Online Companies Research Articles

Reducing risk to security and privacy in the selection of trigger-action rules: Implicit vs. explicit priming for domestic smart devices

Smart home device usage is increasing, as is the diversity of users and range of devices. Additionally, it is becoming increasingly common to interconnect devices (e.g., via trigger-action rules) which, while bringing benefits, can bring unforeseen security and privacy risks. Developing strategies to protect users as well as understanding what biographical or attitudinal characteristics contribute to these risks is a critical step for ensuring empowered, but safe, interconnected smart device usage. Using narrative descriptions of domestic smart devices, two experiments explored how the prevailing security/privacy contexts—priming conditions—in which 20 trigger-action rules (developed via a Delphi Study) were presented influenced the adoption of rules favoring either security or privacy. Both experiments contrasted three priming conditions: no prime, security prime, privacy prime. Experiment 1 (n = 254) used explicit priming, giving direct instruction to maximize a security or privacy outcome while Experiment 2 (n = 325) used implicit priming, with an apparently unrelated security or privacy problem-solving puzzle. Across both experiments, priming promoted safer rule adoption, markedly so when explicit. Explicit priming produced an asymmetry however: privacy priming improved privacy scores with security scores unchanged and security primes improved security scores while worsening privacy scores. Across experiments, two dimensions of user attitudes shaped riskier rule choice: perceived benefits of technology and pre-existing trusting beliefs in online companies. Our novel findings reveal that implicit and explicit priming shape safe use of trigger-action rules in domestic settings and that age, perceived trust and perceived benefits should be considered when designing safety messaging.

THE SUCCESS OF FREMIUM BUSINESS MODEL: MULTIPLE CASE STUDIES OF INDUSTRY LEADERS

Freemium iş modeli, son zamanlarda çevrimiçi pazarlarda yaygın olarak kullanılmaktadır. Ancak freemium iş modelinin başarısı hakkında kısıtlı bir bakış açısı bulunmaktadır. Bu makalenin amacı, dijital dünyada freemium iş modeli ile başarılı olmanın kilit noktalarını vurgulamaktır. Çalışmada, dijital bir işletmenin başarılı bir freemium iş modeli uygulamasını sağlayan temel stratejileri kanvas iş modeli ve 4V iş modeli çerçevesi ile açıklanmaktadır. Bu doğrultuda, sürdürülebilir bir freemium modeli geliştirmeyi başaran çevrimiçi dijital işletmeler ve uygulamalar üzerinden çoklu vaka çalışmaları gerçekleştirilmiştir. Çalışma, freemium iş modelinin mevcut anlayışını genişletmeyi, çevrimiçi şirketlerin freemium iş modelinin kendileri için uygun olup olmadığını değerlendirmelerine ve başarılı bir freemium iş modeli geliştirmek ve sürdürmek için stratejiler geliştirmelerine yardımcı olmayı hedeflemektedir. Araştırma bulguları, farklılaştırılmış ürün teklifleri ve büyüme stratejisinin freemium iş modelinin temel taşı olduğunu ortaya koymaktadır. Mevcut kullanıcıyı elde tutmak ve sürekli olarak yeni kullanıcıların eklenmesi freemium iş modelinin sürdürülebilir olması açısından önem taşımaktadır. Bu nedenle, müşteri sadakatinin artırılması için değer tekliflerinin müşteri tarafından iyi algılanması gerekmektedir.

Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival

PurposeThis paper examines the discourse of consumers as they attempt to define and create consensus on the meaning and significance of cultural appropriation within a fashion context.Design/methodology/approachData were collected via consumer comments posted to an article from The Guardian about the banning of headdresses from a large-scale music festival in Canada. Data were analyzed according to protocols for grounded theory.FindingsFour themes emerged from the data: values consensus, ideological control, social and symbolic boundaries and social impact and change. These themes captured consumers' perspectives on the debate of cultural appropriation in fashion.Social ImplicationsCultural appropriation has become an increasingly important topic of interest as consumers share their voices online and demand companies increase their cultural competence.Originality/valueFew researchers have examined cultural appropriation in fashion and captured the various perspectives of consumers on this phenomenon.

Cappadocia hotels’ website quality evaluation: A multi-criteria Intuitionistic Fuzzy EDAS (IF-EDAS) method application

The internet is becoming increasingly common worldwide, and the number of users is rapidly increasing. This condition offers up new business opportunities for online businesses. For online companies, high customer satisfaction corresponds with a competitive advantage. For this reason, it is vital to understand consumer expectations for services provided through corporate websites and assess the website quality from the customer's perspective. The primary goal of this research is to evaluate and rate the websites of Cappadocia hotels in Turkey. A solution proposal comprising the Intuitionistic Fuzzy EDAS (IF EDAS) approach is developed to assess the website quality of these hotels. A sensitivity analysis is also provided to demonstrate how the proposed IF EDAS method yields robust decisions. It has been concluded that the most important criteria in evaluating the quality of a hotel website are security, privacy and hotel facilities information. According to the findings, the top three hotels in terms of website quality are Kapadokya Hill Hotel & Spa, Exedra Hotel Cappadocia and Anatolian House. This study will likely be helpful to both researchers interested in hotel website quality evaluations and holidaymakers contemplating a trip to Cappadocia.

Legal Protection of Online Taxi-bike Driver from Work Accident in Indonesia

Rapid technological developments have implications for the development of online transportation modes, one of which is Taxi-bike online. Many online Taxi-bike transportation drivers generally carry out professions with the status of a partnership relationship pattern with the company as the partnership is regulated in a civil law agreement. The pattern of relationships that occur between online Taxi-bike drivers and companies that are not based on a working relationship has an impact on the invalidity of Law Number 13 of 2003 concerning Employment, one of which is related to the absence of legal certainty over guaranteed work safety protection for online Taxi-bike drivers. This research provides an understanding of how online Taxi-bike drivers stand with companies and how to guarantee legal protection for work safety for online Taxi-bike drivers according to regulations in Indonesia. The research method in this research is normative juridical with the approach of library materials or secondary data. The results of this study indicate that first, the Taxi-bike company as a partnership-based transportation company has not provided guaranteed protection for the recognition of legal status for its working partners, in this case, the online Taxi-bike driver. Second, there is no regulation on work safety guarantees for online Taxi-bike drivers that are based on partnerships or have not been regulated in laws and rules, so this reason is used as the basis for online transportation companies not to provide compensation or compensation when an accident occurs to online Taxi-bike drivers.

Online food delivery companies' performance and consumers expectations during Covid-19: An investigation using machine learning approach

Online food delivery (OFD) businesses flourished during COVID-19; however, OFD companies experienced different challenges and customers' expectations. This paper uses social media data to explore OFD companies' performance and customers' expectations during the COVID-19 pandemic. The most important topics in developed and developing countries are identified using machine learning. Results show that customers in India are more concerned about social responsibility, while financial aspects are more important in the US. Overall, customers in India are more satisfied with OFD companies during the COVID-19 pandemic than the US customers. We further find that factors such as OFD companies' brand, market size, country, and COVID-19 waves play a crucial role in moderating customer sentiment. The results of the study offer several managerial insights.

E-GOVERNMENT: ONLINE COMPANY DOMICILE CERTIFICATE SERVICE (SKDP) IN EAST JAKARTA

The implementation of electronic-based government (Online), in order to improve the quality of effective and efficient public services through e-Government which aims to support good governance. The purpose of this study is to determine the implementation of e-Government implementation through the creation of an online Company Domicile Certificate (SKDP) at UP PTSP Lubang Buaya Village. In addition, this study is intended to find out various obstacles or obstacles and the efforts made by UP PTSP Lubang Buaya Village in overcoming these obstacles or obstacles. In this study, the researcher used George Edward III's theory of Policy Implementation which consists of 4 variables, namely communication, resources, dispotition or attitude, and bureaucratic structure with qualitative methods. Data collection techniques carried out in the form of observation, interviews and documentation. Data analysis using formulas from Miles and Huberman consists of data collection, data reduction, data presentation, and conclusion drawing. From the results of the study, the implementation of the application of e-Government in making a Company Domicile Certificate (SKDP) has not gone well. Obstacles found include lack of socialization, the ability of public servant officers, lack of public knowledge level and frequent site errors, as well as efforts made to overcome these obstacles, namely by more frequent socialization about online licensing, training for employees, and coordination with the center regarding sites that often error. So that people can feel good and satisfying service and switch to an online-based service system.

Last–Mile Delivery in B2C E-Commerce – Common Practices in Some Countries, But What Do They Mean for Businesses in Vietnam?

E-commerce is a dispensable aspect of modern society, and technology is constantly developing to keep up with the growth of e-commerce. This study synthesizes those innovative solutions and proposes implications aimed at increasing the efficiency of last-mile delivery in business-to-consumer (B2C) e-commerce in Vietnam. It focuses on the analysis of the experience of some countries in terms of employing last-mile delivery models in urban areas, then investigates the situation of adopting last-mile delivery models in Vietnam, and finally, proposes solutions and recommendations to improve last-mile delivery in Vietnam. The research was carried out from May to August 2021 with the techniques of synthesis, comparison, and data descriptive statistics accompanied by short interviews with delivery drivers. The research suggests that delivery companies should develop collection-and-delivery points (CDPs) and parcel lockers (PLs) besides the traditional attended home delivery (AHD). Moreover, to facilitate the unattended delivery models, online shops should not exaggerate goods’ quality to cheat buyers and instead take measures to encourage buyers to make e-payments for their orders. Government and authorities are recommended to continue supervising activities of e-payment, updating legal documents to ensure the information security for customers, advertising digital payment tools in the social network environment to increase buyer awareness of e-payment, and imposing a tough penalty for dishonest or cheating online companies. The research is novel as it suggests means to strengthen alternative, modern models besides AHD, which people are likely to adopt in an ever more busy and modern society.

Online Reviews and Buying Decisions: A Demographic and Psychographic Analysis

This research examines buyer perceptions of product reviews while shopping online. Adaptations of the Consumer Self-Confidence Scale and personality inventories were used to address our research objectives in an online setting. Primary data was obtained using an online data collection instrument. Using a convenience-based random sampling methodology email, social media, and texting, were used to generate participation and yielded 207 participants. The survey collected both demographic and psychographic data, followed by responses on the use of online reviews in reaching online purchase decisions, and frequency of purchase in various product categories. Based on our data we draw several conclusions of interest to both, marketing scholars and practitioners. Our findings will allow online companies to gain insight into how consumers factor in reviews posted by others in making online purchase decisions and consequently design effective marketing strategies to serve their customers. The paper concludes with avenues for future research in the area.

전자상거래에 내재한 환경적 위험 상황에서 신뢰, 만족, 재구매 의도에 미치는 제도적 구조의 영향: 오픈마켓 쇼핑몰을 중심으로

This study examines the effect of institutional structures’ to confirm whether open market shopping mall users’ perception of institutional mechanisms plays an alternative role to trust in an environment where institutional situations are recognized as dangerous situations. Specifically, it is intended to understand through empirical research whether the institutional mechanisms at the local level works as an alternative element of trust by substituting situational conditions recognized as risks to the linear model of satisfaction and trust and repurchase intention.<BR> The result of this study showed that PEIS, which is considered an alternative to trust in institutional mechanisms working on local level, was found to have a direct effect on satisfaction, trust, and repurchase intention in an institutional situation with high risk perception. In particular, the results of this study show that PEIS acts as a key factor in building trust in online companies in negative institutional situations. The findings of this study suggests that in order to secure a continuous competitive advantage in a negative environment, need to continuously invest in the institutional mechanisms of open market shopping malls in online markets.

E-WOM effect through social media and shopping websites on purchase intention of smartphones in India

This study analyses the comparative effects between E-WOM on online shopping platforms and social networking platforms on consumers’ purchase intention of smartphones in India. The E-WOM effect on buying intention has become an important context for many researchers due to its increasing importance in today’s world of digitalization. This study aims to assess the influence of E-WOM factors on these two platforms, including E-WOM credibility, E-WOM attitude, E-WOM quantity, and E-WOM format, on purchase decisions of smartphones. The data were collected using a questionnaire from 361 respondents in Uttar Pradesh, India. Multiple regression has been applied to empirically measure the influence of independent factors (E-WOM credibility, E-WOM attitude, E-WOM quantity, and E-WOM format) on the dependent factor (consumers’ purchase intention). The result indicates that E-WOM credibility, E-WOM quantity, and E-WOM format on online shopping platforms have more impact than E-WOM on social media on the purchase intention of smartphones. This study aids online companies in understanding the purchase patterns of consumers, and E-WOM on online shopping platforms is more effective in terms of credibility, quantity, and format as compared to E-WOM on social networking platforms toward buying intention of smartphones.

The Role of Humor in Management Response to Positive Consumer Reviews

Marketing managers increasingly monitor their company's online reputation and respond to online consumer reviews on various digital platforms. The current literature provides valuable insights into effectively initiating management response (MR) to negative reviews. However, research on how companies should respond to positive reviews is limited, despite their prevalence in MR practice. In this study, we postulate that using humor in MR for positive reviews can be an effective response strategy to enhance positive attitudinal and behavioral responses. Drawing on parasocial interaction theory, we conducted a field investigation and two experimental studies to demonstrate that humorous ( vs. humorless) MRs to positive reviews fostered perceived parasocial interaction between prospective consumers and brands, which enhanced brand attitude and purchase intention. Furthermore, the proposed effects were stronger for consumers with communal norms than for those with exchange norms. This research advances the emerging literature on MR to consumer reviews of different valences and suggests important guidelines for effective MRs.

Retailer’s Dual Role in Digital Marketplaces

Digital marketplaces have entered the retail sector and have proven to be a successful business model compared to traditional retailing. Established retailers are increasingly launching digital marketplaces as well as participating in marketplaces of pure online companies. Retailers transforming to digital marketplaces orchestrate formerly independent markets and enable retail transactions between participants while simultaneously selling articles from their own assortment to customers in the digital marketplace (dual role). A retailer’s dual role must be supported by retail information systems. However, this support is not explicitly represented in existing reference architectures for retail information systems. Thus, we propose to develop a reference architecture for retail information systems that facilitates the orchestration of supply- and demand-side participants, selling their own articles, and providing innovation platform services. We apply a design science research approach and present nine architectural requirements that a reference architecture for a multi-sided market business model in retail needs to fulfill (dual role, additional participants, affiliation, matchmaking, variety of services, innovation services, smart services, aggregated assortment, and boundary resources) from the rigor cycle. From the first design iteration, we propose four exemplary, conceptual architectural patterns as a solution for the requirements (matchmaking for participants, innovation platform services, boundary resources, and aggregated assortment). These patterns can form a conceptual reference architecture that guides the design and implementation of information systems.

The O2O Commerce Situation and Research of Consumers’ Purchasing Pattern in O2O Commerce in Korea

Purpose This paper aims to contribute to the development of O2O(Online to Offline) commerce in Korea by deriving its implications by examining the current status of O2O commerce in Korea and investigating the purchasing behavior of consumers. Design/Methodology/Approach Online companies are expanding their business and traditional offline retailers are concentrating on catching customers by incorporating O2O into their trading methods. O2O commerce is to attract consumers from online to offline stores. In order to understand the current situation of O2O food delivery service, this paper searches into the consumers’ purchasing pattern in O2O food delivery service by sampling the college students in Seoul. Findings Initially, the O2O industry was started by making offline purchases through online purchases using smartphone apps, but now, purchasing daily services through O2O is a big trend in food delivery service. The recognition of delivery apps was surveyed in the order of Baemin, Yogiyo, and Coupang Eats, and Baemin and Yogiyo dominate the delivery app market and it has become so common that consumers use delivery apps more than once a week. Research Implications Based on various services aimed at gaps in small and medium-sized O2O platforms, food delivery services are the field of O2O commerce that can enrich the industrial ecosystem and produce high added value. In order to make the O2O food delivery service convenient for consumers, above all, it is necessary to find a way to solve the problem of high delivery fees.

SMM-ІНСТРУМЕНТАРІЙ В СУЧАСНОМУ БІЗНЕС АНАЛІЗІ

The article examines the main characteristics of the digital economy, which include informatization, globalization, the use of IT technologies, ease and accessibility of obtaining information. Therefore, an analysis of the development of individual markets, companies, and enterprises is impossible without an analysis of the level of their digitalization. It was determined that the modern scheme of conducting business analysis needs expansion, namely the assessment of digital marketing and digital tools. Therefore, in addition to the general characteristics of the market, state regulation of the industry, production and sales dynamics, sales volumes on the market, prices and pricing on the market, and other stages, it is necessary to add a stage of digital marketing assessment to the typical structure of a classic business analysis. The main components of digital marketing are characterized, namely: search engine optimization, search engine marketing, content marketing, influencer marketing, content creation automation, e-commerce marketing, social media marketing (SMM), direct mail, contextual advertising, e-book advertising, programs, games and other forms of digital products. Channels that are not directly connected to the Internet are defined: mobile phones (SMS and MMS), callback, call hold tones. It is proposed to implement the assessment of digital marketing by applying the proposed SMM audit methodology. This technique consists of several stages, in particular: an audit of the investigated company in social networks is conducted according to certain criteria, information is collected for further business analysis; it is proposed to perform an audit of the content and promotion of the investigated company in social networks; an audit of competitors is conducted, i.e. strategies of presence in social networks, and the model of maintaining Internet pages, strengths, good ideas of content and activities that can be adapted to the field of activity chosen by the investigated company are determined; after conducting an SMM audit of competitors, it is advisable to summarize their strengths and form a list of relevant tasks for the company under investigation. The purpose of a digital marketing assessment is to provide information for reporting and checking a company's online marketing strategy.

ВПЛИВ ЦИФРОВІЗАЦІЇ НА МІЖНАРОДНУ ЕКОНОМІЧНУ СТАБІЛЬНІСТЬ

The definition of the digital economy is considered, as such, which can be characterized by activities related to the creation, dissemination, and use of digital technologies and related products and services. Today, digitalization is essentially implemented to encourage the development of ICT, promoting the informational openness of society, and providing the necessary opportunities for access to services and information offered by ICT. The study of domestic and foreign literature demonstrates the existence of an objective connection between the digital economy and the traditional economy. The advantages of the digital economy are fast ordering and delivery of the required product or service, lower prices for the end consumer due to the elimination of intermediaries, and a simpler process of selecting suppliers and customers. According to studies, digitalization provides incremental economic growth: countries that are at the most advanced stage of digitalization receive 20 percent more economic benefits than countries that are in the initial stage. Digitization has a proven impact on reducing unemployment, improving the quality of life, and increasing citizens' access to public services. During the pandemic, consumers have shifted dramatically to online channels, and accordingly, companies and industries have actively responded to these systemic changes. Statistics also confirm the rapid shift to customer engagement through digital channels. Accordingly, digital technologies have the potential to drive more inclusive and sustainable growth by driving innovation, increasing efficiency, and improving services. They are also an important tool to help countries confront and recover from the COVID-19 pandemic. Digital technologies are used to stabilize socio-economic processes in the conditions of modern global challenges - high inflation, energy, and food crisis, and negative consequences of Russian military aggression in Ukraine.

Characteristics of FDI and Internal Governance: Cases of Korean, Chinese and Japanese Online Companies

Purpose &#8211; This paper investigated the relationship between the FDIs and internal governance of online companies. The transaction cost theory and capital structure theories were applied to test the relationship. Design/Methodology/Approach &#8211; A total of 26, including 5 Korean, 15 Chinese, and 6 Japanese online companies among the world’s top 100 were selected. Using the annual report, the characteristics of FDI of Korean, Chinese, and Japanese online companies were examined. In addition, a regression analysis was conducted to explore whether the changed capital structure plays a role in the internal governance structure as online companies raise funds necessary for FDI. Findings &#8211; It is found that the management performance of local companies was better than that of MNCs. Local companies stay in their country as long as these excellent performances are maintained, however when the growth rate of sales stagnates, they start internationalize their business activities. The regression analysis found that Online MNCs with specific assets increase equity to finance their FDIs. This study found that debt and equity can be used not only as simple financial tools, but also as internal governance structures. Research Implications &#8211; Through internal governance and FDI, online companies internalize control and create an internal capital market, striving for growth deploying the company’s specific assets. This study verifies the transaction cost theory and capital structure theories.

Pengaruh Social Media Marketing, E-Service Quality, dan Review Content terhadap Minat Beli pada UMKM Produk Organik

Advances in information technology and digital-based economy expand the potential for entrepreneurship. Market segmentation becomes more extensive due to an online marketplace to sell goods and services. Online marketplace company needs an edge to compete with other similar businesses. Nyayur uses various marketing strategies to be able to compete. This study aimed to determine the influence of social media marketing, review content, and e-service quality on buying interest among users of Nyayur in Salatiga. The data is collected using purposive sampling techniques with questionnaires distributed directly to fifty users of Nyayur. The data obtained were processed using IBM SPSS statistics 25. The results showed that social media marketing, e-service quality, and content review do not influence purchase intention. This research can be an additional consideration for Nyayur.com in improving the quality of its operations, where this research provides factual evidence from consumers regarding their perception of Nyayur.com. So that this research can be used as material for monitoring and evaluation (Monev) of e-commerce platforms to improve the quality and professionalism of work, especially for Nyayur. com. Services using social media promotions can update their marketing strategy, considering that most users are housewives who do not actively use social media in the form of platforms. E-service quality can provide product consulting services for fruit and vegetables via calls or Whatsapp. Reviewing content on nyanyur.com is essential to support the progress of its performance. Consumers who provide the best reviews can be rewarded to help the nyayur.com application in the future.

Artificial Intelligence in Corporate Business and Financial Management: A Performance Analysis from Pakistan

This paper attempts to explore many signs of progress enabled by Artificial Intelligence (AI) in financial and corporate business management. It also amid to identify the benefits and cons of AI applications in social life. A systematic content analysis approach has been used to demonstrate the developmental phases of AI. Four distinct organizational maturity clusters i.e. Pioneers, Investigators, Experimenters, and Passives have been developed on basis of dataset. Data collections was carried through emails, customizable chatbots, live chat softwares and automated helpers of top ten online companies and various banking and financial institutions located in Lahore and Karachi cities for making behavioral analysis. The data results revealed that all aspects of financial managements and corporate business activities have been highly influenced by the application of AI. The study demonstrated that 80% senior business executives were of view that AI boost productivity and creates new business avenues. The results also demonstrated that 88% Pioneer organizations have understand and adopted AI techniques according to organization requirements, 82% Investigator organizations are not using it beyond the pilot stage whereas 24% Experimental organizations were adopting AI without understanding it. These results seem to reflect that AI has profound effects on financial industry to streamline its credit decisions from quantitative trading to financial risk management and fraud detection. This study also discovered that the widespread use of AI have raised a number of ethical, moral and legal challenges that are yet to be addressed. Although AI is gaining popularity day by day and it is believed that AI will improve work performance beyond human standards but it could not replace human resources fully.

Artificial Intelligence in Corporate Business and Financial Management: A Performance Analysis from Pakistan

This paper attempts to explore many signs of progress enabled by Artificial Intelligence (AI) in financial and corporate business management. It also amid to identify the benefits and cons of AI applications in social life. A systematic content analysis approach has been used to demonstrate the developmental phases of AI. Four distinct organizational maturity clusters i.e. Pioneers, Investigators, Experimenters, and Passives have been developed on basis of dataset. Data collections was carried through emails, customizable chatbots, live chat softwares and automated helpers of top ten online companies and various banking and financial institutions located in Lahore and Karachi cities for making behavioral analysis. The data results revealed that all aspects of financial managements and corporate business activities have been highly influenced by the application of AI. The study demonstrated that 80% senior business executives were of view that AI boost productivity and creates new business avenues. The results also demonstrated that 88% Pioneer organizations have understand and adopted AI techniques according to organization requirements, 82% Investigator organizations are not using it beyond the pilot stage whereas 24% Experimental organizations were adopting AI without understanding it. These results seem to reflect that AI has profound effects on financial industry to streamline its credit decisions from quantitative trading to financial risk management and fraud detection. This study also discovered that the widespread use of AI have raised a number of ethical, moral and legal challenges that are yet to be addressed. Although AI is gaining popularity day by day and it is believed that AI will improve work performance beyond human standards but it could not replace human resources fully.