Abstract
ABSTRACTThis study constructed a research framework for exploring the relationship between the three dimensions of app quality (system quality, information quality, and service quality), flow experience, brand trust, and intention to transact based on the business‐to‐consumer e‐commerce platform. The proposed model was tested by analyzing questionnaire survey data from a sample of 503 consumers with experience of mobile online shopping using the variance‐based structural equation modeling technique. The results showed that all three dimensions of app quality were positively associated with flow experience and brand trust. Flow experience was positively associated with intention to transact. The effect of brand trust on consumers' intention to transact was greater than that of flow experience, suggesting that when shopping on a mobile app platform, consumers may be more concerned about trusting the brand than about pleasure in making a purchase decision. The results enrich business‐to‐consumer e‐commerce theory and provide meaningful managerial implications.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
