Objective. The objective of the present study if to justify the economic feasibility of opening online chess schools in Ukraine. Methods. In the course of the conducted research, a set of scientific methods was used: methods of scientific generalization and comparison, graphical and tabular methods, methods of building hierarchies (to develop the WBS-structure and OBS-structure of the future online chess school), SWOT analysis (to determine the strengths and weaknesses of the chess online schools), methods of network modeling and planning (for planning operations in time for the opening of an online chess school), methods of evaluating the economic efficiency of projects and methods of constructing the break-even point. Results. Theoretical and practical aspects of the development and introduction of IT technologies in education are considered. The concept of informatization of education and the main directions of its development have been studied, in particular, the assessment of the regulatory and legal framework in Ukraine for the provision of online educational services, the formation of the information culture of schoolchildren and students, and the training of pedagogical staff based on the use of IT technologies has been carried out. The project of an online chess school for children and adults has been developed as an innovative method of teaching chess. On the basis of the conducted SWOT analysis, strengths and weaknesses, as well as opportunities and threats of the project were determined, OBS-, WBS-structures and the matrix of project responsibilities were developed. The list of necessary works for the creation of an online chess school was defined, the calendar plan of the project was built with the help of a network schedule, and the time reserve for the project was calculated. The economic efficiency of the project has been proven by calculating its main financial performance indicators, including net present value. The break-even point of the project was determined and constructed. Reasonable necessary steps for conducting an advertising campaign to promote an online chess school.