Online Video Research Articles

Customer Satisfaction towards OTT Platform

Over the top platform has grown drastically over a period of time. The platform delivers online video and audio contents. In this regard it becomes important to study the customer satisfaction towards OTT platforms. The study has been conducted by taking in to consideration six dimensions namely content quality, user interface, personalization and recommendation, price and value, customer service and support, accessibility and convenience. Each dimension is having few parameters. The study is purely primary in nature, the data has been collected through structured questionnaire from 200 respondents using convenience sampling technique and has been analysed using SPSS software. Anova test has been used for data analysis. The research is confined to only Ballari city. The results obtained from the analysis shows that all the dimensions are having positive association towards customer satisfaction.

A multi-site mixed-method evaluation of 'Cardiac College for Women' implementation: perspectives of cardiac rehabilitation patients and providers.

A Cardiac College for Women curriculum was developed to address the dearth of women-focused cardiac rehabilitation (CR) education. This study investigated: (1) patient utilization of the education; (2) acceptability and applicability of the education; as well as (3) patient and CR providers' experiences implementing it. This was a multi-site, mixed-methods study. After baseline assessments at an academic CR program in two Canadian provinces, the 12 weekly 30 min structured in-person group education sessions were led by staff in the relevant discipline, with supporting online videos and written materials. Women reported their engagement with the education in weekly diaries, and completed a survey post-program. Semi-structured virtual interviews were held with willing participants and staff delivering the intervention. Transcripts were analyzed concurrently by two researchers independently via NVIVO using text condensation, followed by consensus reconciliation and multi-source validation. Forty patients participated in the women-focused education program, with 28 completing weekly diaries and 36 post-intervention surveys. Participants attended 80% of sessions (67%-89%). They spent an average of 30 min/week engaging additionally with the online education, with 83% rating the weekly content applicable (73%-100%). Overall acceptability was rated 4.3 ± 1.7/5. Twelve patients and 5 staff participated in interviews. Four themes were identified: contextual considerations, staffing and implementation issues, valued aspects, and suggestions for improvement. In conclusion, Cardiac College for Women was established as highly acceptable and applicable to patients, supporting their self-management. The women-specific CR education materials were also established as readily implementable by CR staff.

Co-Designing a Conversational Agent With Older Adults With Chronic Obstructive Pulmonary Disease Who Age in Place: Qualitative Study.

As a reaction to the global demographic increase in older adults (aged 60+ years), policy makers call for initiatives to enable healthy aging. This includes a focus on person-centered care and access to long-term care for older adults, such as developing different services and digital health technologies. This can enable patients to engage in their health and reduce the burden on the health care systems and health care professionals. The European Union project Smart Inclusive Living Environments (SMILE) focuses on well-being and aging in place using new digital health technologies. The novelty of the SMILE project is the use of a cocreational approach focused on the needs and preferences of older adults with chronic obstructive pulmonary disease (COPD) in technology development, to enhance access, adaptation, and usability and to reduce stigma. The study aimed to describe the perspective, needs, and preferences of older adults living with COPD in the context of the design and development of a conversational agent. This study carried out a data-driven thematic analysis of interview data from 11 cocreation workshops with 33 older adults living with COPD. The three particular features that the workshop participants wanted to implement in a new technology were (1) a "my health" function, to use technology to manage and learn more about their condition; (2) a "daily activities" function, including an overview and information about social and physical activities in their local area; and (3) a "sleep" function, to manage circadian rhythm and enhance sleep quality, for example, through online video guides. In total, 2 overarching themes were identified for the 3 functions: measurements, which were actively discussed and received mixed interest among the participants, and health literacy, due to an overall interest in learning more about their condition in relation to everyday life. The future design of digital health technology must embrace the complexities of the everyday life of an older adult living with COPD and cater to their needs and preferences. Measurements should be optional and personalized, and digital solutions should be used as a supplement to health care professionals, not as substitute.

Evaluating the effectiveness of a multi-component lifestyle therapy program versus psychological therapy for managing mood disorders (HARMON-E): protocol of a randomised non-inferiority trial

BackgroundMood disorders, including unipolar and bipolar depression, contribute significantly to the global burden of disease. Psychological therapy is considered a gold standard non-pharmacological treatment for managing these conditions; however, a growing body of evidence also supports the use of lifestyle therapies for these conditions. Despite some clinical guidelines endorsing the application of lifestyle therapies as a first-line treatment for individuals with mood disorders, there is limited evidence that this recommendation has been widely adopted into routine practice. A key obstacle is the insufficient evidence on whether lifestyle therapies match the clinical and cost effectiveness of psychological therapy, particularly for treating those with moderate to severe symptoms. The HARMON-E Trial seeks to address this gap by conducting a non-inferiority trial evaluating whether a multi-component lifestyle therapy program is non-inferior to psychological therapy on clinical and cost-effectiveness outcomes over 8-weeks for adults with major depressive disorder and bipolar affective disorder.MethodsThis trial uses an individually randomised group treatment design with computer generated block randomisation (1:1). Three hundred and seventy-eight adults with clinical depression or bipolar affective disorder, a recent major depressive episode, and moderate-to-severe depressive symptoms are randomised to receive either lifestyle therapy or psychological therapy (adjunctive to any existing treatments, including pharmacotherapies). Both therapy programs are delivered remotely, via a secure online video conferencing platform. The programs comprise an individual session and six subsequent group-based sessions over 8-weeks. All program aspects (e.g. session duration, time of day, and communications between participants and facilitators) are matched except for the content and program facilitators. Lifestyle therapy is provided by a dietitian and exercise physiologist focusing on four pillars of lifestyle (diet, physical activity, sleep, and substance use), and the psychological therapy program is provided by two psychologists using a cognitive behavioural therapy approach. Data collection occurs at baseline, 8-weeks, 16-weeks, and 6 months with research assistants blinded to allocation. The primary outcome is depressive symptoms at 8 weeks, measured using the Montgomery-Åsberg Depression Rating Scale (MADRS) (minimal clinically important difference = 1.6). A pre-specified within-trial economic evaluation will also be conducted.DiscussionShould lifestyle therapy be found to be as clinically and cost effective as psychological therapy for managing mood disorders, this approach has potential to be considered as an adjunctive treatment for those with moderate to severe depressive symptoms.Trial registrationAustralia and New Zealand Clinical Trials Register (ANZCTR): ACTRN12622001026718, registered 22nd July 2022.Protocol version: 4.14, 26/06/2024

Social Media Influences on Dietary Awareness in Children.

Social media platforms have become increasingly influential channels for discussing various aspects of children's health, including dietary habits and food choices. This research explores the impact of social media on childhood dietary habits regarding the foods children consume by analyzing published findings about online videos and other social media platforms. From a pool of 9646 articles available on Google Scholar, Science Direct, Web of Science, and ProQuest, 25 were selected for inclusion in this systematic literature review after meeting the qualifying criteria. The screened papers contained clinical studies, cross-sectional studies, and editorials published in English. A review of these articles revealed that individuals' communication with friends via social media significantly enhanced their comprehension of conversations related to weight management. The results of this research inform efforts to combat poor diets and promote overall well-being among children at an earlier stage when personal interactions are likely limited. To promote the healthy growth of children, it is essential that the videos they engage with offer them appropriate guidance on maintaining a nutritious diet. Ultimately, this research provides insights into how social media creates environments conducive to the well-being of children. As a result, social media can serve as a valuable resource to help mitigate the prevalence of obesity in this vulnerable population.

YouTube videos on gingival grafting procedures: Content and quality analysis

BackgroundPeriodontal surgery for gingival defects is widely recognized by dental care professionals and researchers for its effectiveness in treating gingival recession and improving oral health outcomes. YouTube (Google LLC) is 1 of the health information sources patients and clinicians use, and assessing its content quality is crucial. The authors aimed to examine the content and quality of YouTube videos on gingival graft procedures. MethodsThe online video streaming platform YouTube was searched using the key word gingival graft. Two independent examiners analyzed a total of 120 videos; a third examiner assessed interrater reliability. Fifty videos that met the inclusion criteria were included in the study. The assessed content topics for these YouTube videos consisted of 13 different categories, and their overall quality was evaluated using the Video Information and Quality Index (VIQI). Statistical analyses were performed using SAS software, Version 9.4 (SAS Institute). ResultsThere were 23 videos in the high-quality content groups and 27 videos in the low-quality content group. Hospitals and universities uploaded most of the included videos. The most commonly discussed topics in the included videos were the patient’s condition (36 [72%]) and area of tissue graft (34 [68%]). The total VIQI score and flow had a significant impact on the overall content score (P < .05). ConclusionsThere was a direct correlation between total VIQI scores and total content scores and an inverse relationship between viewing rate and total content scores. Practical ImplicationsTo ensure patients receive accurate and up-to-date information about treatment, the authors recommend guiding them toward reliable resources by means of providing direct links to trustworthy websites, creating and sharing playlists of reliable educational videos, and offering printed materials with quick-response codes linking to verified sources. These actions will help patients easily access and trust the information they need for their treatment decisions.

How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy

Offering multiple retail channels for browsing and purchasing—an omni-channel strategy—is a well-established approach for modern retailers. This strategy is also increasingly adopted by ’online-first’ digital services such as social media and video gaming to expand consumer reach and enhance customer engagement. However, unlike the potential complementary relationships between physical and digital channels, it is unclear whether a firm’s channel expansion within the digital area (e.g., online to mobile) benefits firms or merely redistributes existing demand without growth. Using the context of a major online video game, we assess whether creating a mobile console version of an existing PC-based game causes meaningful behavioral changes among existing users. We find that mobile console adoption significantly impacts mobile channel adopters’ engagement, with a 31% increase in games played and a 6.9% increase in voluntary spending. Further analysis reveals that mobile console adopters enjoy the game over a broader range of hours, suggesting increased (ubiquitous) access is the mechanism behind this positive impact. Additionally, mobile adopters make more purchases, although they do not necessarily spend more per purchase. We also observe that the impact of the mobile game is more pronounced among players at high risk of churning and those with sparse voluntary spending. Finally, our analysis shows that new mobile players experience a slight but significant dip in in-game performance. This finding suggests a need for game developers to help players mitigate the downside risk of transitioning between two distinct user environments.

Library Resource Utilization and User Satisfaction Study

Libraries are collections of books and other information materials. Chosen by experts and defined for reference or borrowing, access to community history, users come to libraries to read, study or reference. Libraries contain a wide variety of materials. In the library we find all kinds of content, such as books, movies, audio and video recordings, maps, photos, computer software, databases, online databases and other media. The libraries of each college play an important role in the improvement of the institution. The main objective of this study was to examine and analysis the consumer satisfaction among the faculty members and students of Satyam College of Polytechnic, Nakodar. The research revealed that most users were satisfied with the availability of information resources and services. Promote awareness and use of electronic information sources

Stakeholders’ perception: E-Learning initiatives in school education of Rajasthan state in the course of COVID-19

The COVID-19 pandemic led to increased adoption of e-learning in academic institutions, leading to the adoption of digital learning initiatives in Rajasthan. Projects-like SMILE, ‘Shikshadarshan - Educational T-DD Rajasthan’, ‘Shikshavani - Education via Radio’, ‘Hawamahal- Joyful Saturday program’, and ‘YouTube Rajiv Gandhi Career Portal’ were implemented. This study aimed to understand stakeholders’ perceptions of e-learning initiatives in Rajasthan and the global transformation of the education system. A descriptive survey conducted on 308 stakeholders from five government schools in Dungarpur district. The study reveals that 89% of students in Rajasthan state use smartphones for online classes, using WhatsApp video links, e-Raksha apps, YouTube, and open learning sources like Google. However, students often need help with language problems in content provided through e-learning initiatives, possibly due to the absence of their local language. Teachers are aware of e-learning initiatives but must be fully aware of them. Many teachers believe digital teaching-learning approaches make teaching plans and assessments more complex than face-to-face teaching. Parents and community members agree that their children can adopt e-learning comfortably, but 63% are unsatisfied with e-learning during COVID-19. Most participants agree that face-to-face teaching is better than e-learning and that the focus should be on face-to-face learning. The government should consider local languages for online videos and live programs. The department should include training programs for online learning resources in post-service education and teacher training to implement effective online education.

Assessing quality and reliability of online videos on tachycardia: a YouTube video-based study

BackgroundConsidering the adverse clinical consequences of pathologic tachycardia and the potential anxiety caused by physiological tachycardia in some heathy individuals, it is imperative to disseminate health information related to tachycardia for promotion in early diagnosis and appropriate management. YouTube has been increasingly used to access health care information. The aim of this study is to assess the quality and reliability of English YouTube videos focusing on tachycardia and further delve into strategies to enhance the quality of online health resources.MethodsWe conducted a search using the specific key words “tachycardia” in YouTube online library on December 2, 2023. The first 150 videos, ranked by “relevance”, were initially recorded. After exclusions, a total of 113 videos were included. All videos were extracted for characteristics and categorized based on different topics, sources or contents. Two independent raters assessed the videos using Journal of American Medical Association (JAMA) benchmark criteria, Modified DISCERN (mDISCERN) tool, Global Quality Scale (GQS) and Tachycardia-Specific Scale (TSS), followed by statistical analyses. All continuous data in the study were presented as median (interquartile range).ResultsThe videos had a median JAMA score of 2.00 (1.00), mDISCERN of 3.00 (1.00), GQS of 2.00 (1.00), and TSS of 6.00 (4.50). There were significant differences in JAMA (P < 0.001), mDISCERN (P = 0.004), GQS (P = 0.001) and TSS (P < 0.001) scores among different sources. mDISCERN (P = 0.002), GQS (P < 0.001) and TSS (P = 0.030) scores significantly differed among various contents. No significant differences were observed in any of the scores among video topics. Spearman correlation analysis revealed that VPI exhibited significant correlations with quality and reliability. Multiple linear regression analysis suggested that longer video duration, sources of academics and healthcare professionals were independent predictors of higher reliability and quality, while content of ECG-specific information was an independent predictor of lower quality.ConclusionsThe reliability and educational quality of current tachycardia-related videos on YouTube are low. Longer video duration, sources of academics and healthcare professionals were closely associated with higher video reliability and quality. Improving the quality of internet medical information and optimizing online patient education necessitates collaborative efforts.

A Portable Linux-based Firmware for NVMe Computational Storage Devices

Abstract: Over the years, interest in computational storage devices has been growing steadily. This is largely due to the rise of data-intensive applications, such as machine learning, online video distribution, astrophysics, and genomics. Moving compute operations closer to the data provides benefits in terms of scaling possibilities and energy efficiency. The development of computational storage devices has been limited by the need for specialized and complex hardware. In this work we propose a portable Linux-based firmware framework for the development of NVMe computational storage devices. Our firmware runs on a variety of hardware platforms ranging from expensive FPGA solutions to inexpensive off-the-shelf single board computers. The firmware leverages the vast Linux software ecosystem to facilitate the development and prototyping of novel computational storage devices. We benchmark our firmware on multiple hardware platforms and demonstrate its versatility through several computational examples including a content-aware disk image search engine based on natural language processing and AI-driven image recognition.

Shared decision-making and detection of comorbidities in an online acromegaly consultation with and without the Acromegaly Disease Activity Tool ACRODAT® using the simulated person approach

ObjectiveA patient-centered approach to the management of acromegaly includes disease activity control, shared decision-making and identification of comorbidities. The Acromegaly Disease Activity Tool (ACRODAT®) is intended to assist physicians in providing such holistic management. The present study investigated this claim using the simulated person (SP) approach.MethodsWe studied patient-doctor interaction via online video consultation in a randomized prospective study design with SPs trained to simulate a specific acromegaly profile. We analyzed the proportion of conversation time devoted to health content and the specific acromegaly and comorbidity relevant categories mentioned in the conversation. We collected physicians’ feedback on the usefulness of ACRODAT®, SPs subjective perception of the quality of the conversation and compared consultations with and without ACRODAT® using a qualitative approach.ResultsThe sample (N = 30) consisted of endocrinologists treating patients with acromegaly in Germany. For SP-physician interactions (N = 60), the proportion of time spent on conversation content (e.g. IGF-I, quality of life) was distributed according to the focus of the patient profile. Comorbidities were less well identified than the need for a change in therapy. Only 18.3% of the SPs were actively asked to participate in the decision-making process. ACRODAT® did not lead to any significant differences in the course of the discussion.ConclusionsShared decision-making was underrepresented in this SP-physician interaction in acromegaly management. Physicians adapted the content of the discussion to the SP’s needs, but did not adequately address comorbidities. According to the analysis criteria used, ACRODAT® did not contribute to a more holistic patient management in the present study.

Expressing Anger with Robot for Tackling the Onset of Robot Abuse

Service robots in public spaces can sometimes become victims of ‘abuse’, manifesting as persistent blocking of the robot’s path, physical violence such as pushing or pulling, or abusive language. This kind of abuse can be a serious obstacle to the deployment of robots. We studied the possibility of mitigating obstructive behaviour towards the robot, which is known to happen in the early stages of robot abuse, by having the robot express anger-like emotions. We identified and implemented three distinct anger behaviours: furious, quiet, and scolding anger. Through an online video survey, we confirmed that all three designed robot behaviours were perceived as expressions of anger. Finally, we ran an in-lab experiment with child participants to study the influence of the robot’s expressions of anger on children’s obstructive behaviours. The results show that ‘furious anger’ was effective in reducing the frequency of obstructions, whereas the other two anger types were not.

Estereotipos de género y videojuegos online en jóvenes universitarios de la ciudad de La Paz

Gender stereotypes (GE) are beliefs related to the ought and/or behaviors of men and women that perpetuate gender discrimination in different spaces; one of these is the virtual world. Where Dota-LOL online video games are found. Thus, the objective of this article is to know what attributes are assigned by young university students to the characters and to identify the beliefs attributed to the female characters. From a qualitative ap proach that assumes subjective reality, a deep and reflective analysis, 11 interviews were conducted. Confirming that in this type of video games women are assigned related roles: care, empathy, weakness; to men: leadership, aggressiveness, coldness, protector.

Impact of Online Video Advertisement on Impulsive Buying Tendency with the Mediating Effect of Attitudes (Evidence from University Students in Sri Lanka)

Purpose: TikTok is a growing video-sharing application that allows users to make and share short videos on any topic. At present, young consumer’s impulsive decisions have been increased steadily, due to higher exposure to TikTok on online context. Thus, this research was carried out to examine the factors impacting on impulsive buying tendency of young consumers with a particular focus on attitudes toward online advertisements. Design/methodology/approach: Through a comprehensive survey conducted among 200 undergraduates at University of Ruhuna, data was collected based on a convenient sampling technique. Further, the collected data was analyzed using Smart PLS 4 software. Findings: The findings indicated that informativeness, personalization, and credibility of online video advertisements positively affect attitudes toward online video ads. Additionally, the mediating effect was proved revealing that young consumers make impulsive purchasing decisions based on the attitude formation through informativeness, personalization, and credibility. Originality: Although, the application of Tik Tok is important as a marketing tool, research on the TikTok platform is still scarce and inadequately documented. Implications: The study provides practical advice for marketers and brand managers to focus on improving consumers’ perceptions through the video ad’s informativeness, entertainment, personalization, and credibility to encourage consumers to purchase impulsively.

“Stuck in, Can’t Come Out”: Physical Distancing and YouTube Spaces for LGBTQ Adolescents’ Wellbeing

The pandemic has led to physical distancing measures put in place to minimize the spread of COVID-19, leading schools and community centers to close their physical locations. For many lesbian, gay, bisexual, transgender, and queer (LGBTQ) individuals living with their family, their home can be considered harmful and unsupportive due to their family&amp;rsquo;s rejection towards LGBTQ identity. LGBTQ YouTubers can be a unique avenue to understand how they can use their social media presence to act as an online supportive system that parallel traditional offline supportive systems during the pandemic where offline supportive spaces are limited. The purpose of the study is to analyze online video platforms (ie. YouTube) and whether LGBTQ YouTubers can act as support systems for their LGBTQ community during the pandemic through video content creation. Four LGBTQ YouTubers that have created videos related to the COVID-19 outbreak were chosen and their video comments (NVideo1 = 147; NVideo2 = 195; NVideo3 = 238; NVideo4 = 79) were analyzed through content analysis. Results revealed the following categories: 1) Community support and engagement between the community and the YouTuber, 2) diverse coping strategies as a result of COVID-19, 3) community&amp;rsquo;s emotional experiences surrounding COVID-19, 4) community members&amp;rsquo; use of diverse support types, 5) YouTuber authenticity and relatability to community, and 6) intersectional identity (e.g., disability, ethnicity) experiences. Emerging themes suggest LGBTQ YouTubers can be informal online social support systems that can parallel the physical connections and support lost due to COVID-19.

온라인 동영상 수업 후 서술형 평가상의 쓰기에서 나타나는 오류 분석: 공과대학 1학년 기초미적분학 강좌를 중심으로

Objectives This study attempted to qualitatively examine the errors that appear in the descriptive type assessment after online video classes. Methods For this purpose, we qualitatively analyzed the errors appearing in 5 descriptive type questions in the mid-term and final exams for first-year engineering students at a local college. They are taking basic precalculus in the first semester of 2022. The 5 questions were divided into drawing a graph(3 questions) and descriptive type writing(2 questions), and the types of errors that emerged as a result are as follows. Results First, in the drawing a graph questions, there were errors in conceptual errors, errors regarding the domain, asymptote notation errors, coordinate notation errors, writing explanation errors, omitting convexity mentions, omitting inflection points mentions, and errors of omitting algebraic expressions for determining graph shape). Second, in the descriptive type writing questions, errors in problem recognition, incorrect use of problem conditions, substitution errors, rationalization errors, technical errors, omission of the solution process, logically inappropriate reasoning, and errors due to mistakes or carelessness appeared. Conclusions In addition, as a result of a detailed analysis according to the type of error shown in each question, it was emerged that college students also had errors similar to those made by high school students in drawing graphs and solving descriptive type problems.

Public health communication during the COVID-19 health crisis: sustainable pathways to improve health information access and reach among underserved communities

This study aims to explore the perspectives of community leaders (CL) on trusted sources of health information, examine their roles, challenges, and needs in disseminating COVID-19 health information, and identify opportunities to improve public health reach and access for underserved communities. This qualitative study included seven focus groups conducted via online video conferencing from April-June 2021. The participants (n = 9) were CL recruited from the Texas Community Engagement Alliance (CEAL) for their experience working with underserved communities in Dallas, Texas. Data were coded deductively and analyzed thematically. The analysis resulted in three themes: (1) Information fatigue, mistrust, and desensitization were experienced by community members and leaders; (2) CL were expected to process, verify, and share accurate and timely COVID-19 health information; (3) CL identified potential strategies to improve COVID-19 health info access and reach. CLs were critical in addressing mis/disinformation and fostering trust in public health communication, particularly in underserved communities. They acted as vital intermediaries for health information, striving to debunk mis/disinformation and disseminate accurate health information. Public health strategies could benefit from prioritizing the integration of CL in communicating health information during crises and rebuilding trust within historically and racially marginalized and underserved communities. Supporting CLs, for example, through resources and training programs to counter misinformation and provide access to culturally and linguistically tailored health resources, may significantly enhance the access and reach of evidence-based health communication during health crises.

Supplementing an Epidemiology Course with Online Lectures

Background: Online distance education is proving to be an effective pedagogical vehicle for enhancing learning outcomes of medical students. Epidemiology is a subject area underexplored as an appropriate content area for online delivery. We sought to determine whether online epidemiology videos were an effective companion teaching tool that could result in measurable improvements in student performance. Methods: In partnership with the Lecturio Corporation in Germany, an online Epidemiology class created, featuring 11 recorded lectures tailored to the USMLE medical licensing requirements. Free access to the lectures was offered to the students of a 4th year undergraduate Epidemiology course at the University of Ottawa. Improvements in this group from the midterm examination baseline to the final examination performance were assessed relative to improvements experienced by students who did not watch the videos. Results: Students who watched the videos saw their average mark increased by 1.2%, while the mark in the control group decreased by 2.6%, though this difference was not statistically significant. Qualitative comments were universally positive with respect to the instructional usefulness of the videos. Conclusions: Augmenting traditional university epidemiology courses with an online video component is an effective strategy that can result in improved student learning outcomes, though further research is needed to determine how best to deploy such tools either in isolation or in partnership with in-person instruction.

Versatile Video Coding-Post Processing Feature Fusion: A Post-Processing Convolutional Neural Network with Progressive Feature Fusion for Efficient Video Enhancement

Advanced video codecs such as High Efficiency Video Coding/H.265 (HEVC) and Versatile Video Coding/H.266 (VVC) are vital for streaming high-quality online video content, as they compress and transmit data efficiently. However, these codecs can occasionally degrade video quality by adding undesirable artifacts such as blockiness, blurriness, and ringing, which can detract from the viewer’s experience. To ensure a seamless and engaging video experience, it is essential to remove these artifacts, which improves viewer comfort and engagement. In this paper, we propose a deep feature fusion based convolutional neural network (CNN) architecture (VVC-PPFF) for post-processing approach to further enhance the performance of VVC. The proposed network, VVC-PPFF, harnesses the power of CNNs to enhance decoded frames, significantly improving the coding efficiency of the state-of-the-art VVC video coding standard. By combining deep features from early and later convolution layers, the network learns to extract both low-level and high-level features, resulting in more generalized outputs that adapt to different quantization parameter (QP) values. The proposed VVC-PPFF network achieves outstanding performance, with Bjøntegaard Delta Rate (BD-Rate) improvements of 5.81% and 6.98% for luma components in random access (RA) and low-delay (LD) configurations, respectively, while also boosting peak signal-to-noise ratio (PSNR).