Online Promotion Research Articles

Green products: evaluation of online promotion

Green products: evaluation of online promotion

Hotel Recovery Post Pandemic: Is Rebranding Required?

For hotel business to survive during COVID-19 Pandemic requires to conduct major adjustment in almost all aspects of operation. This qualitative study was conducted to assess the operation adjustment that may affect the hotel brand. Data was gathered from respondents comprising managers and decision-makers of 5-to-3-star hotels in Bali, Indonesia that remain open during the pandemic, using online survey and interview. 
 The results show that during the pandemic, hotels have made major operation adjustment to survive; whilst, maintaining the same quality standard, applying meticulous CHSE (Cleanliness Health Safety Environment) protocol, and keeping the customers informed through online promotion platforms regarding the hotel’s condition being ready to host guests. The adjustment made includes reducing operation cost, shifting target market into domestic market to maintain cash flow to cover operation, adjusting the rate and prices to adapt the weaker customer’s buying power, applying flexible booking and refund conditions, human resource policy and planning rearrangement, reducing the quantity of room offered and menu list items in Food and Beverage outlets. The hotel business resilient was owned to the professionalism of hoteliers, thus hotel rebranding is not required as the quality of the products offered is the same with those before the pandemic; at post-pandemic, it would be simply sifting the target market back to pre-pandemic. 

Analisis Eksistensi Perpustakan Sebagai Penyedia Informasi DI UPT Perpustakaan Daerah Tulungagung Pada Era New Normal

The development of technology makes information very needed as well as the library which can be categorized as a gathering place for information. However, due to the Covid-19 pandemic, the library's performance is not optimal. The purpose of the study was to determine the existence of libraries in the new normal era and the strategies used by librarians in maintaining their existence and increasing interest in visiting the Tulungagung Regional Library. The researcher used descriptive qualitative method. The informants used in this study were the head of the library, librarians, and users. The results showed that the existence of the Tulungagung Regional Library was quite good even though there were still shortcomings because the procurement of books had decreased. However, the library also opens an ebook application service and an online storytelling program for children called DoReMi in collaboration with several institutions. The condition of the library building is also still lacking, but the role of the librarian is quite good. Interest in visiting the library has also decreased, but public enthusiasm for visiting the library remains high. The strategies taken by librarians are not many, they are only able to adapt, implement and maximize existing services, create an online storytelling program for children called DoReMi and ebook applications, enforce improvised regulations and intensify online promotions and outreach to the public. This is because the Tulungagung Regional Library is still hindered by government regulations.

PENGARUH SALURAN DISTRIBUSI ONLINE DAN PROMOSI ONLINE TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PADA CHANDRA SUPERMARKET BANDAR LAMPUNG

Today the growth of the retail world (retailers) is growing rapidly because basic needs such as food and beverages are present in various types of products available. Since the Covid-19 pandemic emerged, it had an impact on the decline in profits for retail companies in Indonesia. This situation makes purchasing decisions for consumers who are forced to be at home or work from home. This opportunity or opportunity makes online shopping grow rapidly. Chandra Supermarket as one of the offline retail stores has also transformed in distributing online distribution. This company has joined the distribution channel through the Marketplace. The online promotion media carried out are: Website, Facebook, Instagram and TikTok, which are used to promote products sold in supermarkets. So that it can make it easier for consumers to shop from home, easily get products for the various types of retail available. Regular promotions are carried out every week to introduce the products being promoted. Distribution and promotion channels are very influential on purchasing decisions which will result in shopping satisfaction at Chandra Supermarket.

Promotion of educational services of the university in the conditions of digitalization

In modern conditions of constant competition, Kazakh universities use various channels to promote educational services. These are both offline and online marketing promotion channels. And if traditional promotion channels are well studied and understood, then digital channels require elaboration and increase in the efficiency of their use. Internet is the main source of information for young people. Internet promotion of educational services is becoming a leading area of marketing at any level and consumer segment. This process also affected universities. Kazakh universities do not adequately use digital marketing to promote educational services. The transformation of the use of information transmission channels requires a change in approaches to the promotion of educational services.The purpose of the article is to develop an algorithm for online promotion of educational services based on the analysis of digital promotion methods. Methods of analysis and synthesis, method of system analysis, retrospective analysis of literature, web analytics, comparative analysis, analysis of statistical data, non-formalized analysis of documents were used. Similarweb.com resource was used as a tool for analysis. A comparative analysis of network traffic and actions of clients and competitors of the websites of the leading universities of the Republic of Kazakhstan was carried out. Based on the analysis, conclusions were drawn about the underutilization of traffic sources to the site. An algorithm for online promotion of educational services has been developed. Conclusions are drawn about the need for retargeting to promote the educational services of the university and the integrated use of traditional and digital marketing to ensure and increase the competitiveness of the university. The results of the study can be used by educational institutions when developing a marketing strategy for promoting educational services.

PENGARUH PROMOSI ONLINE DAN PERILAKU KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN AYAM PEDAGING

Micro business is expected to be one of the economic activities that can support the national economy and is expected to become a pillar of the nation's economy, one of the rapidly growing micro units in Makassar City is Cahaya Huspi. This study aims to explore the two determinants of purchasing decisions using 97 participants from 161 distributed questionnaires. Data processing is carried out by utilizing multiple regression analysis which provides evidence that intense online promotions and indicated by the high frequency of advertising, sales promotions and direct marketing are the reasons consumers make purchases, as indicated by the high response to product stability, buying habits and speed of purchase. . This finding is different from consumer behavior which is measured by cultural, social, personal and psychological factors which are not proven as determinants of purchasing decisions.Keywords: Consumer behavior; online promotion; purchase decision

Online intervention for men found to decrease suicidal ideation

A new study found that an online suicide prevention and promotion site for working‐aged men has been effective in reducing suicidal ideation and depression in that population. The findings suggest potential benefits to the therapy related to mental health, social support and treatment motivation, the researchers stated.

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail

Time scarcity promotions (e.g., “40% off for a limited time”) are mainstays of online retail marketing. Although positive effects of time scarcity promotions on consumer interest have been evidenced in the brick-and-mortar world, should retailers expect similarly robust effects online? The present research suggests the answer may be no. First, the authors report meta-analytic and experimental results suggesting that previously identified positive effects of time scarcity promotions observed offline may not emerge in online shopping contexts. Then, consistent with the prediction that online time scarcity promotions activate more persuasion knowledge than identical control promotions, the authors detail findings suggesting that providing retailer-exogeneous justifications for online time scarcity promotions’ time restriction (e.g., consumers’ birthdays, seasonal changes) can increase the potential of observing positive effects on consumer interest online. Further, results suggest that the positive effects of including exogenous time justification may be more likely when less time remains until the online promotion’s expiration. However, results stop short of suggesting that online time scarcity promotions will consistently yield superior outcomes compared with identical online control promotions. Therefore, the authors highlight the continued need for careful managerial use as well as further research examining the optimal translation of offline tactics to online retail.

CBD Retailers in NC Promote CBD Online to Treat Pain Violating FDA Rules About Medical Claims and Offer Low-CBD/High-Price Products.

Cannabidiol (CBD) products are available nearly nationwide in the US and can coexist with medical or recreational programs. North Carolina (NC) is an example of a state with a program dedicated to integrating hemp cultivation and medicinal CBD exclusively, containing a multitude of retailers selling it as a primary product. The Food and Drug Administration (FDA) mandates that non-FDA approved CBD products cannot be marketed using medical or health-related claims and has sent warning letters to retailers violating these terms. We aim to characterize the online content of the NC CBD market by analyzing retailers' websites to determine whether hemp/CBD shops comply with FDA regulations in terms of medical claims and analyze the claimed CBD content and price of products offered online. We randomly selected three CBD retailers from the ten most populated cities of NC. We analyzed their website content: product type, medical claims, other disclaimers, price, and CBD content. We found that edible, oral, inhalable, and topical products are offered in similar proportions. Word analysis of product description revealed that "pain" and "pain relief" were the most common medical claim, followed by inflammation and anxiety. Health claims were mostly related to wellbeing. Other attributes indicate that products are associated with pleasant flavors or sensations (ie, cool, lavender, delicious, honey, menthol), which resembles the strategies used for tobacco advertisement. Most products (61%) claimed to contain less than 1000 mg of CBD. The median price of products ranged from $15-30 per 300 mg. We found a positive correlation between CBD content and price. Our data demonstrate that the NC online CBD market does not comply with FDA regulations, primarily targets patients with pain, inflammation, or anxiety, and offers products with low CBD concentration and high prices. New policies should limit the access and online promotion of non-pharmaceutical grade CBD products.

Efektivitas Promosi Online Melalui Instagram Terhadap Keputusan Pembelian Pada Akun @Goodstore.Magelang

Social media that has many users is Instagram. Instagram is a social media that is often used by individuals and companies to share information, build relationships with clients, and build brands. This study aims to determine the effectiveness of Instagram online promotions on purchasing decisions on the @goodstore.magelang account. This type of research is descriptive with quantitative methods with a sample or respondents of 100 people. The results of the data correlation test study between the effectiveness of online promotions and purchase decisions amounted to 1,000 with a significant value of 0,000. Based on this, the relationship between the effectiveness of online promotion and the purchase decision is included in a very strong correlation.

Can TikTok be a good way to extend the adoption of green control techniques? Evidence from rural China

ABSTRACT In the context of agricultural digitalisation in China, TikTok is becoming widely popular in rural areas and a novel way for agricultural technology extension. Based on survey data on 770 rice and wheat farmers in Hubei and Henan provinces in China, the endogenous switching probit model was used to verify the influence of TikTok usage on the adoption of Green Control Techniques (GCT). We found that farmers’ adoption probability of GCT will be significantly increased by 9.3–11.8% with their use of TikTok to browse GCT content. This shows that TikTok is an effective way to extend GCT. Furthermore, TikTok can complement traditional offline training as a digital agriculture extension for small-scale, older, and non-plain-area farmers, who are often of unequal status and are unable to obtain government agricultural extension services. These findings evaluate the effectiveness of short video software as a digital agriculture extension platform, which contributes to the rapid and effective extension of GCT. It is suggested that more GCT online promotion platforms should be built and applied in China.

The Influence of Perceived E-Service Quality, Promotional Mix, Brand Awareness and Online Repurchase Intention

his study aims to analyze and explain the effect of online service quality, promotion mix, and brand awareness on repurchase intention. This research was conducted on students using OVO in Yogyakarta, with a total sample of 140 respondents obtained through the method of distributing questionnaires using google form. The sampling technique used is purposive sampling method. The analytical method used is the Multiple Linear Regression Analysis method which is processed using the Statistical Package for Social Sciences (SPSS) program. The results of this study indicate that Perceived E-Service Quality has a positive and significant effect on repurchase intention; Promotional Mix has a positive and significant effect on repurchase intention; and Brand Awareness has a positive and significant effect on repurchase intention.

Recommendations for Increasing the Efficiency of Promotion of Websites in Belarusian Region

The purpose of the scientific study was to develop practical tools to improve the efficiency of promoting websites of the regions of the Republic of Belarus using the methodology of comparative analysis with the socalled “reference” websites of the districts, i.e. with those districts whose websites are well indexed in search engines, and are also well accessible to all interested parties. The Postavy district was taken as the study area, and the Braslav district was taken as the “reference district”. As a result of applying the methodology, an algorithm for SEO optimization of the website of the Postavy district was developed based on a comparative analysis of the online promotion technology of the Braslav district. As a result, a list of recommendations was developed for SEO-optimization of a website representing Postavy district tourism in order to increase indexing and visibility for users on the Internet.

ATTRACTION OF CULINARY TOURISM DESTINATIONS TO PROMOTE SUSTAINABILITY DEVELOPMENT DURING THE PANDEMIC

Culinary tourism had the most extensive product portfolio and was one of the tourism sectors most affected by the pandemic in Indonesia. The website was a specific communication tool for promoting tourism. The study objective was to examine how the government's promotion of culinary tourism in official website content strengthens the sustainability of culinary tourism development during the pandemic. This study used qualitative content analysis on the official tourism promotion website of the Indonesian government, namely https://www.indonesia.travel. Two hundred twenty-four articles on the "Culinaries'' and "Culinaries & Wellness" links were analyzed in seven data groups and 17 keywords. The placement and number of keyword analysis on the website found that tourism promotion had identified culinary resources but not enough to promote culinary as a tourist attraction. Business actors with small capital have not been promoted adequately, and promotion has not offered virtual culinary tour packages and online purchase messages sufficiently. It was concluded that the promotion of culinary tourism still required improvement to strengthen it’s sustainability during the pandemic. The government must promote culinary tourism by increasing the messages specifically for culinary tourism, information on culinary tourism attractions, business actors, local food, small-capital business actors, supporting online promotion, and integrating culinary tourism into other tours.

Training on making digital brochures as an online promotion strategy for MSME products

Micro, small and medium enterprises (MSMEs) are one of the sectors that are essential pillars in the recovery of the Indonesian economy after the COVID-19 pandemic outbreak in early 2020. Through the Ministry of Cooperatives and SMEs, the Indonesian government is trying to make a transformative recovery to revive MSMEs after the pandemic by bringing MSMEs into the digital ecosystem. The first step to enter the digital ecosystem is to design an online promotion strategy. Digital brochures are a form of online promotional media that can be an alternative for MSMEs to market and sell their products in an interactive and interesting way. The purpose of community service is to support government programs in the transformative recovery of MSMEs by providing training and assistance in making digital brochures for MSMEs in Muara Penimbung Ilir Village using the Canva application. The participants consisted of 25 MSMEs. The method of implemention community service activities is carried out offline through presentation, tutorials and interactive discussions. The results showed that 95% of the participants had understood the steps in making digital brochures. In addition, they are able to make their own digital brochures using the Canva application to market their products online.

NIVA: business expansion dilemma

Learning outcomes The purpose of this case is to expose readers to the dilemma of expanding domestically or internationally and simultaneously taking key decisions while expanding the business to the international markets. It could be a foundational case for understanding international expansion and growth strategies. After the case analysis, students would be able to: • understand the potential of the domestic market and the factors affecting the international expansion; • evaluate the various methods to enter an international market; • identify the challenges of expanding a business into emerging markets such as India; • analyze the various growth and expansion strategies in an emerging market such as India; and • assess the online promotion strategies in an emerging market. Case overview/synopsis NIVA, The Satin Collection, is a manufacturer and distributor of a luxury collection of silk and satin products. Founded in 2020, NIVA is based in Dubai with more than 1,000 customers. The products include silk bedding, silk sleepwear, fashion accessories and reusable satin masks, and they are made-to-order, custom-made and tailored locally in Dubai. Currently, all the operations are run and managed by the company’s founder, Purva. The only operation which is outsourced is the stitching process. The company is completely operating online and is currently promoting products only through social media platforms such as Instagram and Facebook. Purva is planning to expand her business. The two options are extending her existing operations in the UAE and expanding to other emerging markets, starting with India. Purva needs to decide on a suitable internationalization strategy to decide whether it is the right decision to enter the Indian market, including an entry and promotion strategy in her target market. In addition, she needs to decide whether to continue with NIVA’s current business model in India. There might also be additional possible challenges for NIVA in entering the Indian market. Complexity academic level Postgraduate MBA students, other graduate-level management programs and undergraduate-level students. Supplementary materials Teaching notes are available for educators only. Subject code CSS 5: International Business.

Factors Affecting Customer Repurchase Intention: Case Study on Food Delivery Application

This study aimed to determine the direct effect of e-service quality, e-promotion, and perceived value variables on repurchase decision. As well as the indirect effect between e-service quality and e-promotion on repurchase decision through perceived value as an intervening variable. The research uses a quantitative approach and the data collection method uses a survey method with an instrument like a questionnaire. The object of research is 260 users of the McDelivery application who are domiciled in the JABODETABEK area, aged 17 years and over, who have seen/used the McDelivery online promotions McDelivery application to shop at least twice in the last six months. The data analysis technique used SPSS software and SEM analysis used LISREL software to process and analyze the research data. The results of the hypothesis test show that: (1) e-service quality affects repurchase decision; (2) e-promotion affects repurchase decision; (3) e-service quality affects repurchase decision through perceived value; (4) e-promotion affects repurchase decision through perceived value; (5) e-service quality affects perceived value; (6) e-promotion affects perceived value; (7) perceived value affects repurchase decision.

Affirmation of Cultural Heritage Digital Promotion within Smart Destination Concept

The paper explores the perspectives of implementing digital, online promotion within the concept of smart destination development, aiming for the competitiveness that innovative tools and systems enable. Built heritage in developed tourism destinations presents an attractive resource, and its presentation through digital technology impacts culture's perception. With the development of new technologies and the adoption new digital and tourism trends, e-tourism cultural heritage promotion represents a significant challenge for destinations. Research design includes the identification of cultural heritage in tourism destinations followed by the longitudinal study, the research of progress in technology implementation, and an analysis of key tools for digital promotion. Several aspects are explored: online promotion, digitalization of heritage, and WiFi coverage for social networks' real-time streaming. Qualitative and quantitative methods aim to contribute new knowledge about the important use of online digital tools. The paper points to how the advantages and potentials of developing a smart culture in a destination, recognised as a strategic policy of development, are implemented in the digital marketing of heritage sites.

Pemberdayaan Pengusaha Batik sebagai Penggerak Perekonomian di Desa Pabean Udik Kabupaten Indramayu

The batik entrepreneurs in Pabean Udik Village are not optimal in developing their businessbecause of problems related to production and marketing. Entrepreneurs do not understand theexact capital cost calculation system and have not made financial reports that are in accordancewith accounting rules. This causes the determined selling price to often experience errors indetermining the cost of goods sold (COGS) which has an impact on the amount of gross profit. Inaddition, batik entrepreneurs do not pay attention to product marketing techniques, and do not evenhave a special concept in packaging their products. Based on the initial visit of the communitydedication team, the fact that the craftsmen only use plastic bags in packaging their products.However, this seems to be due to the fact that batik entrepreneurs have just risen since their businesshas decreased due to the Covid-19 pandemic. So they focus their business capital on product rawmaterials, not for packaging. Entrepreneurs also do not conduct online promotions or sales to invitebuyers. They only market by word of mouth and maintain their customers. With these problems, apersuasive approach and training are needed that are easily understood by batik entrepreneurs withall their limitations so that the services they carry out provide progress for the business managementsystem for batik entrepreneurs in Pabean Udik Village. The method of implementing this serviceconsists of surveys, interviews, and observations. Economic empowerment is carried out by trainingbatik entrepreneurs in Pabean Udik Village regarding basic accounting, introduction of quality raw materials, attractive product design and selling, as well as business digitization with training on theuse of marketplaces. With this training, it is hoped that batik entrepreneurs can apply the knowledgegained and be useful for the implementation of their business operations

Strategi Pemasaran Pada Produk Tabungan Simpanan Pelajar (SIMPEL) Di BPRS Bhakti Sumekar Kantor Cabang Madya Pamekasan

Technological developments are increasingly sophisticated by shaping the mindset of people who are increasingly advanced and developing, giving rise to competition that has an impact on the banking sector in Indonesia. There is competition that requires financial institutions to compete in providing the best to customers. A bank needs to carry out a marketing strategy because it aims to find out and assess the extent to which the marketing of the products produced can be known by the public so that the products or services offered can be achieved by a company. Two research focuses will be studied. First, to find out the concept of student savings savings (SIMPEL) at BPRS Bhakti Sumekar Pamekasan Madya Branch Office, Second, to find out how the marketing strategy for student savings savings products (SIMPEL) at BPRS Bhakti Sumekar Pamekasan Madya Branch Office. This study uses a qualitative approach with descriptive research type and data sources obtained from primary data and secondary data. The informants are AO/AAO Funding, teachers at schools and students who are SIMPEL savings customers at BPRS Bhakti Sumekar Pamekasan Madya Branch Office. specifically for students or students by using the wadiah yad-dhamanah contract. The characteristics of SIMPEL savings are that it has a very cheap and light initial deposit and the requirements are very easy for students. Second, the marketing strategy used by BPRS Bhakti Sumekar at the Pamekasan Madya Branch Office is Product (Price), Price (Price), Place (Place), Promotion, (Promotion). The product strategy has different characteristics compared to other banks, the price strategy provided has followed the market by providing very cheap prices making it easier for students to save, the strategy chosen is very strategic which is located in the heart of Pamekasan, and the promotion strategy is carried out with carry out socialization to schools by distributing brochures and conducting ball pick-up systems and online promotions via whatsapp and the official website of BPRS Bhakti Sumekar.
 Keywords: Marketing strategy; Student Savings Savings (SIMPEL)