Online Grocery Stores Research Articles

Online Grocery Shopping Intention after the COVID-19 Pandemic

Grocery shopping is a vital activity in people’s lives. During the Coronavirus 19 (COVID-19) pandemic, many consumers turned to online platforms to purchase food, resulting in a significant increase in online grocery shopping. Hence, this study aims to investigate the post COVID-19 online grocery shopping intentions in the USA using quantitative research conducted via online surveys on Amazon’s Mechanical Turk (MTurk). The sample of this study is composed of two hundred fifty-two (252) validated data collected for analysis. The majority of participants perceive online grocery shopping as a reassuring, useful, and convenient method for purchasing food. Merits of online grocery shopping include reduced impulse buying and a lower risk of injury compared to traditional grocery shopping. Suggestions regarding online grocery shopping from peers or other influential people do not directly impact participants’ future purchasing decision. Participants diligently review grocery items on website before making online purchases. The availability of a wide range of high-quality food products in online grocery stores encourages continued online shopping post-pandemic. It is anticipated that in the near future, online grocery stores may become the preferred choice for consumers to purchase their foods.

A Study of Consumer Satisfaction Towards Online Grocery Stores

In recent years, the popularity of online grocery shopping has had a big impact on consumer behaviour. The purpose of this survey is to find out how satisfied customers are with online grocery stores. It seeks to comprehend the rationale for their adoption of online grocery shopping as well as pinpoint the critical elements impacting their level of happiness. The study looks into a number of factors that make an online grocery buying experience enjoyable. These elements probably consist of: Convenience: It's thought that two of the main factors influencing satisfaction are the simplicity of home delivery and the time-saving aspect of online grocery shopping. Product Selection and Quality: The range and calibre of goods that online grocery retailers provide is likely to have an impact on customers' happiness. Website functionality and user experience: It is anticipated that a user-friendly website with simple product search, checkout, and navigation will play a big role in customer satisfaction. Delivery Accuracy and Efficiency: Proper handling of perishables, precise order fulfilment, and timely delivery are critical factors that affect customer satisfaction. Customer service: A customer's pleasure with online shopping is likely to increase with prompt and friendly customer care.

Marketing plant‐based versus animal‐sourced foods in online grocery stores: A comparative content analysis of sustainability and other product claims in the United States

AbstractThe market share of e‐commerce grocery is swiftly rising, but online product listings may present different environmental sustainability and public health information. We analyzed product marketing content available on retailer websites and product images, comparing plant‐based (PBFs) and animal‐sourced foods (ASFs). Over sixteen thousand marketing and labeling content observations were gathered from seven leading U.S. e‐commerce grocery retailers for top‐selling ASFs and closely‐matched PBFs (N = 134; n = 68 PBFs, n = 66 ASFs), including sustainability, mandatory information, health, sourcing, and hedonic/emotional claims. PBFs averaged 47 total claims, ASFs 28. On‐web claims were substantially higher than on‐pack (PBFs 34 on‐web, 12 on‐pack; ASFs 19 and nine, respectively). On‐web information for the same products varied considerably across retailers, especially for sustainability and mandatory information. PBFs presented mostly sustainability claims on‐pack and health claims on‐web. ASFs led emotional claims and made almost no sustainability claims across settings. Across settings, mandatory information compliance was greater among PBFs whereas ASFs notably lacked disclosures for foods with major allergens. Online grocery lacks standardization—businesses should regard differences as opportunities for marketing sustainable foods.

Registers Used in Online Food Shops of Instagram: A Sociolinguistic Analysis

The jargon of any given online store will be unlike that used in regular communication. In the context of online grocery stores, there are special words for describing certain occurrences. Many online grocery store registers are available, with the English language being the most common. In this regard, this study studies the linguistic forms and the significance of those registries employed by online food businesses and Instagram profiles. This study is a qualitative in nature quantitative investigation. This study aims to examine the English registers used on Facebook sites for restaurants and grocery stores with the goal of determining their forms and implications. The collected information consists of register phrases, phrases, and phrases used in food website shop articles, captions. Instagram food groups and shops, messages exchanged between buyers and sellers, and user-uploaded content from those stores all contribute to the data set. Finding responses, captions, and debates in the mail of food internet shops, reading them over and over again, signaling registers words, and recording discussion, registered words, and phrases are all steps in the data collection process. Larson's Hypothesis of Ambient Relevance and Halliday's Model of Register are applied to the data. The writer sorts the material into types, examines the language in its entirety, examines the situational context, finds the differences between ambient while lexical meanings, and finally draws an conclusion. Scholar discovers information structured according to the syntax (7 verb data, 5 noun data, 1 adjective datum, 12 compound word data, 6 shorthand data, 6 noun phrase data, 6 verb phrase data, and 3 sentence data). The author gathers information from the meaning of words and their context to create an argument.

Understanding the Adoption of Traditional (2D) and Virtual Reality (3D) Online Grocery Store in India:An Exploratory Study

This study is a pioneering effort to study the comparative adoption of traditional two-dimensional (2D) and virtual reality (3D) online grocery stores among Indian customers who are yet to experience online grocery shopping. This study has adopted an exploratory qualitative research method to explore the determinants of the adoption of both 2D and 3D online grocery stores in comparison to each other. Twenty-six interviews from Indian non-users of online grocery have been analysed. With the help of the thematic analysis, the article uncovers the factors affecting the use of traditional and virtual reality online grocery stores. This study is the first attempt to compare 2D and 3D online grocery stores and, thereby adds to the literature on online grocery shopping in the Indian context. It also provides a sense of the critical factors they need to take care of while trying to implement virtual reality online grocery stores.

Consumer preferences on quality of supermarket services in organized retailing: Structural equation modeling approach

Retailing in India has come a long way. The rapid development and advancement in technology and consumer needs have made the retail sector hold a pivotal role in our economy. Organized retailing has brought in more satisfied and convenient shopping practices among consumers. The major segments covered in organized or modern retailing include store-based and nonstore-based. The organized retail market has a lot of scope and opportunities due to value for money, changing consumer shopping patterns, rural market, enhanced middle-class consumers, growth and awareness of consumerism, technological impact, media and social media apprising and increased income ( Suresh , 2019 ). This study focuses on the supermarket segment of organized retailing, where the major daily groceries and monthly household needs of consumers are extensively delivered. Even though the major online grocery stores and applications have become a part of consumers’ lives, supermarkets and hypermarkets are enduring and growing due to the constant support offered by consumers of all categories. Despite the pandemic hindrances, the organized retailing sectors have registered strong growth and performance. This study aims to analyze consumer preferences for supermarkets and the reasons behind choosing supermarkets. The data were collected from 128 respondents who were shoppers of various supermarkets with reference to Chennai city. The data were collected through a self-administered survey using a structured questionnaire. The analysis of data was performed using descriptive statistics and SPSS AMOS. Structural equation modeling (SEM) was used in order to evaluate the association between variables used in the study.

Changing the default order of food items in an online grocery store may nudge healthier food choices

Restructuring food environments, such as online grocery stores, has the potential to improve consumer health by encouraging healthier food choices. The aim of this study was to investigate whether repositioning foods within an experimental online grocery store can be used to nudge healthier choices. Specifically, we investigated whether repositioning product categories displayed on the website main page, and repositioning individual products within those categories, will influence selection. Adults residing in Australia (n = 175) were randomised to either intervention (high-fibre foods on top) or comparator condition (high-fibre foods on the bottom). Participants completed a shopping task using the experimental online grocery store, with a budget of up to AU$100 to for one person's weekly groceries. The results of this study show that the total fibre content per 100 kcal per cart (p < .001) and total fibre content per cart (p = .036) was higher in the intervention compared to comparator condition. Moreover, no statistical difference between conditions was found for the total number of fibre-source foods (p = .67), the total energy per cart (p = .17), and the total grocery price per cart (p = .70) indicating no evidence of implications for affordability. Approximately half of the participants (48%) reported that they would like to have the option to sort foods based on a specific nutrient criterion when shopping online. This study specifically showed that presenting higher-fibre products and product categories higher up on the online grocery store can increase the fibre content of customers' purchases. These findings have important implications for consumers, digital platform operators, researchers in health and food domains, and for policy makers.

P05-004-23 Marketing of Animal-Sourced Vs. Plant-Based Foods in Online Grocery Stores: AComparative Content Analysis of Health and Other Product Claims

P05-004-23 Marketing of Animal-Sourced Vs. Plant-Based Foods in Online Grocery Stores: AComparative Content Analysis of Health and Other Product Claims

The creation of an online grocery store for experimental purposes: A pilot study

More households shop for groceries online than ever in the United States. Thus, changes in online grocery store environments can affect the nutritional quality of food choices on a large scale. In response, we built a simulated online grocery store for experimental purposes. This paper describes the development of an online grocery store that displays actual products, brands, sizes, prices, pictures, and ingredient lists sold in current online grocery stores in the United States. We ran a pilot study to evaluate this research tool by calculating adherence and accounting for participants’ experiences. We assessed the impact of game elements (point scoring and a scoreboard) and different budgets on the nutritional quality of the food bundle in the final shopping baskets of participants (n = 654). Participants in the treatment group saw the nutritional quality rating system illustrated for each food item as 1 to 5 “crowns.” Ordinary least square regressions compared the nutritional quality of the final shopping baskets between experimental groups. Participants who saw the game elements selected food bundles with 2.53 (CI 95% [0.72; 4.33], p = 0.006) more crowns in their final basket. Receiving a high budget ($50) increased the number of crowns by 2.78 (CI 95% [0.66;4.90], p = 0.010) compared to a low budget ($30). We found no significant interaction between the game intervention and budget level. Participants noted that the store was intuitive to navigate, had a high-quality interface, and easily found the products they often buy. The game elements encouraged shoppers to make healthier food choices. Our simulated grocery store can help researchers gain insight into online consumer behavior by testing interventions.

Mapping of the digital climate nudges in Nordic online grocery stores

This paper explores how 21 Nordic online food retailers nudge their customers towards more climate-friendly food choices. We use a choice architecture taxonomy dividing the nudges into decision information, decision structure, and decision assistance. We find that most retailers use several types of climate nudges. Most of these are decision information type nudges, such as personalized carbon footprint apps and climate labels. Wide use of non-salient nudges, often presenting the climate impact after the customers have made their purchase, limits the potential impact of information on consumers' environmental footprints. Furthermore, the use of broad climate categories and aggregated CO2 measures reflect the challenges in calculating the footprints of individual products. The lack of industry-wide standards for emission data and climate labels makes the current situation challenging for customers wanting to compare emissions across stores. Our results also show that few stores have any form of decision structure or decision assistance nudges, even though these are often found to be the most effective types in the literature on nudges. We end with discussing promising digital climate nudging opportunities for retailers seeking to reduce the environmental footprint of their customers.

Proposed Marketing Strategy to Increase Brand Awareness of Inagri

The technological developments, population growth and the food needs of the Indonesian people in consuming food. Online grocery stores are growing to meet people’s needs in the digital era. That is what makes INAGRI as an online grocery sales company continue to innovate in agriculture. Starting to change online shopping behavior can be a huge potential market, but INAGRI faces many people who don’t know the INAGRI brand as an online grocery store company, so INAGRI’s sales have not reached the target. Therefore, what factors influence someone to know brand awareness really needs to be known. To create a successful marketing strategy, companies must analyze business problems with internal and external environmental analysis. External environment analysis consisting of; PESTEL (Politics, Economics, Social and Technology, Environment, Law), Porter 5 strengths, competitor analysis and consumer analysis using questionnaires and internal focus analysis on the marketing mix known as the 4P marketing mix and STP (Segmenting, Targeting and Positioning). The root cause of the problem says that brand awareness is not high enough, so purchase intention is also not high enough. This research is a quantitative study using Partial Least Square-Structural Equation Model (PLS-SEM) data analysis with the help of Smart PLS 4.0 software. Primary data was obtained from distributing questionnaires to 220 respondents. The results of data processing show that the variables Sales promotion, advertising, brand interactivity have a positive effect on brand awareness. Only content quality has no effect, then brand awareness also has a positive effect on purchase intention. Recommended marketing strategy recommendations are Providing product promotions with brand interactivity and creative advertising, collaborating with influencers, optimizing and making Video TikTok and Instagram sales marketing through social media, participating in marketing events to increase brand awareness and improve the quality of human resources by attending training digital marketing for INAGRI employees.

Consumer behaviour and experiences in a naturalistic online grocery store: implications for nutrition research.

Naturalistic online grocery stores could provide a novel setting for evaluating nutrition interventions. In 2021-2022, we recruited US adults (n 144, 59% low-income) to complete two weekly study visits: one in a naturalistic ('mock') online grocery store developed for research and one in a real online grocery store. Participants selected groceries and responded to survey questions. Analyses examined survey responses and expenditures on fifteen food categories (e.g., bread, sugar-sweetened beverages). Nearly all enrolled participants completed both visits (98% retention). Moreover, nearly participants all reported that their selections in the naturalistic store were similar to their usual purchases (95%) and that the naturalistic store felt like a real store (92%). Participants' spending on food categories in the naturalistic store were moderately-to-strongly correlated with their spending in the real store (range of correlation coefficients: 0⋅36-0⋅67, all P-values < 0⋅001). Naturalistic online grocery stores may offer a promising platform for conducting nutrition research.

Food Marketing Practices of Major Online Grocery Retailers in the United States, 2019-2020.

Food marketing influences consumers' preferences for and selection of marketed products. Although a substantial body of research has described food-marketing practices in brick-and-mortar stores, no research has examined food marketing in online grocery retail despite its growing importance as a source of food-at-home purchases. To develop and apply a coding instrument to describe food marketing and the nutritional quality of marketed products in online grocery stores. Quantitative content analysis and review of product Nutrition Facts labels and ingredients lists to calculate nutrient density and level of processing using the NOVA classification system. Foods and beverages (n= 3,473) marketed in the top revenue-generating online grocery retailers and those participating in the US Department of Agriculture Supplemental Nutrition Assistance Program Online Purchasing Pilot (n= 21) in 2019-2020. Use of marketing mix strategies (ie, product, placement, promotion, and pricing) across retailers and nutritional quality of marketed products. Products were considered of poor nutritional quality in the case that they were ultraprocessed (NOVA category 4) and excessive in sodium, saturated fat, free sugars, and/or other sweeteners. Products were also classified into 13 mutually exclusive food groups. The proportion of retailers using each marketing strategy, proportion of products of poor nutritional quality, and proportion of products in each food group were calculated. Retailers commonly used product recommendations, search result ordering, branded website content, user-generated content, and social media engagement to market products online. Candy, sweets, and snacks made up the largest percentage of marketed products (17.3%), followed by fruit, vegetables, and legumes (16.7%). Most (62%) marketed products were of poor nutritional quality. Staple food categories such as fruits, vegetables, and grains were frequently marketed, particularly through price reductions and product recommendations. Online grocery retailers use a variety of customizable food marketing strategies on their websites. Although most marketed products are of poor nutritional quality, there is potential for marketing of staple food categories online that is not feasible in a brick-and-mortar store.

Czech Consumers' Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic.

A major advantage of online organic produce shopping is the fact that it saves energy and reduces emissions otherwise generated by customers during their time spent on the road and while shopping. Organic products in general positively impact sustainability, the environment, and the regions of their origin along with the social changes in these regions and further rural development. Moreover, these products positively impact the perceived health benefits and quality of food labeled as organic. The Czech Republic has currently seen a rise in organic food purchasing and supply trends. This study maps the factors possibly influencing consumers’ decision to go shopping for organic food online. Observed factors include the following demographic characteristics of consumers (respondents): gender, age, education, household income, number of children in the household and number of household members. A total of 757 respondents from the Czech Republic from September 2020 to December 2020 took part in the research. Logistic regression, used for data processing, identified the statistically significant effects of education, income and number of household members on online purchases. These conclusions were confirmed by a detailed contingency tables analysis, including the almost monotonous trend of the dependencies, with only minor deviations in a maximum of one category. The strongest influence of some categories on the emergence of partial dependencies was found by residue analysis. The research confirmed that the frequency of online grocery shopping increases significantly with increasing education and income of respondents and decreases with increasing the number of household members. Most respondents apparently shop for groceries online because of time savings, better product choice and more convenient and easier search.

A Study about Consumer Attitude towards Online Grocery Stores

Online grocery shopping has grown rapidly over the past few years. The purpose of this research is able to identify the concept of online grocery stores and to understand how the consumer feels about purchasing groceries from these online stores, also this paper is about determining the elements that might encourage or oppose consumers to purchase groceries from online stores. Basically, how consumers perceive online grocery stores. The findings would emphasize consumer attitudes towards online grocery stores and how online grocery shopping changes consumer behaviour and shopping pattern.

A study on reviews of online grocery stores during COVID-19 pandemic using sentiment analysis

Digitalisation is playing a very crucial role in India during the COVID-19 lockdown. Grocery items are one of the essential commodities needed by the people during the lockdown. The sales of online grocery stores rose abnormally during the pandemic and stores faced a lot of problems while delivering grocery items to consumers. It becomes very difficult for them to deliver the products on time and maintain the satisfaction level of the consumes. During that time, huge online reviews were posted by consumers on different digital platforms. This study focussed on analysing those reviews and developing a supervised machine learning model. Sentiment analysis is used to develop the classification model. TF-IDF followed by naïve Bayes classification techniques is used to do the sentiment analysis. The developed model helps the online grocery stores to deal with huge online reviews and segment the consumers based on their positive and negative reviews.

A study on reviews of online grocery stores during COVID-19 pandemic using sentiment analysis

A study on reviews of online grocery stores during COVID-19 pandemic using sentiment analysis

The Effect of Price Verification, Product Display, Assortment Satisfaction upon Overall Satisfaction, Online Repatronage Intention, and Customer Loyalty

ABSTRACT The purpose of this study is to examine the direct and indirect impacts of price verification and product display on satisfaction of online grocery shoppers and their online repatronage intention via customer loyalty in the presence of social influence and perceived risk. It checks for the effect of gender and marital status on the relationships. A questionnaire-based survey collected data from 458 customers of online grocery stores. The findings show that price verification and product display are important for assortment satisfaction; assortment satisfaction influences overall satisfaction; overall satisfaction influences customer loyalty and online repatronage intention. There is evidence of significant interaction effect between price verification and gender, the presence of price verification decreases both product display and assortment satisfaction for both males and females. A new input output framework is developed by extending the input by including price verification, product display, social influence and perceived risk.

Designing online grocery stores to support healthy eating for weight loss.

The current study aimed to identify features to include in online grocery stores to support healthful food purchasing by those striving to lose weight. A Value Proposition Design approach was used to gain shopper insights, devise potential online grocery store features and obtain feedback on these features. Telephone interviews were conducted to gain insight into shoppers' needs and perceptions. Results were used by the research team to identify potential online grocery shopping features that may support healthful purchase decisions, and interviews were conducted with a different sample of shoppers to gather feedback on features. Insight (n 25) and feedback (n 25) interviews were conducted with convenience samples of adults trying to lose weight. Participants were primarily female, white, college educated and with obesity or overweight. Online grocery features devised by the research team based on findings from the insight interviews included (1) shopping cart nutrition rating tool; (2) healthy meal planning tool; (3) interactive healthy eating inspiration aisle and (4) healthy shopping preference settings option. Findings from the feedback interviews indicated that the healthy meal planning tool, healthy shopping preference settings option and shopping cart nutrition rating tool features were positively rated by most participants. There are multiple features grocers should consider including in their online stores to attract and support customers striving to eat healthy for weight loss.

A study on effective home delivery of commodities by online grocery stores

A study on effective home delivery of commodities by online grocery stores