Technology is rapidly transforming traditional library functions, and librarians must ensure that their libraries and services remain valuable, sensitive to user needs, and sustainable into the future. Technological advances in the past several years have enabled libraries to create new services that before were not possible, such as virtual reference, personalized [online public access catalog (OPAC)] interfaces, or downloadable media that library customers can use in the comfort of their own homes. This increase in available technologies gives libraries the ability to offer improved, customer-driven service opportunities. [1] The Robert Wood Johnson Medical School (RWJMS) Media Library used available technology to upgrade a thirty-year-old lecture recording service. The improved, customer-driven service not only assisted students with learning and helped faculty with curriculum development, it has more fully integrated the media library into the rest of the school and revitalized its basic mission. As school librarians ponder using technology to enhance their services and to strengthen their role within larger the school framework, they may want to consider the experience at the RWJMS Media Library, which has produced sustainable results by responding to customer needs and preparing adequately for change.