social sciences literature

IntroductionChildren and young people have the right to participate in research on matters that affect them, and their contribution improves research quality and insights from findings. Discrete participatory approaches are...

Establishing the worth of deprescribing inappropriate medications: are we there yet?

Establishing the worth of deprescribing inappropriate medications: are we there yet?

Objects as Means of Sustainability Knowledge Co-Creation Across the Research-Practice Boundary

Tackling grand challenges calls for a systemic view that highlights opportunities for knowledge and solution co-creation between researchers and practitioners. To explore how objects help to bridge the research-practice gap, this empirical study brings together various actor groups – academics, practitioners, and consumers –, two knowledge-sharing objects in the textile and fashion sector, and co-creation activity in the context of sustainability knowledge transformation. Our findings show that objects can actively support knowledge co-creation across the research-practice boundary. In doing so, they shed light on three dimensions in the use of sustainability knowledge-sharing objects: emotions and identity threat, object incompleteness, and temporality. We contribute to three combined literature sets on boundary objects, grand challenges, and co-creation. First, objects help to materially ground researcher-practitioner interactions by inscribing insights from each knowledge domain as part of a process of knowledge co-creation. Second, specific object form features contribute to both simplify and address a system-level problem. Third, our findings suggest that while promising means of diffusing sustainability knowledge to practice, the imperfection of the co-created boundary objects necessitated by the fast tempo of the world of practice, evokes negative emotions in, and poses an identity threat to, academics participating in co-creation.

Design Artifacts: Understanding how Entrepreneurs use Artifacts during Opportunity Development

Design research recognizes the relational and temporal dimensions inherent(ly relevant) to new venture creation, and these aspects receive increasing attention in entrepreneurship research. The current study examines how entrepreneurs use artifacts during early stages of opportunity development from a design perspective. To do so we draw on insights from previous research on artifacts in entrepreneurship studies and apply them to a qualitative study of longitudinal data. This was collected in the form of weekly diary reports from thirteen during a one-year program in a business incubation setting. By identifying seven distinct roles in which entrepreneurs employ artifacts in interaction with relevant stakeholders, a design model of opportunity development as artifact-based problem-solving is derived. The results of our study provide a more nuanced understanding of which and why artifacts are used by entrepreneurs during opportunity development, advance our understanding of the way in which artifacts facilitate the co-creation of entrepreneurial opportunities as well as offer practitioners with concrete illustrations on how to consciously use artifacts for successful opportunity development.

Research on value co-creation elements in full-scene intelligent service

Compared with common intelligent service, full-scene intelligent service has its uniqueness in high integration, synergy, and technological spillover. However, the traditional service or business model theories cannot precisely elaborate its sociotechnical contextual nature and value creation logic. To fill this knowledge gap, we provide initial insights into the value co-creation logic in full-scene intelligent service by exploring the value co-creation elements using a data-driven text mining approach. We analyzed 171 business reports on the full-scene intelligent service by the topic modeling using the Latent Dirichlet Allocation (LDA). The findings reveal three main clusters: value proposition, participants, and connection platform. This study presents a theoretical framework for a further exploratory case study and quantitative research on full-scene intelligent service. This study also helps small and medium-sized enterprises to explore and exploit value co-creation opportunities.

Interorganizational coworking: attenuating complexity, enhancing resilience and fostering open innovation and knowledge cocreation

PurposeThis study aims to explore how interorganizational coworking spaces (CWS) affect complexity, resilience, open innovation and knowledge cocreation.Design/methodology/approachThis is a qualitative study using the exploratory design. Data are gathered through semistructured interviews and naturalistic observation in six different CWS.FindingsIn line with previous studies, the findings show that being in a CWS with professionals of various backgrounds and contained levels of diversity make people prone to communication and knowledge sharing. Differently from previous research about knowledge creation in CWS, this study discovered that knowledge cocreation was only averagely affected. Complexity and resilience were the most influenced dimensions with scores higher than average, followed by open innovation and knowledge cocreation.Research limitations/implicationsMain limitations are related to the qualitative method itself which may not reach the data saturation and with the nonsynergistic analysis of all dimensions together. A further limitation arose because of the COVID-19 pandemic which contributed to downsizing the number of participants while restricting the options of the involved research instruments. The implications for research are related to a need for further studies using large-scale surveys to strengthen the reliability of research. Additionally, more research is needed to explore the multiple dimensions of open innovation, complexity and resilience in CWS.Practical implicationsFor CWS providers, it is recommended to create thematic/clustered areas of collaboration based on specific professions. For early-stage businesses, freelancers and micro/entrepreneurial firms that do not wish to lease their own office, CWS provide an opportunity for value cocreation and open innovation.Social implicationsCWS, either physical or virtual, can be used as a retreat approach and a socialization platform, especially for those in need to recover from post-traumatic stress due to the imposed isolation caused by COVID-19 pandemic.Originality/valueGiven the unexplored phenomena of complexity and resilience in CWS, the major contribution of this research is related to the impact of interorganizational coworking upon complexity and resilience.

Exploring modes of sustainable value co-creation in renewable energy communities

The renewable energy transition has prompted research into what business models in the transforming energy sector can look like. One key development of the spread of renewable energy technologies has been the emergence of citizens as engaged stakeholders in the energy transition through so-called energy communities. Energy communities, whether initiated by citizens, the private sector, or municipality, have the opportunity to leverage the engagement and skills of “energy citizens” in order to create sustainable value for the environment and community. We explore sustainable value co-creation between citizens and other stakeholders in the setting of the Positive Energy District (PED), a particular type of energy community. This leads us to analyze PEDs through the lens of business models for sustainability, using a stakeholder theory approach, as a way to understand how different stakeholders contribute to the overall sustainability goal of the community. In particular, we focus on the many roles citizens can play and extent in which they can be involved in value co-creation. We conclude that PEDs are polycentric business models in themselves wherein vision-holding stakeholder guide the dynamics of the PED ecosystem. Our findings point to further potential opportunities for sustainable value co-creation in PEDs and similar settings and open questions as to what extent citizens should be integrated into business models operating in such settings.