Fiber-reinforced cementitious matrix (FRCM) composites have been largely used to strengthen existing concrete and masonry structures in the last decade. To design FRCM-strengthened members, the provisions of the Italian CNR-DT 215 (2018) or the American ACI 549.4R and 6R (2020) guidelines can be adopted. According to the former, the FRCM effective strain, i.e., the composite strain associated with the loss of composite action, can be obtained by combining the results of direct shear tests on FRCM-substrate joints and of tensile tests on the bare reinforcing textile. According to the latter, the effective strain can be obtained by testing FRCM coupons in tension, using the so-called clevis-grip test set-up. However, the complex bond behavior of the FRCM cannot be fully captured by considering only the effective strain. Thus, a cohesive approach has been used to describe the stress transfer between the composite and the substrate and cohesive material laws (CMLs) with different shapes have been proposed. The determination of the CML associated with a specific FRCM-substrate joint is fundamental to capture the behavior of the FRCM-strengthened member and should be determined based on the results of experimental bond tests. In this paper, a procedure previously proposed by the authors to calibrate the CML from the load response obtained by direct shear tests of FRCM-substrate joints is applied to different FRCM composites. Namely, carbon, AR glass, and PBO FRCMs are considered. The results obtained prove that the procedure allows to estimate the CML and to associate the idealized load response of a specific type of FRCM to the corresponding CML. The estimated CML can be used to determine the onset of debonding in FRCM-substrate joints, the crack number and spacing in FRCM coupons, and the locations where debonding occurs in FRCM-strengthened members.