Online Panel Survey Research Articles

Facial attractiveness does not modify the perceived trustworthiness of ethnic minority men

Immigrants, and particularly immigrant men, are often stereotyped as untrustworthy in European societies. However, little research has examined how stereotypes of characteristics other than ethnicity might impact natives’ perceptions of the trustworthiness of immigrants. Here, I test whether facial attractiveness, a trait associated with a variety of positive stereotypes, might modify ethnic biases in trustworthiness perceptions. I vary facial attractiveness and ethnicity using photo and name stimuli presented in a hypothetical “lost wallet” vignette, in which respondents assess the likelihood of the pictured man returning their lost wallet. Results from an German online panel survey indicate that while attractiveness has a modest positive effect on perceived trustworthiness, the value of attractiveness does not differ between ethnic majority German men and men with a Turkish migration background. Rather, the largest differences in the perceived trustworthiness of Turkish-origin men are found between respondents with inclusionary and exclusionary immigration attitudes, with inclusionary respondents reporting that Turkish-origin vignette persons are more trustworthy than ethnic majority German vignette persons. These results suggest that physical attractiveness does not act as a substantial moderator of ethnic biases in trustworthiness perceptions, but that immigration attitudes are highly relevant.

Are all luxury guests the same? A benefit segmentation of 5-star hotel customers

PurposeThis research aims at identifying segments of luxury guests based on the benefits they seek when staying at 5-star hotels. The study also wants to investigate whether ethics and sustainability have a role in differentiating the segments.Design/methodology/approachAn online panel survey allowed the collection of 508 responses with participants from Switzerland that spent at least one night in a 5-star hotel between 2022 and 2023. The survey asked about perceived benefits, sustainable tourist behavior, preferred hotel green practices, trip-related factors and socio-demographics. Hierarchical cluster analysis was employed to group participants on the benefits identified via exploratory factor analysis. The other variables were used for segment profiling.FindingsResults show the existence of three customer segments for 5-star hotels: the ethical enthusiast, the unconcerned aesthete and the practical connoisseur. These differ in the importance they assign to ethical, social and symbolic benefits, as well as functional service benefits. The relevance of sustainability in the luxury hotel experience is stronger for the ethical enthusiast.Practical implicationsLuxury hotel managers should highlight sustainable practices on social media to attract ethical enthusiasts. In addition, marketing content customization should be used to appeal to the benefits and profile of each identified segment.Originality/valueThis is the first study that provides a benefit segmentation of luxury hotel guests, and it is also the first research that considers the role of sustainability and ethics in differentiating these customers.

Learning from YouTube? The role of exposure to partisan YouTube channels and news literacy in political learning during the South Korean general election campaign

ABSTRACT This study examined whether exposure to partisan YouTube channels, a soft-format journalistic content for partisans, can promote learning effects and how news literacy moderates these effects. Using online panel survey data (N = 808), findings revealed that spending more time viewing partisan YouTube channels led to lower knowledge of hard news (i.e. factual information about the electoral system and campaign slogans) but higher knowledge of soft news (i.e. human-interest-based information). However, individuals with higher news literacy showed an increase in hard news knowledge but a decrease in soft news knowledge as their time spent viewing partisan YouTube channels increased.

The use of digital tools in forest tourism and recreation - Experiences from Warsaw agglomeration in Poland

Tourism and recreation in forest areas around large urban agglomerations are becoming increasingly important and pose major management challenges in terms of sustainability, environmental impact and balancing the needs of visitors with conservation efforts. Digital tools are critical to the planning and management of suburban forests as they improve data collection, enable efficient resource allocation and enhance the visitor experience through better navigation and information dissemination. The aim of our work was to find out whether people visiting urban and suburban forests in Warsaw consciously plan their visits to forest areas, what ICT tools they use during and after a forest visit, and whether they share their experiences related to forest recreation on social media after the visit. The research focused on urban and suburban forests in the Warsaw metropolitan area, Poland. Data on visitors’ characteristics, recreation habits and digital skills were collected in an online panel survey in November 2023 (n = 1413). The results showed that respondents most frequently visited forest areas around Warsaw 2–3 times a month and several times a year. The vast majority of respondents planned their visits directly on the day of the trip (34.96 %) and used their own knowledge and experience when planning their trip to the forest. More than half of respondents (69 %) stated that they use various types of digital tools when visiting forest areas, most commonly smartphones with GPS functionality. Most respondents stated that they had advanced (43.38 %) or at least advanced (32.06 %) knowledge of using digital tools. 39.49 % of respondents stated that they do not use the internet to share information about their forest visits. The research results presented in the sentence indicate the complexity of using digital tools in the management of outdoor recreation and tourism. On the one hand, our research clearly shows that digital tools are an integral part of modern outdoor recreation and tourism management and provide valuable insights, on the other hand, most respondents planned their visits directly on the day of departure, relying mainly on their own knowledge and experience, rather than on digital tools. This knowledge can be used to develop forest management strategies, environmental education, monitoring tourist flows and promoting responsible recreation worldwide. Further research is needed to analyse the use of digital tools in digital forest recreation.

Social trust and the winner-loser gap

The electoral winner-loser gap literature has shown sharp differences between citizens who vote for winning and losing options in key indicators of political support. In this article, we claim that the influence of election results can extend beyond the political domain and reach citizens’ level of social trust. Indeed, elections can reveal to citizens who voted for the winning option that their preferences are aligned with the majority opinion of society, while it signals the opposite to electoral losers. We hypothesize that this contrast will trigger a gap in the level of social trust between winners and losers, and that this gap will be larger among politically engaged voters relative to those more disinterested in political affairs. To contrast our hypotheses, we conducted two online panel surveys with a pre-post electoral design during two recent elections in Chile. Estimates from Two-way Fixed Effects regression models support our main theoretical expectations.

Dishonesty is linked with the spread of infectious diseases

This paper investigates the link between dishonesty and the spread of COVID-19 infections. In an online experiment and panel survey, 2,723 Germans completed an incentivized coin-tossing task in March 2020 and reported their infection status in four subsequent survey waves up until December 2021. We find that individuals who are most likely dishonest in the coin-tossing task at the onset of the pandemic, as they report the highest number of winning coin tosses, are more than twice as likely to get a future COVID-19 infection than the sample mean. Respondents who are most likely to have reported dishonestly also engage more in behaviors that increase the risk of becoming infected and of transmitting the infection relative to likely honest respondents. Hence, we postulate that differences in preferences and norm compliance are underlying determinants that affect behavior in the experiment and in the field. We observe a similar relationship at the country level between an incentivized measure of civic honesty and excess deaths due to COVID-19 in 22 OECD countries.

Opportunities for plain packaging of tobacco products in the Philippines: results of a nationwide online survey.

This study aimed to contribute to local research evidence to promote the implementation of plain packaging of tobacco products in the Philippines. The study aimed to assess Filipinos' perception of the effectiveness of plain packaging and their readiness by assessing the potential impact of plain packaging. We conducted a nationwide geographically representative online panel survey with a sample size of 2,000 Filipinos. The survey recruited respondents 18-65 years old and residing in the Philippines, with 500 respondents each from the National Capital Region, Luzon, Visayas, and Mindanao. We showed respondents six different mock-ups of cigarette packs in plain packaging, with two sizes of graphic health warnings (50 and 75%) and three plain packaging colors (black, white, and Pantone 448C). Using five-point Likert scales, participants rated their agreement with 18 items assessing readiness and rationales for plain packaging and 54 items related to pack design (9 items for 6 pack designs). The study showed that Filipinos recognize the value of adopting plain packaging with larger graphic health warning labels on tobacco products in the Philippines. Both non-smokers and smokers agreed that plain packaging has the potential to reduce the attractiveness and appeal of packs, prevent advertisement and promotion of tobacco products, reduce the ability of tobacco products to mislead consumers, increase the noticeability and effectiveness of the pictorial health warnings, increase recall of the pictorial health warnings, affect consumer perceptions of the attractiveness of the tobacco products and their relative safety, reduce youth experimentation with the use of tobacco products, prevent the use of tobacco brand variants as a promotional tool, prevent branding targeted toward youth, promote quitting among current users, and to more clearly inform consumers about the harmful effects of tobacco use. We recommend that policymakers pursue plain packaging as legislation or as part of a reform of the Philippines' graphic health warnings law. The law should target tobacco products sold in the Philippines.

Understanding U.S. Caregivers' Perceptions of Youth's Sexting Motivations and Concerns About Their Children's Sexting Involvement: Fall ConsumerStyles Survey, 2018 and 2019.

Sexting is associated with a range of negative outcomes among youth. While parents and caregivers can play a critical role in the prevention of youth risk behaviors, nationally representative research has yet to examine U.S. caregivers' perceptions of youth's sexting motivations to help inform sexting risk prevention efforts. Using 2018 and 2019 Fall ConsumerStyles online panel survey data (N = 1,034), this study estimated and examined U.S. caregivers' perceptions of youth's sexting motivations and the associations of such perceptions with concerns about their children (ages 10-17) getting and sharing sexts (sexual messages, photos, videos). Weighted percentages were calculated to describe caregivers' perceptions of youth's sexting motivations. Logistic regression analyses were performed to examine associations between caregivers' perceptions and concerns about youth's sexting. Results suggest that many caregivers perceive youth sext because they think it is harmless (72.79%), they want to be popular or boast (70.51%), they have low self-esteem (52.00%), and/or it is part of their sexual exploration process (49.05%). Fewer caregivers perceived that youth sext because they want revenge (21.80%) or to harm others (16.06%). Caregivers' concerns about their children getting and sharing sexts were related to perceiving that youth sext because of low self-esteem, sexual exploration processes, or to harm others. The perception that youth sext because they want to be popular or boast was related to concern about youth getting but not sharing sexts. Odds of concern were significantly higher among caregivers from some racial/ethnic subgroups. Findings can inform sexting prevention efforts that include caregivers.

COVID-19 and speeding: Results of population-based survey of ontario drivers

Introduction: During COVID-19, increased speeding was observed in many jurisdictions. Yet, evidence is limited on what factors predicted increased speeding during the pandemic. This study’s purpose was to examine speeding, and person and situation factors associated with increased speeding since the start of the pandemic. Methods: An online panel survey sampled 1,595 drivers using sex, age, and region quota sampling and weighting to approximate the Ontario, Canada adult population. Measures included: (1) person factors: socio-demographics (age, sex, region); psychological trait of risk propensity (Competitive Attitudes Toward Driving Scale (CATDS)); psychological states (distress - general and COVID-19-related); and behaviors (kilometers driven, alcohol use, police stops and collisions); and (2) COVID-19-related situation factors: perceived changes in (traffic volume, police enforcement). Results: 67.2% of respondents reported speeding; 7.2% reported increased speeding since the start of the pandemic. Bivariate analyses indicated that person factors of younger age, male sex, higher CATDS, higher distress, more alcohol use, more kilometers traveled, police stops, and collisions since the start of the pandemic were associated with increased speeding. Situation factor of perceived less traffic volume since the start of the pandemic was associated with increased speeding. Logistic regression analysis identified odds of reported increased speeding during the pandemic was significantly higher for drivers with higher scores on the CATDS, higher kilometers traveled, and more alcohol use during the pandemic. Conclusions: These findings suggest that higher risk propensity as well as the more kilometers driven and increased alcohol consumption were risk factors for increased speeding. Practical Applications: COVID-19-related factors of lower traffic volume and enforcement are less predictive of increased speeding than driver personality and pandemic-related behaviors of more driving and drinking. Interventions to reduce speeding still need to focus on these person factors through education, enforcement, and strong sanctions for speeding.

Comparing individual and collective valuation of ecosystem service tradeoffs: A case study from montane forests in southern California, USA

Accounting for the tradeoffs and importance urban, disadvantaged communities place on ecosystem services has implications for the management of nearby forests. Although stated preference valuation approaches are often used, they are based on an individual’s perspective and rarely account for collective or societal values. Thus, alternative methods are needed to capture this dichotomy from urban communities who may not even be aware of these benefits to themselves or society at-large. We explored individual and collective importance of, and tradeoffs for, ecosystem services (ES) and ecosystem disservices (ED) by urban residents living near montane forests in greater Los Angeles, California, USA. Using an online panel survey, individual (I-rationality) versus collective (We-rationality) scenarios, best-worst scaling (BWS) choice experiments, and latent class analyses, we ranked the importance and tradeoffs among ES-ED attributes tonearby residents based on the frequency of visits to montane forests as well as Hispanic ethnicity. Results show statistically significant tradeoffs and differences in importance rankings between individual versus collective valuation scenarios. Under the individual valuation scenario, non-Hispanics highly ranked the high forest density indicator, which has implications for wildfire EDs to montane forests and communities. Gender and income were more influential sociodemographic factors affecting importance for water and recreation-related ES than was education. Our BWS and econometric methods, attributes, and importance rankings can facilitate participatory processes with diverse urban communities and designing more effective policies and management guidelines. This approach canalso more inclusively, and equitably, account for the tradeoffs and values that nearby urban communities place on ES/ED from Wildland-Urban Interface forests.

When ethics are compromised: Understanding how employees react to corporate moral violations

This study investigated how employees react to corporate moral violations against external stakeholders, such as customers, the community, and the environment. Drawing from the deonance theory, we examined the relationships between employees' perceptions of corporate moral violations, their moral emotions (anger and sympathy), and their moral actions (external whistleblowing and compensating behavior) when they witness their company's ethical transgressions targeting external stakeholders. In addition, the study examined the moderating effects of employee-oriented corporate social responsibility and perceived moral violation intentionality on the impact of moral violation on employees’ emotional and behavioral reactions. The proposed model was tested using an online survey panel of 417 full-time U.S. workers. The results mostly supported the hypotheses, indicating that perceived corporate moral violation interacted with employee-oriented CSR and moral violation intentionality to affect employees' anger and sympathy, which, in turn, influenced their moral actions.

Weight gain, new-onset overweight or obesity, and their influencing factors during the social distancing era of the COVID-19 pandemic

The prevalence of obesity is gradually increasing in South Korea, and the coronavirus disease 2019 (COVID-19) pandemic has accelerated the weight gain. In response to COVID-19, South Korea implemented targeted distancing measures based on the number of COVID-19 cases, rather than a full lockdown. This study focused on two subgroups that influence the rise in obesity prevalence during the early stages of the COVID-19 pandemic and explored the factors contributing to rapid weight gain in this group during this period. This cross-sectional study involved 3,462 participants recruited through the MicroEmbrain Inc. Online survey panel. Participation emails were sent by the research company to the online survey panel, and individuals who voluntarily agreed to participate responded to the survey. The participants consisted of residents aged 19 and above from Seoul, with sample distribution taking considering sex, age, and region. Height, and weight before and during the COVID-19 pandemic were self-reported. The analysis revealed that compared with that of pre-COVID-19 statistics, 11 % of all participants entered the overweight or obese categories post COVID-19, and among those who were overweight or obese before COVID-19, 42.5 % reported weight gain. Both groups had relatively younger individuals, higher stress levels, spent more time alone, and had increased usage of online platforms including online food purchasing. Post-COVID-19 wt gain among individuals with pre-existing overweight or obesity status was associated with a higher frequency of solitary drinking (odds ratio [OR] = 1.407, 95 % confidence interval [CI] = 1.024–1.932), increased online leisure time (OR = 1.336, 95 % CI = 1.063–1.678), and increased use of meal delivery services (OR = 1.307, 95 % CI = 1.026–1.664). The prevalence of obesity has continued to rise after COVID-19 pandemic, highlighting the need for interventions that mitigate the negative impact of the pandemic on health behavior.

Health Belief Model Predicts Likelihood of Eating Nutrient-Rich Foods among U.S. Adults.

Despite decades of messaging, most Americans still consume excess fats and sugars, but inadequate fiber, potassium, and calcium. Nutrient-rich foods (NRFs) have a high density of favorable nutrients related to calories. Choosing NRFs could lower risk of nutrition-related chronic diseases and aid in their control. We hypothesized that having greater knowledge of NRFs, the presence of a nutrition-related chronic disease or risk factor, and positive Health Belief Model (HBM) views would be predictive of the likelihood of eating NRFs. Through a national online survey panel, 976 adults aged 18-80 completed demographic, health, NRF knowledge, attitudes, and HBM construct questions. Participants were 77% White, 52% women, and 55% had a nutrition-related disease or risk factor. Multivariable HBM scales were generated by theory, principal components, and reliability analysis. NRF knowledge was significantly higher for women, Whites, households without children, and persons without a nutrition-related disease (all p ≤ 0.015). 'Likelihood of eating NRFs' was significantly higher for persons with a nutrition-related disease, Whites, married participants, main food shoppers, and households with children (all p ≤ 0.022). Regressing demographic and HBM constructs on the 'likelihood of eating NRFs' resulted in R2 of 0.435. Nutrition-related disease and HBM constructs of self-efficacy, perceived benefits, and cues to action were predictive of the likelihood of eating NRFs, but higher NRF knowledge was negatively associated.

Modelling the Association Between Social Media Flow Experience and Fake News Sharing: Testing the Mediating Role of Social Media Flow Experience and the Moderating Role of Social Media Scepticism

This study developed a model that predicts fake news sharing behaviour on social media using the technology acceptance model (TAM) and flow theory. We collected survey responses from an online survey panel administered by a reputable market research firm, Qualtrics Inc. The recruitment of the participants was via Qualtrics’s own pool of participants. Data analysis was done using Smart PLS structural equation modelling. We found FOMO to be the most significant factor that predicts social media flow experience. This is followed by enjoyment, perceived ease of use, perceived usefulness, and pass time, respectively. It is also our findings that social media flow experience predicts fake news sharing behaviour. We also found that social media flow experience fully mediates the relationship between enjoyment, FOMO, pass time, perceived utility, perceived ease of use and fake news sharing. Furthermore, the relationship between social media flow experience and fake news sharing is moderated by social media scepticism in such a way that this relationship is more pronounced among those with low social media scepticism. Our study contributes to theory and practice.

Global availability and uptake of psychological services for adults, caregivers and children with food allergy.

Food allergy (FA) is associated with poor health-related quality of life and high levels of psychological distress. Psychological support is extremely important but not always available. As part of the Global Access to Psychological Services for Food Allergy (GAPS) study, we aimed to assess psychological distress and service use among adults, caregivers and children with FA in a global survey. Participants (n = 1329 adults with FA; n = 1907 caregivers of children with FA) from >20 countries were recruited through patient organisations, social media advertisements and online survey panels to complete an online survey. Surveys were available in six languages. A total of 67.7% of adults and 77.2% of caregivers reported direct experience, and 51.6% of caregivers said their child had experienced FA-related psychological distress. The most commonly reported issue was anxiety about having an allergic reaction. Less than 20% had been assessed for FA-related psychological distress. There were significant differences across countries for levels of distress, screening for distress, seeing a mental health professional and being diagnosed with a FA-related mental health disorder (all p < .001). The United Kingdom, Australia and Brazil had the highest number of participants reporting distress. The most commonly reported barrier to seeing a mental health professional was cost. FA-related distress is common across countries, but with substantial country-to-country variability. Allergy providers are encouraged to routinely assess families for psychological distress and provide access to appropriate mental health resources. Development and implementation of evidence-based, patient-informed accessible, affordable FA interventions in multiple languages is urgently needed.

Influence of multidisciplinary team care with abundant nurse staffing on patient-reported outcomes among patients with inflammatory bowel disease in clinical remission

BackgroundPatients with inflammatory bowel disease (IBD) experience difficulties in daily life and demanding self-care needs. The goal of our support for patients is to ease their difficulties and improve their belief in their capacity to self-manage their disease (self-efficacy), by increasing their ability for self-care. The nurse’s contribution is vital in empowering patients and supporting them to better manage their disease. There is evidence that higher nurse staffing levels are associated with better patient outcomes in acute care settings, but little is known about the outpatient setting. The objective of this study was to explore the impact of multidisciplinary team care with abundant nurse staffing levels on patient-reported outcome measures (PROMs) among patients with IBD, encompassing Crohn’s disease (CD) and ulcerative colitis (UC), in clinical remission.MethodsPatients with IBD in clinical remission were included because disease activity influences the patient’s subjective evaluation. A total of 499 valid responses from two different sources were analyzed: 318 from a specialized IBD clinic with abundant nurse staffing and a multidisciplinary care team (UC: 83, CD: 235) and 181 from an online survey panel (UC: 109, CD: 72). The IBD Self-Efficacy Scale (IBD-SES) and the difficulty of life scale (DLS) were used as disease-specific PROMs.ResultsIn two multiple regression models adjusted by background characteristics (age, sex, diagnosis [UC/CD], employment status, use of biologics, and disease duration) using the IBD-SES or DLS as a dependent variable, the responses from clinic patients showed a more favorable score (higher self-efficacy or lower difficulty) than the online responses.ConclusionsMultidisciplinary team care with abundant nurse staffing may improve self-efficacy and ease difficulties of life among patients with IBD in clinical remission. These results could help bring attention to nurse staffing in an outpatient setting, which has previously been overlooked, and be the first to provide evidence of its importance in encouraging enhanced staffing levels.

How the COVID-19 pandemic changed forest visits in Switzerland: Is there a back to normal?

Lockdown measures implemented during the COVID-19 pandemic led to a rise in people’s visits to forests and urban green spaces. However, as vaccination efforts progressed and infection rates declined, it remained uncertain whether forest visitation levels would return to pre-pandemic norms or even decreased. To explore the post-crisis status of forest visits, we conducted a comprehensive analysis using data from a representative online panel survey conducted in Switzerland. Specifically, we compared data collected one week prior to the lockdown (in March 2020), on visit frequency, duration, activities and locations visited, with data collected two weeks after the lockdown was enforced (2020), and also with data from the summer of 2021. We aimed to determine if forest visitation had returned to normal by the time of the third survey. Our findings indicate that during times of crisis, visitation patterns and recreational preferences in urban green spaces, such as forests, undergo changes, with some of these changes exhibiting greater persistence than others. Meanwhile the activities during a forest visit as well as motivations of forest visits seem to return to their initial levels after the crisis, for example, the changes in the frequency or lengths of the visits appear to be more persistent. Recognizing and understanding these changes are crucial for urban planners and forest management authorities to adapt policies and effectively address the evolving needs of visitors.

Scale Validation and Attributional Analysis of Public Stigma in Early-Pandemic COVID-19.

To test the validity of a COVID-19 public stigma scale and an attributional model of stigma during the early stages of the pandemic. We administered a cross-sectional survey that included scales related to COVID-19 stigma to U.S. adults. We used Amazon MTurk online survey panel to recruit participants in June 2020. U.S. adults (N = 170) participated in the study. Participants were average age of 37 and majority were men (61.2%) and White (77.6%). The Stigma Towards Disease Scale (SDS) was adapted to measure public stigma directed towards COVID-19 (SDS-C19). Additional stigma-related measures were adapted for this study. Factorial structure of SDS-C19 was assessed using confirmatory factor analysis (CFA). Validity of SDS was examined using Pearson correlations with other stigma measures. We evaluated the attributional model of stigma using structural equation modeling. Internal consistency of SDS-C19 was high and a three-factor model reflecting cognitive, affective, and behavioral factors was supported (χ2 [71, N = 170] =140.954, P = .00, CFI= .946, TLI = .931, RMSEA = .076, SRMR = .087). The SDS-C19 had strong correlations with other stigma-related measures. A blame-mediated attribution model was supported (χ2 [8, N = 170] = 21.793, P = .00, CFI = .976, TLI =.956, RMSEA = .101, SRMR = .058). The SDS-C19 is a valid tool for assessing COVID-19 stigma. SDS-C19 and the attribution model can guide public health communication.

A tale of two paths to vaccine acceptance: self-interest and collective interest effect, mediated by institutional trust, and moderated by gender

Coronavirus and other prevailing viruses continue to remain a health threat and challenge the efforts of institutions to promote vaccination acceptance. The current study’s aim is to propose a conceptual framework explaining the role of individual motivators (such as self-interest and collective interest) in shaping attitudes toward vaccination while emphasizing the pivotal role of institutional trust as a mediator and gender as a moderator. Data were collected via an online panel survey among Israelis (N = 464), and SEM statistics were used to test the model empirically. The path analysis model supports the positive direct effect of collective interest and the negative effect of self-interest. Additionally, it shows an indirect effect through the mediation effect of institutional trust and gender moderation. Therefore, institutional trust may significantly influence self-interest people’s attitudes toward vaccines. Furthermore, since females process information more comprehensively, their developed trustworthiness in institutions has an increased impact on vaccine acceptance. Theoretical and practical implications are discussed.

Willingness to pay for improved working conditions of nurses: Results from a factorial survey experiment in Germany

BackgroundMany countries face substantial shortages of skilled nurses. With an aging population and global demographic changes, developing a skilled workforce of nurses has become one of the central challenges for public health care. The recent COVID-19 pandemic has exacerbated labor shortages, which pose a threat to the quality of publicly provided health care. Improving nurses' working conditions could be a means by which to address the global shortages of nurses. However, in countries with public health care, such improvements may come with additional costs in the form of higher taxes or social security contributions. Therefore, such improvements partly depend on people's willingness to pay (WTP) for them. ObjectiveIn this paper, we investigate workers' willingness to pay for improvements in the working conditions of nurses. DesignThis study is a factorial survey experiment included as part of an online survey. Setting(s)The factorial survey experiment was implemented within the high-frequency online panel survey “Life and Employment in Times of Corona” (IAB-HOPP) conducted by the Institute for Employment Research (Germany). ParticipantsWe analyze data from N = 2128 survey participants; our main analysis consists of N = 6384 responses from those participants. MethodsOur research is based on a factorial survey experiment (vignette analysis) designed to quantitatively measure the willingness to pay for various improvements in the working conditions of nurses. We use random effect models and mixed models to estimate the individual-level willingness to pay for these improvements. ResultsOur results show that the survey participants are generally willing to pay for particular policies aimed at improving the working conditions of nurses. However, the amount that respondents are willing to pay varies with the type of policy changes. Survey participants exhibit a high willingness to pay for increases in minimum wages for nurses and wage-related improvements in general. We find, however, a lower willingness to pay for the right to participate in training courses aimed at reducing work-related stress. ConclusionsThe broad support for improvements in the working conditions of nurses provides policymakers with some guidance in implementing policy measures that might address labor shortages in the nursing sector. RegistrationThere was no preregistration. Tweetable abstractMany people are willing to pay extra to improve the working conditions of nurses. Wage-related increases for nurses show the highest willingness to pay.