Mobile Online Research Articles

Do political elite endorsements influence online mobilization? A study of Twitter behavior in Narendra Modi’s 2019 election campaigns

ABSTRACT Modern campaigns increasingly rely on social media to influence voters, with Twitter offering affordances that enable direct communication between politicians and the public. However, scholars remain divided over the effectiveness of engaging ordinary Twitter users for mobilizing support online. This article seeks to address this issue by examining whether endorsements from political elites influence the tweeting behavior of ordinary users. Using a quasi-experimental design, we analyze an original dataset of tweets made by users who were mentioned (N = 27,634; 36.62 million tweets) and not mentioned (N = 27,672; 16.30 million tweets) by Indian Prime Minister Narendra Modi on 16th March 2019, during his national election campaign. Our analysis reveals that, on average, users mentioned by Modi exhibited a greater increase in tweet activity compared to those not mentioned. However, this surge in activity proved to be only temporary, suggesting that mentions by political elites facilitate immediate mobilization but are not necessarily self-sustaining. Furthermore, no evidence was found of a differential effect based on users’ pre-existing engagement levels. Our findings offer important insights into political leaders’ strategic use of Twitter in campaigns and contribute to the theoretical understanding of Twitter's role in mobilization and interactivity by bringing in diverse perspectives from the Global South.

E-petitions and mobilisation dynamics: The importance of local anchoring

E-petitioning is a useful object of study for observing the potential emergence of a new relationship to politics and new forms of political participation. Access to a database, such as that found on the website lapetition.be, allows us to focus on the reality of the signatories’ behaviour rather than on their declarations. We explore the crucial role of local anchoring in the effectiveness of e-petitions as a tool for mobilization within the context of environmental issues. Our research presents a comprehensive case study conducted in France and Belgium, analyzing the dynamics and outcomes of e-petitions focused on environmental concerns. We examine the impact of local engagement, considering geographical, social, and cultural factors that influence the success and effectiveness of online mobilization efforts. Our results highlight the benefits of localized engagement in mobilizing citizens and fostering collective action by examining specific case studies in France and Belgium. We also delve into the mechanisms and processes through which e-petitions can trigger mobilization, ranging from social network effects to emotional resonance and issue salience. Last, we analyze how e-petitions can effectively serve as a catalyst for change in environmental policy and promote sustainable practices.

SOCIALISATION OF THE MOBILE APPLICATION FOR ONLINE POPULATION REGISTRATION AND CIVIL REGISTRATION SERVICES IN BANJARMASIN CITY

The Banjarmasin City Government has innovated its services by creating the "Banjarmasin Pintar" application, which is part of Banjarmasin's smart city programme. The mobile application PARAK ACIL (Population Registration and Civil Registration Services) Online is a public service application designed for residents to access services, particularly those provided by the Population and Civil Registration Office of Banjarmasin City. This study aims to examine the socialisation efforts conducted by the Population and Civil Registration Office of Banjarmasin City regarding the PARAK ACIL mobile application. The research employs a descriptive qualitative method. Data collection techniques include observation, interviews with 6 informants, and documentation. The data was analysed using Cresswell's method, which involves organising and preparing the data, reviewing the overall data, creating codes, and using those codes to develop descriptions, then connecting and interpreting the data. The results of the study indicate that the socialisation process of the PARAK ACIL Online mobile application in Banjarmasin City has been fairly optimal. However, there are still residents who prefer to visit the Population and Civil Registration Office in person, indicating the need for enhanced and modernised socialisation techniques that align with current trends. Keywords: Socialisation, Smart City, PARAK ACIL Online

A Study on Marketing Strategies for Mobile Online Games from the Perspective of Consumer Behavior

A Study on Marketing Strategies for Mobile Online Games from the Perspective of Consumer Behavior

Exploring the Impact of Mobile App Quality on consumers' Online Intention to Transact

ABSTRACTThis study constructed a research framework for exploring the relationship between the three dimensions of app quality (system quality, information quality, and service quality), flow experience, brand trust, and intention to transact based on the business‐to‐consumer e‐commerce platform. The proposed model was tested by analyzing questionnaire survey data from a sample of 503 consumers with experience of mobile online shopping using the variance‐based structural equation modeling technique. The results showed that all three dimensions of app quality were positively associated with flow experience and brand trust. Flow experience was positively associated with intention to transact. The effect of brand trust on consumers' intention to transact was greater than that of flow experience, suggesting that when shopping on a mobile app platform, consumers may be more concerned about trusting the brand than about pleasure in making a purchase decision. The results enrich business‐to‐consumer e‐commerce theory and provide meaningful managerial implications.

Demystifying youth’s play intention of multiplayer online mobile game: an UTAUT3 model perspective

Purpose The primary objective of this study is to identify and examine the effects of the various determinants of the unified theory of acceptance and use of technology (UTAUT3) model on multiplayer online mobile games (MPOMGs) adoption and actual play behaviour of young gamers. Design/methodology/approach The research used an online survey method to collect data from a sample of 685 Indian youth. The participants were selected using a convenience sampling procedure. Structural equation modelling technique was used to evaluate the sufficiency and structural relationship between the various dimensions of the UTAUT3 model in the context of MPOMG. Findings The findings of the study indicate that the dimensions of “Price Value” and “Facilitating Condition” did not show a significant relationship with the play intention of MPOMG among youth. However, the newly introduced dimension, “Personal Innovativeness,” was found to have a significant impact on predicting the play intention of MPOMG. Research limitations/implications This study was limited to young Indian gamers. Therefore, future study is needed to analyse across cultures and regions. Moreover, this study contributes to the existing scholarly literature on the implementation of a newly established technological framework, namely, UTAUT3, in the context of MPOMG research. Hence, this study offers a fresh viewpoint for comprehending the youth’s inclination towards MPOMG. Additionally, various determinants the affects the MPOMG adoption and play behaviour is highly relevant for industry managers and game developers to create MPOMG, that are more likely to attract and retain users, leading to increased levels of engagement and success. Originality/value UTAUT3 is a novel framework to determine the technology adoption in a different context. UTAUT3 model is still unexplored and adopted in MPOMG play intention research. Therefore, this study provides a novel perspective to understand the youth’s intention to play the MPOMG in the newly developed technology adoption model perspective.

The Relationship Between Gameful Experience and Online Mobile Gaming Adoption “An empirical study on Egyptian private university students”

The Relationship Between Gameful Experience and Online Mobile Gaming Adoption “An empirical study on Egyptian private university students”

The Responsibilities of Business Actors and The Legal Implications of Minors Purchasing Online Mobile Game Credits

Children’s interactions and lifestyles worldwide have greatly benefited from the expansion of the internet gaming sector. However, the practice of minors purchasing and reselling online game certificates has prompted concerns about the accountability of corporate operators and potential legal repercussions. In the context of minors purchasing online game vouchers, this study investigates the responsibilities of commercial actors and the legal implications. This research methodology uses a normative legal approach to gather data from the literature, relevant judicial judgments, statutes, and regulations. This analysis aims to comprehend corporate actors' accountability, legal ramifications, and parents' function in this type of transaction. The findings demonstrated that business actors who offer online game vouchers have a duty to uphold the legitimacy of transactions. Businesses have a responsibility to make sure that such transactions adhere to ethical and legal standards, even though many laws forbid minors from engaging in transactions without their parent's permission. The legal ramifications of minors purchasing and selling online game vouchers may include possible violations of consumer rights, the protection of personal data, and provisions of contracts that may be void owing to age restrictions. Monitoring and limiting their children's access to these kinds of transactions is a crucial responsibility for parents. Collaboration between commercial actors, the government, and parents is required to maintain the integrity and protection of children in online game voucher purchasing and selling operations.

From engagement to retention: Unveiling factors driving user engagement and continued usage of mobile trading apps

The popularity of online mobile trading has led to an increase in the development of mobile stock trading applications. Despite this increase in popularity, there is a dearth of empirical studies that examine the factors influencing the continued usage intention of these applications (hereafter, apps). Drawing on stimulus-organism-response (S-O-R) theory, this paper investigates the features of stock trading apps that generate consumer engagement and consequently, continued app usage intention. In study 1, through semi-structured interviews, we establish four key drivers of customer engagement with stock trading apps, and two possible moderators influencing the relationship between customer app engagement and continued usage intention. In study 2, we examine these key drivers by surveying stock trading app users from three different Facebook stock trading communities. The results confirm that the social presence and security features of these apps are significantly associated with consumer stock trading app engagement. We also find that fear of uncertainty and perceived corporate hypocrisy weaken the effect of customer app engagement on continued app usage intention. The study findings add to the literature on app usage and customer engagement and provide insights for fintech service companies to help them understand the factors that enhance consumer engagement with these apps.

Knowledge mobilization between the food industry and public health nutrition scientists: findings from a case study

BackgroundImproving the nutritional quality of the food supply increases access to nutritious foods, which improves dietary habits and population health. Yet, knowledge mobilization initiatives between public health nutrition researchers and food industries are often not adequately considered and understood. This study explored what elements related to this specific context need to be recognized so that researchers can better mobilize nutrition science knowledge with the food industry to promote the nutritional improvement of food products.MethodA case study qualitative approach was selected to answer the research question, using semi-structured interviews as the data collection technique. Québec baking industry actors were shown a mock-up of an online mobilization platform sharing the results of the Food Quality Observatory that describes the nutritional quality of breads offered in Québec, Canada. They were asked to think aloud as they explored the web platform and were interviewed. Two coders analyzed the data using an inductive approach and thematic content analysis, starting with individual open coding, and then put forward their analyses and drafted the final themes.ResultsThe final data consisted of 10 semi-structured interviews conducted between October 2019 and August 2020. Four main themes were identified: the industry’s context, the knowledge mobilization initiative, the product-related matters stemming from the information shared and the motivation within the industry. Within each theme, sub-themes were highlighted and related to the industries’ motivation to improve their products’ nutritional quality. This study also specified key considerations for changes to the sodium and fiber content in bread.ConclusionOther steps beyond using simple language and a website format could be taken to better mobilize scientific knowledge with food industries, such as providing more consumer information, using an integrated knowledge mobilization approach that includes a consideration of ethics, working with communication professionals, collaborating with food science experts, and providing resources to act on shared information. Legislation such as the front-of-pack regulations could accelerate the pace of collaboration between researchers and industry. Overall, establishing a prior relationship with industries could help gain a better understanding of the themes highlighted in this study. Future research could build on this case study to provide more insights and solidify these findings.Classification codesPublic Health, Public Private, Policy Making, Research Institutions, Use of Knowledge.

Sexual and reproductive health and rights through a screen: on technology and accessibility in the Arab region

Abstract In the Arab Region, the availability of sexual and reproductive health and rights (SRHR) resources is hindered by structural sociocultural barriers. In response to these challenges, youth and activists have turned to digital platforms such as websites, blogs, and social media accounts to improve access to SRHR information and services. The coalescence of such digital platforms has created a complimentary social space that exists to improve the sought for an equal, accessible, and empowering SRHR environment. Drawing from Asef Bayat’s concept of social non-movements, this research analyzes SRHR in repressive and conservative settings within the Arab region. The methodology employed includes a digital ethnography on SRHR-related online platforms and an online anonymous survey with young Arab individuals. Through the analysis, it becomes evident that online mobilization efforts may be framed as social non-movements and the role of such digital platforms is imperative to the improvement of youth’s SRHR. Recommendations for improvement include prioritizing comprehensive sexuality education through reformation of curricula, normalizing SRHR and engaging communities in locally and culturally sensitive discourses, disseminating SRHR through media and outreach programs, enhancing accessibility and support, creating more cohesive networks of support and knowledge, and promoting trusted SRHR services and platforms. The coupling between the online space, which has proven to fill in gaps that exist socially, with the formal healthcare system is bound to produce strides in the advocacy for gender equality and equitable access to healthcare in the region.

Protest and repression on social media: Pro-Navalny and pro-government mobilization dynamics and coordination patterns on Russian Twitter

In this study, we examine connective protest mobilization and suppression during the 2021 protests in Russia. We use time series analysis to study the dynamic interplay between the pro-Navalny movement and pro-government countermovement on Twitter, complemented by network analyses of co-retweeting networks to assess the movements’ coordination patterns. Findings show that pro-Navalny accounts were more active and coordinated within more centralized Twitter networks than pro-government accounts. Contrarily, the pro-government camp employed preventive communication tactics and coordinated in more clustered networks. Granger causality tests reveal that pro-Navalny tweeting activity triggered increased pro-regime reaction during the largest protests on 23 January and 21 April, whereas pro-government tweeting activity caused the escalation of pro-Navalny reaction during the 14 February protests. Both sides’ tweeting activity decreased after the February protests, presumably due to external repression. These findings contribute to a deeper understanding of online mobilization and coordination strategies via social media in authoritarian contexts.

Cognitively motivated or emotionally charged? Issue-switching mechanism of second screening-facilitated political participation during the 2022 COVID-19 waves in China

This study examines the effects of mass media and mobile media on civil behaviors in China during COVID-19 outbreaks. It explores the media practices of the Chinese public and the psychological mechanisms that led to their protests and boycotts against the government's COVID policies. Chinese official media has a reputation for depoliticizing natural disasters and censoring the online mobilization of collective actions. Based on previous research and theories regarding media multitasking and political communication, this study demonstrates the psychological mechanism by which a special type of media multitasking—second screening—contributed to political participation in a politically restrictive environment. This study contributes to existing research on media multitasking by proposing a unique theoretical framework that entails an issue-based typology of second screening. The framework expands knowledge by highlighting the importance of issue-switching and investigating its psychological influence on political participation. Previous studies have primarily focused on device-switching and its effects, so this study offers fresh insights in this field. Drawing on a nationwide online survey (N = 1180) conducted during the late-2022 wave of COVID-19 in China, this study reveals that second screening on official televised COVID-19 news can elicit simultaneous issue-switching among Chinese audiences: from the de-politicalized COVID-19 propaganda toward politics. Further, second screening on different issues (i.e., politics vs. health sciences) may instigate political participation through cognitive and emotion channels differently. That is, both political efficacy (cognitive) and negative emotions (emotion) facilitate the process, with the former making a greater contribution.

Fandom in Action: Online Mobilisation of Thai Youth in the 2020-2021 Anti-Government Protests

The convergence of social media with political communication and the emergence of celebrity politics have significantly altered the landscape of political participation, particularly among the younger generation. Yet, comprehensive research on online political fandom remains limited despite its critical intersection with politics and digital media. This study addresses this gap, focusing on the in-depth case study of the 2020-2021 Thai anti-government protest. It scrutinises how tech-savvy Thai youth, propelled by political fandom surrounding Thanathorn Juangroongruangkit, a Future Forward Party opposition leader, harnessed social media and pre-existing online networks to organise these anti-government protests. Despite lacking a formal hierarchy, their organisational prowess, especially in information dissemination, highlights the intricate interplay of political fandom, social media, and youth mobilisation. By employing a trace interview method and conducting semi-structured interviews, the study explores how political fans transitioned from online engagement to active protest participation. The evidence contributes to a nuanced understanding of how fandom culture shapes their political judgment and behaviour. Participants in this study are political fans who publicly engage with politics on social media and participate in large-scale protests offline. They were recruited through a two-step process: first, the Twitter API identified users with high engagement in political fandom and anti-government hashtags. Then, a snowball sampling method extended the participant pool based on referrals from initial interviewees. A thematic analysis was conducted on the interview transcripts. The initial findings indicate that the influence of charismatic political figures, the empowerment of the fan community, and the belief that online political expression is ineffective draw participants toward offline participation. The resemblance between the political fandom of Thanathorn Juangroongruangkit and the more mainstream popular fandoms highlights the importance of considering the role of popular culture influences in shaping people’s political behaviours, particularly in contemporary digital communication technologies. In conclusion, this study aims to uncover the intricate relationship between political fandoms, social media, and offline activism and to emphasise the pervasive influence of popular culture on political behaviours in the digital age.

Behavioral Involvement, Technology Acceptance, and Failure in Mobile Learning: A Systematic Review

As we move further into the digital age, machine learning algorithms have become increasingly popular in E-learning for their ability to predict learner failure and assess behavioral engagement, particularly in mobile learning environments. This paper reports on the systematic review conducted by the most relevant research in the literature that uses machine learning algorithms to predict failure, verify acceptance of mobile technology, and analyze behavioral engagement in mobile learning platforms. The search was performed using research papers extracted from four commonly used databases and published between 2010 and 2023; the last database access was on 15/05/2023. Guided by the PRISMA checklist, the review followed a structured approach to select, analyze, and report relevant studies. Studies were selected based on strict inclusion and exclusion criteria, focusing on peer-reviewed articles that empirically test the application of machine learning in mobile learning contexts. Of the initial 332 screened articles, 20 were eligible for inclusion. The results highlight the transformative role that machine learning is playing in revolutionizing online mobile learning experiences.

Asking for solidarity: embodied feminist practices in digital space

ABSTRACT The Woman, Life, Freedom movement, beginning in September 2022, is a key chapter in the ongoing process of women’s rights activism in Iran. Social media has constituted a significant arena for asking for global solidarity with women in Iran since the initial days of this movement. The overall aim of this paper is to understand how TikTok users, including Iranian young women, have used the digital platform and transformed it into a virtual public space for media solidarity and transnational feminist activism. More precisely, it aims to shed light on how content creators, via their agency, rhetorically utilise and politicise the TikTok platform. In particular, we examine how they engage with audiences via the embodied form and affective performances in their attempt to persuade their audiences to viewership and solidarity action. The data in this paper consist of 107 top-ranked videos appearing under the hashtag #mahsaamini viewed through netnography, while the analytical method is multimodal rhetorical analysis with a focus on the mediality of the body in interaction. In addition, we adopt an embodied feminist framework and a decolonial perspective. The resulting analysis demonstrates how emotions function as one of the key elements in online mobilisation and protest in social media, not only as a motivational force but also as a part of the persuasive argument visually presented.

The Effect of Online Mobile Legend Game in Indonesia (Case Study Online Game Players)

Nowadays, playing games can be easily done by anyone, anytime, and anywhere. You unneeded a high-spec computer or laptop; even with a gadget, it can already be accomplished. One viral game now is the online mobile game "Mobile Legends." It is so popular that almost all segments of society are playing this game, which naturally has impacts that need to be considered. This research results from an umbrella study conducted at the Faculty of Psychology, University of Muhammadiyah Malang, to find factors influencing playing online games and examine their impacts. The research methodology employs a qualitative case study approach, and data collection techniques involve interviews, observations, and documentation. The research subjects consist of three active players of "Mobile Legends," teenagers and young adults residing in Malang. The research findings indicate that playing this game can lead to increased consumer behaviour, impulsiveness, narcissism, aggression, procrastination, and game addiction. Furthermore, maladaptive behaviours emerge, such as stealing, lying, and disrupting daily activities like forgetting to eat, neglecting religious practices, and studying. Apart from psychological impacts, this game also affects players' physical health, causing red eyes, decreased concentration, frequent headaches, and even typhoid fever. The research also discovers that playing this game can serve as a coping mechanism for individuals facing personal problems. The game also brings about positive impacts, including fostering a sense of competition, enhancing problem-solving skills, generating happiness, boosting motivation, and expanding one's online social circle.

Fine-tuning Pre-trained Language Models to Detect In-game Trash Talks

Common problems in playing online mobile and computer games were related to toxic behavior and abusive communication among players. Based on different reports and studies, the study also discusses the impact of online hate speech and toxicity on players' in-game performance and overall well-being. This study investigates the capability of pre-trained language models to classify or detect trash talk or toxic in-game messages. The study employs and evaluates the performance of pre-trained BERT and GPT language models in detecting toxicity within in-game chats. Using publicly available APIs, in-game chat data from DOTA 2 game matches were collected, processed, reviewed, and labeled as non-toxic, mild (toxicity), and toxic. The study was able to collect around two thousand in-game chats to train and test BERT (Base-uncased), BERT (Large-uncased), and GPT-3 models. Based on the three models’ state-of-the-art performance, this study concludes pre-trained language models’ promising potential for addressing online hate speech and in-game insulting trash talk.

Enhancing Lexical Acquisition and Linguistic Proficiency via Technological Means

The utilization of technological apparatuses affords a veritable wealth of authentic contextual opportunities for both the deliberate and serendipitous acquisition of lexicon. Notably, Online Mobile Dictionaries (OMDs) serve as instrumental tools, adept at fostering a profound comprehension and proficient utilization of vocabulary, all while imparting profound insights into its etymological origins and nuanced contextual applications. The principal objective of this scholarly inquiry is to discern the discernible impact wrought by OMDs in the realm of bolstering vocabulary acquisition. In pursuit of this overarching aim, meticulously structured experimental and control cohorts were assembled and subjected to rigorous pre- and post-assessment examinations. Additionally, a questionnaire was methodically disseminated to collect quantitative data, thereby affording the opportunity to delve into the students' nuanced perspectives on the integration of OMDs within the pedagogical milieu of language courses. The findings arising from this rigorous investigation resolutely buttress the proposition that the incorporation of OMDs within the context of language instruction engenders salutary outcomes. These outcomes are characterized by a heightened proficiency in discerning the derivational and inflectional facets of lexical entries, and a consequential amelioration in phonetic acuity. Furthermore, it is posited that the concomitant utilization of semantic mapping, in tandem with OMDs, represents a pedagogically astute strategy for the consolidation of learning. This synergistic approach is most efficaciously disseminated through the auspices of "Blended-Learning" platforms, thereby promoting learners' autonomy and facilitating a more nuanced comprehension of the linguistic terrain.

A game production based on Angry Birds

In the past few years, the game industry has undergone many changes, and now it has improved from single player games to the era of online mobile games. Games that used to only run on computers now can also be used on smart phones. This time we improve the once popular game "Angry Birds", with the aim of making the content of the game more comprehensive and better attracting players. For example, we have added more kinds of birds to the game and optimized animation effects such as the injuries of pigs and the deaths of birds. In the programme and improvement of making game, we also referenced a lot of literature and videos on the internet, and the experimental results showed that its a success of game making because most people who experienced our Angry Birdsgave it a positive review and high points.