Mobile online dating is currently a widespread and important phenomenon in many peoples’ daily lives. Digital applications like Tinder enable users to get in contact with numerous possible partners quickly and with minimal effort often basing their decision on pictures. Research related to mobile online dating so far has focused mostly on users’ specific traits or on their motives to use such applications. But which role does mobile online dating play in peoples’ lives? What does it mean to them? Which desires, emotions and expectations are involved? How does the use of the application influence peoples’ daily activities and how do they relate to this impact? To answer these questions, we (a) reconstructed the architecture of Tinder to understand the characteristics of its functions for the way it is used and the respective consequences, (b) replicated the Tinder Motives Scale (Timmermans & De Caluwe, Comput. Hum. Behav., 70, S. 341–350, 2017)—extended by social and demographic variables and (c) analyzed qualitative interviews with Tinder users about their experiences, their usage and its impact on emotions, thoughts and behaviour. In this article, we show the complexity of mobile online dating beyond presumptions and stereotypes and reveal its inherent economic logic (Weigel, 2018) and acceleration dynamics (Rosa, 2013). Furthermore, we reference people’s narrations and rationalizations to a specific discourse of the self which shapes subjects’ private concept of the self in a particular—liberal and economic—logic (Gergen, 1991, Rose, 1989) and reflect on the subjects’ scopes for action and meaning making.