Opportunities For Rural Communities Research Articles

Children's books for research-based outreach and science communication pedagogy

Abstract. Academics are encouraged to integrate scientific research with the public, but methods of doing so are often transient and insubstantial. Students and future scientists also require training and exposure to the importance of public outreach and science communication within STEM fields. Here, I describe two projects that provide a template for using children's books as an efficient and impactful means of science communication. The first part describes an international research project that culminates in the writing, illustration, and distribution of a children's book. Farzana’s Journey is a children's book based on multidisciplinary research on the pairing of the physical and human systems in coastal Bangladesh. Written, illustrated, and freely distributed in the Bengali language, the book is a place-based tool to teach rural Bangladesh communities about the natural world and our scientific findings. Through the development and distribution of the book, we encouraged collaboration and public outreach with scientists, artists, and students concerned with enhancing educational and social opportunities in rural communities. We also ensure a physical tie to the community after the project's culmination. The book sparks children’s curiosity in the local environment while also demonstrating a means for sustainable educational outreach with impoverished, remote communities. The second part of the paper provides an overview of how this type of science communication can be taught to early-career scientists. Students in an intensive learning undergraduate course produce children's books about a scientific concept or process. I describe the curricular context and layout of the course, the assessment of deliverables, and the impacts of the science storytelling process as a model for teaching communication literacy. Together, these efforts demonstrate the potential impact of children's books on science communication efforts among students, early-career scientists, and local communities.

Mind the gap: The AURORAL ecosystem for the digital transformation of smart communities and rural areas

Rural areas play a crucial role in addressing challenges related to climate change, food provision, biomass, and energy. At the same time, digital solutions have proven essential in improving safety, quality of life, and resilience in daily life. However, the lower population density and the lack of digital infrastructure in such rural areas make it difficult to develop technology-driven private businesses and public services. This can negatively impact socio-economic indicators and hinder the development of new services to cover peoples’ needs. For this reason, in this document, we seek to provide a stronger focus on rural regions in digitalization efforts and create new opportunities for rural communities. For that, we analyze the barriers and needs of the rural environment and present AURORAL, a digital service platform designed to meet the needs and contexts of rural areas. This ecosystem, comprising sustainable and multi-interoperable apps and services, can help communities succeed in innovation and smart transformation, providing the necessary infrastructure to facilitate long-lasting social, environmental, and economic benefits by prioritizing openness, interoperability, and decentralization. On the principle that the full potential of these technologies can only be realized when they are integrated into societal and economic activity and organization, AURORAL aims to promote economic growth and digitalization in the rural domain and contribute to bridging the digital divide between rural and urban areas.

Uses of Usumacinta River sediments as a sustainable resource for unpaved roads: An experimental study on a full-scale pilot unit

PurposeTransportation is a key factor for economic growth and poverty reduction because it improves access to services and opportunities for rural communities. Unpaved roads, however, still represent 80% of the global road network. The state of Tabasco, Mexico, is not an exception. Materials and methodsGeotechnical identifications of raw and lime-treated sediments are performed. A methodology is developed to reproduce a soil-model close to the raw sediment's properties. The reconstituted soil-model is used for full-scale testing including CBR indexes determination, cyclic vertical plate testing and horizontal traffic loads tests. ResultsThe rutting generated from the cyclic plate and traffic load tests, on both the untreated and the lime-treated soil-model, are compared. The lime treatment appears to improve the properties of both the soil-model and the sediments. ConclusionsThe findings give promising perspectives regarding the use of Usumacinta River sediments for the construction of unpaved roads.

The Coffee Compromise: Is Agricultural Expansion into Tree Plantations a Sustainable Option?

In tropical regions, land-use pressures between natural forest, commercial tree plantations, and agricultural land for rural communities are widespread. One option is to increase the functionality of commercial plantations by allowing agroforestry within them by rural communities. Such land-sharing options could address wider societal and environmental issues and reduce pressure on natural forest. To investigate the trade-offs involved, we used InVEST to model the ecosystem services provided by growing coffee under commercial pine plantations in Indonesia against other land-use options. Pine–coffee agroforestry provided worse supporting and regulating services (carbon, sediment and nitrogen retention, catchment runoff) than natural forest; however, it provided greater provisioning services (product yield) directly to smallholders. Converting pine monoculture into pine-coffee agroforestry led to increases in all ecosystem services, although there was an increased risk to water quality. Compared with coffee and root crop monocultures, pine–coffee agroforestry provided higher levels of supporting and regulating services; however, product yields were lower. Thus, opening up pine plantations for agroforestry realises additional income-generating opportunities for rural communities, provides wider ecosystem service benefits, and reduces pressure for land-use change. Lower smallholder yields could be addressed through the management of shade levels or through Payments for Ecosystem Services schemes.

Plastic Pollution, Waste Management Issues, and Circular Economy Opportunities in Rural Communities

Rural areas are exposed to severe environmental pollution issues fed by industrial and agricultural activities combined with poor waste and sanitation management practices, struggling to achieve the United Nations’ Sustainable Development Goals (SDGs) in line with Agenda 2030. Rural communities are examined through a “dual approach” as both contributors and receivers of plastic pollution leakage into the natural environment (through the air–water–soil–biota nexus). Despite the emerging trend of plastic pollution research, in this paper, we identify few studies investigating rural communities. Therefore, proxy analysis of peer-reviewed literature is required to outline the significant gaps related to plastic pollution and plastic waste management issues in rural regions. This work focuses on key stages such as (i) plastic pollution effects on rural communities, (ii) plastic pollution generated by rural communities, (iii) the development of a rural waste management sector in low- and middle-income countries in line with the SDGs, and (iv) circular economy opportunities to reduce plastic pollution in rural areas. We conclude that rural communities must be involved in both future plastic pollution and circular economy research to help decision makers reduce environmental and public health threats, and to catalyze circular initiatives in rural areas around the world, including less developed communities.

Rural entrepreneurship and job creation: the hybrid identity of village-cadre-entrepreneurs

Poverty alleviation has been one of the most important issues in human society, especially in rural areas. As a critical solution to settle rural poverty, entrepreneurship increases rural entrepreneurs' income and creates job opportunities in rural communities. However, why rural entrepreneurs have different employment choices remains underexplored. This research focuses on village cadres' entrepreneurship in China, exploring how the hybrid identity of village-cadre-entrepreneurs interacts and further influences their motivation to create more jobs. Furthermore, we theorize how contextual factors, such as village isolation, lineage group, and regional collective mobilization, shape the logic of the employment strategy resulting from this hybrid identity. Based on a nationwide representative sample comprising 4346 rural entrepreneurs and their enterprises, our findings indicate that village-cadre-entrepreneurs are motivated to provide more work opportunities within the system of village self-governance. With job creation, village-cadre-entrepreneurs preserve and strengthen the “patron” image of village-cadre identity and mitigate the “businessman” image of entrepreneur identity. Further to this, the positive effect of village-cadre-entrepreneurs offering more work opportunities via entrepreneurial activities is more prominent when villages i) are more isolated from the external environment, ii) have more lineage groups, or iii) are in areas with more collective mobilization. This study highlights the impact of rural governance logic in rural entrepreneurial activities and the significance of village-cadre-entrepreneurs' role in job creation and rural poverty alleviation.

Barriers and Drivers of Renewable Energy Penetration in Rural Areas

The paper deals with the exposition of the main barriers and drivers of renewable energy usage in rural communities. Climate change mitigation is causing governments, policymakers, and international organizations worldwide to embark on policies, leading to increased use of renewable energy sources and improvement of energy efficiency. Climate change mitigation actions, including the Green Deal strategy in the EU, require satisfying the expanding energy demand and complying with the environmental restrictions. At the same time, the prevailing market structure and infrastructure relevant to the energy systems are undergoing a crucial transformation. Specifically, there has been a shift from centralized to more decentralized and interactive energy systems that are accompanied by a low-carbon energy transition. Smart Grid technology and other innovations in the area of renewable energy microgeneration technologies have enabled changes in terms of the roles of energy users: they can act as prosumers that are producing and consuming energy at the same time. Renewable energy generation that is allowing for deeper involvement of the citizens may render higher social acceptance, which, in turn, fuels the low-carbon energy transition. The collective energy prosumption in the form of energy cooperatives has become a widespread form of renewable energy initiatives in rural communities. Even though renewable energy consumption provides a lot of benefits and opportunities for rural communities, the fast penetration of renewables and energy prosumption encounter several important barriers in the rural areas. This paper analyses the main barriers and drivers of renewable energy initiatives in rural areas and provides policy implications for the low-carbon energy transition in rural areas.

Factors contributing to the recruitment and retention of rural pharmacist workforce: a systematic review

BackgroundRecruiting and retaining medical, nursing, and allied health professionals in rural and remote areas is a worldwide challenge, compromising continuity of care and population health outcomes in these locations. Specifically, pharmacists play an essential and accessible frontline healthcare role, and are often the first point of contact for health concerns. Despite several incentives, there remains a maldistribution and undersupply of pharmacists in rural and remote areas across many parts of the world. Although current systematic reviews have focussed on factors affecting pharmacists’ retention generally, literature specifically focused on rural pharmacist workforce in a global context remains limited. The aim of this systematic review is to identify factors associated with recruitment and retention of the pharmacist workforce in rural and remote settings. Better understanding of these contributors will inform more effective interventional strategies to resolve pharmacist workforce shortages.MethodsA systematic search of primary studies was conducted in online databases, including Medline, Embase, CINAHL, Scopus, Web of Science and PsycINFO, and by hand-searching of reference lists. Eligible studies were identified based on predefined inclusion/exclusion criteria and methodological quality criteria, utilising the Critical Appraisal Skills Programme (CASP) and Good Reporting of A Mixed Methods Study (GRAMMS) checklists.ResultsThe final review included 13 studies, with quantitative, qualitative, or mixed methods research design. Study-specific factors associated with recruitment and retention of pharmacists in rural practice were identified and grouped into five main themes: geographic and family-related, economic and resources, scope of practice or skills development, the practice environment, and community and practice support factors.ConclusionsThe results provide critical insights into the complexities of rural recruitment and retention of pharmacists and confirms the need for flexible yet multifaceted responses to overcoming rural pharmacist workforce challenges. Overall, the results provide an opportunity for rural communities and health services to better identify key strengths and challenges unique to the rural and remote pharmacist workforce that may be augmented to guide more focussed recruitment and retention endeavours.

Towards Safeguarding Rural Communities’ Social and Economic Interests Through Communal Property Law

South Africa’s incessant Corporate Law Reforms do offer vast opportunities for rural communities to be actively involved in their own social and economic development. This article discusses the practicability of using a private company to promote and develop social and economic interests of rural communities. The fundamental question is: what constitute proper administration and socio-economic development in a rural context? It takes into account, the fact that the post-1994 democratic dispensation has made some effort to develop and strengthen the constitutional property rights, and the social and economic development of the previously disadvantaged rural communities. This encompassed the idea of, somewhat, relying on civil society institutions to manage and develop property rights of rural communities. Nonetheless, it should be noted that the success thereof is dubious since the development and operation of civil society institutions in these communities are constantly under threat and undermined by the tenacity of conflicts between administrators and the traditional leadership. It is asserted that there is an incessant need to resolve fundamental aspects relating to law, application of legal norms and achievement of social justice in a rural context.

Legal Advocacy For Catfish Cultivation Groups As An Effort To Improve The Economy In Facing The Covid 19 Pandemic In Mojorang Agung Wondayu Village, Sidoarjo, East Java, Indonesia

Empowerment of catfish advertising cultivation for the community can increase the income source of rural communities and also as an effort to expand employment opportunities for rural communities through the provision of existing land and water in the village of Mojorangagung Wondayu Sidoarjo, East Java, Indonesia. Fish farming business groups in running their business require a business license as a form of legality. Assistance and roles and cooperation with various related agencies are needed in the progress of fish farming business groups, for example,Cooperation with the Department of Agriculture and Food, Cooperation with Universities, one of which is with the National Development University "Veteran" East Java so that assistance can be carried out in managing its legality and can be carried out assistance in cultivation and marketing as well as various other collaborations with related agencies are also needed. The management of legal entities for fish farming groups is very important, apart from being an obligation some rights can be obtained by fish farming groups that have legal entities including being able to receive assistance from the government in the hope that fish farming business actors in the future can be independent and carry out sustainable fisheries business.

Serum zinc status is a matter of concern among children and non-pregnant women in a nationwide survey of Nepal

Nationally representative population data on zinc status in Nepal is lacking at present. This study analyzed data from the recent Nepal National Micronutrient status survey 2016 to determine the prevalence of zinc deficiency and associated risk factors among children aged 6–59 months (n = 1462) and non-pregnant women aged 15–49 years (n = 1923). Venous blood was collected from the participants to measure micronutrients such as zinc, markers of anemia, RBP (vitamin A), and markers of inflammation. Stool samples were collected to assess soil-transmitted helminths and Helicobacter pylori infection. Socio-demographic, household, and other relevant factors were collected by a structured questionnaire. Serum zinc concentration was measured by Microwave Plasma Atomic Emission Spectrometry, and zinc deficiency was defined according to the International Zinc Nutrition Consultative Group’s guidelines. Logistic regression was used to examine the predictors of zinc deficiency among the participants. The overall zinc deficiency in children was 22.9%, while it was higher in non-pregnant women (24.7%). The prevalence of anemia among zinc-deficient children was higher (21.3%) than the zinc non-deficit children (18.7%). The prevalence of anemia was 18% among zinc-deficient non-pregnant women compared to 22% non-deficit non-pregnant women. Predictors associated with zinc deficiency among the study children were living in rural areas (AOR = 2.25, 95% CI, [1.13, 4.49]), the occurrence of diarrhea during the two weeks preceding the survey (AOR = 1.57, 95% CI, [1.07, 2.30]), lowest household wealth quintile (AOR = 0.48, 95% CI, [0.25, 0.92]) and lower vitamin A status (AOR = 0.49, 95% CI, [0.28, 0.85]. The predictors associated with zinc deficiency among non-pregnant women were: being underweight (AOR = 1.55, 95% CI, [1.12, 2.15]), fever occurrence during two weeks preceding the survey (AOR = 1.43, 95% CI, [1.04, 1.98]), H. pylori in the stool (AOR = 1.33, 95% CI, [1.04, 1.71]), lowest household wealth quintile (AOR = 0.62, 95% CI,[0.40, 0.94]) and being at risk of folate deficiency (AOR = 0.58, 95% CI,[0.36, 0.94]). We conclude that community-level intervention programs focused on rural children and women to prevent diarrhea, improve nutrition counseling, and provide economic opportunities in rural communities may help to lower zinc deficiency and other micronutrient deficiencies in the Nepalese population. We believe that intervention programs to address zinc deficiency should not be isolated. Instead, integrated approaches are beneficial to improve overall micronutrient status, such as encouraging dietary diversity, providing livelihood opportunities to the unemployed, micronutrient supplementation to vulnerable populations, and consumption of zinc-rich animal-based foods.

Ageing and Pre-Hospital Care: Opportunities for Rural Communities

There is a stark contrast between the health outcomes of older rural-dwelling people in comparison to their urban counterparts.

Advancing Rural Cancer Control Research: National Cancer Institute Efforts to Identify Gaps and Opportunities.

Cancer mortality rates are approximately 8% higher in rural populations and mortality rates are falling more slowly in rural communities, resulting in widening rural-urban health disparities in the United States. The NCI has a long history of supporting health disparities research, including research to understand the health needs, strengths, and opportunities in rural communities. However, the portfolio analysis described in this article underscores the need to significantly accelerate rural cancer control research in partnership with state and local communities. This commentary outlines NCI's efforts over the last four years to address gaps in rural cancer control research and improve cancer prevention, control, and care delivery in rural populations. Future directions, challenges, and opportunities are also discussed.

A Comparison Between Obstetrician-Gynecologists Practicing in Rural and Metropolitan Counties in New Mexico [09F

INTRODUCTION: About one-half of all U.S. counties lack obstetrician-gynecologist physicians (ob-gyns) especially in rural areas. The objective of this study was to use experience in our state identify demographic and practice characteristics distinguishing ob-gyns in general practice (general ob-gyns) in rural and metropolitan settings. METHODS: This retrospective observational study used self-reported responses by physicians to a mandated survey about demographics and practice patterns at the time of New Mexico medical relicensing. Included in the study were all general ob-gyns in 2016 and 2017. Information about subspecialist ob-gyns and residents who graduated that year was obtained from the American College of Obstetricians and Gynecologists and the Accreditation Council for Graduate Medical Education from 2016 to 2019. RESULTS: Nearly 1 in 3 (84 of 273, 30.8%) general ob-gyns practiced in a rural county. Those in rural settings tended to be older (P=.02) and male (P=.04). Most had practices in both obstetrics and gynecology. Compared with those in metropolitan counties, general ob-gyns in rural counties practiced in smaller groups (P=.0003) and worked 40 or more hours weekly (P=.0003). All subspecialists practiced in the most populous metropolitan county. No recent residency graduate practiced rurally in New Mexico. CONCLUSION: General ob-gyns in New Mexico’s rural counties practiced in smaller groups and worked longer work hours. Rural ob-gyns tended to be older and male. More training opportunities in rural communities with maternity centers may aid in recruiting resident graduates.

A Comparison Between Obstetrician-Gynecologists Practicing in Rural and Metropolitan Counties in New Mexico [09F

INTRODUCTION: About one-half of all U.S. counties lack obstetrician-gynecologist physicians (ob-gyns) especially in rural areas. The objective of this study was to use experience in our state identify demographic and practice characteristics distinguishing ob-gyns in general practice (general ob-gyns) in rural and metropolitan settings. METHODS: This retrospective observational study used self-reported responses by physicians to a mandated survey about demographics and practice patterns at the time of New Mexico medical relicensing. Included in the study were all general ob-gyns in 2016 and 2017. Information about subspecialist ob-gyns and residents who graduated that year was obtained from the American College of Obstetricians and Gynecologists and the Accreditation Council for Graduate Medical Education from 2016 to 2019. RESULTS: Nearly 1 in 3 (84 of 273, 30.8%) general ob-gyns practiced in a rural county. Those in rural settings tended to be older (P=.02) and male (P=.04). Most had practices in both obstetrics and gynecology. Compared with those in metropolitan counties, general ob-gyns in rural counties practiced in smaller groups (P=.0003) and worked 40 or more hours weekly (P=.0003). All subspecialists practiced in the most populous metropolitan county. No recent residency graduate practiced rurally in New Mexico. CONCLUSION: General ob-gyns in New Mexico’s rural counties practiced in smaller groups and worked longer work hours. Rural ob-gyns tended to be older and male. More training opportunities in rural communities with maternity centers may aid in recruiting resident graduates.

A scope of practice that works 'out here': exploring the effects of a changing medical regulatory environment on a rural New Zealand health service.

In 2008, the Medical Council of New Zealand recognised rural hospital medicine as a vocational scope of practice. The aim was to provide training and professional development standards for medical practitioners working in New Zealand's rural hospitals and to encourage quality systems to become established in rural hospitals. Hokianga Health in New Zealand's far north is an established integrated health service that includes a rural hospital and serves a largely Māori community. The aim of this study was to explore how the new scope had affected health practitioners and the health service at Hokianga Health. A case study design was used, employing qualitative methods. Documentary analysis was undertaken tracking change and development at Hokianga Health. Twenty-six documents (10 from within and 16 from outside Hokianga Health) were included in the analysis. Eleven face-to-face semi-structured interviews were conducted with employees of Hokianga Health. The interviews explored participants' views of the rural hospital medicine scope. Interviews were recorded and transcribed. Thematic analysis of the interviews was undertaken using the framework method. The two data sources were analysed separately. Four themes capturing the main issues were identified: (1) 'What I do': articulating the scope of medical practice at Hokianga, (2) 'What we do': the role of the hospital at Hokianga, (3) 'On the fringes', and (4) Survival. With changing regulatory policy an established part of Hokianga Health practice, the hospital aspect was outside the scope of general practice. This mismatch created a vulnerability for individual doctors and threatened the hospital service. The new scope filled the gap, rural hospital medicine together with general practice now covering the whole practice scope at Hokianga Health. With the introduction of the rural hospital medicine scope and the accompanying national definition of a rural hospital came a sense of belonging and increased connectedness, Hokianga Health and its practitioners realigning with the new scope, its policies, processes and language. The new scope brought for the first time a specific focus on the inpatient and emergency care aspects of practice at Hokianga and with this validation of the hospital aspect of the medical practitioners work. The critical importance of a fit-for-purpose scope and rural-specific postgraduate training programs in minimising inequity of care and opportunity for rural communities was emphasised. The importance of benchmarking with its associated costs was also highlighted. The main challenges identified related to the real (as well as potential) increased regulatory requirements of two separate scopes of practice for practitioners and a small rural health service working across primary and secondary care. In better equipping medical practitioners for rural hospital work and strengthening hospital systems and standards, the rural hospital medicine scope has met its intentions at Hokianga Health. The rural hospital medicine pathway is a necessary partial solution to rural medical practitioners maintaining a broad skill set. Continued flexibility is required in training programs in order to meet a range of different practitioner and rural health service needs.

PEMBERDAYAAN MASYARAKAT DALAM PEMBUATAN BIOGAS DARI KOTORAN SAPI

Agricultural and livestock products produce byproducts that have not received much attention, even considered as untreated waste. In general, the waste is used as manure. In fact, from agricultural waste and animal husbandry can be used as an alternative energy source, namely from biomass. One of the efforts to utilize livestock waste is to use it to produce fuel by using biogas technology. Biogas technology provides opportunities for rural communities, especially Rejomulyo Village, West District Magetan District which has a livestock business, both individual and group, to meet the needs of daily energy independently. The potential for biogas development in Rejomulyo village is quite large. That's because quite a lot of cows are kept by the community Rejomulyo village with the number of cows per 1 house about 1-2 tail. Each 1 cow / buffalo can produce approximately 2 m3 biogas / day. Implementation of biogas technology in areas that have farms can provide economic benefits if the design is appropriate in terms of technical and operational

The role of local agriculture in the new natural resource economy (NNRE) for rural economic development

AbstractRural communities have faced significant socio-economic challenges for the past several decades due to structural shifts and changing social expectations regarding the management, production of, and markets for natural resources, including production agriculture. The New Natural Resource Economy (NNRE) is an economic development approach to the use of natural resources, including agriculture, in ways that can build healthy environments and healthy, resilient local economies (Hibbard and Lurie, 2013). A major attribute of the NNRE is its focus on very small businesses, the predominant business type in rural settings. Emerging trends, such as regional food networks (RFNs) that connect food producers to consumers within a state or local region, may provide opportunities for rural communities to diversify and expand local businesses around the use of natural resources, thereby helping to restore greater capacity for self-direction and adding to local community vitality. Thus, we address whether RFNs in rural Oregon counties display characteristics of an NNRE development strategy through the relationships between agricultural producers and consumers that support very small agricultural enterprises. Based on analysis of Oregon producer survey data from 2016 in the more rural resource-dependent Oregon counties, we find that the RFN producer survey respondents are indeed very small businesses engaged in small-scale, multifunctional agriculture. They are motivated by economic, social, and environmental concerns as they contribute to the economic activity in their communities. We also surveyed Oregon consumers, finding that although consumer survey respondents in the same region are not primarily driven to buy local based on environmental considerations, they are nonetheless interested in supporting agriculture and local businesses. The demand for local products can create a virtuous cycle contributing to the economic, social, and environmental sustainability of the community. Given appropriate policy and program support, there is fertile ground to create new opportunities to generate farm income and acquire food within the NNRE healthy environment-healthy economy paradigm for rural economic development.

Experience of producing natural gas from corn straw in China

Globally, crop straw is a rich resource and further establishment of its use as an energy source is an important aspect in developing the circular economy. Projects in this vein can bring benefits such as improving energy access and living conditions as well as boosting the local economy and employment opportunities in rural communities. This paper presents a detailed case study on the production of bio-natural gas (BNG) from corn straw in China, using Life Cycle Analysis (LCA) to assess energy consumption and greenhouse gas (GHG) emissions, conducting economic analysis, and analyzing operation management models. The “Nongbaomu” business model (whereby professional personnel assist farmers in the management of straw collection, bundling, storage and transportation) and the “Mutual Offsetting in Kind” business model (whereby farmers can buy a quota of the project’s BNG products at a lower price in return for selling straw to the project) can ensure the acquisition of straw by the BNG project at stable prices and high quality. Because the main product (BNG) replaces refined oil products used by automobiles and the byproduct (organic fertilizer) replaces traditional fertilizer (produced using coal), the project offers the potential for significant decreases (up to 80%) in life cycle GHG emissions and fossil fuel use. Benefited from the relatively high natural gas prices in the project location and applicable government subsidies, our studied case was found to be economically viable. The findings in this study are also likely to be relevant to other countries where governments should develop industrial policies that support the development of rural distributed energy, and introduce and implement appropriate subsidies to allow BNG to compete in the traditional natural gas market. Although, enterprises are responsible for selecting an effective business models and the most appropriate technological pathway, governments should also identify the ways in which they can support businesses to make these choices.

Use of Plastic Money in Zimbabwe, Threats and Opportunities for Rural Communities

Since the Zimbabwean economy adopted the US dollar as a major currency in 2009, rural communities have remained marginalized in terms of access to financial products and services. The research study evaluates the use and adoption of plastic money by rural communities in Zimbabwe. A descriptive research design was adopted to assess the use of plastic money by rural financially active citizens in Masvingo Province. Data was collected from a sample of 300 respondents using a self-administered questionnaire and analyzed using selected econometric computer packages. The research study established that the majority of rural communities in Zimbabwe had no access to plastic money facilities and therefore transacted mainly using cash and mobile money. This was largely due to lack of plastic money facilities among rural service providers, lack of adequate knowledge on importance of plastic money, low income levels and lack of confidence in the overall financial system. It was concluded that very few financial institutions served the rural market, and those that, did relied on agent banking. In addition, the majority of retail operators are importers who only accept cash as a means of settlement. It was recommended that banks should market their products and services to rural markets through awareness campaigns on the benefits to be drawn from adoption and use of plastic money. The central bank through its monitoring and supervisory function should continue to assess the extent to which banks and other financial institutions are serving the needs of rural communities. Point of Sale (POS) transaction costs should be reduced further to allow low income earners to transact even in smaller amounts without feeling the pinch, otherwise the goals of the National Financial Inclusion Strategy will be unachievable by 2020.