Online Store Image Research Articles

PENGARUH ONLINE STORE IMAGE DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI TOKOPEDIA

This research aims to determine the influence of online store image and online customer reviews on purchasing decisions for online store products on Tokopedia. By knowing the factors that influence consumer purchasing decisions, companies can get important information to implement better marketing strategies, especially in online media. This research uses descriptive and verification methods with the population being people who have made known Tokopedia transactions in the Kuningan Regency area. The sampling technique used purposive sampling technique with a sample size of 100 people. The data collection technique used in this research is by distributing questionnaires and measuring using an interval scale. Data analysis uses multiple linear regression analysis assisted by SPSS 23 software. Based on the results of research that has been carried out, it shows that: (1) online store image and online customer reviews together have a positive and significant effect on purchasing decisions at Tokopedia, (2) online store image has a positive and significant effect on purchasing decisions at Tokopedia (3) online customer reviews have a positive and significant effect on purchasing decisions at Tokopedia Keywords: Online Store Image, Online Customer Review, Purchasing Decisions.

The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention

This research aims to investigate the influence of baby food e-store image (for ages 0–3) on consumers’ purchase intention, mainly based on the stimulus-organism-response (S-O-R) model. Perceived value is additionally tested as a mediator of the relationship between baby food e-store image and consumers’ purchase intention. An online questionnaire survey was conducted among consumers of baby food e-stores that specialize in ages 0–3. The final sample comprised 584 valid responses. To test the hypotheses in the relationships among latent variables, structural equation model analysis was used in this study. The findings showed that design image, order fulfillment image, communication service image, and security image of baby food e-stores have positive effects on consumers’ perceived value, while perceived value mediates the relationship between baby food e-stores and consumers’ purchase intention. As a result, more perceived value would be created between online stores and their consumers with a higher level of value. Two managerial implications derived from this study explain how to manage baby food e-stores and how to promote online baby food undertakings. Particularly, consumers’ perceived emotional and functional value can be shaped by four dimensions of baby food e-store image, e-store design image, order fulfillment image, communication service image, and security image, which finally determines their purchase intentions. The originality and value of this study enriches the importance of consumers’ perceived value in the field of online store image. Moreover, this study demonstrates that baby food e-store image increases consumers’ perceived value and purchase intention.

Online Store Image towards Perceived Risks in Online Shopping

Consumers perceive a range of risks in online shopping, especially when compared to shopping in conventional stores. Customers tend to avoid online shopping if consumers perceive a certain number of risks. Several studies have indicated that positive online store image can reduce perceived risks. Nonetheless, only a handful of studies have determined the correlations between online store image and dimensions of perceived risks in online shopping. Therefore, this study identified the significant relationships between online store image and eight types of perceived risks. A total of 330 responses were gathered from experienced Malaysian online consumers, which were then analyzed using SPSS software. The findings indicated that online store image had significantly negative association with financial, product performance, time or convenience, psychological, social, and after-sale risks. This paper offers significant insights into online purchase platform providers, online retailers, and online marketers about the importance of online store image that can minimize the dimensions of perceived risks.

Online Customer Shopping Behaviour: The Mediating Role of Online Perceived Risk

The studies of online purchase intention have been done extensively throughout the world by testing many predictors. Due to the rapid growth of technological advances affecting internet users suggest other new predictors considered as an online purchase intention element. This study suggests customer review, online store image, and perceived online risk (an element of a mediating factor) as three main variables that drive customers to purchase online. A simple convenience sampling method was used to analyse the responses from online users via the online questionnaire web surveys. Multiple regressions and Sobel tests were used in this study to test the hypotheses. The result shows that online customer review and online store image have a positive relationship with the perceived risk online as well as perceived risk itself also has a positive relationship with online purchase intention. Consequently, in terms of mediating factors, perceived risk online is seen as a mediator for both online customer review and online store image with online purchase intention. Having said that, the study hopes that the findings would help boost the online retail industry as a contributor to the country's economic development.

Consumer purchase intention towards private label brands of virtual retailers: evidence from a developing nation

Despite an evolutionary growth in PLBV in the recent past, the study on PLBV is scarce. The present study is a novel attempt to gauge underlying purchase intention of consumers towards PLBV in developing nation like India. A PLBV purchase intention framework incorporating the online store image and consumers' technology acceptance along with other pertinent factors has been designed and empirically validated. An online questionnaire was framed and administered to the identified survey pool followed by analysis of data using confirmatory factor analysis (CFA) and structural equation modelling (SEM) to validate the proposed framework. The findings unveil store image, technology acceptance, consumer innovativeness and shoppers' value consciousness as the building blocks of attitude towards PLBV. Additionally, the result unfolds that price consciousness does not influence shoppers' attitude towards PLBV individually. However, when other factors act in unison, the purchase intention towards PLBV increases which is remarkable in contrast to the PLB purchase intention in offline mode.

Perceived Risk on Online Store Image Towards Purchase Intention

The main aim of this study is to identify purchase intention among Malaysian online consumer towards online store. A recent data provided by MCMC indicate that only 9.3 percent of Internet users in Malaysia admitted doing online purchasing despite huge number reflects Malaysian is heavy Internet users. This is due to the factors that the consumers are feared towards risk they may get during shopping online and this can affect their purchase intention activities. The finding identified that privacy risk and delivery risk are significant to purchase intention among online consumers in Malaysia. Meanwhile, financial risk, product performance risk, time risk, psychological risk, social risk and after-sale risk are not significant to purchase intention. This indicated that Malaysian online consumers tend to care their personal information has been misused by third parties within their permission in order to prevent privacy risk in online shopping activities.

ONLINE STORE IMAGE EFFECT ON PERCEIVED RISKS TOWARDS ONLINE PURCHASING BEHAVIOUR

Online consumers have their own risk perception known as perceived risks. If consumers detected a variety of risks with the online purchase, consequently it will decrease the intention to shop online. The purpose of this paper is to examine the relationships between online store image towards perceived risks (financial, product-performance, time, delivery, psychological, privacy, social, and after-sale risks) and the relationship between perceived risks towards online purchasing behaviour. Data collected from 330 respondents who have experience in online purchasing suggested that online store images have influence financial, product-performance, time, psychological, social, and after-sale risks. Surprisingly, online store image has no effect on privacy and delivery risks. Meanwhile, financial, psychological, social and after-sale risks have influence on online purchasing behaviour. In other words, increased risk in product performance, financial, psychological and after-sale risks influence the online purchasing behaviour by reducing the intention to purchase the product. Therefore, online purchase platform providers, online retailers and online marketers should identify the online store image that is capable to reduce consumers' perceived risks thus leading to a positive purchasing behaviour. Additionally, consumers can gain knowledge about the risks that might be faced during online shopping activities.

Online Store Image towards Perceived Risks in Online Shopping

Online Store Image towards Perceived Risks in Online Shopping

Imagem de loja on-line: identificação de medidas e escalas de mensuração

A imagem de loja on-line auxilia na satisfação das necessidades dos consumidores e, apesar da sua importância, ainda é um conceito em construção. Nesse contexto, o artigo tem por objetivo identificar as diferentes formas de mensuração de imagem de loja on-line, apresentando como as escalas foram criadas, adaptadas e replicadas, compilando esse conhecimento que se encontra disperso. Para tanto, foi realizado um levantamento bibliográfico de artigos que abordam as formas de mensuração da imagem de loja on-line no período de 2003 a 2015. Os resultados apontaram para uma diversidade de quadros conceituais e dimensões. As dimensões mais recorrentes foram: atmosfera da loja on-line, prazer em comprar virtualmente e a facilidade de uso. Dimensões como imagem da marca, preço, promoção, reputação e conexão com outros canais foram pouco utilizadas pelos pesquisadores, aparecendo apenas em estudos mais recentes. Verificou-se que não há escala universalmente aceita para medir a imagem de loja on-line.

Social Media and Trust – Influence on e-Tailers

E-commerce is growing at high rates, hence quite a lot of retailers are appearing in the Internet, trying to make a difference in the global market. Moreover, the presence of many companies in social media platforms and the development of virtual communities around the retailer corporate brand, are encouraging the sharing of reviews and experiences between consumers, creating higher levels of retailer awareness and a perceived image for online stores that is shared by consumers who access social networks. In addition, online word of mouth has an influence on the trust that consumers place in a virtual store, something that is increasingly important for earning a competitive edge. This article discusses the relationship between the retailers’ social media activities and the process for building trust through awareness, the perceived image and quality of the online service as mediating variables. For this, a survey of 301 consumers was conducted using a self-administered online questionnaire. The findings of the structural equation model showed evidence of the effect of social media on awareness and perceived image of the store, finding no evidence of any influence on perceived quality of service. Likewise, evidence of the relationship between online store image and quality of service in retailer trust was also found.

Social Media and Trust – Influence on e-Tailers

E-commerce is growing at high rates, hence quite a lot of retailers are appearing in the Internet, trying to make a difference in the global market. Moreover, the presence of many companies in social media platforms and the development of virtual communities around the retailer corporate brand, are encouraging the sharing of reviews and experiences between consumers, creating higher levels of retailer awareness and a perceived image for online stores that is shared by consumers who access social networks. In addition, online word of mouth has an influence on the trust that consumers place in a virtual store, something that is increasingly important for earning a competitive edge. This article discusses the relationship between the retailers’ social media activities and the process for building trust through awareness, the perceived image and quality of the online service as mediating variables. For this, a survey of 301 consumers was conducted using a self-administered online questionnaire. The findings of the structural equation model showed evidence of the effect of social media on awareness and perceived image of the store, finding no evidence of any influence on perceived quality of service. Likewise, evidence of the relationship between online store image and quality of service in retailer trust was also found.

STORE LOYALTY ON ONLINE STORE CUSTOMERS IN INDONESIA

Nowadays, online retailing in Indonesia had flourished and estimated to be one of the most prominent foundation to boost Indonesia’s economic growth. Aiming to anticipate the trend, this research is written in order to gain a deeper understanding about the loyalty behavior among online store customers in Indonesia by investigating the influence of store image and perceived value towards online store loyalty. Data in this research were collected from online questioner sent troughout online forum and social media. Structural Equation Modelling method is used here along with software Lisrel 8.80. Past studies found that online store image, perceived utilitarian value and perceived hedonic value positively influences one of several dimensions of loyalty, repurchase intention. This research proves that online store image directly influences perceived utilitarian value, perceived hedonic value and online store loyalty while neither perceived utilitarian value nor perceived hedonic value directly influences online store loyalty. This research also found that ease of use and trustworthiness as the most reliable and influential dimensions in online store image.

STORE LOYALTY ON ONLINE STORE CUSTOMERS IN INDONESIA

Nowadays, online retailing in Indonesia had flourished and estimated to be one of the most prominent foundation to boost Indonesia’s economic growth. Aiming to anticipate the trend, this research is written in order to gain a deeper understanding about the loyalty behavior among online store customers in Indonesia by investigating the influence of store image and perceived value towards online store loyalty. Data in this research were collected from online questioner sent troughout online forum and social media. Structural Equation Modelling method is used here along with software Lisrel 8.80. Past studies found that online store image, perceived utilitarian value and perceived hedonic value positively influences one of several dimensions of loyalty, repurchase intention. This research proves that online store image directly influences perceived utilitarian value, perceived hedonic value and online store loyalty while neither perceived utilitarian value nor perceived hedonic value directly influences online store loyalty. This research also found that ease of use and trustworthiness as the most reliable and influential dimensions in online store image.

유니클로의 온라인과 오프라인 이미지가 멀티채널 브랜드 구매의도에 미치는 영향

Abstract Nowadays the advantages of multichannel retailing strategy in fashion business have been widely discussed, but empirical research on fashion retail has been limited. The purpose of this research is to provide some ideas on multichannel retailing strategy to fashion retailers through the case of UNIQLO. The online survey was conducted on each 100 female customers in their 20s, 30s, 40s living in seoul among UNIQLO customers. The survey was consisted of measurement items for UNIQLO’s online store image and offline store image, customer satisfaction, purchase intention, and demographic attributes. The online survey was found that 30.3% of UNIQLO’s multichannel customers bought a product from offline store using online shopping mall as a search channel, on the other hand, 20.7% of UNIQLO’s multichannel customers bought a product from online store using offline store as a search channel. Factors of the online shopping mall image were consisted of shopping convenience, product information, price policy, trust. And factors of the offline store image were consisted of trust and store, product information, service. Some factors of online store and offline store image had impact on multichannel customer satisfaction. And, customer satisfaction also had impact on purchase intention of UNIQLO product. Some suggestion for the future of multichannel research in fashion retailing was given. Keywords: UNIQLO(유니클로), muiltchannel(멀티채널), brand image(브랜드이미지), purchase intention(구매의도)

A comprehensive model of the effects of online store image on purchase intention in an e-commerce environment

The aim of this study is to identify structural relationships between aspects of online store image and purchase intention. Responses from 211 website visitors were analyzed using structural equati...

The role of product brand image and online store image on perceived risks and online purchase intentions for apparel

Purchase intentions for apparel products often require physical examination prior to purchase. Hence, greater risk is associated with shopping online for apparel products, making it important to examine factors that reduce various risks influencing online purchase intentions. This study examines and compares the impact of two of the most important risk reducers for online apparel shopping – product brand image and online store image – on specific types of perceived risks and online purchase intentions for apparel. The results show that product brand image influences consumers' online purchase intentions both directly and indirectly by reducing various risk perceptions. Online store image impacts purchase intentions indirectly by decreasing risk perceptions. The results of this study provide fresh insight into understanding the impact of product brand image and online store image on each type of perceived risk associated with online shopping.

The Effect of Brand Image Inconsistency on Patronage Intent in U.S. Multi-channel Retailing

Website design (due to increased online retailing) has received more attention as a way to influence consumer responses (Eroglu et al., 2001, 2003; Kim et al., 2009; Kim & Lennon, 2008; Yoo et al., 2010); however, the website design of multichannel retailers has not been examined from the perspective of the consistency of online store image with the brand image. This study examines the effect of brand image consistency (especially through the website) on consumer attitude and patronage intentions. The findings of this research will add to the growing body of literature on multichannel retailing and provide practical information for online retailers in the development of a website for their online business.

Website voice application: the moderating effects of gender on credible but disliked voice

The present study focuses on the effects of a credible but unfavourable website voice application on online consumers. Specifically, it examines the effects of a credible but disliked online voice on consumer evaluations of online store image, mood, and experiential value, taking into account the moderating effects of gender. Results show that even though an online voice sounded credible, a disliked online voice influenced all subjects' online store image evaluations. Gender moderated the relationship between disliked voice and online store image, mood and experiential value. Mood and experiential value were found to affect website patronage intentions.

Online store image: conceptual foundations and empirical measurement

Perceptions regarding an online store, developed after a brief study of the website, can significantly influence somebody’s attitude towards purchasing at that store. These perceptions are collectively characterised as an “online store image.” Our research developed reliable and valid measures for the components of an online store image, and examined the relationships of these components to attitudes and intentions to purchase online. Conceptually, the paper relied on the relatively established literature on “traditional” store image and technology acceptance research. Empirically, we focused on the store images of two online bookstores. Following standard processes for instrument development, we conducted two rounds of data collection (pilot sample, n=61; main sample, n=312) to assess reliability and validity. The paper presents multiple-item measurements for components of a store image: online store usefulness, enjoyment, ease of use, store style, familiarity, trustworthiness, and settlement performance. The components were regressed on attitudes and intentions towards purchasing at the online store, revealing significant, direct influences from usefulness, enjoyment, trustworthiness and settlement performance.

Online store image: conceptual foundations and empirical measurement

Perceptions regarding an online store, developed after a brief study of the website, can significantly influence somebody’s attitude towards purchasing at that store. These perceptions are collectively characterised as an “online store image.” Our research developed reliable and valid measures for the components of an online store image, and examined the relationships of these components to attitudes and intentions to purchase online. Conceptually, the paper relied on the relatively established literature on “traditional” store image and technology acceptance research. Empirically, we focused on the store images of two online bookstores. Following standard processes for instrument development, we conducted two rounds of data collection (pilot sample, n=61; main sample, n=312) to assess reliability and validity. The paper presents multiple-item measurements for components of a store image: online store usefulness, enjoyment, ease of use, store style, familiarity, trustworthiness, and settlement performance. The components were regressed on attitudes and intentions towards purchasing at the online store, revealing significant, direct influences from usefulness, enjoyment, trustworthiness and settlement performance.