Online Hotel Reservation System Research Articles

A Study on Relationship between Service Quality and Customer Loyalty with Reference to Online Hotel Booking Apps

Expeditious development of e-commerce sector in hotel and tourism industry helped a competitive edge to the hotel industry to expand their online market space. In order to be successful in the market it is not sufficient to attract new customers, managers must concentrate on retaining existing customers implementing effective policies of customer satisfaction and loyalty. Online hotel reservation system is the best platform as it is beneficial to both customers and hotel management. Hotel booking procedure must be unblemished and convenient to attract new and existing customers through digital platforms. This article explores the relationship between service quality and customer loyalty with reference to online hotel booking apps. This study evaluates the appropriateness of service quality measurements in the context of online hotel booking apps. The scope of the study is to identify the factors attracting the users who use online hotel booking apps that helps to increase their loyalty in Kerala. The data are collected throughout structured questionnaire by using non-probability sampling method. The study reveals that there is a significant positive relationship between service quality and customer loyalty among online hotel booking apps.

Development and Implementation of WEB-Based Online Hotel Reservation System

The Internet accelerates the communication and understandings between people, which make information unprecedented important. Furthermore, it changes the way that people book rooms, which makes rooms-booking diversified, convenient, and individualized. Out of the demand of modern hotels and based on the B/S model, this paper analyzes and designs the hotel booking operation, and achieves the functions of register, login-in, reservation, customer management, and reservation management, and etc., in order to improve the efficiency of hotel reservation. 1 Grants: This study is financially support by the following foundations: Young Talents in Colleges of Anhui Province under Grant No. 2011SQRW107, National Natural Science Foundation of China under Grant No.70871032, and Humanity and Social Science Foundation of Ministry of Education of China under Grant No. 09YJA630029. About the authors: Hu Ping (1979-), female, born in Jiujiang, Jiangxi Province, master, lecturer, her current areas of research interest includes E-Government, information system and managerial innovation. Contact: 13365609125 (0551-62158118), huping@hfuu.edu.cn, Department of Management at Hefei University, 373 Fairview Avenue, Hefei 230022, P.R. CHINBA

ONLINE HOTEL RESERVATION AND MANAGEMENT SYSTEM FOR THE COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT (CITHM)

This study aims to develop and design an on-line hotel reservation and management system for the College of International Tourism and Hospitality Management of the Lyceum of the Philippines University, Batangas Campus. It presents user-friendly features that will familiarize CITHM students on the online hotel reservation system, evaluate it and highlight the benefits it can provide to the college and staff. In addition, it will purvey supplement material in their front desk operation course. The researchers used the System Development Life Cycle and Microsoft Web Developer 2008 as the programming language. The developed software served as a tool for the students of CITHM to familiarize them on how to operate an online hotel reservation system. The developed software was an effective aid for the instructors in teaching the basic operations of hotel reservation system to their students. It also provided online security to protect privacy and financial information of clients.Â

Hybrid genetic algorithm and association rules for mining workflow best practices

Business workflow analysis has become crucial in strategizing how to create competitive edge. Consequently, deriving a series of positively correlated association rules from workflows is essential to identify strong relationships among key business activities. These rules can subsequently, serve as best practices. We have addressed this problem by hybridizing genetic algorithm with association rules. First, we used correlation to replace support-confidence in genetic algorithm to enable dynamic data-driven determination of support and confidence, i.e., use correlation to optimize the derivation of positively correlated association rules. Second, we used correlation as fitness function to support upward closure in association rules (hitherto, association rules support only downward closure). The ability to support upward closure allows derivation of the most specific association rules (business model) from less specific association rules (business meta-model) and generic association rules (reference meta-model). Downward closure allows the opposite. Upward-downward closures allow the manager to drill-down and analyze based on the degree of dependency among business activities. Subsequently, association rules can be used to describe best practices at the model, meta-model and reference meta-model levels with the most general positively dependent association rules as reference meta-model. Experiments are based on an online hotel reservation system.

Conceptual Marketing Framework for Online Hotel Reservation System Design

The paper presents a theoretical framework of online hotel reservation systems' (OHRS) design. The author introduces the value model of an OHRS as a central concept in the OHRS's design process. Several marketing principles of the system's design are presented - ease of use, information sufficiency, information transparency, personalized service, ease of updating, compatibility, and interactivity. The paper also elaborates some of the critical marketing decisions in the design process - orientation of the system (to agents or direct customers), net or commissionable rates, room inventory, booking additional services, booking limitations, issuing travel and booking related documents, online payments, market intelligence, customer feedback capabilities and additional onsite resources.

Marketing Decisions in Online Hotel Reservation System Design (in Bulgarian)

The paper discusses 4 major marketing decisions during the design of an online hotel reservation system, agent or client oriented system, net or commissionable rates, on request rates or the system shows availability, possibility for reservation of other services (rent-a-car, tours, transfers, packages tours) in addition to the hotel reservations. For each marketing decision the possible consequences are critically analysed and elaborated (report in Bulgarian language).