Opportunities Of Social Media Research Articles

Indigenized Leisure and Data Colonialist Systems

Social media sites and the opportunities they advertise are often promoted as facilitating community connection, creativity, and listening with others. Many facets and descriptors of social media opportunities can be related to First Nations’ understanding of what comprises wellness and leisure. With this in mind, many Indigenous users may partake in social media with the expectation of a primarily leisurely online experience that would contribute to an individual’s health and wellness. Couldry and Mejias’ (2019) concept of ‘data colonialism’ frames the purpose of online spaces such as the social media platforms TikTok, Instagram, and X (Twitter) as having a very different goal, one removed from leisure or where leisure is nothing more than a symptom of data collection efforts. This digital auto-ethnographic project, assisted by discourse analysis, utilizes the researcher’s Anishinaabe identity markers through site profiles to gather data which explores whether or not social media sites are truly a space of leisure for First Nation’s users under ‘data colonialism.’ This project finds a clash in data collection functions and online community opportunities, which renders Indigenized leisure within the digital space a fallacy. In council with teachings from Velkova and Kaun’s (2021) article Algorithmic Resistance: Media Practices and the Politics of Repair and Wemigwans’ (2018) A Digital Bundle; Protecting and Promoting Indigenous Knowledge Online, this project looks to the future, discussing the manipulation of social media affordances towards a true online wellness space for Indigenous users.

METAVERSE AS A SOCIAL MEDIA ENVIRONMENT IN ARCHITECTURE

The research examines the considerable possibilities of Metaverse as a social media platform for architecture. From this point of view, projects designed for the metaverse universe, derived from architectural websites, are being assessed within the scope of social media opportunities. Within this framework, evaluations are made under the criteria of transferring the architectural memory to the Future, the experience and interaction of physical space, brand image and portfolio creation, professional development, and education. In the light of these evaluations, questions were prepared and in-depth interviews were conducted with 10 architectural professionals who have experience in the metaverse. Architectural interactions in the Metaverse allow professionals to visualize and share their projects. In particular, 3D designs produced in the Metaverse help architects collaborate more effectively on virtual projects. In addition, virtual architectural exhibitions and events held within this environment create significant opportunities within the industry by reaching a broad audience. While architects interactively explore the buildings they design in the Metaverse, they also have the opportunity to interact with clients and receive feedback. Metaverse encourages architects to be innovative and creative and guides them to work on projects that push the boundaries. As a result, the new digital age offered by the Metaverse is leading architecture to evolve towards a more open, interactive, and global architecture by combining architecture with social media and virtual reality.

Social media and the fragility of Africa

This research empirically analyzes the effect of social media on fragility. It goes beyond political grounds which oppose techno-optimistic to techno-pessimistic perceptions of the impact of social media to analyze its consequences on global, security, economic and social fragilities. The research uses annual data from a panel of 47 African countries for the period 2000–2018. Results reveal that the use of social media by the public to organize offline political actions has no outcome on global fragility. However, its use by elites for the same end accentuates global state fragility. This operates through security and political fragilities. Fragility is negatively associated with higher civil society participation, education and democracy. The use of social media to organize offline political actions either by people or by elites in the context of higher civil society participation reduces fragility, while its use either by people or by elites in the context of higher educational level accentuates state fragility. The use of social media to organize offline political actions by people in the context of democracy boosts fragility but its use by elites in the same framework reduces fragility. There is a need to sensitize people, especially elites in Africa on the threats and opportunities of social media. There is also a necessity to develop a dynamic, well-educated and well-organized civil society and population in order to better valorize the opportunities that social media represents.

The Role of Digital Literacy in Optimizing Social Media for MSMEs in the Digital Economy Era

In today's rapidly evolving digital landscape, business operators must adeptly understand and evaluate information, particularly in digital formats. Within the realm of social media, digital literacy is indispensable, enabling individuals and organizations not only to utilize these platforms but also to harness them strategically and securely. Proficiency in digital literacy, which includes a comprehensive understanding of various social media features, is crucial for SMEs striving to achieve their business objectives through social media. The impact of digital literacy on social media utilization by SMEs is profound. With robust digital literacy skills, SMEs can refine their marketing strategies, produce compelling content, manage customer interactions efficiently, and safeguard their enterprises from digital threats. Conversely, insufficient digital literacy can hinder SMEs' ability to capitalize on social media opportunities and fully realize their potential. Consequently, advancing digital literacy is vital for SMEs to remain competitive and thrive in today's digital marketplace.

Social media recruitment of participants in a female stress urinary incontinence trial: A feasibility study

ObjectiveThis study explores the opportunities of social media advertisements as a recruitment strategy in women with stress urinary incontinence (SUI). Study designThis feasibility study was part of a larger clinical trial on the effects of a patient decision aid for SUI treatment. We started a 61-day social media advertisement campaign to recruit women for the trial. The primary outcome of our study was enrolment pace. Secondary outcomes involved cost per participant, baseline demographic comparison and ad campaign performance metrics. Additionally, we interviewed recruited participants to identify the facilitators and barriers of our approach. ResultsTen participants were recruited, of whom 8 completed the full study protocol (2 questionnaires 6 months apart). The enrolment pace, 4.0 study participants per month, was faster compared to the average of 2.7 participants per month through conventional methods. The campaign reached 87 clicks on the advertisement per day and 1 % of these women showed interest in our study by contacting us. The overall conversion rate from click to full participation was 0.2 %. The costs per participant were €112. Besides higher age, the demographics of the social media recruited participants were comparable to the conventional inclusions. Qualitative analysis identified more user-oriented enrolment procedures and potential participant benefit as facilitators of social media recruitment. ConclusionThis study shows that social media recruitment can be feasible in trials for women with SUI. It can accelerate recruitment of eligible participants. Optimising the enrolment procedure to better meet participants’ needs and recruitment benefits may improve participation and cost-effectiveness.Trial registrationID 2017-3540

The Influence of Social Media on Public Administration

Background: The increasing use of social media platforms has profoundly influenced various aspects of society, including public administration. Social media has become a powerful tool in communication, information sharing, and networking, and it can potentially transform how public administration operates. However, several challenges are associated with using social media in this context, such as cyber security risks and the potential for misinformation and fake news. Aim: This research aims to explore the influence of social media on public administration, including how social media platforms are being used in this context, the benefits and challenges associated with social media use, and how public administrators can effectively manage the risks and opportunities related to social media. Qualitative Method and Secondary Data: This research will use qualitative methods to collect and analyze data from secondary sources such as scholarly articles, government reports, and case studies. The data will be analyzed thematically to identify patterns and trends related to the research questions. Findings: The findings of this research suggest that public administrators are using social media platforms for a variety of purposes, including sharing information, receiving feedback, and engaging with citizens. Additionally, using social media has several benefits, such as increased transparency and accountability, greater citizen engagement, and faster communication. However, several challenges are associated with social media use, including cybersecurity risks, privacy concerns, and the potential for misinformation and fake news. Public administrators can effectively manage the risks and opportunities of social media use in their organizations by developing policies and procedures, training staff, and monitoring social media use.

YouTube vlogging and dissidence in Zimbabwe: Opportunities from authoritarian media policies

This article explores the use of YouTube in the increasing practice of vlogging in Zimbabwe. Vlogging counters authoritarian media policies that restrict the entry of new media players and democratic participation in existing traditional media. This dearth of public debate on traditional media has created a window of opportunities for social media as alternative voices through YouTube ‘televisions’. We consider this a metaphorical yearning for alternative television stations in the mainstream media-dominated context of Zimbabwe. Employing the theoretical concept of counterpublics, this article presents a thematic analysis from three selected YouTube channels: Bustop TV, Goldgator TV and TV 7. The findings reveal that although authoritarian media laws are a huge setback to freedom of expression, YouTube empowers non-professional journalists to challenge those who possess political power. The article establishes that authoritarian media laws are no longer as effective in stifling dissent. We argue new thinking towards a liberal trajectory is called upon.

Influence of Instagram Social Media Marketing as a Promotional Means to Increase Intentions to Visit Tourist Destinations

Technological advances, mainly social media, can drive the increase in GDP. The ease, convenience, and practicality of consumers using social media create almost limitless opportunities for social media marketing in the travel sector. Tourism destination managers have widely used Instagram to promote their destinations by creating appropriate images. However, it is essential to understand the types of destination images that influence tourists. This research aims to understand the relationship between destination image and intention in social media marketing. This research also aims to determine which cognitive or affective destination description is more significant. This research involved 373 respondents who actively use Instagram and know tourism destinations' official social media accounts. The data was analyzed using PLS-SEM. This research finds that social media marketing significantly affects the intention to visit, affective, and cognitive destination images. Destination image also mediates the relationship between social media marketing and visitors' propensity to leave. The analysis findings also show that affective destination image is more effective than cognitive destination image in influencing visitor intentions. These results highlight the importance of considering emotional components when promoting tourist locations.

MEMBANGUN KOMUNITAS HIJAU MELALUI PELATIHAN “PROGRAM SADAR PRODUK HIJAU MELALUI MEDIA SOSIAL” PADA GENERASI MILENIAL DI LAMPUNG

The coming of the digital era opens up new opportunities for social media as an interactive means ofaccumulating knowledge. Individuals who interact with each other in social media space operate thecapacity of information-seeking and information-sharing. At a certain level, the accumulation ofknowledge formed by the information-seeking and information-sharing activities of social media opensup views for solving practical problems, including one of which is environmental problems. By usingthe global normal argument of green practices and the potential of the millennial generation inIndonesia, the Tim Pengabdian kepada Masyarakat (PkM) of Universitas Katolik Musi Charitas -Palembang held an activity entitled "Green Communities Development Through 'Green ProductAwareness Program Using Social Media' for Millennials in Lampung". The program employs twostages of green awareness development method, namely: (1) Conceptualization ; and (2) Practicalimplementation. The activity which lasted for two days received a positive response from theparticipants.

Opportunities for Social Media to Support Aspiring Entrepreneurs with Financial Constraints

Social media offers an alternative source for entrepreneurs to expand their social networks and obtain relevant resources to support their ambitions. Aspiring entrepreneurs with limited access to resources and social networks might rely more on the opportunities that social media tools offer. Aspiring entrepreneurs navigate social media to realize their economic dreams. Yet, those who face financial constraints often face challenges. Because aspiring entrepreneurs are transitioning to entrepreneurship, they must construct and even adapt to new work-role identities and new requisite skills, behaviors, attitudes, and patterns of interactions. In a re-analysis of a sub-sample of data from two empirical studies, this work examines how aspiring entrepreneurs living in a financially-constrained environment seek informational, social, and emotional support online and navigate their transition to entrepreneurship. These entrepreneurs obtained informational and emotional resources from observing other members' posts in online communities, including the next steps needed to adapt to their desired small business work roles. However, few publicly disclosed their informational or emotional needs online. We extend existing research on financially-constrained entrepreneurs' use of social media, contributing insights into how these resource-seeking practices limit their exploration of alternative entrepreneurial identities and feedback. We also contribute design implications to facilitate their online disclosure practices, including offering suggestions about ways to respond to questions and other disclosures in ways that restore trust and mitigate identity threats.

Tiktok & Law of Personal Branding for Product Marketing (Study on @Farhanbashel Tiktok Account)

In line with the development of web 2.0 and the types of social media in the digital era, it cannot be separated from the development of cellular data connectivity which has become part of everyone's daily life, and has directly revolutionized the way people live, works, interact and socialize. The object of research in this writing is @farhanbashel TikTok account engaged in the lifestyle & fashion category. The analysis technique used is descriptive analysis with a qualitative approach. In this writing, researchers are trying to explore how TikTok accounts @farhanbashel build personal branding to create a public identity as a content creator in the fashion & lifestyle category on the TikTok platform, which in the end is considered to support product marketing activities in the form of endorsements and other forms of cooperation to market a product. Participatory culture in the digital era provides opportunities for social media users to create content according to their preferences, often referred to as user-generated content. Based on a statement from the account owner, Farhan Basel, these cooperation opportunities were formed and started solely from his TikTok account which was initiated during the early days of the COVID-19 pandemic, namely the beginning of 2020 with the initial intention only to fill free time. Indirectly, @farhanbashel TikTok account has carried out product marketing activities along with personal branding-building activities, as evidenced by the presence of values in the concept of eight laws of personal branding in the content shared

FACTORS THAT IMPACT THE EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL IN SMALL AND MEDIUM-SIZED ENTERPRISES IN SELANGOR, MALAYSIA

Small and medium-sized enterprises (SMEs) play a vital role in the Malaysian economy. The success of SMEs is critical for Malaysia's total economic progression, both nationally and globally. Conducting business online is one of the opportunities social media has provided entrepreneurs. SMEs often lack the means to conduct in-house marketing operations or hire a skilled marketing consultant. Social media is a massive dialogue that everyone can join. With social media, businesses have the added advantage of following statements and replying instantly. While there is much literature on social media marketing methods, there is not much information on how businesses might utilize social media to enhance profits. There is little academic research into the elements that drive social media use and its impact on SMEs in Malaysia. This research aims to develop an understanding of improving the use of social media as a marketing tool in SMEs and address its relationship to brand awareness, consumers' engagement, word-of-mouth, conversion rate, and effectiveness. For this quantitative study, data was collected using questionnaires conveyed to SMEs engaged in online marketing activities. The survey yielded 177 valid responses. The findings of this study indicate that word-of-mouth and engagement were insignificant. However, brand awareness and conversion rates were significant. This result is significant for SMEs in emerging markets as it allows them to establish their marketing presence and enhance brand equity.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0811/a.php" alt="Hit counter" /></p>

Social Media Advertising for Achieving Long-term Marketing Objectives

Increasing competition on consumer markets forces businesses to elaborate marketing plans focused on long-term perspectives. This is important in today’s fluctuating and unpredictable business environments, where high level of competitiveness and positive reputation is a premise of survival for a business. Otherwise, it will be unable to retain its share on consumer markets and make plans focused on long-term periods. In this regard, social media advertising is one of the most powerful strategies to reach various marketing goals: brand awareness and high brand value, positive reputation and word of mouth, growing customer base, high ROAS (return on ad spend) in short-term and CLV (customer lifetime value) in the long run. Therefore, it is necessary to research social media advertising in terms of achieving long-term marketing goals. The paper deals with various issues, including advertising opportunities of social media, ways of attracting and retaining customers, raising brand awareness and elaborating strategies focused on long-term results. Discussion provided in the paper is a result of literature review and the author’s observations. Each part of the paper contains recommendatory remarks for achieving long-term marketing goals by using social media advertising strategies. The paper is summarized by a brief conclusion.

Pandemi Sürecinde Kadın Girişimcilerin İş ve Aile Yaşamları

This research aims to understand and interpret the changes in the working and family lives of women entrepreneurs working in SMEs during the pandemic process. The research was designed with a phenomenological pattern by using qualitative research methods. The participants consisted of 14 women entrepreneurs selected by using purposeful and snowball sampling techniques among women entrepreneurs who received KOSGEB support in Ankara. Data were obtained through semi-structured interviews. 
 It has been revealed that the most important change in the working life of women entrepreneurs during the pandemic process is the decrease in incomes and increase in expenses. The decrease in business capacity has led women entrepreneurs to exhibit pessimistic attitudes towards working life. It is possible to collect other changes in working life under the categories of decrease in the number of customers, decrease in the number of employees, change in working hours, inability to save, consuming existing savings, working from home, benefiting from social media opportunities in working life.
 Although some of the women entrepreneurs stated that the pandemic was functional in terms of increasing the interaction of family members, strengthening ties and providing the opportunity to rest, it is understood that the domestic workload of women entrepreneurs increased significantly in parallel with the negativities in their working life. There has been an increase in the use of domestic labor by women entrepreneurs such as care, cleaning, nutrition, and support for education. In this context, it can be claimed that the tendency of women entrepreneurs to stay away from work and withdraw to home life is getting stronger. As a result, the pandemic process has had a knock-on effect on the working and family lives of women entrepreneurs, and has had interrelated negative consequences that can be described as double disadvantage.

Free to express yourself online while off-duty? Tracing jurisdictional expressions of shifting workplace boundaries in Canada

ABSTRACT The myriad opportunities social media provide for amplifying individual expression are counterbalanced by the countless opportunities they afford employers to monitor and regulate employees’ off-duty speech. The embedding of social media platforms into peoples’ daily routines has blurred the boundaries between work and non-work domains. This presents a host of ethical, legal, and moral challenges pitting the rights and interests of employees against the authority and power of employers. In seeking to investigate whether, and the extent to which, employees’ off-duty expression is becoming subject to increasing employer control we conducted a systematic content analysis of Canadian judicial opinions from some 50 arbitration and court decisions involving the porous boundary between employees’ off-duty and work lives. The findings offer insights into the governance trajectory being charted by jurisdictional expressions in Canada that deal with reconciling employees’ right to freedom of expression with their contractual obligation to avoid harming employers’ public reputation. The analysis shows that employers are seeking to impose strong disciplinary measures for employee off-duty social media postings they deem contrary to their interests, and that adjudicators are upholding the imposing of such discipline while mitigating employer disciplinary excesses. These observations suggest the classic dichotomy between owners’ time and own time is being reconfigured into a distinction between owners’ time/space and one’s own tethered time/space. The recent introduction of ‘right to disconnect’ legislation offers labour unions a unique opportunity to develop collective bargaining proposals aimed at eliminating the tethering of employees’ time/space and better protecting their off-duty expression.

Онлайн-фандрайзинг як основний інноваційний інструмент неприбуткових організацій

The article deals with the dynamics of online fundraising in Ukrainian non-profit organizations, analyzes its tools and features, describes the main tendencies in using online technologies, examines new formats, opportunities, effective tools for the development of non-profit sector and identifies processes, that are necessary for effective functioning of non-profit organizations in context of digitalization due to the transition to online format. The world experience of various models regarding the application and use of online technologies is analyzed. Online fundraising means activities aimed at allocation of physical and financial resources for the implementation of non-profit programs and projects of non-profit organizations through the Internet. During a pandemic, fundraising, like many other social activities, switched to online platforms, and this factor influenced the active development of the use of online tools. The number of online payments received by non-profit organizations is increasing every year. The processes of digital transformation related to the transition to online format have started inevitably. The digitalization of the non-profit sector is one of the key vectors for the use of online tools in fundraising. A set of website features, built-in services and user-friendliness are on top. Volunteers promote their initiatives on social media for the benefit of non-profit organizations, in this way, the institutions have the opportunity to increase the audience of their donors. Online tools help to attract new audiences, using the opportunities of social media and other tools that promote joint actions. It is important for all non-profit organizations to keep in touch with their partners and donors as well as to be as transparent and accurate as possible. Concerning the tendencies of online fundraising, one should note that the business laws work in charity too. The sector is actively developing: a lot of people already use payment systems and SMS payments. New convenient initiatives and mechanisms are emerges. Online tools make it possible to analyze the behavior of donors, conduct experiments using various incentives for their direct interest in donating and facilitate feedback. This increases the effectiveness of non-profit fundraising efforts at the donation market and increases encouragement and satisfaction of donors.

Identification of the opportunities and threats of using social media among Iranian adolescent girls

BackgroundThe use of the Social Media (SM) has increased dramatically among adolescents. Social media are full of opportunities and threats. The present study aims at identification of opportunities and threats of using social media among Iranian adolescent girls. MethodsThis study was conducted using a qualitative approach and content analysis in 2019 in the city of Kermanshah, western Iran. Data were collected through individual semi-structured interviews and focus group discussions with 36 adolescent girls aged 12–18 years who were selected by theoretical and purposive sampling. ATLAS.ti-2019 software and Graneheim and Lundman analysis method were used to analyze the data and Guba and Lincoln criteria were used to evaluate the transferability of the results. ResultsThe results showed that social media is both a threat and a flourishing platform for adolescents. Findings were classified into 2 main categories and 8 subcategories: threats of using social media including 5 subcategories such as unhealthy lifestyle, increased risky sexual behaviors, academic challenges, tensions, psychological effects, and unconditional freedom, and opportunities to using social media including 3 subcategories such as psychosocial development, knowledge gain, and increased interactions. ConclusionTo strengthen social media opportunities in the face of its challenges, measures such as strengthening media literacy and teaching the correct use of the Internet and social media, educating adolescents and parents about the dangers of social media, educating and empowering parents to effectively communicate with children, producing content tailored to the cultural context and interests of adolescents, using affirmative approaches and removing access restrictions can be helpful.

Key Issues of Elaborating Branding Strategies by Using Social Media Marketing Platforms

Building a brand requires in-depth planning and scrupulous execution at every stage of its life cycle. In this continuous process, social media is one of the most powerful communication channels. It allows marketers to achieve a wide variety of branding objectives. However, managing a brand-building process is often affected by external factors, reputational threats and possible PR crises. Therefore, social media can be regarded both as a challenge and an opportunity for brands. It is extremely important to analyze social media in the context of branding. The paper provides in-depth revision of the role of social media in the branding process. Some of the most influential authors are cited for the literature review. The issues reviewed are as follows: opportunities of social media in branding, communication peculiarities of social media, positioning, reputation management and challenges. Statistical data from various sources is provided for emphasizing some aspects of branding through social media. The paper is summarized by an analysis of the issues reviewed and conclusive remarks.

Оценка регионального цифрового менеджмента партии «Cправедливая Россия – За правду» в электоральном цикле 2021 г.

The article presents the results of applied political research based on the use of modern methods and tools of social media analytics. In the course of the study, the task was to determine the reasons for the partial realization of the electoral potential of the renewed party «Fair Russia – For the Truth» during the election campaign of 2021. The authors believe that the identified regional differences in the quality of digital party management determine the general shortcomings in accompanying party activities in the digital space. Taking into account the increased role of online tools in the modern election campaign, as well as the expanded opportunities of social media in the process of building communications with target groups, the authors put forward a number of recommendations for scaling the electoral support of the party.

Abstract PO-014: Online cancer misinformation interventions for young adult cancer patients and caregivers

Abstract Purpose: We aimed to identify potential intervention strategies to mitigate the influence of online cancer misinformation among young adult cancer patients and caregivers. Adolescent and young adult (AYA) patients and caregivers suffer from health disparities throughout the cancer experience, including lack of knowledge about resources and support available. Methods: Participants completed an online survey and semi-structured interviews over the telephone, which lasted 19-40 minutes (average= 33.7 minutes). We calculated descriptive statistics on sociodemographic and cancer factors. Participant's expectations and suggestions for interventions that mitigate cancer misinformation were categorized through qualitative description. Results: Of 50 screened participants, 17 completed an interview and an online survey (34% participation rate). Participants were 64.7% female, and relatively diverse: 52.9% White, 29.4% Black, 11.8% Asian, 5.9% American Indian/Alaska Native, and 5.9% preferred not to answer. Participants had multiple suggestions on how to improve social media cancer information for patients and caregivers in three areas: platform suggestions, clinician suggestions, and concerns about privacy. Feedback to resolve platform problems included adding filters/warnings to platforms to block insensitive or inaccurate information, adding more virtual events for cancer patients and caregivers (e.g., zoom calls or online conferences that share resources, personal stories, and provide interaction with fellow AYA patients/caregivers), and having an option to mute ads or suggested pages that contained cancer information. Participants also suggested that clinicians should be more vocal about recommending high quality cancer-based social media pages and online resources. Finally, some participants worried about the confidentiality of their cancer online. For example, some were concerned that online information seeking would lead their cancer diagnoses to be exposed to employers on social media. One suggestion to ameliorate this issue was to have an option of blocking specific accounts from seeing posts or group statuses that contained sensitive information about the cancer experience. Conclusions: Young cancer patients and caregivers are exposed to online cancer misinformation, and this may negatively influence their engagement in cancer care, relationships with others, and self-perception. We identify potential opportunities for social media businesses, health care teams, and legal entities to intervene with young patients and caregivers. Citation Format: Ashley J. Green, Keely Smith, Jennifer Traslavina Jimenez, Margaret Raber, Terry Badger, Echo L. Warner. Online cancer misinformation interventions for young adult cancer patients and caregivers [abstract]. In: Proceedings of the AACR Virtual Conference: 14th AACR Conference on the Science of Cancer Health Disparities in Racial/Ethnic Minorities and the Medically Underserved; 2021 Oct 6-8. Philadelphia (PA): AACR; Cancer Epidemiol Biomarkers Prev 2022;31(1 Suppl):Abstract nr PO-014.